Breakfast Roundtable: Negotiation and Valuation
                                  November 14, 2012

                                                  1
Panel & Agenda
                                     Panel

•   Tom Pincince – CEO, Digital Lumens
•   Jeff Arnold – Member, Boston Harbor Angels
•   Jeremy Halpern –Nutter McClennen and Fish
•   Adam Ghander –Nutter McClennen and Fish

Moderator:
• Michael Young – ConnectPay



                                    Agenda

•   Term Sheet Overview (Dictionary Handout)
•   Negotiation (Term Sheet Handout)
•   Valuation Thoughts
•   Q&A

                                                 2
Term Sheet
• What is a term sheet?
  – Agree on fundamentals before legal drafting
     •   Type of security
     •   Economic Terms
     •   Control Terms
     •   Distribution upon liquidity (the “exit”)
     •   Conditions to doing the deal
     •   Mechanics and timing of deal
  – Sales document to investors
  – A term sheet is generally non-binding, but...
     • Confidentiality / No-shops / Expense provisions
                                                         3
Types of early-stage securities:

•   Common Stock (founders, sometimes F&F)
•   Options (employees)
•   Warrants (lenders, strategic investors)
•   Convertible Debt (solo angels, seed/Micro VC)
•   Preferred Stock (angel groups, VCs)




                                                    4
What is Preferred Stock?
• Default in high growth/high risk investments

• Preferences over the Common Stock (this means you!)
   – Liquidation preference: Last In = First Out
   – Dividends (maybe)

• Special rights to protect investment
   – Board representation and blocking rights
   – Anti-dilution price protection
   – Redemption rights
   – ROFRs / Preemptive Rights / Drags / Tags / Registration


                                                               5
Overview of Economics: Equity
• Price Terms
   – Pre-money valuation?
   – Option Pool: size and pre vs. post
• Treatment of Dividends
   – Cumulative dividends
• Liquidation Preferences
   – Participating
   – Non-Participating
   – Capped
• Price Protection – Anti-Dilution
   – Full Ratchet vs. Weighted Average
• Redemption Features
   – Timing and consequences
                                          6
Terms to Understand

• Pre-Money
  – What the investor believes the company is worth
    prior to their investment


• Post Money
  – The pre-money valuation plus the new investment
    amount



                                                      7
Equity Pricing: Terms to
•   Option Pool
                  Understand
    –   Given to incentivize employees
    –   Feel ownership in company
    –   How does it impact Founder economics/ownership?
    –   Who benefits?

• Considerations
   – When does it get added?
   – How big should it be? Does it match investment duration?
   – What is the vesting schedule?
   – Is there acceleration on a liquidity event?

                                                                8
Equity : Liquidation Preferences

• Preferred – First out in a “liquidation event”
  – Liquidation event:
     • Merger, acquisition, change of control, true liquidation
  – Return of investment before common stock then...
  – Participating Preferred or Non-Participating?
     • Participating Preferred - the investor gets its liquidation
       preference + pro rata share (the “double dip”)
     • Non-Participating Preferred, the investor get either
       liquidation preference OR pro rata share


                                                                     9
Anti-Dilution

• Allows investors to “re-price” and protect
  “value” not “percentage” dilution
• Two types:
  – 1) Weighted Average
     • Factors (i) spread between old and new prices,
       multiplied by (ii) quantity of new shares
  – 2) Full Ratchet
     • Reprices old investment to new lower price



                                                        10
Governance
• Board of Directors
   – Who chooses? How chosen?
   – Observation rights – who, how monitored
   – Skills needed to fill out team
   – Audit, Compensation Committees
   – Fiduciary duties
• Financial and Reporting Requirements
   – Financial statements – monthly, quarterly, annual – audited or
     not?
   – Who gets these?
• Other Information Rights?
   – What information and who?
   – Visitation rights?
                                                                      11
Control

– Voting
   • Ability of board, stockholders, or class holders to block
     certain actions
   • Who elects the board?
– Voting on “as if” Converted Basis
– Class Voting and Protective Provisions
– Negative Covenants
   • What you can and can’t do without investor approval



                                                                 12
Stockholders Rights

• Transfer Rights
  – Right of First Refusal
• Participation in future financings
• Founder restrictions
  – Reverse vesting of stock
  – Non-competition
  – Founder representations in purchase agreement



                                                    13
Stockholders Rights
• Registration Rights
  – Theoretical right to force public offerings

• Drag Along
  – Right of majority to force minority to sell

• Right of Co-Sale (“Tag-Alongs”)
  – Pro rata liquidity for all stockholders in a proposed
    transfer by 1 stockholder

• Redemption (“Gun to the Head”)
  – Right to force the company to buy back the shares
                                                            14
Valuation Issues

•   Market Test
•   Leverage
•   Power of Auction
•   Terms vs. Price
•   Price less important than relationship
•   Positioning for future
•   Impact of Convertible Debt from F&F
Methodologies
• Venture Capital Method (used also by many angels)
    – Future revenue x industry multiple x pro rata percentage x IRR = current value
• Discounted Cash Flow / Net Present Value
    – Based on fiction
• Chicago (DCF x probability tiers)
    – Same issue as above
• Berkus (finger in the air)
    – Maximums per attribute (max $2.5m)
• OTA/Payne – Comparison to average x weight
    – Helpful for biotech/cleantech
• Risk Factor Method
    – Highly subjective – a more detailed version of Berkus Method
• Opportunity Cost / Contribution Model
    – Based on sweat and lost alternative revenue
• 1/3 Max rule
    – Treats angels like co-founders and weight cash versus sweat
• Transaction Comparables
    – Hard to find like deals; general market trends may apply
• P/E P/R Multiples
    – Assumes mature companies
Panel of Experts
  Tom Pincince – CEO, Digital Lumens,
@DigitalLumens

  Jeff Arnold – Member, Boston Harbor Angels

  Jeremy Halpern –Nutter McClennen and Fish,
  @StartupBoston

  Adam Ghander –Nutter McClennen and Fish
  @AdamGhander

  Moderator:
  Michael Young – ConnectPay

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Negotiation and Valuations

  • 1. Breakfast Roundtable: Negotiation and Valuation November 14, 2012 1
  • 2. Panel & Agenda Panel • Tom Pincince – CEO, Digital Lumens • Jeff Arnold – Member, Boston Harbor Angels • Jeremy Halpern –Nutter McClennen and Fish • Adam Ghander –Nutter McClennen and Fish Moderator: • Michael Young – ConnectPay Agenda • Term Sheet Overview (Dictionary Handout) • Negotiation (Term Sheet Handout) • Valuation Thoughts • Q&A 2
  • 3. Term Sheet • What is a term sheet? – Agree on fundamentals before legal drafting • Type of security • Economic Terms • Control Terms • Distribution upon liquidity (the “exit”) • Conditions to doing the deal • Mechanics and timing of deal – Sales document to investors – A term sheet is generally non-binding, but... • Confidentiality / No-shops / Expense provisions 3
  • 4. Types of early-stage securities: • Common Stock (founders, sometimes F&F) • Options (employees) • Warrants (lenders, strategic investors) • Convertible Debt (solo angels, seed/Micro VC) • Preferred Stock (angel groups, VCs) 4
  • 5. What is Preferred Stock? • Default in high growth/high risk investments • Preferences over the Common Stock (this means you!) – Liquidation preference: Last In = First Out – Dividends (maybe) • Special rights to protect investment – Board representation and blocking rights – Anti-dilution price protection – Redemption rights – ROFRs / Preemptive Rights / Drags / Tags / Registration 5
  • 6. Overview of Economics: Equity • Price Terms – Pre-money valuation? – Option Pool: size and pre vs. post • Treatment of Dividends – Cumulative dividends • Liquidation Preferences – Participating – Non-Participating – Capped • Price Protection – Anti-Dilution – Full Ratchet vs. Weighted Average • Redemption Features – Timing and consequences 6
  • 7. Terms to Understand • Pre-Money – What the investor believes the company is worth prior to their investment • Post Money – The pre-money valuation plus the new investment amount 7
  • 8. Equity Pricing: Terms to • Option Pool Understand – Given to incentivize employees – Feel ownership in company – How does it impact Founder economics/ownership? – Who benefits? • Considerations – When does it get added? – How big should it be? Does it match investment duration? – What is the vesting schedule? – Is there acceleration on a liquidity event? 8
  • 9. Equity : Liquidation Preferences • Preferred – First out in a “liquidation event” – Liquidation event: • Merger, acquisition, change of control, true liquidation – Return of investment before common stock then... – Participating Preferred or Non-Participating? • Participating Preferred - the investor gets its liquidation preference + pro rata share (the “double dip”) • Non-Participating Preferred, the investor get either liquidation preference OR pro rata share 9
  • 10. Anti-Dilution • Allows investors to “re-price” and protect “value” not “percentage” dilution • Two types: – 1) Weighted Average • Factors (i) spread between old and new prices, multiplied by (ii) quantity of new shares – 2) Full Ratchet • Reprices old investment to new lower price 10
  • 11. Governance • Board of Directors – Who chooses? How chosen? – Observation rights – who, how monitored – Skills needed to fill out team – Audit, Compensation Committees – Fiduciary duties • Financial and Reporting Requirements – Financial statements – monthly, quarterly, annual – audited or not? – Who gets these? • Other Information Rights? – What information and who? – Visitation rights? 11
  • 12. Control – Voting • Ability of board, stockholders, or class holders to block certain actions • Who elects the board? – Voting on “as if” Converted Basis – Class Voting and Protective Provisions – Negative Covenants • What you can and can’t do without investor approval 12
  • 13. Stockholders Rights • Transfer Rights – Right of First Refusal • Participation in future financings • Founder restrictions – Reverse vesting of stock – Non-competition – Founder representations in purchase agreement 13
  • 14. Stockholders Rights • Registration Rights – Theoretical right to force public offerings • Drag Along – Right of majority to force minority to sell • Right of Co-Sale (“Tag-Alongs”) – Pro rata liquidity for all stockholders in a proposed transfer by 1 stockholder • Redemption (“Gun to the Head”) – Right to force the company to buy back the shares 14
  • 15. Valuation Issues • Market Test • Leverage • Power of Auction • Terms vs. Price • Price less important than relationship • Positioning for future • Impact of Convertible Debt from F&F
  • 16. Methodologies • Venture Capital Method (used also by many angels) – Future revenue x industry multiple x pro rata percentage x IRR = current value • Discounted Cash Flow / Net Present Value – Based on fiction • Chicago (DCF x probability tiers) – Same issue as above • Berkus (finger in the air) – Maximums per attribute (max $2.5m) • OTA/Payne – Comparison to average x weight – Helpful for biotech/cleantech • Risk Factor Method – Highly subjective – a more detailed version of Berkus Method • Opportunity Cost / Contribution Model – Based on sweat and lost alternative revenue • 1/3 Max rule – Treats angels like co-founders and weight cash versus sweat • Transaction Comparables – Hard to find like deals; general market trends may apply • P/E P/R Multiples – Assumes mature companies
  • 17. Panel of Experts Tom Pincince – CEO, Digital Lumens, @DigitalLumens Jeff Arnold – Member, Boston Harbor Angels Jeremy Halpern –Nutter McClennen and Fish, @StartupBoston Adam Ghander –Nutter McClennen and Fish @AdamGhander Moderator: Michael Young – ConnectPay