News Italia 2012
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The document presents research on new information consumption patterns and media ecosystem transformations in Italy, conducted by a team of researchers. Key consumer categories include internet users, online news consumers, mobile news consumers, and participatory news consumers, with statistical data from the US and Italy spanning several years. The findings illustrate variations in usage and demographic trends by age, gender, and region, reflecting the evolving landscape of media consumption.
News Italia 2012
- 1. NEWS ITALIA Osservatorio sulle Nuove Forme di Consumo di Informazione e sulle Trasformazione dell’Ecosistema Mediale in Italia Ricerca a cura di: Lella Mazzoli, Direttore della ricerca Fabio Giglietto, Ricercatore Senjor e Coordinatore del Progetto Giovanni Boccia Artieri, Ordinario di Sociologia dei New Media Luca Rossi, Ricercatore Senjor Alessandro Bellafiore, Ricercatore Junior Mario Orefice, Ricercatore Junior Giulia Raimondi, Ricercatore Junior news-italia.org
- 2. Summary of results for main consumer categories • Sample; • Internet users; • Online News Consumers; • Mobile News Consumers; • Participatory News Consumers. news-italia.org
- 3. Sample • US – 2010: n=2259 • Italy – 2011: n=1009 – 2012: n=1031 N.B. Percentages in this presentation refer to the entire sample news-italia.org
- 4. Internet users • US – 2010: 75% – 2011: 78% • Italy – 2011: 58% – 2012: 60% news-italia.org
- 5. Internet users by age 100% 94% 95% 95% 90% 90% 87% 84% 80% 76% 75% 74% 70% 70% 60% 52% +7% 50% 50% 42% 40% 40% 30% 27% 20% 20% 10% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 US 2010 US 2011 news-italia.org
- 6. Internet users by gender 90% 80% 78% 78% 69% 68% 70% 60% 53% 49% 50% 40% 30% 20% 10% 0% Italy 2011 Italy 2012 US 2011 M F news-italia.org
- 7. Internet users by region 2011 2010 61,0% 57,5% 60,2% 61,2% 58,7% 58,3% news-italia.org
- 8. E-mail users by region 98 96 95.5 94 93 92.3 92 92 90.9 90 88 86.5 86 84 82 Nord Centro Sud e Isole 2011 2010 news-italia.org
- 9. Online News Consumer • US – 2010: 61% • Italy – 2011: 51% – 2012: 58% news-italia.org
- 10. Online News Consumers by age 100% 95% 89% 90% 80% 73% 70% 66% 60% 51% 50% 46% 40% 30% 24% 20% 13% 10% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 news-italia.org
- 11. Online News Consumers by gender 70% 66% 61% 60% 51% 50% 42% 40% 30% 20% 10% 0% M F Italy 2011 Italy 2012 news-italia.org
- 12. Mobile News Consumer • US – 2010: 33% • Italy – 2011: 28% – 2012: 31% news-italia.org
- 13. Mobile news consumer by age 80% 70% 68% 60% 53% 50% 40% 37% 37% 30% 24% 19% 20% 10% 10% 7% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 news-italia.org
- 14. Mobile news consumer by gender 40% 36% 35% 35% 30% 27% 25% 21% 20% 15% 10% 5% 0% M F Italy 2011 Italy 2012 news-italia.org
- 15. Participatory News Consumer • US – 2010: 37% • Italy – 2012: 30% news-italia.org
- 16. Participatory News Consumer by Age 80% 72% 70% 60% 50% 40% 34% Italy 2012 30% 22% 20% 11% 10% 0% 18-29 30-49 50-64 65+ news-italia.org
- 17. Participatory News Consumer by Gender 40% 36% 35% 30% 25% 25% 20% Italy 2012 15% 10% 5% 0% M F news-italia.org