Neuro marketing
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The document discusses marketing as the delivery of value and introduces neuromarketing, which utilizes medical technologies to study brain responses to marketing. It emphasizes the need for businesses to understand their customers psychologically, particularly how the 'reptilian brain' influences decision-making. Key aspects include the importance of tangible, contrastive, and emotional stimuli in effectively capturing customer attention.
Neuro marketing
- 1. {
- 2. Marketing is what selling of goods and services from the manufacture to the buyer
- 3. NO !
- 5. Marketing = Know your existing and prospect customer
- 6. NEUROMARKETING IS THEIR A BUYING BUTTON IN YOUR BRAIN
- 7. SCIENCE OF HUMAN DECISION NEUROMETRIX BIOMETRIX PSYCHOMETRIX NEUROMARKETING
- 13. Neuromarketing is a new marketing field that uses medical technologies like Nuclear Magnetic Resonance (NRM) to study the brain response to marketing
- 14. The business man must understand the workings of the minds of his customers, and must know how to influence them effectively, he must know how to apply psychology WHYNEUROMARKETING
- 18. The Reptilian always win Final decision maker
- 19. { {Reptilian Brain • Fast but limited • Present • ON • Effortless • Unconscious • Uncontrollable New Brain • Slow but smart • Past, Present, Future • ON/OF • Effortful • Conscious • Controllable
- 22. 127x 198=
- 23. Red Green Blue White Yellow Orange Yellow Blue Orange
- 24. Red Green Blue White Yellow Orange Yellow Blue Orange White Yellow Blue White Blue Green Red White
- 25. Six Stimuli 1.Self centered 2.Contrast 3.Tangible 4.Beginning and end 5.Visual 6.Emotion Reptilian Brain
- 26. Self centered Center of Me No Patience Empathic Selfish
- 29. Contrast Old brain is sensitive to solid contrast Before/After Risky/Safe With/Without Slow/Fast
- 32. Tangible The old brain need tangible input • Unbreakable solution • Easy to grasp
- 36. Visual Optical nerve is physically connected to the OLD BRAIN and is 25 times faster than the auditory nerve. Fast Decision Making
- 39. Emotion Creates Chemical Events in the Brain – Memories Information
- 42. The Old Brain Respond to only 6 stimuli
Editor's Notes
- #37: Neuroscience demonstrate that when you see something that looks like a snake, your old brain warns you instantly of danger so that you react even before the new brain physically recognise it’s a snake