Muhammad yasir
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Gree Electric is a Chinese appliance manufacturer founded in 1991 that is headquartered in Zhuhai, China. It has production bases in 9 locations in China and 1 each in Brazil and Pakistan. Gree's mission is to provide reliable, high-quality products and services to earn customer loyalty and fair profits. It is a leading manufacturer of air conditioners in China with an 18.1% market share of the central air conditioning market in the first half of 2017. Gree produces over 60 million residential air conditioners and 5.5 million commercial air conditioners annually.
Muhammad yasir
- 1. GREE ELECTRIC “MAKING BETTER AIR CONDITIONERS” Presented by: Muhammad Yasir
- 2. CHINESE APPLICANCE MANUFACTURER FOUNDED IN 1991 HEADQUARTERS: ZHUHAI, CHINA PRODUCTION BASES: ABOUT GREE 9 CHINA 1 BRAZIL 1 PAKISTAN
- 3. MISSION: Gree promises to provide completely reliable and high-quality products, solutions and services; resulting in customer loyalty, fair profit and an inspired human capital. Slogan: Gree launched its products under the slogans of : “Making Better Air Conditioners” , “Gree for High Quality”
- 5. FORBES RANKING—2019 Source: https://www.forbes.com/global2000/list/#header:marketValue_sortreverse:true_search:gree Source: https://www.forbes.com/companies/gree-electric-appliances/#733946882764
- 6. LEADING THE CENTRAL AIR-CONDITIONER MARKET China Central Air Conditioning Industry Research Report for the First Half of 2017: 25% increase in first half with Gree leading with 18.1% market share. Source: http://global.gree.com/ywb/presscenter/companynews/20170804/detail-18166.shtml
- 8. ANNUAL PRODUCTION ᴥ RESEDENTIAL AIR-CONDITIONERS – 60 MILLION UNITS ᴥ COMMERCIAL AIR-CONDITIONERS – 5.5 MILLION UNITS The market share of inverter AC’s has gone up from 50-55% last year to 60% of the total market. People are buying air conditioners to shield the young ones and people belonging to old age from the scorching heat. (GREE OFFICIALS)
- 9. COMPETITIVE ADVANTAGE: Gree has a brief focus on innovation of their products. Their products consume less electricity. Their products are comparatively affordable. TARGET MARKET: UPPER CLASS UPPER MIDDLE CLASS MIDDLE CLASS
- 12. SWOT ANALYSIS Strengths: • Gree has good market position and turn over. • Gree has latest machinery available producing different household appliances. • The brand is so popular within Pakistan and has sixteen distributions centre all over the country. • Gree got very talented technical and managerial staff. • Gree is located in main city Karachi, more near to big markets. Weaknesses: • The company hire graduates but the associated staffs not train them properly that result in lack of communication, incompetence and very less company knowledge. • The Managers of different departments not showing their full and motivation for the company.
- 13. SWOT ANALYSIS Opportunities: • The company can take a lead of Pakistan market by excellent marketing and customer service. • The company has the ability to grow and can increase its turn over by Online sale, marketing and shopping. • Electronic Business can save huge money by reducing manual work. Threats: • The company has a major threat to security. It is located in main city and has no scanning and proper security system. • It is in competition in market with china and some other companies like Haier, Orient and ChanghongRuba Pakistan.
- 14. COMPETITOR ANALYSIS OF GREE: GREE 31% HAEIR 32% PEL 8% OREINT 23% DAWLENCE 6% MARKET SHARES GREE HAEIR PEL OREINT DAWLENCE
- 15. GREE HAIER Gree GS-12LITH11M Inverter Lomo Series 1 Ton (Wifi) Rs. 66,900/- Haier HSU-12HFAA/012US-DC Inverter (A-PAM Technology) 1 Ton Rs. 69,950/ Gree GS-18FITH1C Inverter Fairy Series 1.5 Ton (Wifi) Rs. 86,500/- Haier HSU-18HFAB/012US-DC Inverter (A-PAM Technology) 1.5 Ton Rs. 88,950/- Gree GS-18AITH11S Inverter 1.5 Ton Heat & Cool Rs. 84,900/- Haier HSU-18HFAA/012US-DC Inverter (A-PAM Technology) 1.5 Ton Rs. 88,950/- Orient Orient Ultron Royal DC Inverter 1 Ton Heat & Cool Rs. 55,000/- Orient Ultron Super DC Inverter 1.5 Ton Heat & Cool Rs. 82,500/- Orient Ultron Royal DC Inverter 1.5 Ton Heat & Cool Rs. 72,000/-
- 16. GREE PEL DAWLENCE Gree GS-12LITH11M Inverter Lomo Series 1 Ton (Wifi) Rs. 66,900/- PEL Fit PINV-12K Inverter 1 Ton Heat & Cool Rs. 59,000/- Dawlance Sprinter Inverter 15 1 Ton Heat & Cool Rs. 57,000/- Gree GS-18FITH1C Inverter Fairy Series 1.5 Ton (Wifi) Rs. 86,500/- PEL Fit PINV-18K Inverter 1.5 Ton Heat & Cool Rs. 72,000/- Dawlance Powercon Inverter 30 1.5 Ton Heat & Cool Rs. 69,000/- Gree GS-18AITH11S Inverter 1.5 Ton Heat & Cool Rs. 84,900/- PEL Apex PINV-18K Inverter 1.5 Ton Heat & Cool Rs. 65,000/- Dawlance Elegance Inverter 30 1.5 Ton Rs. 70,000/-