North shore social media presentation
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The document outlines effective marketing strategies with limited resources, emphasizing the importance of social media engagement and defining a clear marketing strategy focused on specific goals and target audiences. It encourages the use of various social media tools to build a fan base, interact with the audience, and repurpose existing content for broader reach. Key tips include being responsive, creating shareable content, and collaborating with local organizations to enhance outreach efforts.
North shore social media presentation
- 1. Marketing: Getting the word outwith limited resourcesWhat is marketing today?The truth about resourcesWhat is your marketing strategy?Social engagementYour choices for social media outreachContentBuilding audienceBeing social
- 2. Your marketing mix is more complicated than ever – new tools appear, none seem to go away
- 3. The truth about resourcesTimes are hard, money is very tightGood news! Most social media is freeWe are already very busy, how will we find time?You have to make decisions about where it makes sense to spend this timeVolunteers?Realigning marketing strategiesCombining marketing strategies
- 4. So… how do you decide where to put your efforts?And how do you get started on social media?
- 5. 30 Minute ProjectWhat is your marketing strategy?Pick a specific aspect of what you do to focus your efforts.Be prepared to explain why you chose this program or event or product you want to market.Who is your target audience?What are the goals you want to set that would make your marketing efforts successful?End results?What would indicate success along the way?What marketing tools would you use to get there? What has worked for you in the past?
- 6. DiscussionDid you engage your target audience?Was there user participation?How do you measure your goals?End result goals.Marketing campaign goals.What marketing tools do you think of first when putting together a plan?Where does your natural instinct tell you to focus?Which of these tools takes the most time to implement?
- 7. How can we adjust your efforts to reach a larger audience, without a larger effort? Focused, mixed, more modern marketing techniques.
- 8. The social engagement spectrum
- 9. What are the basics of a social media strategy?Give it awayContent should be shared for free.Create fansFans are your biggest advocatesDon’t get hung up on production stuffGood enough is fine. Participate in the conversationSocial media is social, not just a platform for your message.Be quickMonitor your accounts and respond to people quickly.Don’t forget to listen.Reuse evergreen materialBe humanYou will have a larger audience if people know you are real, responsive and engaged in the conversation .
- 10. Here are your social media tools
- 11. Overwhelming? Let us pick a few to focus on to start.FacebookPagesAudience interactionSharing and liking contentAn average of one-third of all webpage views on the internet, come directly from FacebookTwitterFollow other peopleInteract with othersRetweeting, @ messagingLinked IngroupsMeetupYouTubeWhy videos?Don’t forget your own website
- 12. What about the content I need to participate in social media?Look at your existing content. Repurpose your marketing materials and editorial products for different media outletsLook inside your organization.A passionate volunteer could make a good bloggerA colleague with a new and exciting program might have news to shareMake it Fun or make it useful.And don’t always make it about you. Promote your fellow local organizations who are also using the social media space and they’ll do the same for you.Be spontaneous.Did a member or colleague tell a fun story? Tweet it. Post it on Facebook
- 13. Hello? Is anybody out there?Build your audience.Twitter: Interaction builds audienceFacebook: Have good content, have a specific campaign, don’t be afraid of using advertising dollars here, it works and is worth it even if you have a small budget.YouTube: Clever and funny videos. Take chances.Share across mediumsPost a video on YouTube. Crosspost to twitter and Facebook.Have a great item in a newsletter? Story from a program? Post a blog on JewishBoston.comShare that post on Twitter and Facebook
- 14. Does this new information change the strategies we discussed in the project?What would you change?
- 15. What happened when we engaged in social media?JewishBoston.com – Now… increasingly a hubPaid & Organic SearchFacebookJewishBoston.comDirectOther referralsTwitterOutbound EmailsYouTubeOutboundLinks
- 16. Don’t be afraid to ask questionsDon’t be afraid to ask for help from outside your organization to get the word out about an important program, event, story or project.Social media is social.