- The document summarizes Castrol's experience exhibiting at the 2012 National Ploughing Championships in Ireland through their event management agency, Venues Event Management.
- Venues Event Management helped transform Castrol's exhibit from a simple pop-up stand in previous years to a more interactive space in 2012. The client saw increased footfall and positive feedback from distributors on the new look.
- Both Castrol and Venues Event Management were pleased with the results and professional service delivered under tight timelines and space constraints. They have already begun planning for an expanded exhibit in 2013.