More Facebook Fans = More Cars Sold (DD11)
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The document outlines seven strategies for attracting visitors, building authentic fans, and generating leads through targeted marketing and relationship building, particularly via social media. Key points include engaging customers, leveraging existing databases, and using effective Facebook ads while emphasizing the importance of trust in customer relationships. Additionally, it recommends utilizing brand advocates and maintaining fresh, relevant content to enhance engagement.
More Facebook Fans = More Cars Sold (DD11)
- 1. 7 Ways to Attract Visitors, Build Genuine Fans and Generate Leads.
- 2. Changes
- 3. “ I don’t like talking to a screen. I like face-to-face.”
- 4. SHIFT HAPPENS.
- 5. Targeted marketing. Relationship building.
- 8. Social Media is Word-of-Mouth ....Digitized
- 9. What’s Driving These Changes?
- 11. Consequently....
- 13. Today’s customer doesn’t just buy what you sell...they buy WHO YOU ARE.
- 14. Relationship =Trust =Sales The Social Customer:
- 15. The Social Dealership 7 Steps to Build Facebook Fans
- 16. #1 Greet Them Right
- 20. #2 “ Fan Gate” Capture Contact Info
- 23. #3 Lean on Your Already- Established Presence
- 24. Customer Database Email Marketing Traditional Advertising TV, Radio, Print, Billboards Newsletters Website Causes
- 25. #4 Benefits, Benefits, Benefits
- 29. #5 Be Relevant, Keep Content Fresh. Content Rules.
- 32. Engage Relevant. Recent. Local.
- 33. What Not to Do:
- 35. Genius
- 36. Engagement.
- 37. Listen.
- 38. #6 Cheap, Effective Facebook Ads
- 40. #7 Leverage Your “ Brand Advocates”
- 41. Key to Success? Buy In
- 42. Train Front-Line Personnel Signage Motivate Recognize Reward Grassroots Participation:
- 43. Recap: Greet Them Right Capture Contact Info Lean on Your Already-Established Presence Benefits, Benefits, Benefits Content Rules (Engagement) Cheap, Effective Facebook Ads Leverage your “Brand Advocates” and....Bonus #8
- 44. #8 Try It Experience Social Media
- 45. Kathi Kruse Social Media Coaching & Training [email protected] 714.251.6440 Facebook: kathikruse Twitter: @kathikruse LinkedIn: krusecontrol Thank You!
Editor's Notes
- #2: I’ve spent my life in the car business....
- #3: Pre-recession: fun - Post-recession: Social Media When I sold cars...
- #4: Internet has changed everything. Technology shift. Car buyers trustworthy info “ Spectacular” = Blah, blah and blah
- #5: Customers are looking for good dealers. Give quality info, engage them – want to KNOW you - they buy.
- #6: How we succeed at selling cars, making gross, today. Welcome with Facebook page = Upping them.
- #8: Most influential source for shopping= Internet 2 nd most: Word-of-Mouth. Social Media is word-of-mouth.
- #9: Speedy delivery of referring buyers. Social is buzz, people talk
- #10: Changes were driven first as a generational reaction to traditional marketing
- #11: Where Baby Boomers rejected conformity, GenY rejects pretense. Their BS-detectors are highly-sensitive and calibrated with Social feedback.
- #12: Tried & true selling methods that worked as recently as 2 years ago.... We have to step up our game Build a community of savvy shoppers want to buy from us, tell their friends&family.
- #13: Interconnectivity. WE better deliver ALL that our marketing materials promise Claims of biggest and best mean nothing when.... Alignment: buyer & seller – shared values & perspectives
- #15: Meet customer where they are. Build relationships, establish trust and convert leads to sales.
- #17: Virtual storefront
- #21: Like the page, gain access to exclusive discounts and contests. Lead generation form.
- #24: Ask audience: where are you marketing now?
- #26: Reward them Exclusive specials, discounts only available to FB Fans. Call-to-Action
- #30: Content Rules.
- #31: Content.
- #32: Content.
- #33: Content.
- #34: Content.
- #35: Content.
- #40: Content.