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January 2017
Halloween in Nashville, 1974
If the rate of change on the
outside (of an organization)
exceeds the rate of change on
the inside, the end is near....
-Jack Welch
Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.
All our knowledge is about the past, but all
our strategic decisions are about the future.
What we don’t know
we don’t know
Most of what we need to know
to make good decisions today is
outside our comprehension: We
don’t even know it’s there.
What we
know
What we know
we don’t know
Thx to R. Wieselfors, Ericsson for photos
Thx to R. Wieselfors, Ericsson for photos
“We always overestimate the change
that will occur in the next two years
and underestimate the change that will
occur in the next ten.”
- Bill Gates, The Road Ahead, 1996
2015
Food deliveries
Check-in
Porters
Cleaning
Lawnmowing
Room Service
People
• “Net generation”
• 24x7 “mobile” workforce
• Knowledge via MOOCs
• Sharing not owning
• Sustainability
• Gigs and not jobs
Technology
• Broadband
• Smart phones
• Cloud
• Internet of Things
• Big Data
• 3D printing
• Robotics/AI
• VR/AR
• Holography
Open Source IP
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P
• Cryptocurrencies
• Blockchain
• Mobile money/payments
• M2M payments
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
• Launched June 2010
• 519 cities in >68 countries
• Limited physical assets
• USD 62.5 bln valuation
(Ericsson – USD 18 bln;
Ford – USD 47 bln; GM USD 50 bln)
“Doing more with less” through a global
platform
Evolution of transportation
http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
Sweden’s Gig Economy
Age of Independent Contractors
68% Swedes are either
making an income from
online activities or
buying labor from others
12% work for
‘sharing economy’
platforms, e.g.,
Upwork, Uber or
Skjutsgruppen
Types of Work in Sharing Economy
http://www.uni-europa.org/wp-content/uploads/2016/03/crowd-working-survey-swedenpdf.pdf
Trading one job for a number of “gigs”…
Hoffice – a Swedish concept gone global
Knowledge through MOOCs
(Massively Open Online Courses)
A system that activates the untapped
value of all kinds of assets through models
and marketplaces that enable greater
efficiency and access.
- Botsman
The Sharing Economy
Harvard Business Review, 2014
The Sharing Economy: Embracing Change with Caution
http://www.slideshare.net/eteigland/sharing-economy-webb
LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE
SWARM
participatory organizations participatory government blockchain / DAO
CONSUMPTION
redistribution local food systemsproduct-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1
Community platform
Hierarchicalfirm
VS
Ford
~ Created by employees within
organizational boundaries
E.g., Local Motors
~ Created by community collaborators
regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
The Flipped Firm: New model of value creation?
“Local Motors is the place for people to create
influential vehicles together.”
• 100xs less capital cost
• 5xs faster production
Local Motors to print 3D cars
in its micro-factories
Self-driving vehicle with IBM Watson
https://localmotors.com/posts/category/press-releases/
Local and mobile factories
Integrating offline and online communities
Arizona
Washington DC
Tennessee
Berlin
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 122,000 $56B
UBER 2009 7,000 $62B
MARRIOTT 1927 200,000 $32B
AIRBNB 2008 5,000 $21B
WALT DISNEY 1923 185,000 $172B
FACEBOOK 2004 15,000 $369B
WALMART 1962 2,300,000 $206B
ALIBABA 1999 36,000 $241B
Adapted from Parker & Van Alstyne, with Choudary, 2016, and updated January 2017
Something fundamental is changing
Pipeline – Traditional linear value chain
Supply-side economies of scale
Network Effects
Value rises as more people
use the platform
Metcalfe’s Law
Platform-based business models
Pipeline BMs vs Platform BMs
 Seller of products and/or
services
 SMACIT to make linear
process efficient
 Manager of firm with distinct
boundaries
 First mover advantage
 Ownership of resources
 Supply-side economies of
scale
 Destination for solving
customer needs
 SMACIT to co-create value
 Leader of ecosystem with
fuzzy boundaries
 First to scale advantage
 Access to resources
 Demand-side economies of
scale (network effects)
PLATFORM
CONSUMERSPRODUCERS
Elements of value exchange
Adapted from Parker & Van Alstyne 2016
Platforms leverage Network Effects
“We want to help
small businesses
grow by solving
their problems.”
- Founder & CEO Jack Ma
Expanding industry boundaries
“to build the future infrastructure of
commerce”
Alibaba Group – “Doing more with less”
TRUST: The prerequisite for scale and scope
 Third parties attached
to platform
− Fraud
− Operational
− Health, safety
 Payment systems
− Functionality
− Fraud
 Privacy of data
− Cybersecurity
− Ethical usage of
personal data
Trust in
Digital
Environments
The threat of the “Winner-take-all” Platforms
http://www.the-digital-insurer.com/dia/zhong-an-chinas-first-complete-online-insurance-company/
https://www.ft.com/content/e76198d2-1b26-11e5-8201-cbdb03d71480
Moving into banking
and insurance
Banking is essential,
but banks are not.
Bill Gates
LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE
SWARM
participatory organizations participatory government blockchain / DAO
CONSUMPTION
redistribution local food systemsproduct-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1
From the north of Sweden
Person-to-Business loans
New Industrial Revolution for Banking and Insurance
What is Fintech?
Technologies for banking and corporate finance,
capital markets, financial data analytics, payments,
and personal financial management
- Accenture/CB Insights
Finance
Technology
Fintech
Commoditization of banking
Moving in on traditional bank territory
Inspiration from CB Insights, SEB base webpage slightly modified to make more room
Cheaper and easier international payments
Automated investing based on algorithms
Changing behaviors?
Profits from non-mortgage retail lending, e.g., credit cards,
car loans, could be reduced by 60% and revenues by 40%
over next decade.
Benefits vs challenges
- “Condemned to the freedom of
choice”
- “Freedom with responsibility”
- Increased spending,
overextending private economy
- Loss of privacy and integrity of
data
- Risk of fraud
- Cybersecurity
- Difficulty in being a good
citizen?
- E.g., Income tax filing
+ Increased choice
+ Improved ease of transactions
+ 24/7/365 access
+ Reduced financial fees
+ Alternative investment
possibilities
+ Lowered switching costs
Insurtech: Disrupting the insurance value chain
Activity Examples
Product Emerging needs (Sharing
Economy)
Changing behaviors
AXA & BlaBla Car
AXA Drive Coach
AXA Health Keeper
WeSavvy
Service &
Claims
AI
Drones
Real time
Fukoku
Fluttrbox
Rightindem
Business
model
Peer-to-peer (P2P) Lemonade
Guevara
Friendsurance
Pricing Usage-based (UBI) Metromile
Smartride
New products due to Sharing Economy
http://www.the-digital-insurer.com/dia/axas-digital-initiatives/
https://www.axa.com/en/newsroom/news/axa-connected-devices
http://wesavvy.com/
https://www.axa.com/en/newsroom/news/axa-adopts-facebook-messenger
http://www.businessinsider.com/japanese-insurance-employees-replaced-ibm-watson-2017-1?r=US&IR=T&IR=T
http://www.friendsurance.com/
New Industrial Revolution for Banking and Insurance
http://www.nielsen.com/us/en/insights/news/2016/usage-based-insurance-is-gaining-traction-particularly-among-millennials.html
By 2020 there will be 5Xs as many connected
devices as connected people
Many new industry data platforms are emerging
https://www.siemens.com/press/pool/de/events/2016/corporate/2016-09-industry-analyst-conference/presentation-kayser.pdf
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBW03245USEN
https://www.youtube.com/watch?v=4k5ja7UFSkc
co
al-
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991
Future consequences of
EU Payment Services Directive (PSD)?
 Payment Services Directive 2 (PSD2) passed on January 12, 2016
 Must be included in domestic legislation by January 13, 2018
 Among other things, requires that banks open up, through APIs
 Intention is to improve consumer experience
 Some precedent (e.g., Tink), but no longer discretionary
 What does this mean for FinTech and banks?
https://techcrunch.com/2016/05/23/can-startups-disrupt-the-20-billion-cyber-insurance-market/
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
The speed of current breakthroughs has no historical
precedent. When compared with previous industrial
revolutions, the Fourth is evolving at an exponential
rather than a linear pace. Moreover, it is disrupting
almost every industry in every country. And the
breadth and depth of these changes herald the
transformation of entire systems of production,
management, and governance.
WEF schwab
The Fourth Industrial Revolution
https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/
Quantum
computing
Brain-
computer
interface
Smart
robots
Blockchain Machine
learning/AI
Autonomous
vehicles
Augmented
reality
http://www.gartner.com/newsroom/id/3412017
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991
Enablers of a “true” Collaborative Economy?
Blockchains and
smart contracts
Cryptocurrencies
Sharing/
Collaborative
Economy
IoT/sensors
P2P/M2M
micropayments
Big data
http://www.investstockholm.com/news/startups-lining-up-for-space-in-stockholms-first-fintech-hub/
More than 180
members
already
Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
@robin.teigland
If you love knowledge,
set it free…
If you like this presentation and would like to
contribute to our research, we accept bitcoins:
14hs4JbnQLXE87GGzu84uXGaspmxmnLpwC.
Thank you!!!!!
http://www.slideshare.net/eteigland

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