Nick De Mey (Board of Innovation) - Innovate like a startup
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The document discusses how corporates can innovate like startups through intrapreneurship, emphasizing the need for corporate employees to adopt entrepreneurial behaviors. It outlines the importance of stepping out of comfort zones, exploring new ideas, and leveraging technology to drive innovation. The text also highlights the need for a supportive corporate environment and offers examples of innovative thinking and resources to inspire intrapreneurial efforts.
Nick De Mey (Board of Innovation) - Innovate like a startup
- 1. innovate like a startup! by @nickdemey (co-founder www.boardofinnovation.com)
- 3. Nick De Mey - @nickdemey co-founder Board of Innovation
- 4. “It’s our goal to make corporates innovate like startups to challenge the status quo.” our vision
- 5. Intrapreneurship (Corporate Entrepreneurship) “The act of behaving like an entrepreneur while working within a large organization.”
- 6. Step 1 make corporate suits act like startups. flickr cc tymtoi some call this #intrapreneurship
- 7. How? Pull them out of their comfort zone. flickr cc ennuipoet
- 8. Accept the fact that you’ll have to explore new territory.
- 9. “Startups are not smaller versions of big companies" - Steven Blank, author The Startup Owner's Manual
- 10. To innovate, you have to work in a different way.
- 11. Entrepeneurial theatre. Do research & Build product Learn 1 year Market launch! 3 months Market launch!
- 12. Entrepeneurial theatre. Do research & Build product Learn 1 year Market launch! 3 months Market launch! Looks more like this: 3 months
- 13. Best of both worlds!
- 14. Large Corporate: Can enter a market in no time.
- 15. vs Small startups that have to use guerrilla tactics.
- 16. Intrapreneur: More like a one-man-army. Very special skill set needed!
- 17. Startups = no magic potion
- 18. Not everyone will succeed… 2006 “web 2.0"
- 19. Not everyone will succeed… 2009
- 20. Out of nowhere? $9 billion valuation?
- 21. Pull out of comfort zone? Different allies & enemies = different tactics
- 22. Case:
- 23. Shuttle service: What if… we integrate smart tech?
- 24. Imagine: Self driving car bringing kids to school & back. A service offered to ‘groups’ of parents. Sold to schools.
- 25. When to apply Intrapreneurial tactics?
- 26. Innovation Scope
- 27. Innovation Scope 1 3 4 5 2
- 28. Innovation Scope 1 3 4 5 2
- 29. Innovation Scope G H I D E F A B C
- 30. Comfort zone Different stakeholders
- 32. “Publicity triggers the corporate immune system”
- 34. Hide it: Just marketing, nothing to see here…
- 35. Don’t share all the scary details… You asked permission for…
- 36. Don’t share all the scary details… Actual usage:
- 37. Stakeholder: Supported by high level MGMT
- 38. What is this?
- 39. What is this?
- 40. Test the water.
- 41. “If you can show me the business case, it’s already too late!” - Bill Gates
- 43. Move slow.
- 44. Examples #amazeme sessions, After hours guerrilla club, …
- 46. What is this?
- 47. What is this?
- 48. Make it hard to compare (or kill)
- 49. New skills: out of comfort zone Intrapreneur = be an entrepreneur
- 50. Who is this?
- 51. Anna Chapman: Russian Spy
- 52. New skills are needed to blend in. Internal (other employees) External (other entrepreneurs)
- 55. Create a sixth sense
- 56. Triggers for innovation. Because we can make it! Because they want a solution! Customer driven Technology driven
- 57. Triggers for innovation. Because we can make it! Because they want a solution! Customer driven Technology driven
- 58. Triggered by technology. “ A smart fridge with an integrated computer to offers recipes, order food...”
- 59. Triggered by technology. “ A smart fridge with an integrated computer to offers recipes, order food...” This idea lives almost half a century. Honeywell 1969
- 60. Triggered by technology. “ A smart fridge with an integrated computer to offers recipes, order food...” And comes back every 2-3 year. Honeywell 1969 Winnipeg 1977 LG 2012 V-Sync 1998
- 61. Case (ninetees) car + home automation? “Fill the bath when I head home.” Could you name a similar case today?
- 62. Existing tech & infrastructure limits our thinking.
- 63. Existing tech & infrastructure limits our thinking.
- 64. Existing tech & infrastructure limits our thinking.
- 65. Existing tech & infrastructure limits our thinking.
- 66. Learn to observe! -VS-
- 67. What will we laugh with in the future?
- 68. Know to where to find inspiration
- 69. Collect resources Look for other “experiments”? www.producthunt.com www.springwise.com https://news.ycombinator.com http://www.coolbusinessideas.com crunchbase.com https://angel.co/ https://www.kickstarter.com/ http://www.reddit.com/r/startups/ http://quora.com/ …
- 70. How to “be” an entrepreneur?
- 71. non-written rules - code of conduct…
- 72. Direct interaction with customers?
- 73. Observed different users, 2 tasks: “Gather inspiration for your new kitchen.” “Find a professional to help you.”
- 74. Quick & Dirty is often good enough.
- 75. Be honest.
- 76. Be honest: What do we know (& don’t know?) https://www.youtube.com/watch?v=GiPe1OiKQuk
- 77. Become a new person.
- 78. Are you ready to sacrifice your best people?