case
STUDY
    Client: Castrol

    Event: National Ploughing Championship

    Agency: Venues Event Management

    Date: 25th – 27th September 2012

    Venue: Heathpark, New Ross, Co. Wexford
The
Concept
One of Europe’s largest Outdoor Exhibitions and Agricultural Trade Shows the National
Ploughing Championships attracts on average 1,100 exhibitors and 189,000 visitors.

The Ploughing Championships is going from strength to strength thanks primarily to a
strong exhibitor base from agricultural and associated industries.

Castrol have been exhibiting at this event for a number of years and for the last three
years has contracted Venues Event Management to coordinate the set up of the exhibition
onsite.

2010/2011 the Castrol exhibit used a simple pop-up stand with a few brochures for
exhibitor to use and exhibit from. The idea for 2012 was to develop the original concept
and make it more interactive for visitors.
The Result
Monthly questionnaire

Personal Info
Name                                                Jo Clayton
Company                                             Castrol
Venue name                                          National Ploughing Championship
Contact at Venues Event Management                  Debbie Bell / Michelle Jefferies

Questions
Telephone response times                            Excellent
Turnaround times                                    Excellent
Accuracy of confirmation                            Excellent
Friendliness                                        Excellent
Access to team                                      Excellent
Understanding needs                                 Excellent
Achieving needs                                     Excellent
Presentation of written proposal                    Good

                                                    Andy and Michelle thought of every detail. When I arrived on site there was a cupboard
Comments on service                                 containing everything that you may need. Our distributors were very impressed by the overall
                                                    look of the marquee this year and the event was a huge success! thank you

Relieved pressures                                  Yes
How could Venues Event Management improve service
Summarise your experience                           Very professional and extremely patient as it was very last minute!
Satisfied with service at venue                     Excellent
Feedback on venue from attendees
                                                    Just to say a huge thank you and we couldn't have done it without you. I can’t believe that I even
                                                    contemplated not having a member of Venues Event Management on-site to cut costs.
Any other comment regarding the supplier
                                                    I am very grateful and apologies for the last minute nature of everything.
Testimonial
“The key strengths of your team were the following:

•   Excellent co-ordination skills
•   Good briefings and communication with all parties involved in the
    event
•   Persistence to resolve challenges
•   Remaining calm and organised under pressure
•   Delivering the brief, meeting deadlines, and within budget
•   Thinking of every detail
•   Making it as stress-free as possible for the customer
•   Going the extra mile to source items at the location under difficult
    circumstances
•   Very professional and approachable
•   Thorough project plan and detailed breakdown of every cost
•   Ability to quickly react to a change in the brief at very short notice

As a result, there were no hiccups and nothing was overlooked.
Michelle, Debbie and Andy delivered an excellent event.”

Jo Clayton
Lubricants UK Ltd
UK&I FWS & CVO Marketing Activation Manager
Verdict
“Having managed this event personally for the last two years, knowing when things were
going to turn up really helped with the set up of the exhibit.

As we were able to really develop the exhibit this year the client saw an increase in footfall
over the three days and the distributors were pleased with the look and feel of the exhibit.

Our main challenge for this event is the restriction on space, we have had to use this cleverly
and in a creative manner to ensure the client can maximise potential. As a result we are
already in talks to develop further for 2013 and look at the possibilities of using a larger
exhibit space.”

Andy Edwards
Project and Event Specialist
Venues Event Management

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Npc castrol

  • 1. case STUDY Client: Castrol Event: National Ploughing Championship Agency: Venues Event Management Date: 25th – 27th September 2012 Venue: Heathpark, New Ross, Co. Wexford
  • 2. The Concept One of Europe’s largest Outdoor Exhibitions and Agricultural Trade Shows the National Ploughing Championships attracts on average 1,100 exhibitors and 189,000 visitors. The Ploughing Championships is going from strength to strength thanks primarily to a strong exhibitor base from agricultural and associated industries. Castrol have been exhibiting at this event for a number of years and for the last three years has contracted Venues Event Management to coordinate the set up of the exhibition onsite. 2010/2011 the Castrol exhibit used a simple pop-up stand with a few brochures for exhibitor to use and exhibit from. The idea for 2012 was to develop the original concept and make it more interactive for visitors.
  • 3. The Result Monthly questionnaire Personal Info Name Jo Clayton Company Castrol Venue name National Ploughing Championship Contact at Venues Event Management Debbie Bell / Michelle Jefferies Questions Telephone response times Excellent Turnaround times Excellent Accuracy of confirmation Excellent Friendliness Excellent Access to team Excellent Understanding needs Excellent Achieving needs Excellent Presentation of written proposal Good Andy and Michelle thought of every detail. When I arrived on site there was a cupboard Comments on service containing everything that you may need. Our distributors were very impressed by the overall look of the marquee this year and the event was a huge success! thank you Relieved pressures Yes How could Venues Event Management improve service Summarise your experience Very professional and extremely patient as it was very last minute! Satisfied with service at venue Excellent Feedback on venue from attendees Just to say a huge thank you and we couldn't have done it without you. I can’t believe that I even contemplated not having a member of Venues Event Management on-site to cut costs. Any other comment regarding the supplier I am very grateful and apologies for the last minute nature of everything.
  • 4. Testimonial “The key strengths of your team were the following: • Excellent co-ordination skills • Good briefings and communication with all parties involved in the event • Persistence to resolve challenges • Remaining calm and organised under pressure • Delivering the brief, meeting deadlines, and within budget • Thinking of every detail • Making it as stress-free as possible for the customer • Going the extra mile to source items at the location under difficult circumstances • Very professional and approachable • Thorough project plan and detailed breakdown of every cost • Ability to quickly react to a change in the brief at very short notice As a result, there were no hiccups and nothing was overlooked. Michelle, Debbie and Andy delivered an excellent event.” Jo Clayton Lubricants UK Ltd UK&I FWS & CVO Marketing Activation Manager
  • 5. Verdict “Having managed this event personally for the last two years, knowing when things were going to turn up really helped with the set up of the exhibit. As we were able to really develop the exhibit this year the client saw an increase in footfall over the three days and the distributors were pleased with the look and feel of the exhibit. Our main challenge for this event is the restriction on space, we have had to use this cleverly and in a creative manner to ensure the client can maximise potential. As a result we are already in talks to develop further for 2013 and look at the possibilities of using a larger exhibit space.” Andy Edwards Project and Event Specialist Venues Event Management