OECD Rethinking the tourism system to deliver sustainable destination growth
- 1. RETHINKING THE TOURISM SYSTEM TO DELIVER SUSTAINABLE DESTINATION GROWTH POST-COVID-19 MANAGING TOURISM DEVELOPMENT FOR A SUSTAINABLE RECOVERY: DESTINATION RESPONSES TO COVID-19 – 19 November 2020
- 2. TOURISM OUTLOOK UNCERTAIN • OECD now expects international tourism to fall by 80% in 2020 • Sector remains in survival mode, and stop/start cycles could delay recovery • More targeted, agile policies are needed in an uncertain and shifting environment COVID-19 has dramatically changed the tourism policy context KEY POLICY PRIORITIES Already start to build toward more resilient, sustainable tourism Evolve response measures and address gaps Provide clear information and limit uncertainty (to extent possible) Support safe return of international tourism Support tourism businesses to adapt and survive Restore traveller confidence Sustain domestic tourism
- 3. A greater focus on the environmental and socio- cultural pillars of sustainability is needed Tourism ‘success’, should not measured in visitor numbers alone Providing the right incentives to promote sustainability will be a challenge An integrated approach across policy areas and levels and engagement with the private sector is required A need to rethink the tourism system
- 4. Policies to meet tourism’s potential Policy solutions Rethink tourism success Adopt an integrated policy- industry-community approach Mainstream sustainable policies and practices Better measurement for better management
- 5. Case studies on destination responses to the COVID-19 coronavirus pandemic Ötscher- Tormäuer (Austria) Switzerland Tourism Bay of Plenty (New Zealand) Finland Kyoto (Japan) Corsica (France) Benidorm (Spain) The case studies highlight how destinations are rethinking the tourism system with a greater focus on sustainability
- 6. Destination case studies - examples Corsica (France) is implementing a roadmap for tourism sustainability to mainstream green measures in its long- term recovery Kyoto (Japan) where the DMO is positioning its recovery strategy to focus on the needs of locals and to support sustainable growth Ötscher-Tormäuer (Austria) the nature park took steps, post COVID-19, to reinforce its sustainable destination strategy, and to respond to changes in demand
- 7. Crisis is an opportunity to rethink tourism for the future 7 Need to reinforce co-ordination mechanisms to support tourism SMEs, workers and destinations in the recovery phase Consider the long term implications of the crisis, beyond impact mitigation and reopening Recovery plans and programmes should encourage the digital, low carbon, and structural transitions
- 8. Find out more at the OECD COVID-19 Hub 8 OECD Coronavirus Hub http://www.oecd.org/coronavirus/ policy-responses/rebuilding- tourism-for-the-future-covid-19- policy-responses-and-recovery- bced9859//