The document outlines a competitive analysis of digital banking platforms, focusing on omni-channel experiences and existing features of Blom Bank Egypt compared to QNB. It highlights Blom Bank's additional customer-oriented features, such as notifications and service availability across channels, and presents a future action plan for enhancing services like chatbot integration and biometric login. The document includes a timeline for the go-live phase of the omni-channel platform involving user acceptance testing and final approvals.