Nike – Marketing Strategies and Social Media
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Nike presented at a Marketing 2.0 conference on their marketing strategies and use of social media. Their mission is to inspire and innovate for all athletes in the world, defining an athlete as anyone with a body. Over the past year with Nike football, they have focused on connecting with consumers through new channels rather than just distributing content, emphasizing interaction over one-way communication.
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Nike – Marketing Strategies and Social Media
- 1. BSINike – Marketing Strategies andSocial MediaMarketing 2.0 Conference, Paris 2009
- 4. It’s just about Nike’s mission statement
- 5. To bring inspiration and innovation to every athlete* in the world
- 6. *if you have a body, you are an athlete.
- 7. Products
- 8. Athletes
- 9. Campaigns
- 10. Tools
- 11. 1 year in nikefootball
- 12. We haven’t got target consumers
- 13. New channels to connect with consumers
- 14. It’s not just about us “serving” the content
- 15. Thank you!