MoMoAthens Cross-Screen_Crossing Screens Chasm_by Andreas Constantinou
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The document discusses the evolution and dynamics of the mobile industry, particularly focusing on cross-screen experiences among various devices such as smartphones, tablets, and smart TVs. It highlights the transition from converged networks to a more interconnected ecosystem where companies like Apple lead by providing consistent experiences across these screens. Additionally, it reviews the challenges faced by the TV app landscape and the increasing integration of mobile and television platforms.
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MoMoAthens Cross-Screen_Crossing Screens Chasm_by Andreas Constantinou
- 1. Crossing the screenschasm Copyright VisionMobile 2012
- 2. VisionMobile Distilling market noiseinto market sense Research Workshops Market maps Strategy definition competitive analysis, mobile industry dynamics Competitive landscape maps strategy design, ecosystem commissioned research for telcos and OEMs positioning, product definition Developer Economics 2011: How developers and brands are making money in the mobile app economy Mobile Innovation Mobile Industry Atlas, 5th ed. Mobile Megatrends series Clash of Economics 1,700+ companies, 90 market sectors Following and analysing major ecosystems how Internet business models are trends in mobile mobile platforms and impacting telecoms and how to the battle for innovate in the age of software dominance HTML5 and its impact to the mobile industry Top-100 analyst blog 4,000+ subscribers The Android Game Plan 100 million club 20,000+ monthly uniques the commercial mechanics tracking successful businesses 90% mobile industry insiders behind Android and how in mobile Google runs the show Copyright VisionMobile 2012
- 3. Trusted by industrybrands Clients an established analyst company from selected clients 2009-2012 selected VisionMobile clients 2008-2012 Page 4 Copyright VisionMobile 2012
- 4. It‟s no longerabout smartphones Key ecosystems are expanding across 4 screens PC smartphone tablet smart TV Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows, Office Windows Phone Windows 8 Xbox Source: VisionMobile Copyright VisionMobile 2012
- 5. Where did wecome from? From converged networks to converged devices. 2005 2010 future one bill, one device, triple play 1,000s of apps vision ? focal point network device compete price of number based on service of apps Source: VisionMobile Copyright VisionMobile 2012
- 6. Where are wegoing? experience roaming across screens Social circle Developer ecosystem x User data convergence = Services User interaction design Industrial design Brand Source: VisionMobile Copyright VisionMobile 2012
- 7. Apple has ledcross-screen experiences Apple leads by example, by delivering a consistent experience across diverse screens Experience roaming Across screens Social circle Ping iPod Apps ecosystem App Store iPhone User data MobileMe iPad Service iTunes, AirPlay Mac User interaction design iOS Apple TV Industrial design Apple ? Brand Apple Source: VisionMobile Copyright VisionMobile 2012
- 8. Ecosystems will leadcross-screen experiences and experience roaming across many types of devices 2005 2010 2015 one bill, one device, one ecosystem, triple play 1,000s of apps 10s of screens vision focal point network device ecosystems compete price of number experience based on service of apps roaming Source: VisionMobile Copyright VisionMobile 2012
- 9. Baby steps inTV apps: reality check Copyright VisionMobile 2012 Source: http://reviews.cnet.com/8301-33199_7-57412464-221/from-amazon-to-hbo-go-to-youtube-app-availability-on-2012-tvs-compared-big-chart/
- 10. The evolution ofTV apps 1. TV-only apps Spotify, Flickr, Twitter, Facebook 2. Mobile-only: EPGs, content listings, browsing apps Zeebox, Flip.to, GetFlu, Miso 3. Companion apps (stream content, sync ads, browsing) i.TV, Fanhattan, AXS TV Fights app, Phunware) “77% of TV viewers using a second device while watching TV” Google research, Aug 2012 Copyright VisionMobile 2012
- 11. Phone to TV:experience chasm - From Personal to shared experiences - From lean forward to lean back experiences - From standalone to companion experiences Copyright VisionMobile 2012
- 12. Phone to TV:industry chasm Complex landscape: TV makers: Samsung, Sony . STB makers: Boxee, Roku, TiVo Platforms: Google TV. Broadcasters: Sky, ESPN Fragmentation: 10s of platforms Samsung, Panasonic, Sharp, LG, Sony, Yahoo, Google TV, Boxee, InView, WyPlay, YouViwe, HBBTV Usage most connect-ready TVs are not connected Copyright VisionMobile 2012
- 13. The future ofscreens? Copyright VisionMobile 2012
- 14. watch this space.08. october. 2012 have your say: www.visionmobile.com/MoMo Copyright VisionMobile 2012
- 15. Knowledge. Passion. Innovation. thankyou! ✔ get in touch: [email protected] ✔ follow : @andreascon ✔ we „re hiring! Updated: 12 November 2010 Copyright VisionMobile 2012 Copyright VisionMobile 2011
Editor's Notes
- #7 >>> Updated title styling