NO BS AI by Danny Rippon and hosted by PushON
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Wondering whether it’s just about generating fantastical superhero images of yourself? Yet again, PushON is here to help with another of our many super-smart colleagues taking the time to share their knowledge. We have the utter privilege of having Danny Rippon, co-founder of Decisionality, share his knowledge of how to use AI practically in a business context. This webinar is great for all folks, but we particularly recommend those interested in design and those in the C-Suite take note. This is how you use AI to make the business better. “AI is everywhere. We are continually bombarded on mainstream news, and with marketing from companies touting their AI capabilities. This session aims to cut through the BS, and help you increase your understanding of how and when to use AI.” – Danny Rippon
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NO BS AI by Danny Rippon and hosted by PushON
- 1. 1 | AI Enable 2024 No BS AI Feb 7th 2024 Danny Rippon CEO, AI Enable Co-Founder, Decisionality Former CEO, Naveo Commerce
- 2. 2 | AI Enable 2024 Agenda How to view AI: The Current AI Landscape What can AI do? Getting GREAT results from Generative AI Specific AI for eCommerce & Content
- 3. 3 | AI Enable 2024 AI is already all around us and you already use it • Autocomplete on your smartphone • Netflix recommendations • Bank fraud detection • Online customersupport • Self-driving vehicles
- 4. 4 | AI Enable 2024 Boosting Productivity Industry or Task SpecificAI Doing new Things Impossible Before AI Free Generative AI e.g. ChatGPT, Bard, Claude AI inside Applications e.g. MS Co-Pilot e.g. New Drug Discovery Hyper-personalisation Contextualising Typical Uses of AI Help Frame your office conversations
- 5. 5 | AI Enable 2024 What can AI do?
- 6. 6 | AI Enable 2024 What can Free Generative AI do? Do existing things faster, better, cheaper Writing Emails Summarizing text and docs Brainstorming Partner Creating Content Project Planning Checking Work Predicting and handling objections Finding new ideas ChatGPT Claude.ai Bard (Gemini)
- 7. 7 | AI Enable 2024 Getting GREAT results with AI
- 8. 8 | AI Enable 2024 PROMPT & ITERATE SOUNDING BOARD YOUR NEW POLYMATH COLLEAGUE TASK AI with specific goals, rather than ASK for information The magic happenswhen you and AI work collaboratively Using Generative AI A mindset shift from Internet browsing
- 9. 9 | AI Enable 2024 Role Task Format Style Mission 5 key parts of high impact initial prompts: Prompting The #1 skill required to get the best from Generative AI
- 10. 10 | AI Enable 2024 High Impact Start Prompt We want to create new products that add value to our ACME customers Missions: Find Resolve Recruit Complete Roles: Analyst Scientist Copywriter CEO Tasks: Email Business Plan Summarise Brainstorm Formats: Bullet Point Checklist Table Data File Styles: Academic Professional Humorous Approachable Role Task Format Style Mission You are a product designer and commercial expert Browse ACME’s product portfolio to understand the business, and recommend 3 new high value products we could provide aligned to our customer segments, including suggested pricing models for each idea The format should be a bullet point for each new product idea, with details of each new product as sub bullet points Write in a persuasive professional style
- 11. 11 | AI Enable 2024 Amazon Guidelines Skincare Brand Product Details Example:Upload PDF’s • Amazon Guidelines • Your product/service details Typicaluses: • Responding to Briefs / RFPs / RFIs • Legal Contracts– guidance only! • Creating project plans • Discovering strengths and weaknesses You can use any file/contentas reference for creating new content (Text, Images, Planograms, etc) AI will learn from your uploads and become instantlyexpert Watch out for THREAD limits Teach AI new things Use Files & URLs
- 12. 12 | AI Enable 2024 Everyday AI It can do some cool helpful things Sommelier Transcribes your hand-written Notes Tweak your CV by giving AI the Job Ad
- 13. 13 | AI Enable 2024
- 14. 14 | AI Enable 2024 • Make sure your questions are specific • Validate answers e.g. “Provide a step-by- step guide how you reached this answer and highlight anyareas that were fabricated” AI loves BS Watch out for unexpected and fabricated results
- 15. 15 | AI Enable 2024 Negatives When you say, “Do not”, AI sometimes focuses on “Do” while ignoring the “not” • Bad: “Do not include incomplete lists” • Good: “Only include complete lists” Power tips Model Prompt Privacy Good for Internet ChatGPT Free: Not Private Paid: Private Sales & Marketing. Image generation.Multi- modal prompts (text, image, voice) Yes with paid Claude Private Finance, Law, Admin, Professional language, largest threads, most accurate No Bard Not Private Research and exploring ideas. Quickest responses Yes Threads • Each thread is re-read every time you iterate, but sometimes attachments are not re-read • Long threads consume more of your daily allowance • Start new threads for all new topics Which AI Model?
- 16. 16 | AI Enable 2024 • TASK not ASK • Good Initial Prompting is crucial • Teach it your contentwith files and URL’s • Play with the ChatGPT App • Be mindfully specific • Check and validate output • Use the AI best suited to your goal Summary Getting GREAT results with Generative AI
- 17. 17 | AI Enable 2024 AI for eCommerce / Content Level 1 – Boosting Productivity Using Generative AI
- 18. 18 | AI Enable 2024 AI Can Increase Content Output When it comes to producingvolumes of content,nothing beats AI. But it’s essential YOU sprinkle the contentwith your value to ensure it’s not just another AI generated blog 1. Identify high-value keywords with transactionalintent using your preferred keyword research tool 2. Use AI to create the first draftusing high-value keywords – using the Prompting tips provided earlier 3. Expand your AI-generated draft with your unique insights and original research 4. Use AI tools for contentoptimisation suggestions and readability improvements AND AI is multi-lingual. It can translateyour contentinto 50+ languages almost perfectly Increase Content Output
- 19. 19 | AI Enable 2024 AI helps generate high-quality, relevant contentat scale, targetinglong-tail keywords and answering user queries To create SEO-friendly content • Blog Posts • Product Descriptions • Generate compellingmeta descriptions and title tags • Generate Alt-text descriptions for images (upload image to ChatGPTor Bard)) For AEO (Answer Engine Optimisation) • Change tone of voice, e.g., prompt it asking to make yourcontent sound more conversational,humorous,professional,persuasive,etc. • Suggest different ways of phrasinga single question to increase the chances that your content will be read to answer a voice query • Write schema markup and develop FAQs Don’t forget: To maintainauthenticityand tone ofvoice requires human/AIcollaboration SEO & AEO
- 20. 20 | AI Enable 2024 AI for eCommerce / Content Level 2 Tools with Embedded AI
- 21. 21 | AI Enable 2024 Boosting Productivity Industry or Task SpecificAI Doing new Things Impossible Before AI Free Generative AI e.g. ChatGPT, Bard, Claude AI inside Applications e.g. MS Co-Pilot e.g. New Drug Discovery Hyper-personalisation Contextualising Typical Uses of AI Help Frame your office conversations
- 22. 22 | AI Enable 2024 Example of AI embedded within Amplience Content Management
- 23. Generative Rich Text Editor • Advantage: reduces the time and cost associated with manual creation and editing of rich text • Ease: generate content via natural language prompts, with built-in editing helpers • Preview: Real-time in-context visualization of content as it’s generated, including automated markdown output for titles and headers Augmented editorial content generation and editing in seconds using natural language prompts
- 24. Image Alt Text Generator • Advantage: deliver inclusive experiences and boost search relevance, rankings and reach • Efficiency: faster content deployment by speeding up manual task of writing image descriptions • Uniformity: maintain a consistent style and standard in alt text generation Instant descriptive alternative text generation to make images accessible to all while boosting SEO
- 25. Background Remover API • Advantage: reduces the time and cost associated with manual editing of images • Precision: high accuracy preserves fine details of the foreground object • Scalability: handles large or small volumes of images simultaneously • Uniformity: achieves a consistent brand look everywhere that products are seen • Flexibility: images can be repurposed for different platforms, channels and promotional purposes AI removal of backgrounds from product assets to bring focus on the star for different contextsand channels
- 26. AI Bundling • Advantage: deliver more engaging and higher performing PDPs that grow AOV • Integrated: configure, assemble and preview bundling right within Amplience Dynamic Content • Dynamic: deliver product and landing pages with immersive bundling content in minutes • Engaging: bring tap-to-shop, pricing and product details directly into the bundling experience Beautiful AI-driven outfitting and product bundling experiences that increase your bottomline
- 27. Automatic Shoppable Images • Advantage: reduces the time and cost associated with manually making AOV-driving shoppable campaign images that work across every device • Precision: AI automatically and accurately identifies the boundaries of objects in images for use as clickable focal points or hotspots • Interactive: provide additional product information within shopping experiences that go beyond static product images • Frictionless: give your customers precisely what they need without them having to navigate away Automatically detect objects with ML to rapidly set polygon focal points & hotspots for products on assets and banners
- 28. 28 | AI Enable 2024 • Good Level-2 Tools with embedded AI already exist for: • Chatbots for Customer Service • Marketing content • Image and Video Creation • Productdiscovery and search • Pricing optimisation • Supply Chain optimisation • Inventory Management • Level-2 AI Tools with promise, but still a bit crap • Personalisationat scale • Predictive customer insights • Virtual try on with VR • In-house AI: Knows your company and products • You can subscribe to a company-wide AI model, run it privately within your company, and train it on your content,products,clients, org chart, etc. And Finally… some more takeaways
- 29. 29 | AI Enable 2024 Want more? I can help [email protected] 07946 853976