Oas schwartz 16
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This document summarizes a talk given by Josh Schwartz from Chartbeat about measuring user engagement on websites. The talk discusses how traditional metrics like clicks are insufficient and introduces new engagement metrics calculated from scroll depth, time on page, and engaged time. It describes Chartbeat's analytics capabilities and data architecture. The talk aims to provide insights into how users consume content by analyzing over 1 billion daily browsing sessions.
Oas schwartz 16
- 1. Open Analytics NYC 2013 Measuring how users consume content on the web Josh Schwartz, Chartbeat
- 2. About Chartbeat • Founded in 2009 • Focused on realtime analytics • Used by 8/10 top US publishers • Analyzes over 1B browsing sessions per day • Handles over 200K requests per second at daytime peak A quick introduction
- 3. About me • Background in machine learning and computer vision • Data Scientist at Chartbeat • Currently focused on researching user engagement on the web A quick introduction
- 4. What on my site are visitors actually reading? Content consumption
- 5. Creating new metrics for user engagement • Research process • Backend infrastructure • As many insights as I can fit in This talk
- 6. Event based metrics are insufficient. Clicks measure engagement with links, not with content. Content consumption
- 7. Measuring between clicks {window_top: 100, window_height: 700, doc_height: 3400, time_on_page: 90, ... }
- 8. Counting engaged time {window_top: 100, window_height: 700, doc_height: 3400, time_on_page: 90, engaged_time: 62, ... }
- 9. Data architecture In-memory DB (realtime traffic) MongoDB (page-by-page historical) AWS Redshift (user-by-user historical)
- 10. Where do they scroll?
- 11. How do they scroll?
- 12. Where do they engage?
- 13. Why does it matter?
- 14. Why does it matter?