Nokia swot analysis
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This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
Nokia swot analysis
- 1. SWOT analysis of NOKIA PRESENTED BY- Madhusudan Sharma MBA 3rd sem.
- 2. ABOUT NOKIA: Industry: Telecommunications equipment Establish: Finland (1871) Founders: Fredrik Idestam & Leo Mechelin Area served: Worldwide Key people: Risto Siilasmaa (Chairman) Rajeev Suri (President and CEO) Timo Ihamuotila (CFO) Products: List of Nokia products Services Maps and navigation, music, messaging and media Software solutions.
- 3. • LARGEST PRODUCER OF MOBILE PHONE • FACING TOUGH COMPETION FROM RIVAL COMPANIES • LOSING MARKET SHARE (LOST 3% MARKET SHARE IN LAST ONE YEAR)
- 4. SWOT ANALYSIS OF NOKIA
- 5. STRENGTH OF NOKIA 1. EXPERIENCE 2. EXPERTISE 3. KNOWLEDGE OF CUSTOMER 4. WORLD WIDE DISTRIBUTION NETWORK 5. REPUTATION
- 6. WEAKNESS OF NOKIA 1. SLOW REACTION TO NEW RIVALRY 2. LOW POPULARITY OF SYMBIAN OPERATING SYSTEM 3. POOR DESIGN OF SMART PHONES 4. LOW PERFORMANCE OF SMART PHONES
- 7. OPPORTUNITIES 1. MOBILE DEVICE MARKET IS GROWING AT THE RATE OF 14% 2. SMART PHONE DEMAND IS GROWING FASTER THAN EVER
- 8. THREATS TO NOKIA 1. RIVAL APPLE IS TAKING UP MARKET SHARE FROM NOKIA 2. IPHONE IS THE MOST POPULAR MOBILE DEVICE 3. SAMSUNG, MOTOROLA, SONY ERICSON IS USING GOOGLE ANDROID WHICH IS MORE POPULAR THAN SYMBIAN 4. NEW ENTRANTS ARE ENTERING THE MARKET FOLLOWING APPLE. EG.-DELL, GOOGLE, ACER ETC
- 9. BRAND POSITION OF NOKIA
- 10. INTRODUCTION ON NOKIA N8 TO CONVERT THE WEAKNESSESS INTO STREANGTH AND TO RESPONSE TO THE NEW THREATS FROM COMPETITORS, NOKIA NEEDED A PRODUCT OF TOP CLASS. AND THIS IS NOKIA N8. BEST EVER PRODUCT OF NOKIA NOKIA LAUNCH IT ON 30 SEPTEMBER 2010
- 11. CONVERTING WEAKNESS TO STRENGTH 1. N8 convert designing weakness of Nokia to its strength 2. Upgrade version of symbian (operating system) was used in N8 which was over come the operating system issue.
- 12. UTISILING OPPORTUNITIES 1.GROWTH IN THE MARKET WAS BE WELL CAPTURERED BY NOKIA WITH ITS DEBUT OF N8. 2. GROWTH IN STYLE AND SOCIAL NETWORKING IS ADOPTED MORE EFFICIENTLY IN N8.
- 13. CONCLUSION ANALYSING SWOT, N8 IS THE TIMELY PRODUCT OF THE CURRENT SITUATION WHICH WILL HELP NOKIA TO REGAIN ITS LOST MARKET SHARE AND INCREASE REPUTATION.
- 14. NOKIA Lumia 830 NOKIA Lumia 730
- 15. NOKIA Lumia 630 NOKIA Lumia 530
- 16. NOKIA N8
- 17. THANK YOU……