Music magazine questionnaire results
- 2. QUESTION 1: ARE YOU MALE OR FEMALE? Gender Overall, I got 98 responses to this question. • 72% females • 28% males This means my ratio between male and female respondents is not equal; there are significantly more females. This could be a problem, since my results may not give me a valid representation of my target audience as a whole. Male Female
- 3. QUESTION 2: WHAT IS YOUR PREFERRED GENRE OF MUSIC? Preferred Genre of music Pop Rock Alternative Indie Dance R&B Metal Classical Overall, I collected 90 responses to this question. I found that the three most popular genres were: • Indie: 24% • Pop: 22% • Rock: 21% This gives me an idea into what my target audience like to listen to, and I will be able to use this information when deciding on the genre of my music magazine.
- 4. QUESTION 3: WHAT IS YOUR FAVOURITE EXISTING MUSIC MAGAZINE? Favourite existing music magazine NME Q Kerrang! Rolling Stone Mixmag Rock Sound Mojo Overall, I collected 72 responses to this question. I can see that by far the two most favourite existing music magazines are: • NME: 32% • Kerrang!: 35% I can use this information when designing on my own music magazine, since I can base it on those magazines, as I know that it will be popular with my target audience.
- 5. QUESTION 4: DO YOU HAVE A PART TIME JOB? Employed/ unemployed Have a part time job Do not have a part time job Overall, I collected 99 responses to this question. I found that: • 41% of the respondents had a part time job • 59% of the respondents did not have a part time job I can use this information when deciding on the price of my music magazine, since I do not want to make it too expensive, in case my target audience cannot afford it. Hence why I asked if they were employed. People in my target population, on average, do not have a job, so they will not be receiving any income. Therefore, I should not make my magazine too expensive.
- 6. QUESTION 5: HOW MUCH WOULD YOU BE PREPARED TO PAY FOR A MUSIC MAGAZINE? Preferred Price Less than 99p £1.00 - £1.99 £2.00 - £2.99 £3.00 - £3.99 £4.00 - £4.99 Over £5.00 Overall, I collected 98 responses to this question. I found that there were two price ranges, which were more popular than the others: • £2.00 – £2.99: 39% • £1.00 - £1.99: 30% I can use this information when deciding on the price of my magazine, since I know that my target audience would be more inclined to buy it if it was between £1.00 and £2.99.
- 7. QUESTION 6: WOULD YOU PREFER TO BUY A MAGAZINE ON A WEEKLY OR MONTHLY BASIS? Preferred time frame of buying magazines Monthly Weekly Overall, I collected 97 responses to this question. I found: • 78% of respondents would prefer to buy a magazine on a monthly basis • 22% of respondents would prefer to buy a magazine on a weekly basis This gives me information on whether to release monthly or weekly issues of my magazine. I will probably release my magazine on a monthly basis, as that seems significantly more popular.