This document discusses myths and realities around enterprise software support. It addresses the myths that software vendors are the only support option, that vendors won't discount support costs, and that new software releases are needed for functionality. The realities are that independent support providers are a proven alternative, vendors will negotiate on pricing due to competition, and industry leaders are looking beyond vendors for innovation. The document provides guidance on negotiating with vendors, pursuing independent support options, and freeing up budget for innovative projects.