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Edition Suzanne Macleod Digital Instant Download
Author(s): Suzanne Macleod, Laura Hourston Hanks, Jonathan Hale
ISBN(s): 9780415676021, 0415676029
Edition: 1
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Year: 2012
Language: english
7. MUSEUM MAKING
Over recent decades, many museums, galleries and historic sites around the world have
enjoyed an unprecedented level of large-scale investment in their capital infrastructure; in
building refurbishments and new gallery displays. This period has also seen the creation of
countless new purpose-built museums and galleries, suggesting a fundamental re-evaluation
of the processes of designing and shaping museums.
Museum Making: narratives, architectures, exhibitions examines this re-making by exploring
the inherently spatial character of narrative in the museum and its potential to connect on
the deepest levels with human perception and imagination. Through this uniting theme, the
chapters explore the power of narratives as structured experiences unfolding in space and
time, as well as the use of theatre, film and other technologies of storytelling by contemporary
museum makers to generate meaningful and, it is argued here, highly effective and affective
museum spaces. Contributions by an internationally diverse group of museum and heritage
professionals, exhibition designers, architects and artists, with academics from a range of dis-
ciplines including museum studies, theatre studies, architecture, design and history, cut across
traditional boundaries including the historical and the contemporary and together explore
the various roles and functions of narrative as a mechanism for the creation of engaging and
meaningful interpretive environments.
Suzanne MacLeod is Senior Lecturer in the School of Museum Studies, University of
Leicester, UK.
Laura Hourston Hanks is Associate Professor in the Department of Architecture and Built
Environment, University of Nottingham, UK.
Jonathan Hale is an architect and Reader in Architectural Theory at the University of
Nottingham, UK.
8. Museum Meanings
Series Editors
Richard Sandell and Christina Kreps
Museums have undergone enormous changes in recent decades; an ongoing process of renewal
and transformation bringing with it changes in priority, practice and role as well as new expec-
tations, philosophies, imperatives and tensions that continue to attract attention from those
working in, and drawing upon, wide ranging disciplines.
Museum Meanings presents new research that explores diverse aspects of the shifting social,
cultural and political significance of museums and their agency beyond, as well as within, the
cultural sphere. Interdisciplinary, cross-cultural and international perspectives and empirical
investigation are brought to bear on the exploration of museums’ relationships with their
various publics (and analysis of the ways in which museums shape – and are shaped by – such
interactions).
Theoretical perspectives might be drawn from anthropology, cultural studies, art and art
history, learning and communication, media studies, architecture and design and material cul-
ture studies amongst others. Museums are understood very broadly – to include art galleries,
historic sites and other cultural heritage institutions – as are their relationships with diverse
constituencies.
The focus on the relationship of the museum to its publics shifts the emphasis from objects
and collections and the study of museums as text, to studies grounded in the analysis of bodies
and sites; identities and communities; ethics, moralities and politics.
Forthcoming:
Museums, Equality and Social Justice
Edited by Richard Sandell and
Eithne Nightingale
Also in the series:
Museums in a Troubled World
Renewal, Irrelevance or Collapse?
Robert R. Janes
Heritage and Identity
Engagement and Demission in the
Contemporary World
Edited by Marta Anico and Elsa Peralta
Museums and Community
Ideas, Issues and Challenges
Elizabeth Crooke
9. Recoding the Museum
Digital Heritage and the Technologies of Change
Ross Parry
Rethinking Evolution in the Museum
Envisioning African Origins
Monique Scott
Museums and Education
Purpose, Pedagogy, Performance
Eilean Hooper-Greenhill
Museums Texts
Communication Frameworks
Louise Ravelli
Reshaping Museum Space
Architecture, Design, Exhibitions,
Edited by Suzanne MacLeod
Pasts Beyond Memory
Evolution, Museums, Colonialism
Tony Bennett
Liberating Culture
Cross-Cultural Perspectives on Museums,
Curation and Heritage Preservation
Christina F. Kreps
Re-imagining the Museum
Beyond the Mausoleum
Andrea Witcomb
Museums, Society, Inequality
Edited by Richard Sandell
Museums and the Interpretation of
Visual Culture
Eilean Hooper-Greenhill
Museum, Media, Message
Edited by Eilean Hooper-Greenhill
Learning in the Museum
George Hein
Colonialism and the Object
Empire, Material Culture and the Museum
Edited by Tim Barringer and Tom Flynn
12. CONTENTS
List of illustrations x
List of contributors xiii
Acknowledgements xviii
Introduction: Museum making: the place of narrative xix
Laura Hourston Hanks, Jonathan Hale and Suzanne MacLeod
PART I
Narrative, space, identity 1
Introduction 1
1 Imaginary museums: what mainstream museums can learn from them 5
Rachel Morris
2 Staging exhibitions: atmospheres of imagination 12
Greer Crawley
3 Writing spatial stories: textual narratives in the museum 21
Laura Hourston Hanks
4 Athens, London or Bilbao? Contested narratives of display in the
Parthenon galleries of the British Museum 34
Christopher R. Marshall
5 This magical place: the making of Yorkshire Sculpture Park and the
politics of landscape, art and narrative 48
Suzanne MacLeod
13. 6 Narrative space: three post-apartheid museums reconsidered 63
Nic Coetzer
7 The museum as narrative witness: heritage performance and the
production of narrative space 74
Jenny Kidd
8 Beyond narrative: designing epiphanies 83
Lee H. Skolnick
9 Place, time and memory 95
Stephen Greenberg
PART II
Narrative, perception, embodiment 105
Introduction 105
10 Scales of narrativity 107
Tricia Austin
11 City as museum, museum as city: mediating the everyday and special
narratives of life 119
Dorian Wiszniewski
12 Narrative transformations and the architectural artefact 132
Stephen Alexander Wischer
13 Architecture for the nation’s memory: history, art, and the halls of
Norway’s national gallery 144
Mattias Ekman
14 Arsenic, wells and herring curing: making new meanings in an old
fish factory 157
Sheila Watson, Rachel Kirk and James Steward
15 Accessing Estonian memories: building narratives through game form 168
Candice Hiu-Lam Lau
16 Narrative landscapes 179
James Furse-Roberts
17 Narrative environments and the paradigm of embodiment 192
Jonathan Hale
viii Contents
14. PART III
Narrative, media, mediation 201
Introduction 201
18 Narrative space: The Book of Lies 203
Paola Zellner
19 Productive exhibitions: looking backwards to go forward 213
Florian Kossak
20 Incomplete stories 223
Annabel Fraser and Hannah Coulson
21 In the museum’s ruins: staging the passage of time 234
Michaela Giebelhausen
22 Meaningful encounters with disrupted narratives: artists’ interventions
as interpretive strategies 247
Claire Robins and Miranda Baxter
23 Where do you want the label? The roles and possibilities of exhibition
graphics 257
Jona Piehl and Suzanne MacLeod
24 The narrative of technology: understanding the effect of New Media
artwork in the museum 267
Peter Ride
25 The thick present: architecture, narration and film 277
Samantha L. Martin-McAuliffe and Nathalie Weadick
26 A narrative journey: creating storytelling environments with
architecture and digital media 288
Tom Duncan and Noel McCauley
Select bibliography 298
Index 305
Contents ix
15. ILLUSTRATIONS
Figures
2.1 Space and Light, Edward Gordon Craig Exhibition, V&A 17
2.2 Atalanta, Ashmolean Museum 19
3.1 Large-scale glass relief replica of the damaged Treaty of Waitangi,
Museum of New Zealand Te Papa Tongarewa 25
4.1 British Museum, Elgin Gallery, London, 1923 35
4.2 Edgar John Forsdyke, sketch-plan of a screened room for the sculpture of the
Parthenon, late 1929 38
4.3 Richard Allison, proposal for new Parthenon Sculpture gallery, May 1929 39
4.4 John Russell Pope, proposal for new Parthenon Sculpture gallery, early 1930s 40
4.5 Acropolis Museum, Parthenon Sculpture Galleries, Athens 41
4.6 Acropolis Museum, Parthenon Sculpture Galleries, Athens. View of the
Parthenon 43
5.1 Map of Yorkshire Sculpture Park 50
5.2 View of Bretton Hall 51
5.3 Visitor centre, Yorkshire Sculpture Park 58
6.1 District Six Museum, Cape Town, South Africa 65
6.2 The Apartheid Museum, Soweto, Johannesberg, South Africa 67
6.3 Interior of Red Location Museum of Struggle, Port Elizabeth, South Africa 69
6.4 Exterior of Red Location Museum of Struggle, Port Elizabeth, South Africa 71
8.1 The Walt Disney Concert Hall, Los Angeles, California 89
8.2 The Villa Savoye, Poissy, France 90
9.1 Types and uses of museum buildings 99
10.1 Axis of narrativity 111
10.2 Narrativity bi-axial quadrant 113
10.3 The narrative process in context 116
10.4 Der Ruine der Kuenste, Berlin 117
11.1 The Medici Bank Museum, Florence: allegorical model 121
16. 11.2 The Medici Bank Museum, Florence: building model 122
11.3 Gabinetto Vieusseux, Florence: allegorical model 123
11.4 Gabinetto Vieusseux, Florence: view of proposed library 123
12.1 Twin House artefact (first evolution) 138
12.2 Twin House artefact (second evolution) 138
12.3 The Twin House for Hans and Grace 139
12.4 Tea Vessel for Teahouse 140
13.1 Front façade of the National Gallery, Oslo 144
13.2 Langaard Hall, National Gallery, Oslo 147
13.3 A group of tourists in front of Edvard Munch’s Madonna 151
13.4 The hall of nineteenth-century Norwegian landscape painting,
National Gallery, Oslo 153
14.1 Site before restoration, Tower Curing Works, Great Yarmouth 160
14.2 Gallery interior, Tower Curing Works, Great Yarmouth 161
15.1 Estonian playing cards 171
15.2 Estonian Exhibition Experience, Powerhouse Museum, Sydney, Australia 172
15.3 Wireframe diagram of installation Estonian Exhibition Experience 173
15.4 Estonian Exhibition Experience, Powerhouse Museum, Sydney, Australia 174
16.1 Freytag’s analysis of Shakespearean and Greek dramas 183
16.2 Hill’s analysis of drama in modern film 184
16.3 Route of Mam Tor seven-mile circular walk in the Peak District, England 185
16.4 Sectional view of route of the Mam Tor walk, Peak District, England 187
16.5 Illustrations of the view at seven points along the Mam Tor walk,
Peak District, England 188
18.1 Eugenia Butler in The Book of Lies 208
18.2 Book Constellation 3 209
18.3 The Lantern 210
18.4 The Book of Lies 211
21.1 The Egyptian Courtyard, Neues Museum, Berlin 238
21.2 Glass beads displayed in the Neues Museum, Berlin 240
21.3 The Greek Courtyard, Neues Museum, Berlin 241
21.4 The Fragmentarium, Neues Museum, Berlin 242
22.1 Mining the Museum, No. 10: Metalwork 251
23.1 A matrix which plots the graphic roles of four exhibitions 260
24.1 David Rokeby, n-Cha(n)t (2001) 269
24.2 Mark Hansen and Ben Rubin, Listening Post (2003) 272
24.3 Jason Cleverly, The Interactive Dictionary (2009) 273
25.1 The Lives of Spaces, dePaor Architects (2008) 283
25.2 The Lives of Spaces, Hassett Ducatez Architects (2008) 285
26.1 Zehdenick Brickworks, circular kiln and new entrance element 290
Colour plates
Plates can be found between pp. 104–105 and 200–201.
Plate 2.1 In Praise of Shadows, V&A
Plate 2.2 Casson Mann, Museolobby, Moscow
Illustrations xi
17. Plate 3.1 Drawers of a ‘Timestack’, Imperial War Museum North
Plate 3.2 Holocaust Exhibition, Imperial War Museum, London
Plate 4.1 Parthenon Sculpture Galleries, British Museum, London
Plate 5.1 Henry Moore in the Country Park
Plate 5.2 Underground Gallery, Yorkshire Sculpture Park
Plate 8.1 The Rose Center for Earth and Space, New York
Plate 8.2 Westminster Cathedral, London
Plate 9.1 The First Emperor: China’s Terracotta Army, the British Museum, 2007–2008
Plate 9.2 El Presidio Chapel, render
Plate 9.3 Story Masterplan for the Sur-i Sultani, Istanbul
Plate 10.1 The Eric Morecambe memorial area
Plate 12.1 Tea cup for teahouse design, by Dani Pauley
Plate 12.2 Stretching bar for dance studio, by Peder Lysne
Plate 14.1 Reconstruction of the Tower Curing Works, Great Yarmouth, in the
1950s
Plate 14.2 Burnt out curing houses, Tower Curing Works, Great Yarmouth
Plate 15.1 Memories Passed, Kiek in de Kök Museum, Tallinn, Estonia
Plate 16.1 Stepping stones, Heian Shrine, Kyoto, Japan
Plate 16.2 View of the Temple of Ancient Virtue, Stowe Landscape Gardens,
Buckinghamshire, England
Plate 20.1 A plaque in George Watts’ Memorial of Heroic Self-Sacrifice in
Postman’s Park, London
Plate 20.2 A plaque in George Watts’ Memorial of Heroic Self-Sacrifice in
Postman’s Park, London
Plate 22.1 Exhibition image from Fred Wilson: The Museum: Mixed Metaphors (1993)
Plate 22.2 Maryland Historical Society, Furniture in Maryland Life exhibition (2007)
Plate 22.3 Detail, Yinka Shonibare, MBE, Colonel Tarleton and Mrs Oswald
Shooting (2007)
Plate 22.4 Detail, Yinka Shonibare, MBE, Colonel Tarleton and Mrs Oswald
Shooting (2007)
Plate 22.5 Sophie Calle from The Appointment (1999)
Plate 23.1 The Golden Age of Couture, V&A (2007)
Plate 23.2 Ice Station Antarctica, Natural History Museum, London (2007)
Plate 23.3 The British Music Experience, London (2009)
Plate 23.4 Medical Futures at Miraikan (2006)
Plate 25.1 The Lives of Spaces, Dara McGrath (2008)
Plate 25.2 The Lives of Spaces, Simon Walker and Patrick Lynch (2008)
Plate 26.1 Still from the film Plansoll
Plate 26.2 Zehdenick Brickworks, ‘Talking Heads’ installation
Plate 26.3 Zehdenick Brickworks, ‘The Trolley Shift’
Plate 26.4 Zehdenick Brickworks, circular kiln
Table
16.1 Key points of Mam Tor seven-mile circular walk in the Peak District, England 186
xii Illustrations
18. CONTRIBUTORS
Tricia Austin is a Design Researcher and the Course Leader of MA Creative Practice for Nar-
rative Environments at Central Saint Martins College of Art & Design, University of the Arts,
London. Tricia is co-author of New Media Design (Laurence King, 2006). She has lectured
in Europe and Asia and led a number of collaborative narrative environments projects with
universities and governmental organisations across the world.
Miranda Baxter is a museum and gallery educator, currently responsible for family and access
provision at The National Gallery, London, where she is exploring alternative ways intergen-
erational audiences can engage with the collection. In 2009, she earned an MA in Museums
and Galleries in Education from the Institute of Education, University of London. She contin-
ues to develop her thinking about the intersections of art, interpretation and experience.
Nic Coetzer is a Senior Lecturer at the University of Cape Town where he teaches design
and the history and theory of architecture. He completed his PhD at the Bartlett in London in
2004. Nic’s interest in space, identity and power was defined through his thesis ‘The Produc-
tion of the City as a White Space: Representing and Restructuring Identity and Architecture,
Cape Town, 1892–1936’.
Hannah Coulson studied Illustration at Glasgow School of Art. After graduating she worked
for the Drawing Center in New York and the Campaign for Drawing in London. She com-
pleted an MA in Communication Art and Design at the Royal College of Art where her
dissertation, The Celestial Emporium of Benevolent Knowledge: How the Imagination Inhabits the
Museum was awarded a distinction. In addition to her freelance work as a curator and illustra-
tor, Hannah leads education projects for ReachOutRCA.
Greer Crawley is Senior Lecturer in Spatial Design at Buckinghamshire New University
and a visiting lecturer, MA Scenography, Central School of Speech and Drama. A practising
designer and researcher, she received a Masters in Scenography from The University of the
Arts, Zurich and a DPhil from the Institute for Theatre, Film and Media Studies, University
19. xiv Contributors
of Vienna. She is editor of Transformation & Revelation: UK design for performance 2007–2011
(SBTD, 2011).
Tom Duncan is a founding member of Duncan McCauley (2003); a studio for architecture
and exhibition design in Berlin. His career encompasses working as an architect on regenera-
tive urban and industrial projects in Germany and also as an art director in the film studios,
Studio Babelsberg. Experienced in film and scenography, he specializes in combining archi-
tecture and digital media to create narrative environments.
Mattias Ekman is an architect and doctoral research fellow at the Oslo School of Architecture
and Design. His PhD project investigates the significance of the built environment for societal
memory practice. This interdisciplinary study provides a critical reading of Maurice Halbwa-
chs’ spatial framework, a sub-concept of the collective memory, by drawing on contemporary
memory studies in the humanities as well as in the social and natural sciences.
Annabel Fraser studied Architecture at Cambridge University, specializing in exhibition
design after completing her diploma. Before setting up her own business in 2008, she worked
for Casson Mann in London, Imrey Culbert in New York and Bodin et Associés in Paris. To
complement her work in exhibition design and narrative construction, she completed an MA
in Communication Art and Design at the Royal College of Art (2006–08).
James Furse-Roberts is the founding Director of FRLA Ltd, a design practice that specializes
in providing interpretation, master-planning and landscape design services to natural heritage
organisations, such as botanic gardens, zoos, nature reserves and public parks. He has worked
on projects in a number of countries. In 2010 his design for a sustainable education pavilion,
which embodied the water-cycle within its form, won the Dyson Design Competition.
Michaela Giebelhausen is Senior Lecturer and Co-director of the Centre for Curatorial
Studies at the University of Essex. She has published widely on the history of museum archi-
tecture and edited The Architecture of the Museum: symbolic structures, urban contexts (Manchester
University Press, 2003). She is currently preparing a volume on the museum for Reaktion’s
Objekt series.
Stephen Greenberg is the founding Director of Metaphor, a company specializing in
museum design and masterplanning. Stephen has overseen the making of major exhibitions
at the British Museum, the V&A and Guggenheim Bilbao; the masterplans of the historic
peninsula in Istanbul and the Grand Egyptian Museum in Cairo; as well as major redesigns
such as the Ashmolean Museum, Oxford. Trained as an architect, he is also a writer and
teacher.
Jonathan Hale is an architect and Reader in Architectural Theory at the University of Not-
tingham. He is the author of Building Ideas: an introduction to architectural theory (Wiley, 2000);
Merleau-Ponty for Architects (forthcoming, Routledge, 2012) and co-editor of Rethinking Tech-
nology: a reader in architectural theory (Routledge, 2007). He has also worked on a series of col-
laborative practice-led projects with the Mixed Reality Lab employing digital technologies
in exhibitions.
20. Contributors xv
Laura Hourston Hanks is Associate Professor in the Department of Architecture and Built
Environment at the University of Nottingham, where she leads the Masters in Theory and
Design, and Year 5 of the Diploma in Architecture. Her research interests include contem-
porary museum design and the architectural expression of identities, and notable among her
publications are Museum Builders II (John Wiley and Sons, 2004), and contributions to Archi-
tectural Design and ARQ.
Jenny Kidd is Lecturer in Cultural Policy at City University London. Jenny publishes across
the fields of media, museum, memory and performance studies, and is editor of Performing
Heritage (with Anthony Jackson). The research recounted in this volume was carried out as
part of the AHRC-funded Performance, Learning and Heritage project based at the Univer-
sity of Manchester (www.manchester.ac.uk/plh).
Rachel Kirk joined Norwich Museums in 2006. As Museums Manager she is responsible for
Norfolk Museums and Archaeology Service’s flagship museum, Norwich Castle, together
with Strangers’ Hall, The Bridewell Museum, The Royal Norfolk Regimental Museum and
the reserve and study collections services. Previously she worked in Great Yarmouth in a
number of roles including Project Manager for the Time and Tide Museum.
Florian Kossak is a Lecturer at the University of Sheffield, School of Architecture, where he
directs the MA in Urban Design programme and lectures in urban history and theory. He has
previously taught in Munich and Glasgow and practised with a focus on exhibition curating
and design. He was a founder member of the workers’ cooperative G.L.A.S. Publications
include several authored and co-edited books and exhibition catalogues.
Candice Hiu-Lam Lau is currently a designer at the digital/interactive company The Rumpus
Room in London. She holds a Masters in Design by Research from the University of Tech-
nology, Sydney, Australia, where she explored the representation of cultural narratives and
collective memory within museum spaces and ways to transmit knowledge through immer-
sive experiences. Her work is influenced by her interest in illustrations and storytelling.
Suzanne MacLeod is Senior Lecturer in Museum Studies at the University of Leicester. She
is editor of Reshaping Museum Space: architecture, design, exhibitions (Routledge, 2005) and, with
Knell and Watson, of Museum Revolutions (Routledge, 2007) and is currently completing a
monograph on museum architecture. She is Managing Editor of the online journal Museum
and Society.
Christopher R. Marshall is Senior Lecturer in Art History and Museum Studies at the Uni-
versity of Melbourne. His publications include Sculpture and the Museum (Ashgate, 2011) and
chapters for Reshaping Museum Space and Rethinking Art History (Routledge, 2005 and 2007).
His publications on Baroque art include chapters in Painting for Profit (Yale, 2010), Mapping
Markets (Brepols, 2006); and The Art Market in Italy (Pannini, 2002).
Samantha L. Martin-McAuliffe is an architectural historian who lectures on the History and
Theory of Architecture. Her primary research interests include the topography of ancient cit-
ies, as well as the intersections of architecture and food. At present she is completing a book on
21. xvi Contributors
the idea of commonality in Classical Athens. She obtained a PhD and MPhil from Cambridge,
and a double BA from Smith College.
Noel McCauley worked extensively in the area of museum design on projects such as the Jew-
ish Museum Berlin for Studio Daniel Libeskind before co-founding the Duncan McCauley
studio in 2003. Duncan McCauley explores the narrative potential of combined architectural
and audiovisual environments to communicate cultural heritage. Noelcomplements studio
practice with lecturing at universities such as UDK Berlin, NYU, and Central Saint Martin’s,
London.
Rachel Morris is a Director of Metaphor, a company that creates museums and visitor experi-
ences in historic houses, palaces, forts, gardens and landscapes worldwide. Metaphor is known
for its thoughtful approach to museum making, blending together story and design. Metaphor
is currently working on the Grand Egyptian Museum beside the pyramids at Giza. Before
joining Metaphor Rachel was a journalist, an archaeologist and a published novelist.
Jona Piehl studied Illustration and Communication Design, and works as an independent
consultant, writer and lecturer. Having led the graphic design team at the exhibition design
consultancy Land Design Studio for five years, she is now investigating the role of graphic
design and visual storytelling in exhibitions at Central Saint Martins College of Art and Design,
London.
Peter Ride is Principal Research Fellow at The University of Westminster, London, and the
course leader for the MA in Museums, Galleries and Contemporary Culture. He was one of
the first curators in the UK to produce Internet artworks and his research is around digital
media and interdisciplinary arts projects. He co-authored, with Andrew Dewdney, The New
Media Handbook (Routledge, 2006).
Claire Robins is a lecturer at the Institute of Education, University of London. She is cur-
rently completing a monograph which examines the ways in which galleries and museums
have deployed ‘artists’ interventions’ to reinterpret and critique collections. She is particularly
interested in artists whose work might be defined as ‘parafictional’ and who intervene in edu-
cational contexts in powerful, ludic and disruptive ways.
Lee H. Skolnick is founding Principal and Lead Designer of Lee H. Skolnick Architecture
+ Design Partnership, an internationally renowned firm that integrates architecture, exhibi-
tion design and education. In addition to bringing his philosophy-based interpretive design
and planning services to a broad range of cultural, institutional, corporate and private clients,
Lee writes and teaches extensively and is co-author of the book, What is Exhibition Design?
(RotoVision, 2007).
James Steward was formerly Project Curator for the Tower Curing Works, renamed Time
and Tide, as featured in this book. He is now Eastern Area Manager for Norfolk Museums and
Archaeology Service.
Sheila Watson joined the School of Museum Studies at the University of Leicester in 2003.
Before this, she worked in Great Yarmouth Museums Service for fourteen years, first as
22. Contributors xvii
Education Officer and then as Area Museums Officer, managing three museums and an art
gallery for a local authority. Her main research interests relate to how and why different
groups of people understand and interpret the past.
Nathalie Weadick is Director of the Irish Architecture Foundation, an organisation commit-
ted to communicating architecture to the public. She was Commissioner for Ireland at the
11th and 12th Architecture Biennales in Venice. Between 2004 and 2007 she was Deputy
Director at The Architecture Foundation, London. Formerly she was Director of the Butler
Gallery in Kilkenny, where she curated international exhibitions. She writes and lectures on
art and architecture.
Stephen Alexander Wischer is an Assistant Professor of Architecture at North Dakota State
University where his teaching and research emphasizes embodied knowledge as central to
both artistic and architectural orientation. He completed both an MFA and MArch in lockstep
at the University of Calgary in 2004. His current PhD research at McGill University in Mon-
treal, Quebec, explores the hermeneutic reading of artistic creation in relation to architectural
praxis.
Dorian Wiszniewski graduated through the Mackintosh School, Glasgow, becoming a regis-
tered architect in 1986. He worked in London from 1985 to 1993. He joined the University
of Edinburgh in 1995 where currently he directs the PhD by Design. In 1996 he co-founded
Wiszniewski Thomson Architects, winning the Royal Scottish Academy Medal for Architec-
ture in 2006. He promotes design-led research intersecting philosophy and architecture. His
work has been published widely internationally.
Paola Zellner studied Architecture at the Universidad de Buenos Aires and at SCI-Arc in Los
Angeles. She has practised with Norman Millar Architects, and co-founded Zellner+Bassett.
She taught at Woodbury University, the University of Michigan and is currently an Assistant
Professor of Architecture at Virginia Tech, where she initiated the Textile Lab dedicated to
explorations of form and space through weaving and textile constructs.
23. ACKNOWLEDGEMENTS
Early versions of the chapters included in this book were presented at Narrative Space, an inter-
national conference co-organized by the Department of Architecture and Built Environment,
University of Nottingham and the School of Museum Studies at the University of Leicester
in 2010. The conference and the book would not have been possible without the support of
the University of Leicester, the University of Nottingham, Haley Sharpe Design and Click-
Netherfield. The project also benefited from the generous support of Nottingham Contem-
porary, Leach Colour Ltd, DJW Ltd and Patton Heritage. At the University of Leicester,
Barbara Lloyd, Jim Roberts and Bob Ahluwalia provided invaluable administrative and tech-
nical assistance. We are incredibly grateful to all the contributors for their work in writing
chapters for the book as well as the wider group of speakers at Narrative Space who made
significant contributions to its intellectual framing. As an event in April 2010, Narrative Space
was rudely and unexpectedly interrupted by the eruption of a volcano at Eyjafjallajökull in
Iceland and we are particularly grateful to all those speakers and delegates whose plans were
disrupted but who maintained such good humour throughout. One of those affected was
film maker Peter Greenaway who was due to fly in from Amsterdam. He was finally able to
deliver his keynote lecture 12 months later in London. We are very grateful to the V&A and
particularly to Jo Banham, Head of Adult Learning, for hosting this event. We would like to
thank Routledge for their confidence in our project. In particular Matt Gibbons and Amy
Davis-Poynter have provided helpful and precise advice and we have benefited greatly from
the ongoing encouragement of the Museum Meanings series editor Richard Sandell. Finally,
a personal thank you to Martyn Hale for expert assistance with proof reading and to Lee,
Frances, Phil, Isla and Jocelyn for all their love and support.
24. INTRODUCTION: MUSEUM MAKING
The place of narrative
Laura Hourston Hanks, Jonathan Hale and
Suzanne MacLeod
Scene
Museum making in the twenty-first century is challenging, creative, complex and, ultimately,
collaborative. Operating across different scales of activity from the level of the object to the
level of the building, city or landscape, museum making also cuts across a range of professional
practices from curation to design and from architecture to theatre and film. In the twenty-first
century, the reality of museum design is multidisciplinary, multifaceted and as complex as the
variety of exhibitions and interpretive approaches we see across the contemporary museum
landscape.
The context for the recent reformulation of museum design is of course partly economic.
Recent decades have seen many museums, galleries and historic sites around the world enjoy
large-scale investment in their capital infrastructure; in building refurbishments and new gal-
lery displays. The period has also witnessed the creation of a series of new purpose-built
museums and galleries. This massive investment has received significant media coverage,
including the often sensational reporting of occasional high-profile failures. It has, however,
overwhelmingly been a period of much-needed and often very successfully utilized invest-
ment which has changed the face of culture, drastically improving the standards of museum
and gallery facilities, the quality and variety of displays and media employed in museums and,
in very successful cases, driving positive organizational change.
It has also, then, been a period of fundamental reinvention in the design and shaping of
museums. Fascinating examples of ‘the new museum making’ include high-profile and highly
communicative buildings, evocative landscapes, sophisticated and emotive exhibitions and,
sometimes, small and quirkily interpretive interventions within existing museum and gallery
spaces. What unites many of these approaches is the attempt to create what might be called
‘narrative environments’; experiences which integrate objects and spaces – and stories of peo-
ple and places – as part of a process of storytelling that speaks of the experience of the everyday
and our sense of self, as well as the special and the unique. Driven by the availability of signifi-
cant funding, but also by advances in digital technologies and a shared awareness of the role
of museum maker as storyteller, the field of museum design has become a varied, media-rich
25. xx Introduction
and highly interpretive landscape. Most would agree that above all, this period of investment
and expansion has had a significant impact on the ability of many museums and galleries to
offer up consistently engaging, meaningful and memorable experiences to a broader range of
visitors. In the current economic climate, cultural institutions are thinking more cautiously
about smaller-scale, less capital-intensive and increasingly sustainable solutions to the mainte-
nance, production and regeneration of museum space. Similarly, as many museums anticipate
cuts in their provision of learning and education services, the interpretive effectiveness of their
displays take on added significance. It therefore seems especially relevant to ask what we have
learned from this recent process of re-making and re-telling.
Dialogue
This volume has emerged from a vital conversation over a number of years between museum
and heritage professionals, exhibition designers, architects and artists, with academics from
a range of disciplines, including museum studies, film studies, theatre studies, architecture,
design, animation and history. Initially sparked by the international conference Creative Space
held at the University of Leicester’s School of Museum Studies in 2004 and the book that
followed,1
the shared exploration of theories and practices of exhibition and experience mak-
ing continued with, The Museum: Meanings + Mediation; a professional network and seminar
series hosted by the University of Nottingham’s School of the Built Environment between
2007 and 2008. The culmination of the network’s activity came in 2010 with Narrative Space;
an international interdisciplinary conference jointly hosted by the Universities of Leicester
and Nottingham and from which the chapters in Museum Making are distilled. Through this
extended dialogue the theme of narrative emerged as the strongest of a number of shared
preoccupations – a potential ‘common language’ linking the interests of researchers and prac-
titioners in both architecture and museum studies with the realities of museum experience.
Evident within the chapters that follow, then, is a collective ethos, the result of a larger organic
but framed discourse. This said, as with all edited collections, the presence of multiple voices
provides animation and even divergent viewpoints.
Nowadays the term ‘narrative’ appears ubiquitous, having been appropriated into diverse
spheres from politics to the media, and often tarnished by its associations with the ‘spin’ of
grandiose conceptions and post-rationalized excuses; tall stories and cover stories. In muse-
ums, narrative has come to be associated, negatively, with ‘top-down’, macro histories;
linear interpretive frameworks which present a dominant version of history, silencing the
experiences and values of others in the process. However, in the context of contemporary
museum making, we propose to reclaim the term narrative as it appears to offer a way forward.
Museum space and its production are traditionally compartmentalized: disciplinary boundaries
between curators, graphic designers, script writers, architects and developers, for example, are
entrenched, and perpetuated by professional and institutional amnesia. These discrete profes-
sions of course derive from the inherently different ‘stuff’ of which the museum is composed:
artefacts; textual, visual and audio interpretation; digital media; and architecture. Within this
spectrum of material and activity, the largest disconnect – between the worlds of museums
and architecture – requires a strong linking dialogue, and narrative may enable this. As a
broad currency, narrative can facilitate the collaboration of professionals and the integration of
media, and could therefore play an important part in the creation of powerful and embodied
museum experiences.
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