Modern Architectures: Integration Stories from the Field
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Modern Architectures: Integration Stories from the Field
- 1. modern architectures integration stories from the field thomas j. cozzolino principal architect evangelist, salesforce @tcozz in/tcozz customer briefing
- 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. modern architectures • what? • why? • integration! integration stories conclusions now what? q & a agenda
- 4. modern architectures enterprise architecture is being rebooted modern architectures: trends + reality • ivory tower = kaput • business won’t wait for diagrams (or data) to be perfect • outcomes and verbs rule • hybrid • true agile • metadata, model-driven, elastic • pull-focused à event- driven
- 5. events + composability à next-gen “apps” governance devops portfolio
- 6. Thomas Wilson Senior Solution Architect, Target [email protected]
- 7. all about target Target is a discount retailer that provides quality merchandise at attractive prices in clean, spacious and guest friendly stores. The first store opened in Roseville, Minnesota in 1962. 1,800 Stores $72.6B 2014 Sales 350,000 Team Members
- 8. Implement a single CRM system for 5000 agents serving 3 distinct customers bases. Load 100s millions of records for a 360 degree guest view Synchronize existing downstream business systems Create adaptable BI data feed Leveraged provisioning system via PING Fed & JIT provisioning Built dynamic run-time analysis of data load sizes and Polling pattern and SF reports: foundation of synchronization BI extract uses Partner API via configurable objects & attributes Inform and work with Salesforce support for large data loads Plan adequate time for batch processing and failure recovery Cache API session token using singleton pattern Refactor large read-only data loads to use Lightning Connect business challenge integration approach lessons learned Future ReinventionBusiness Reinvention Integration Reinvention target’s integration journey salesforce as the customer service experience hub
- 9. target’s integration strategy Web Service Endpoint Data Centric Access Web Service Endpoint Process Centric Access Large Data Load Domain Service Target PING Federate Active Directory Business Intelligence Data FeedAvaya Open CTI Adapter WS Endpoint WS Callouts Workflow Bulk API (REST based) REST, SOAP APIs SAML/PING Metadata API CTI API CRM Domain Service Java/Camel/Spring Dynamic Data Access Telephony Data Access Data Access Provisioning Partner SOAP API Mobile Device Service
- 10. Gram Bischof CRM Manager, zenefits gram@zenefits.com
- 11. all about zenefits Connect and manage all of your HR Systems – payroll, benefits, time and compliance, in one online place Automate all your administration work: deductions, onboarding paperwork and more. Best of all, it’s free!
- 12. Improve the Sales Deal Desk approval SLA from 24 hours to 2 hours. Add ability to validate data in 2 different systems simultaneously. Use the data warehouse built on Amazon’s Redshift. Build an oData layer through a 3rd Party ETL provider (FiveTran). Used a VF page and Lightning to do real-time data validation. Pick the right ETL service! Don’t re-invent the wheel. Redshift is really really really fast. business challenge integration approach lessons learned zenefit’s integration story deal desk
- 13. data warehouse architecture Lightning connect callout Zenefits Apex Code REST APIs Odata API ETL Bulk API (SOAP based) VF Page
- 14. Mudit Agarwal Solutions Architect Lead/ Director, VMWare [email protected]
- 15. Overview of VMware, Inc. § Customer: – 500,000+ VMware customers – 75,000+ Partners – 100% of Fortune 500 – 99% of Fortune 1000 For 5th Consecutive Year, VMware Named a Leader in 2014 Magic Quadrant for x86 Server Virtualization Infrastructure!
- 16. VMware salesforce.com Journey Phase 1 - PRM (2009) Phase 2– Lead Mgmt (2009) Phase 3- Sales Cloud (2010) Phase 4 - Svc Cloud 2011 Roadmap Releases * User count as of early September 2015
- 18. Cloud to Cloud Cloud to On-premise On-premise to Cloud Ø Sales: Enterprise Territory Management, Order Management, Universal Customer Master, Eloqua, Digital River Ø Support: Portal, CTI, Bugzilla- Knova, eForm, Webex Ø Real-time, Near Real-time (pub- Sub) & Batch Integration Type CountUse Cases Integrating with 30+ Systems Leverage Standard Integration layers Batch for scalability (don’t over- engineer) State of Integration at VMWare Integration with Enterprise System 0 20 40 60 80 100 120 140 C2C C2O O2C 15 26 15 97 55 Integration count by type Real-time Batch
- 19. Proactive Vs. Reactive Faster time to market Performance What’s NextBusiness Challenge Approach Leverage Out-of-Box Utilize New FeatureAlign with Business Goal VMWare Integration –Looking Ahead Increase Reuse and Reduce time-to-market Leverage REST API to Fullest Reduce Silo-Reference Data Pull Leverage Lightning Connect v Leverage MuleSoft as IPaaS v Roadmap to migrate current point to point integration v Non-Func Requirements, Standards & Testing Strategy
- 20. we are here to help your architecture journey • new eBooks, website, community • architect academy • trailhead for architects df + 90 days • keynotes, networking • modern architectures track • architect bar and expo dreamforce week • diy: trailhead • account exec: ignite, spark, salesforce ea • customer success: pgm architect, accelerators post-df monday a.m. customer success
- 21. share your feedback, and win a GoPro! 3 earn a GoPro prize entry for each completed survey tap the bell to take a survey 2enroll in a session1
- 22. thank you