{
Marketing is what
selling of goods and
services from the
manufacture to the
buyer
NO !
MARKETING =
DELIVERING VALUE
Marketing = Know your
existing and prospect
customer
NEUROMARKETING
IS THEIR A BUYING
BUTTON IN YOUR
BRAIN
SCIENCE OF HUMAN
DECISION
 NEUROMETRIX
 BIOMETRIX
 PSYCHOMETRIX
NEUROMARKETING
Neuro marketing
Neuro marketing
Neuro marketing
Neuro marketing
Neuro marketing
Neuromarketing is a new
marketing field that uses
medical technologies
like Nuclear Magnetic
Resonance (NRM) to
study the brain response
to marketing
The business man must
understand the workings of
the minds of his customers,
and must know how to
influence them effectively, he
must know how to apply
psychology
WHYNEUROMARKETING
Neuro marketing
Neuro marketing
Neuro marketing
The Reptilian always win
Final decision maker
{ {Reptilian Brain
• Fast but limited
• Present
• ON
• Effortless
• Unconscious
• Uncontrollable
New Brain
• Slow but smart
• Past, Present,
Future
• ON/OF
• Effortful
• Conscious
• Controllable
Neuro marketing
Neuro marketing
127x 198=
Red Green Blue White Yellow
Orange Yellow Blue Orange
Red Green Blue White
Yellow Orange Yellow Blue
Orange White Yellow Blue
White Blue Green Red
White
Six Stimuli
1.Self centered
2.Contrast
3.Tangible
4.Beginning and end
5.Visual
6.Emotion
Reptilian Brain
Self centered
Center of Me
No Patience
Empathic  
Selfish
Neuro marketing
Neuro marketing
Contrast
Old brain is sensitive to solid
contrast
Before/After
Risky/Safe
With/Without
Slow/Fast
Neuro marketing
Neuro marketing
Tangible
The old brain need tangible input
• Unbreakable solution
• Easy to grasp
Neuro marketing
Beginning and End
Beginning
End
Neuro marketing
Visual
Optical nerve is physically connected to the OLD
BRAIN and is 25 times faster than the auditory nerve.
Fast Decision Making
Neuro marketing
Neuro marketing
Emotion
Creates Chemical
Events in the
Brain – Memories
Information
Neuro marketing
Neuro marketing
The Old Brain Respond to only 6 stimuli
Neuro marketing

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Neuro marketing

Editor's Notes

  • #37: Neuroscience demonstrate that when you see something that looks like a snake, your old brain warns you instantly of danger so that you react even before the new brain physically recognise it’s a snake