Project Report on Online shopping by Nawazish Anwar

PROJECT REPORT
PERCEPTION OF CUSTOMER
TOWARDS
ONLINE SHOPPING
YEAR
JANUARY 2017 TO DECEMBER 2017

AL-AMEEN INSTITUTE OF INFORMATION
TECHNOLOGY
OneyearDiplomaCourseinComputerApplicationandMultilingualDTP& CABA.
National Council for Promotion of Urdu Language.
Department of Higher Education.
Ministry of Human Resource Development.
Department of Higher Education.(Govt. of India).
Address of AL-AMEEN:- 76A/1,Okhla Main Market Jamia Nagar New Delhi-
110025.
Tel:011-26845691, 011-26841261
Website:- www. alameen.org.in
Email:- alameen.ncpul@gmail.com
AIIT

ONE YEAR DIPLOMA COURSE
[CABA & MDTP]
Project Submitted to the AL-AMEENInstitute of Information Technology
Submitted by:-
AIIT
UndertheGuidanceof:-
NAWAZISH(17001140002011)
MD FIRDOSH(1701140002013)
&
MD SAFDAR
SODDOQUIRIYAZ HUSSIAN
MD RASHIDJAMAL
CHANDANPRASAD

It was a great pleasure while working on a project “PERCEPTION OF CUSTOMER
TOWARDS ONLINE SHOPPING ” . Working on this project gives me immense knowledge
to do the project in my future. The extensive endeavor bliss euphoria that accompany the
successful completion of any task would not be complete without the expression of
gratitude to the people who made it possible. I take the opportunity to acknowledge all
those who guidance and encouragement helped me in winding up this project.
I am also thankful to Mr. Naveen Raj Bhatia, for his continuous support
and encouragement and providing all the facilities without which the completion of
project would not have been possible.
I deeply indebted to Mr. Chandan prasad (Sr. faculty) Md Safdar Siddiqui, (faculty) Md Rashid Jamal
& Riyaz Hussain, for his guidance cooperation and constant encouragement throughout the period
of compilation of this dissertation work. I got not only the technical support from him but a lot of
moral support also. I will be thankful to him forever.
Last but not the least I feel felicitated to thank my parents, family members and
friends who helped and gave me the much need moral support during my project.
AIIT

This is to certify that the project entitled, PERCEPTION OF CUSTOMER
TOWARDS ONLINE SHOPPING is a bonafide work done by
NAWAZISH & MD FIRDOSH(NIELIT Registration no. 14011402067 and
14011402008 respectively) in partial fulfillment of CABA & MDTP examination
and has been carried out under my direct supervision and guidance. This
report or a similar report on the topic has not been submitted for any other
examination and does not form a part of any other course undergone by the
candidate.
AIIT
Signature of Guide/Supervisor
Name:- Mr. Chandan Prasad
Place: NEW DELHI Sr. Faculty Md Safdar Siddiqui
(Signature of centre in Charge)
Address: AL-AMEEN INSTITUTE OF IT
76 A/1 OKHLA MAIN MARKET JAMIA
NAGAR OKHlA NEW
DELHI -110025

AIIT
MANAGEMENT OF AL-AMEEN :-
Mr. Naveen Raj bhatia
(Center Manager)
Mrs. Mona Abid
(Center Supervisor)

HARDWARE USE IN PROJECT
MONITER
KEYBORD
MOUSE
CENTRAL PROCESSING UNIT
EXTERNAL OBJECT
AIIT

SOFTWARE USE IN PROJECT
MICROSOFT OFFICE (POWERPOINT)
CORAL DRAW
FLASH
PHOTOSHOP
AIIT

CHAPTER NO TOPICS
1 EXECUTIVE SUMMARY
2 LITERATURE REVIEW
3 INDUSTRY INTRODUCTION
3.1 MODELS OF E-COMMERCE
3.2 ONLINE SHOPPING IN INDIA
3.3 ONLINE GROCERY SHOPPING
3.4 INDIAN PLAYERS IN ONLINE GROCERY SHOPPING
3.5 COMPANY INTRODUCTION
4 HYPOTHESIS
5 RESEARCH OBJECTIVES
5.1 SCOPE OF RESEARCH
5.2 LIMITATION
5.3 RESEARCH DESIGN AND METHODOLOGY
5.4 SAMPLE DESIGN
5.5 SAMPLING TECHNIQUE
5.6 DATA COLLECTION TOOL UESD

Chapter 1
INTRODUCTION
1. EXECUTIVE SUMMARY.

Internet and Information technology have made tremendous contributions for business
transformation witnessed nowadays all over the world. This has given birth to E
commerce
which encompasses several pre purchase and post purchase activities leading to
exchange of
products or service or information over electronic systems such as the internet and
the other
Telecommunication networks.
Analyzing the competitive advantage of E-Commerce it is observed that E-Commerce
enables simpler, faster and efficient business transactions. For developing country
like India,
E-Commerce offer considerable opportunity for growth.
E-commerce leads to a boon for the current economic downturn. As India’s e-
commerce
market is worth about Rs 50,000 corers in 2011. About 80% of this is travel related
(airline
tickets, railway tickets, hotel bookings, online mobile recharge etc.).
INTRODUCTION

‫ہے‬ ‫دی‬ ‫شراکت‬ ‫زبردست‬ ‫کیلئے‬ ‫کاروبار‬ ‫نے‬ ‫ٹیکنالوجی‬ ‫انفارمیشن‬ ‫اور‬ ‫انٹرنیٹ‬
‫گی‬ ‫آجائے‬ ‫تبدیلی‬ ‫میں‬ ‫بھر‬ ‫دنیا‬ ‫پورے‬.‫ہے‬ ‫دیا‬ ‫جنم‬ ‫کو‬ ‫کامرس‬ ‫ای‬ ‫ای‬ ‫نے‬ ‫اس‬
‫تبادلہ‬ ‫کا‬ ‫جن‬ ‫ہیں‬ ‫شامل‬ ‫سرگرمیاں‬ ‫کی‬ ‫خریداری‬ ‫کی‬ ‫پوسٹ‬ ‫اور‬ ‫خریداری‬ ‫پری‬ ‫کئی‬ ‫میں‬ ‫جس‬
‫ہے‬ ‫بنتا‬ ‫سبب‬ ‫کا‬ ‫ہونے‬
‫معلومات‬ ‫میں‬ ‫بارے‬ ‫کے‬ ‫نظاموں‬ ‫الیکٹرانک‬ ‫جیسے‬ ‫دیگر‬ ‫اور‬ ‫انٹرنیٹ‬ ‫یا‬ ‫سروس‬ ‫یا‬ ‫مصنوعات‬
‫ورک‬ ‫نیٹ‬ ‫مواصالت‬ ‫ٹیلی‬
‫کامرس‬ ‫ای‬ ‫کہ‬ ‫ہے‬ ‫یہ‬ ‫تجزیہ‬ ‫کا‬ ‫فائدہ‬ ‫مسابقتی‬ ‫کے‬ ‫کامرس‬ ‫ای‬
‫ہے‬ ‫بناتا‬ ‫قابل‬ ‫کو‬ ‫دین‬ ‫لین‬ ‫کاروباری‬ ‫موثر‬ ‫اور‬ ‫سے‬ ‫تیزی‬ ،‫آسان‬.‫ملک‬ ‫ترقیاتی‬ ‫جیسے‬ ‫بھارت‬
،‫لئے‬ ‫کے‬
‫ہے‬ ‫کرتا‬ ‫فراہم‬ ‫موقع‬ ‫کافی‬ ‫لئے‬ ‫کے‬ ‫ترقی‬ ‫کامرس‬ ‫ای‬.
‫ہے‬ ‫جاتا‬ ‫لے‬ ‫بدلہ‬ ‫ایک‬ ‫لۓ‬ ‫کے‬ ‫خرابی‬ ‫معاشی‬ ‫موجودہ‬ ‫کامرس‬ ‫ای‬.‫کے‬ ‫کامرس‬ ‫ای‬ ‫کے‬ ‫بھارت‬
‫پر‬ ‫طور‬
‫مارکیٹ‬2011‫تقریبا‬ ‫میں‬50،000‫ہے‬ ‫قابل‬ ‫کے‬ ‫روپے‬ ‫کروڑ‬.‫تقریبا‬ ‫سے‬ ‫میں‬ ‫اس‬80‫فیصد‬
‫متعلق‬ ‫سے‬ ‫سفر‬(‫الئن‬ ‫ایئر‬)‫ہے‬
‫وغیرہ‬ ‫وغیرہ‬ ‫چارج‬ ‫ری‬ ‫موبائل‬ ‫الئن‬ ‫آن‬ ،‫بکنگ‬ ‫ہوٹل‬ ،‫ٹکٹ‬ ‫ریلوے‬ ،‫ٹکٹ‬.)

Chapter 2
2. LITERATURE REVIEW

"India is among the fastest-growing markets and has been identified as
one of the
significant potential markets for the company,"
Muralikrishnan B., country manager at eBay's India explains that Indian
consumers toward
buying high margin products such as clothes and shoes as is the trend among
eBay shoppers
in the West rather than electronic gadgets and books, which are the most
popular choices
now but command lower profit margins and are less frequent purchases.
He depicted that India's nascent e-commerce market, which till recently was
largely limited
to people buying train, flight and movie tickets, is in the middle of a surge as
a younger,
tech-savvy middle class increasingly takes to shopping online in a country
seeing rapid
growth in Internet usage.
2.1 Literature Review

“E-commerce: A boon for the current economic downturn”

Key drivers for success for e-commerce
Reduction in operational cost as the entire business can be moved online, the need
for
physical stores has become obsolete. Less infrastructural investment and associated
labor
costs drives up the profit margin.
It is far easier and quicker to compare prices of goods online, equipping the
customer with
the information to decide the right price or terms for themselves. With services
like COD,
customers can trust the process of going online and purchasing.
Market penetration also becomes far more achievable with e-commerce; it is
possible for a
merchant in Mumbai to extend his reach to north-eastern cities or even rural
villages that are
now connected by the online network.
E-commerce facilitates shopping anytime, anywhere and for almost anything desired.

“Connecting the local Karana stores with the buyers while storing
inventories on the Cloud”
Vijay Singh, CEO & MD of Aaramshop.com says that in order to reduce the cost to their
business operation they applied the concept of cloud computing, where it connects the
local
Karana shops with the buyers. It enables the business to reduce the inventory cost as all
the
inventories are handled by the local vendor.
“Create a work-life balance”
Vijay Singh, CEO & MD of Aaramshop.com states that the concept of online grocery
shopping creates the work-life balance in urban areas where the urban couples are busy in
their work culture and cannot give time towards their daily life needs.

Chapter 3
3.INDUSTRY INTRODUCTION
3.1 Model of e-commerce
3.2 Online shopping in India
3.3 Online grocery shopping
3.4 Indian players in online grocery shopping
3.5 Company introduction

3.Industry Introduction
Internet is changing the way consumers shop and buy goods and services,
and has rapidly
evolved into a global phenomenon. Many companies have started using the
Internet with the
aim of cutting marketing costs, thereby reducing the price of their
products and services in
order to stay ahead in highly competitive markets.
Companies also use the Internet to convey communicates and disseminate
information, to
sell the product, to take feedback and also to conduct satisfaction
surveys with customers.
Customers use the Internet not only to buy the product online, but also to
compare prices,
product features and after sale service facilities the will receive if they
purchase the product
from a particular store. Many experts are optimistic about the prospect
of online business.

In addition to the tremendous potential of the E-commerce
market, the Internet provides a
unique opportunity for companies to more efficiently reach
existing and potential customers.
Although most of the revenue of online transactions comes
from business-to-business
commerce, the practitioners of business-to-consumer commerce
should not lose confidence
.It has been more than a decade since business-to-consumer E-
commerce first evolved.
Scholars and practitioners of electronic commerce constantly
strive to gain an improved
insight into consumer behavior in cyberspace.

3.1Models of E-commerce
Business-to-Business (B2B):
B2B e-commerce is simply defined as e-commerce between
companies. This is the type of
e-commerce that deals with relationships between and among
businesses. About 80% of ecommerce
is of this type, and most experts predict that B2B ecommerce
will continue to
grow faster than the B2C segment. Eg: indiamart.com,
eindiabusiness.com, tradeindia.com
etc.

Business-to-consumer (B2C):
Business-to-consumer e-commerce, or commerce between companies
and consumers,
involves customers gathering information; purchasing physical goods
(i.e., tangibles such as
books or consumer products) or information goods (or goods of
electronic material or
digitized content, such as software, or e-books); and, for
information goods, receiving
products over an electronic network.
It is the second largest and the earliest form of e-commerce. Its
origins can be traced to
online retailing (or e-tailing). Thus, the more common B2C business
models are the online
retailing companies such as flipkart.com Amazon.com, snapdeal.com
etc

Business-to-Government (B2G):
Business-to-government e-commerce or B2G is generally defined as
commerce between
companies and the public sector. It refers to the use of the Internet for
public procurement,
licensing procedures, and other government-related operations. This kind
of e-commerce has
two features: first, the public sector assumes a pilot/leading role in
establishing e-commerce;
and second, it is assumed that the public sector has the greatest need for
making its
procurement system more effective.
Web-based purchasing policies increase the transparency of the
procurement process (and
reduce the risk of irregularities). To date, however, the size of the B2G
ecommerce market
as a component of total e-commerce is insignificant, as government e-
procurement systems
remain undeveloped.

Consumer-to-Consumer (C2C):
Consumer-to-consumer e-commerce or C2C is simply commerce
between private
individuals or consumers. This type of e-commerce is characterized
by the growth of
electronic marketplaces and online auctions, particularly in vertical
industries where
firms/businesses can bid for what they want from among multiple
suppliers. It perhaps has
the greatest potential for developing new markets.
Online auction site eBay, Yahoo! Auctions are a couple of examples
of C2C websites.

Mobile Commerce in India
Mobile is growing in India with more than 800 million subscribers across
the country. The
advancement in terms of adoption of smart phones with 3G enabled
services is happening at
a rapid pace. This of course has opened up the gates to mobile
advertising, mobile
application development and mobile commerce in India. According to
BuzzCity's latest
report, India is top performing mobile advertising region in the whole of
Asia. The growth in
mobile advertising globally is tremendous with ads served on a year-on-
year growth of
139%. With respect to some number crunching, more than 126 billion ads
were served in
2011, compared with 52 billion in 2010.

In India, Mobile Commerce is still in the development phase as
the use of mobile phones for
carrying out transactions is very limited. However, the
development is taking place at a nice
speed and in the coming years, Mobile Commerce is most likely
to make its presence feel as
companies and businesses have started understanding the
benefits of Mobile Commerce.
Some of the companies have even incorporated this technology.
Airtel, ICICI, Reliance are
some of the companies/businesses that are using this technology
as their users are allowed to
make limited purchases from their phones. For now, the users
are mainly allowed to pay
phone bills, utility bills, book movie tickets, book travel tickets
with their cell phones.

3.2 Online Shopping In India
The Indian economy is slated to grow by upward of 6 % annually in the
next few years
which is among the highest rates of any big emerging economy. And quite
a lot of this
growth would be on the back of domestic consumption of goods and
services.
E-commerce is emerging as a great level given that organized retail is still
not ubiquitous
across the length and breadth of the country with large retail chains
making up less than 10%
of the market.
E-commerce is helping people in smaller towns in India access quality
products and services
similar to what people in the larger cities have access to. It’s being
forecast that close to 60%
of online shoppers would come from beyond the top eight large cities by
end of this year.

Increasing internet penetration has helped to expand the potential
customer pool. Internet
penetration is only about 10% (or about 121 million users) as against about
81% in the US
and 36% in China. However this number continues to rise at a consistent
pace because of
falling prices for broadband connections.
Indians are also increasingly taking to mobile devices for not only search
but shopping as
well. The number of Smartphone users is rapidly increasing in India and
with 4G services
about to take off it’s expected to get even more people going online.
There are currently
about 900 million mobile subscribers and this number is expected to touch
1.2 billion by
2015. Of

Of these about 27 million are estimated to be active mobile internet
users. More
importantly, 20% users indicated intent to buy products through their
mobile phones as
against the current 4% and this number is expected to only increase in
the next two to three
years.
Innovation is helping e-commerce companies break the inertia for online
shopping by
offering benefits to customers not traditionally available in a brick and
mortar store.
Business models include no question asked return policies ranging from 7
days to 30 days,
free product deliveries and the industry dynamics changing “cash on
delivery” model. The
last innovation has really help unlock the potential as people can now order
products and
pay when they get physical delivery of the product.

3.3 Online Grocery Shopping
Proving that no sector of the retail market is safe from the online
shopping revolution, it is
now possible for the humble hometown grocery store to become digitized
and available on
your Smartphone, tablet, or computer. Just think: no more long checkout
lines, counting the
number of items to see if you qualify for the Express Lane, forgetting
your grocery list at
home, or carrying heavy bags up your front steps. Online grocery shopping
is dramatically
changing the consumer's relationship with the food market and making a
service that may
have once felt luxurious into an everyday convenience.

Ordering Food Online
An online grocery store is a website that allows users to purchase food
over the Internet to
be delivered to the person at a later time. Ordering food on the Internet
is similar to ordering
any other product--the desired food items can be searched for
specifically, or one can
browse through listings of products or sections, similar to sections one
might walk through
at an actual grocery store. The products offered by an online grocery
store are identical to a
normal grocery store. When one has finished shopping, checkout is made
with a credit card,
and the buyer must specify certain hours that he will be available to
receive the food for
delivery. Since Internet groceries must deliver the food to the
customers, they typically pay a
fee for delivery based on the amount of food they buy.

Benefits of Online Grocery Shopping
The primary benefit of online grocery shopping is convenience. By
ordering online, one can
quickly search for the products she needs and order them without having
to physically walk
through expansive aisles. It also saves travel expenses and time going to
the grocery store.
Considering the wide availability of the Internet, it also means grocery
shopping can be done
from remote locations or in the middle of doing other tasks. For instance,
using an online
grocery store can allow a person to do all her grocery shopping during her
lunch break at
work. It is also very useful for those without a car or who may be
physically unable to move
around easily, since the food is delivered right to their doors. The use of
online-based
grocery stores is increasing in popularity as more and more people become
comfortable with
using the Internet to make purchases.

Disadvantages of Online Grocery Shopping
Perhaps the largest disadvantages of shopping online are that it costs
extra money, since
food must be delivered, and that the food ordered is not obtained
immediately. If someone
were making a certain recipe and discovered he needed an additional
ingredient, he would
probably not be able to order it online and get it quickly enough to finish
his dish. In the
same way, it forces a person to plan his food buying in advance of when he
will need it--if
delivery will take a day or two, a person needs to plan to have an extra day
or two of
essential foods available before he runs out. Another disadvantage is that
online shopping
forces the customer to be home during a certain period to collect the
food when it is
delivered. Also, online grocery stores will often only cover specific
delivery areas.

How Does Online Grocery Shopping Work?
Following are the basic parameter that determines the working of online
grocery shopping.
Creating the Website
The most important part of online grocery shopping is the website itself.
The website should
have a complete list of groceries that are able to be delivered as well as
the prices for each
item.
This website should then have a "shopping cart" where a user can add
items to a list of
things to be ordered, as well as view and edit items that she is planning to
purchase. Finally,
this website should have the ability for the user to enter her address and
pay for the order.

Filling the Order and Shipping
The next step is to take the submitted order and use it to collect and
deliver the items on the
list. In general, fulfillment of the grocery order needs to be done
manually by a stock boy or
other employee.
This process can be made easier by having a well-organized room where
the products can be
easily and efficiently located. The stock person should also check to make
sure that the items
placed in the order match the list that the user created.
Then, once the order has been compiled, the collection of food needs to
be placed in a
vehicle and delivered to the customer.

3.4 Indian Players in Online Grocery Shopping
3.4.1 FreshnDaily
Fresh N Daily is Mumbai’s first online fruits and vegetable store. Our
endeavor is to service
you at the comfort of your home with the best quality products and at
the best possible
prices.
They procure goods directly from the farmers/ brand owners and ensure
there are no
intermediaries. Moreover, unlike a physical store – supermarket/
neighborhoods kirana
store/ sabziwala – we are an online store. This means that the cost
structure is very lean: low
rental costs, low manpower costs, low overheads etc. The prices are
therefore the most
competitive.

3.4.2 Aaramshop.com
New-Delhi based start-up Aaramshop.com has
launched an e-commerce site for buying
groceries. Still in beta, the website only caters to
New Delhi residents and yet to be commercially
launched.
Daily essentials such as laundry supplies, cereals,
butter, jam, rice, atta (flour), lentils, cooking oil,
biscuits, chocolates, sweets, milk, spices, coffee
and tea are available on the website. The website
allows you to search for the nearest
neighbourhood local grocery stores – either by
name, by pin codes, location, maps or view all the
‘Aaramshops’ available and select one.

Once this
shop is selected, delivery timings can be chosen. Once the user
selects the items needed,
adds them to the shopping bag and checks out, a confirmation e-mail
and text message is
sent with the amount and time of delivery.
There is no online bank transaction involved and the user has to pay
cash on delivery of
goods by the shop.
They targets 25 to 45 year old urban, well-educated and tech-savvy
females and males.
Currently operating in Delhi, they have plans to expand its services in
12 cities including
Mumbai, Bangalore, Pune Hyderabad and other metros in coming
months. The sales force of
six people will tie-up with retailers. They claim to have roped in more
than 100 kirana stores
in its network and is adding a considerable number to it daily and have
over 100 FMCG
brands and 32 categories of products.

3.4.3 Zopnow
Zopnow.com, an online retail store
exclusively aims to cater grocery and
FMCG need of people launched its
service in Bangalore. Zopnow with punch
line “Be Lazy, Buy Easy” plans to deliver
grocery items at consumer’s doorstep in
less than 3 hours or at a predefined time
specified by the customer.
However, currently zopnow’s is offering
1501 products to some selected areas of south Bangalore. Zop now is
founded by serial
entrepreneur B.K Birlaand Mukesh Singh, erstwhile CTO, Makemytrip.

3.4.4 Farm2Kitchen.com
Farm2Kitchen Team is lead by Seema Dholi (Founder & CEO), a woman
entrepreneur who
is committed to betterment of lives for Indian families. She started
Farm2Kitchen with only
one mission - To enhance the quality of life for Indian families and
provide the best
customer service possible.
Farm2kitchen.com, which deals only in organic groceries and textiles,
and caters to Gorgon
and surrounding areas. Founder Seema Dholi, who hails from Pearl
Academy of Fashion
and has several other ventures in her basket, such as Divavee and
Fashion Per Inch India,

3.4.5 Veggi Bazaar
Veggibazaar is India’s first online vegetable & fruits store, launched in
the year 2009,
founded by R Venkatesan. It is the perfect environment for purchase of
fruits, vegetables. Its
procurement begins at farms and we adhere to stringent policies that
enable us to maintain
the freshness on all our products.
Veggibazaar.com takes orders online and delivers the very next day. This
not only ensures
freshness of the products—an essential feature of the company—but also
means that he does
not have to worry about bulk storage space and associated facilities,
which is a huge saving.

3.5 Company Introduction
NIRALA GROUP is an ambitious innovative company since 1952 that is
attempting to
expand their business around the world. NIRALA GROUP is an
conglomerate
company headquartered in Man mad, Maharashtra India. The subsidiaries
are as following
Nirala Stores, Nirala Enterprises,Nirala Traders, Nirala IceFactory,
Nirala Impex Inc.
Nirala Stores is an Indian electronics retail store based in Manmad.
Nirala Stores was started as a small Radio showroom in Manmad by Himat
Singh Kant in
1952.Later on it diversified into consumer durables.
Nirala Impex Inc are the importer and exporter of Indian grocery
products, currently
situtated in Manmad district, in Maharashtra.

Nirala Impex Inc has its business operation in Taiwan, where it sells
Indian products
produced by local dealers in India, which are sold in Taiwanese market. In
Taiwanese
market they have the contract of supply of Indian grocery items with
hotels, retailers &
wholesaler of grocery products.
They are planning to launch a similar business in India, by selling the
Indian grocery product
in Indian market through online shopping website portals.
Nirala Group intends to grow at more than 20% per year through solid
customer service, a
great sales plan, proven competitive strategies, and a group of people that
bring dynamic
energy to the company and the sales process.

4. Hypothesis
The hypothesis framed for the project
Consumer Perception Towards Online Grocery
Shopping is:
“Online grocery shopping stores are beneficial
for the consumer”.

Chapter 5
5.Research methodology
5.1 Scope of the research
5.2 Limitation
5.3 Research design and methodology
5.4 Sample design
5.5 Sample technique
5.6 Data collection tool used

5.1Research Objectives:
To study attitude of customers towards online shopping.
To find out the preferences of the consumer regarding
the attributes of online
shopping website.
To identify the issues faced by the user while online
shopping.
To determine the parameters for choosing the
particular shopping centre for purchase
of grocery items.
To determine whether online grocery shopping will be
beneficial and on what
factors'

5.1 Scope of the research:
To determine which factor influences the consumer to go for
online shopping.
To find out which feature of the website attracts the user to
purchase the product
from the online shopping website.
To find out the whether grocery online shopping is beneficial
for the user.
To analyse which factors influence the user to buy online
grocery.

5.2 Limitations:
The first limitation caused during the market research was to find out
the respondent
who shop online and are web savvy.
The second limitation caused during the research was searching the
women
respondents who shop grocery products along with the experience of
online
shopping.
Other limitation caused in the market research was that the research
will only study
the consumer perception towards online grocery shopping and not the
dealers,
wholesalers or retailers’ perception towards online shopping which acts as
an agent
to the online retail industry to support its business operations.

5.3 Research Design and Methodology:
The sources of data used in this project report are both primary and
secondary data.
1. Primary data
Primary data consists of original information gathered from sample size
of 200
respondents residing in Mumbai, India.
2. Secondary data
Secondary data consists of information that already exists and that was
collected in
the past for some other purposes.

5.4 Sample Design:
Size of Sample: The sample size selected for the research is 200 in
the area of
Mumbai
Parameters of Interests: The major parameter of interest is the
subgroup of people
who are working professional and web savvy having an experience in online
shopping. The two other subsidiary parameters of interest are:
o The respondent should also have an experience grocery shopping.
o And the female respondent who have an online shopping experience.

5.5 Sampling Technique:
Quota Sampling:
Quota sampling is a method for selecting survey participants. In
quota sampling, a
population is first segmented into mutually exclusive sub-groups,
just as in stratified
sampling. Then judgment is used to select the subjects or units
from each segment
based on a specified proportion
Over here the sample are taken who working, having an experience
in online
shopping and are web savvy. Also women respondent are taken as
they are the user
who shop for grocery items than the male.

5.6 Data Collection Tool Used:
Questionnaire
The data collection tool used for the research is
“Questionnaires” to get the primary
data for the empirical research on consumer preference
on online grocery shopping.
The Questionnaire which is attached in the next page
consists of a number of
questions printed in a definite order on a form which the
respondents read.

Project Report on Online shopping by Nawazish Anwar

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Project Report on Online shopping by Nawazish Anwar