Mobile websites - The Hidden Mobile Website Sales Opportunities Revealed
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The document discusses the significance of mobile-optimized websites for lead generation in the context of internet marketing, highlighting mobile usage trends and the impact on conversions. It outlines essential strategies for businesses, such as utilizing mobile websites, tracking ROI, and employing effective mobile advertising. Additionally, it emphasizes the need for responsive design, optimizing email marketing for mobile, and leveraging apps to enhance user engagement and sales.
Mobile websites - The Hidden Mobile Website Sales Opportunities Revealed
- 1. “Gain New Clients The Hidden Mobile Website Sales Opportunity Revealed” Andrew R Edwards | 24-07-2014 | Brisbane ©2014 ANDREW R EDWARDS | WWW.ANDREWREDWARDS.COM
- 2. How Powerful Is Mobile? Google Answers
- 3. Survey – How Many Have Searched On A Smartphone On Google?
- 4. Search On Your Phones Now - “Sell my home”
- 5. Search on Your Phones Now - “Sell my home” sellmyhouseonline.com.au
- 6. Now Search On Your Own Website
- 7. Please ask questions – What would you like to know?
- 8. 9 Years Full Time Internet Marketing Lead Generation
- 9. Powerful Free Gift End Of The Seminar ($597 value)
- 10. 5 Essential Steps 1 Why is a mobile optimised website essential for leads? 2 How to track your success & ROI
- 11. 3 The 4 essential benefits your mobile app should include 4 5 Importance of mobile advertising Mobile website best practices 5 Essential Steps
- 12. Step 1
- 13. Why Use Mobile Websites To Boost Your Leads?
- 14. Australia Leads The World 29Mmobiles 9M smart phone users Your prospects How do they see your website on a mobile?
- 15. Source : Chamber of Commerce Queensland business survey for 2014
- 16. Smartphone’s in everyday activities Smartphone’s are the most common starting place for online activities
- 17. Most searches online now start on a smartphone
- 18. Digital Media Overtaking TV – Mobile Trend – US & Australia
- 20. Most Important Mobile Website & Apps Features
- 21. Are you using Email Marketing for your websites promotion? http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/ 42% recipients will delete the emails which are not displayed correctly on their mobile devices
- 22. Ultimate mobile email usage statistic Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. eMailmonday (2014) “
- 23. Ultimate mobile email usage statistic 68% of Gmail and Yahoo! User`s opens occur on a smartphone or tablet Litmus (Dec 2013) “
- 24. What Does This Mean For Your Sales & Leads? http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/ Mobile Optimized Email Newsletters? Only 25% email marketers are optimizing their newsletters for mobile viewing
- 25. Survey - Are You Optimized For Email?
- 26. Two Key Trends In The Australian Market Lack of understanding around mobile integration with other communication channels Lack of urgency around the move to mobile compatible platforms Continue to lose more leads & sales from mobile visitors
- 27. Insufficient Knowledge Of Online Marketing Techniques Roadblock in the path of many businesses successes
- 28. The Smartphone Revolution Is Happening Now Is your website ready to take advantage of the opportunity?
- 30. Step 2
- 31. Free ROI Measurement Tool
- 32. How can your business benefit from Google Analytics?
- 33. What is ROI?
- 34. Page Efficiency Analysis Report How well is it doing its job? Page Title
- 36. Mobile Overview Report Audience > Mobile > Overview
- 37. The Mobile Revolution Is Here Now
- 38. Google Survey Statistics Once a business website is optimized for mobile use; 64% increase in visits & 50% increase in conversion rate
- 39. How can this help you in your business? 10% increase in conversions = Increase in sales & profits
- 40. How Do You Feel At Missing These Opportunities?
- 41. Who would like to increase their sales & profits?
- 42. Conclusion Need to be clear on mobile & desktop objectives Knowing user behavior = Increased sales & leads
- 43. Questions?
- 44. Step 3
- 46. 48 Billion apps downloaded from Google Play
- 48. You need to understand what & who, is your target market?
- 50. Mobile Apps Lead Generation – Business Outcome Social Media summary + sharing Pre sell your product & service Need to market them
- 52. 4 Different Types Of Successful Mobile Apps
- 53. Repetitive Users Checking for the same piece of information, over and over again E.g News updates
- 54. Bored Now Users People waiting in trains, cafes or airports E.g. Games, educational
- 55. Tesco QR Codes Sales Idea
- 56. Urgent Need Users Need to find something fast like directions
- 57. Business Users Save them time or money Make a business ‘how to’ app
- 58. v s Mobile App tools for Banking
- 59. New Comm Bank App DOWNLOAD commbank.com/smallbusinessapp
- 60. Questions?
- 61. Step 4
- 62. Please ask questions or …………
- 64. Mobile Website Case Study Video – E Bookers
- 66. 2014 2015 2016 2017 2018 Spending On Mobile Paid Ads $9B $28B $13B $19B $23B
- 67. 2014 Spending On Mobile Paid Ads Vs. Other Media 2015 2016 2017 2018 39.50% 51.90% 65.70% 75.90% 85.90%
- 68. Desktop Ads v/s Mobile Ads – Target Landing Pages To Create Leads
- 69. Local Ads On The Google Maps Mobile App Attract new customers looking for local businesses Google map Your ad
- 70. 59% Australian Smartphone Users View 1st Page Ads On Google You need SEO for mobile websites as well
- 71. Ads Noticed By Age Group - Banking Sector
- 72. Local Offline Store Traffic Can Be Increased Google maps extensions Call extensions Comcast (USA phones) + 270% higher click through on locals ads
- 73. Case Study - Ticketsnetwork.com Desktop Website Dedicated Mobile Website Ticket sales grew by 184% in just 4 months
- 74. Conclusion Take advantage of many types of mobile only adverts to boost your leads
- 75. Questions?
- 76. 10 Minute Audience Exercise – What would you want to include on a mobile website?
- 77. Step 5
- 78. Your Desktop On A Smart Phone – A Good Experience? Entrance (Call to actions & other important information) A mobile visitor will see only this section of your store
- 80. 4 out of 5 Websites Not Optimised For Mobile
- 81. If Your Competitor Has A Mobile Website … Imagine the consequences of not having a dedicated mobile website? Lost sales from visitors and all the repeat purchases
- 82. Multiple Industries Using Mobile Websites GreenShareCar Pizza HutGIO Caravan Clothing
- 83. Your Desktop Website On A Mobile? A good or bad user experience? 10 best practices + marketing strategy Web developer discussed mobile in depth? Specialist?
- 84. A Nasty Experience. Easy? Thought it would be quick Included responsive design Used template first - Formatting challenges, browsers
- 86. Dedicated Mobile SiteResponsive Web Design vs
- 87. Responsive Web Design v/s Dedicated Mobile Site Usability issues Slower performance Lower conversions Responsive Web Design Key Issues:
- 88. Responsive Web Design v/s Dedicated Mobile Site Speed – Quicker Increased leads & sales Targeted content Dedicated Mobile Site Key Benefits:
- 90. Keep it quick Design for visibility Simplify navigation 10 Mobile Site Best Practices
- 91. Make it accessible Be thumb friendly Make it easy to convert 10 Mobile Site Best Practices
- 92. Make it local Use mobile site redirects Make it seamless 10 Mobile Site Best Practices
- 93. Listen, learn and iterate 10 Mobile Site Best Practices
- 94. SPEED MATTERS
- 95. How fast does your desktop website load?
- 96. What is the ideal load time of a mobile website?
- 97. One Second * Google 7 seconds* average for a typical mobile website
- 98. 1 second additional delay in page load will cost you 7% of sales are lost 9.4% decrease in page views 8.3% increase in bounce rate
- 99. Slow loading Slow internet speed=
- 100. =Slow loading Poor website design
- 101. Very slow loading site Frustrated visitors Lost leads & sales daily
- 102. Designing for mobile is not same as designing for desktop
- 103. NEXT STEPS
- 104. Test for loading time speed Above the fold content visible in 1 second or less
- 105. Experience in optimising issues like this is where sales increases can be extraordinary
- 106. Your Amazing Sales Opportunity
- 107. Get in contact with our office today to apply for a FREE REVIEW of your loading times & website
- 108. Mobile Free Videos Subscribe to our channel for more valuable info youtube.com/Askandyadvicenow
- 109. Summary Review Mobile consumers in Australia lead the world – Variety industries Many desktop websites on a mobile = Bad user experience Your local customers are searching on Google on their mobile
- 110. Summary Review Opportunity to increase sales from existing web visitors Don’t assume your developer has the 'answers’ Low Investment
- 111. What Matters? Vision of opportunity to grow your business Decision making attitude
- 112. How many people have searched on a mobile website? Questions To Guests
- 113. Survey – Dedicated Mobile Website (Not responsive)?
- 114. Conclusion Do not lose out on the growing market & opportunity of mobile marketing Make sure that you work with experienced providers
- 115. Order Your Lead Generation Mobile Website andrewredwards.com/MobileWebsiteOffers
- 116. Services To Generate More Sales & Leads
- 117. Contact Andrew & The Team www.andrewredwards.com [email protected] T: 07 3103 3265 & M: 0401 445 019
- 118. Special Offer Only This Evening
- 119. 5 Free Digital Marketing Reviews – Grow Your Leads (Value $597) • What do Google think of your website? • How does Social Media work with your Blog? • How effective is your email marketing?
- 120. Please Fill In The Feedback Form
- 121. Questions?
- 122. Thank You!
Editor's Notes
- #9: Many of them I still work & stay in touch with today, including the senior director of search for eBay and the senior advisor to Barack Obama for Social Media (photos of David Bullock and the eBay guy with snippets of the testimonial) I thought Social Media and tracking its results was a waste of time as you may do, 4 years ago however I kept my mind open to change. I have had to change my business model many times to keep ahead of the competition and focusing on ROI for clients, has really shown what you can achieve when you track & test your marketing
- #27: Pellegrino said the two key trends in the Australian market are the lack of understanding around mobile integration with other communication channels – for example 57% of smartphone users actively searched on their mobile device after seeing an ad on TV. Another issue, according to Pellegrino, is that those agencies and clients who do have a sense of how mobile integrates with other messaging activity, have a “surprising lack of urgency” around the move to mobile compatible platforms, preferring to “wait for the perfect solution in six to nine months time, rather than implementing interim measures straight away,” even though according to Google’s data, 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.
- #36: With the Google Analytics Conversion Suite you can go beyond pageviews and visitor counts. See how all your digital marketing channels work together to bring visitors to your site. Measure sales, downloads, video plays, and other actions that are of value to you. Understand why some visitors buy from you and others don’t -- so you can adjust your site and your marketing programs to meet your business goals. http://www.flickr.com/photos/68751915@N05/
- #40: One Slide can be added after this one: Content - How this can help you in your business? This can be used as conclusion: Just imagine a 50% increase in conversion, which means a 50% increase in sales. More sales is equal to more profit & growth.
- #47: Google plus have also overtaken the mobile market. With around 48 billion apps downloaded so far from the Google Play, it is giving a tough competition to other platforms.
- #49: http://www.flickr.com/photos/ddebold/4434748226/
- #50: This totally depends on budget really. According to your budget you can decide what to rely on. A mobile app, a mobile website or even a mobile advertising campaign would work best. Also there are other options in the form of enhancing your existing mobile website. But above all the most important factor is tailoring your website according to your customers need.
- #62: http://www.flickr.com/photos/teromakotero/8705861207/
- #64: http://www.flickr.com/photos/wongjunhao/2700164079/
- #65: http://www.flickr.com/photos/mikecogh/9326829006/
- #93: This is Slide #67