New Media Marketing 2015
Download as PPT, PDF0 likes619 views
This document discusses strategic marketing management through new media marketing. It notes that 93% of online experiences begin with search engines and 97% of consumers search online for products and services. Mobile marketing is highlighted as important with over half of mobile users expecting fast load times and turning to competitors due to bad mobile sites. New media marketing is described as relationship-focused using social media, emails and blogs to engage consumers through interactive content. The document provides links to tools, training resources and professionals to assist with areas like SEO, analytics and local search optimization.
New Media Marketing 2015
- 1. Yusuf Chowdhury 210-316-3123 www.OnlineBusinessOwners.Org 1 Strategic Marketing Management Through New Media Marketing @yusufchowdhury
- 6. Understand Your Target Market! 6@yusufchowdhury
- 7. 7 • 93% of online experiences begin with a search engine. • 97% of consumers search for product and services online. • Online search is the #1 driver of traffic to websites. • 75% of users never scroll past the first page of search results. • Over 39% of customers today come from search engine. @yusufchowdhury
- 8. 8 Where Do Consumers Search From? @yusufchowdhury
- 9. 9 Mobile Marketing Is The Next Big Thing! 57% would not recommend a business with a bad mobile site. 71% of mobile users expect a mobile site to load as fast as a desktop. 40% have turned to a competitors site after a bad mobile experience. 95% of Smartphone users search for local information. 61% of users call a business after searching. 59% will visit business location after searching on mobile. 90% of these people will act within 24 hours. @yusufchowdhury
- 11. Website Online Adverting SEO Email Marketing Social Media Content Marketing Online PR 11@yusufchowdhury
- 12. New Media Marketing • Focused on building relationship • Permission based rather then selling • Social Media, Opt-In emails, Blogs, etc... • Interactive, immediate, accessible, constantly evolving • Requires consumer engagement for success • Requires time and discipline • Anyone can participate and generate word of mouth 12@yusufchowdhury
- 20. Business & Entrepreneurship Trainings 20@yusufchowdhury
- 23. Links and Recourses Crowdfunding: https://fundly.com https://www.causes.com https://www.justgive.org https://www.crowdrise.com http://www.razoo.com https://www.kickstarter.com http://www.gofundme.com http://www.firstgiving.com https://www.indiegogo.com Co-Working Space: http://geekdom.com http://cafecommercesa.org http://venturepointsa.com http://www.firecatstudio.com 23@yusufchowdhury
- 24. Links and Recourses Business Trainings: http://sasbdc.org https://www.score.org http://www.accion.org http://www.sba.gov http://venturelab.org http://saonlinemarketing.com/ Finding Professionals: https://freelancer.com https://www.odesk.com https://www.elance.com http://www.peopleperhour.co m http://99designs.com http://studio.envato.com http://www.coroflot.com http://www.guru.com https://www.fiverr.com 24@yusufchowdhury
- 25. SEO Tools moz.com/tool woorank.com alexa.com compete.com link-assistant.com majesticseo.com moz.com/local/ Google Analytics Google Webmaster tool opensiteexplorer.org socialcrawlytics.com gtmetrix.com webpagetest.org internetmarketingninjas.com 25@yusufchowdhury