Neuromarketing: Journey The emotional gold mine
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The document discusses the concept of neuromarketing, which focuses on understanding consumer emotions and behaviors to improve marketing effectiveness. It highlights the significance of packaging, advertising relevance, and the emotional responses of consumers at a subconscious level. By leveraging neuroscientific insights, businesses can enhance their credibility and profit margins through more effective marketing strategies.
![Marketing and environmental stimuli enter the consumer’s consciousness [and/or subconsciousness].](https://image.slidesharecdn.com/neuromarketing-100701010921-phpapp02/85/Neuromarketing-Journey-The-emotional-gold-mine-8-320.jpg)
![Emotional responses to commercial messages [ below the level of conscious awareness ] ...](https://image.slidesharecdn.com/neuromarketing-100701010921-phpapp02/85/Neuromarketing-Journey-The-emotional-gold-mine-34-320.jpg)
![can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.](https://image.slidesharecdn.com/neuromarketing-100701010921-phpapp02/85/Neuromarketing-Journey-The-emotional-gold-mine-35-320.jpg)
![The next best alternative to QEEG: [ quantified electroencephalography]](https://image.slidesharecdn.com/neuromarketing-100701010921-phpapp02/85/Neuromarketing-Journey-The-emotional-gold-mine-55-320.jpg)
![A salient [ neuroscientific term: relevance ] simulation of the human attention and calibrated emotional response level A robotic/scientific research and its physiologic / neurologic relation to humans](https://image.slidesharecdn.com/neuromarketing-100701010921-phpapp02/85/Neuromarketing-Journey-The-emotional-gold-mine-57-320.jpg)
Neuromarketing: Journey The emotional gold mine
- 2. http://btoone.com: A brief journey into the emotional paradigm
- 3. The major motivational circuit of our actions is the quest for pleasure and satisfaction. Neuromarketing: psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical and valuable marketing guidelines.
- 4. NEUROMARKETING EMPHASIZES ON: Psycho-graphic layer processing : consumers attitudinal /emotional and behavioral morphogenesis. It’s about the applied generational sciences and understanding the defining behavior in the new paradigm shift.
- 8. Marketing and environmental stimuli enter the consumer’s consciousness [and/or subconsciousness].
- 20. THE L.T.M. LONG TERM MEMORY
- 27. Breathe a NEW LIFE into your profits
- 28. Percentage of consumers that believe companies are telling the truth in their advertising plunged deeper to 7% - Forrester
- 29. Discover the new paradigm shift?
- 31. We’re all made of the same code
- 32. The NEW paradigm: Advertising Take 2 PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST : THE OPEN - CLOSED CHALLENGE
- 33. Today’s consumers don’t see your ad They feel your ad Emotion to a faults is always blind , lawless, unconfined, and breaks all chains verbal seduction.
- 34. Emotional responses to commercial messages [ below the level of conscious awareness ] ...
- 35. can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.
- 36. Packaging
- 38. Which of the packaging earned their attention ?
- 40. Advertising_ Look at t he next ad …
- 42. Do you know what they‘re looking at? The “mental workspace” is ruled by relevance
- 44. Running this ad for 8 consecutive weeks not having a clue: What they’re seeing what’s stimulating or not their attention. The losses you running, Imagine…
- 46. Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “ mental workspace ,” a specialized brain network that is central to complex cognition : Knowledge, Experience, and Emotion
- 49. knowing the response prior to publishing the ad - Now Imagine…
- 52. Noticed the difference in the level of emotion with that of the previous ad ?
- 53. Introducing: COGNITIVE RESPONSE MEASUREMENT
- 55. The next best alternative to QEEG: [ quantified electroencephalography]
- 56. Is your corporate logo credibility-based? Test your emotional level now
- 57. A salient [ neuroscientific term: relevance ] simulation of the human attention and calibrated emotional response level A robotic/scientific research and its physiologic / neurologic relation to humans
- 58. Which one passed the credibility and emotional metric test?
- 62. knowing in advance the engaging factors Imagine…
- 63. Have you tested your Website lately? Is your logo credibility -based? Does your ad speak to your audience? Does your copy calibrate effectively? Let us arm you the new success weaponry
- 64. Look forward to adding zeros to your bottom line.