The document discusses principles of modern data flow, including: - Streaming to enable real-time data processing - Decentralized data pipelines and data streaming as the central nervous system - Declarative APIs and SQL for data in motion to simplify development - Developer-oriented approaches with code and open platforms at the forefront - Governance including catalogs for discovery, schemas as APIs, and lineage for observability The principles are positioned as an evolution from older batch, centralized, infrastructure-heavy approaches to real-time, distributed, developer-centric data streaming architectures. Governance is discussed as important for enabling innovation while maintaining security and control.