New Product Review PowerPoint Presentation Slides
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The document presents a comprehensive analysis of a new product review, detailing key attributes such as durability, resistance to temperature, quality, and customer ratings of different products. It outlines the new product development phases from discovery to commercialization and discusses market strategies, including penetration, development, and diversification. Additionally, it emphasizes the importance of category analysis, competitive forces, and product performance assessment to ensure profitability and market leadership.
New Product Review PowerPoint Presentation Slides
- 1. NEW PRODUCT Review Your Company Name
- 2. Product Analysis Example 2 Attributes Product A Product B Product C Durability, Years 2 2.5 1.5 High Temperature Resistance, C 240 220 260 High Quality, Impurities/ lb 0.05 0.1 0.07 High Water Resistance, Hrs. 24 48 64 Price, $/lb 1.25 0.95 1.40 Customer’s Rating 8 7 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 3. Time To Launch - Months New Product Phases A Project B Project C Project D Project F Project H Project E Project G Project J Project I Project Phase 1 Discovery This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Phase 2 Basis of Internet This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Phase 3 Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Phase 4 Commercialization This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Portfolio Management 3
- 4. 4 Product Strategy Markets CurrentNew Products Current New This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Penetration Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Development Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Diversification Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Development Strategy Strategic Target Strategic OpportunityMatrix 4
- 5. Detailed Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Features This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses 5
- 6. Product Performance 6 » % of sales reps engaged in selling new product » Motivated sales reps » Conveyed image as innovation leader » Enthusiastic customers » Strengthened customer relationship » Sales approach » Product know-how » Customer needs » Competitor know-how » Growth of product line » Cross selling of other product Families » Increased (relative) market share » Surpassed competitors' Growth rate » Market leader Position » Increased existing customer visits » Additional contact persons » New customers Product Performance
- 7. Detailed Analysis Product Analysis looks at existing products, by breaking the product down. You have to identify whats good and bad about it? What are your thoughts? Size Cost Aesthetics Client Function Manufacture Safety » What makes the product safe? » Why would the product need to be safe? » What risks may happen? The Product » Who do you think the target market is? » Who would buy this product? » What parts of the product would appeal to the target market? » Where would this product be sold? » How does the product work? » What features help it to work? » Where would the object be placed? » How would it be used? » How do you think the product was made? » By hand? In a factory? » What materials is it made of? » Why do you think these materials where chosen? » What is the size of the product? » Why do you think its been produced this size? » Does its size effect anything? » How much does it cost to make the product? » How much do you think the materials cost? » How much would it be in a shop? » What does the product look like? » What type of colour does it use? » What kind of surfaces? » What theme is it based on? 7
- 8. Function » What does it do? » Does it work properly? » How does it work? Cost » How much? » Is it expensive or cheap? » Where might it be sold Customer » Who would buy it? » Why would they it? Safety » Is it safe to use? » Does it have any sharp Edges? Materials » What is it made from? » Describe the properties of the Materials. » How might it be Made? Aesthetics » What does it look like? » Is it stylish? » Why would the customer like the product? Environment » How long would it last? » Is it good for the environment? Use this sheet to comment on the features of existing Products, These may be good or bad! Product Analysis 8
- 9. Category Analysis Packing Formats Types & Materials » What is the most common pack size in the category? » Are products sold individually or in multipacks? » If products are sold in multipacks what is the number of products in a pack? » Do multipacks format products differ in size to those sold individually? » What material is used for packaging Price » What is the price in the category (lowest-highest)? » What is the average price in the category? » Does the price premium change according to the size of the product? Positioning Claims/Trends » What are the common claims made by products in the category- for example, no added sugar, GM free perfect for lunchboxes, 5-A-day etc.? » What are the key themes of the claims-health, convenience? Consumption Drivers » Are the products packaged and sold in a way to encourage single- serve consumption or sharing? » Is there focus on the convenience of the product? » Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around losing weight, added vitamins? Once the concept has been tested and finalized, a business case needs to be put together to assess whether the new product/service will be profitable An example of a business case has been mentioned on the next slide 9
- 10. Category Analysis – Example Slide » 169 products in category (2 new) » Tropicana dominant brand (23% of products in range) followed by own label (19% of products in range); Innocent (13% of products in range) » Most popular format 1L c arton (at home consumption) » Multi-pack cartons 4 X 200ml format (out of home consumption) » Single serve formats 235ml – 330ml » Flavour range » Apple/orange dominate » Tropical flavours popular » New veg/fruit combinations (e.g. tomato & strawberry) » Coconut water + fruit (e.g. with peach, pineapple) » Beetroot/pomegranate Products 1 » Volume driven - at home with family (e.g. 1L juice cartons) » Convenience driven e.g. Lunchbox multi-pack cartons » Health driven e.g. coconut water, beetroot, pomegranate Consumption Drivers 4 » Not from concentrate » No added sugar » Reduced sugar » Natural » Fresh » GM free » 5-A-Day » Contains vitamins and minerals » Recyclable (packaging) » Perfect for lunchboxes » Kids » Free from artificial additives/preservatives » Cold pressed » Contains antioxidants » Organic » Serve size suggestion Positioning claims/trends 2 » 1L carton formats » Plastic bottle (750ml, 900ml, 1.25l, 1.35l) » Multipack cartons (pouch and box format with straw) » Single serve bottles / cartons 250ml – 330ml Packaging Formats Types & Materials 5 » Price range » High £9.16 per litre (Nosh Raw Fruity juice drink) » Low £1.25 per litre (Waitrose Essential 1L carton) » Average £1.50 - £2.50 per litre » Leading brands price range £2.00 - £2.50 per litre » Smaller serve sizes achieve significant price premium (100%+) Price 3 » 110 products on promotion (~65% of category) » Multi-buy deals to drive volume purchase e.g. buy 3 for £4 (premium OL) or buy 3 for £5 (branded) » Limited price discount » No cross-category promotions (e.g. linking juice product to other breakfast items such as Croissant) Promotion 6 10
- 11. Porter’s Five Forces Model Bargaining Power Of Suppliers Bargaining Power Of Buyer Barriers To Entry Substitutes Intensity of Rivalry SBO: Look for more than just a cheap quote. D: Be a champion and play nice SBO: Seek to develop long term relationships with designers you hire. D: Seek to objectively prove the quality of your work. SBO: Don’t judge a designer by the presence of Apple stuff and use of trendy terms. D: Try new technologies and learn continuously. SBO: Reward diversity and be specific about the results you want to achieve with design. D: Be confident about your prices and prove your worth. SBO: Lead inquiries with a budget range. D: Diversify your income stream. Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry 11
- 12. 12 We’ll Come Back After 15 Minutes Coffee Break This is a representative image, and should be replaced by your own image. Just right click and replace image. This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 13. New Product Review Icon Slide 13
- 15. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% DecNovOctSepAugJulJunMayAprMarFebJan This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Area Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 15
- 16. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Salesinpercentage(%) Financial year in 2018 98% Column Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 16
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- 19. Our Team 19 Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here
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- 21. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal Idea Vision Success 21
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- 23. Address: # street number, city, state Contact Numbers: 0123456789 Email Address: [email protected] Thank YouThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23