Online Audience February, 2021, Moldova
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This document provides an audience composition report for online users in Moldova in February 2021 based on data from SMTAI. It includes breakdowns of the MD internet population of 1,843,327 by sex, age, education level, occupation, urban/rural distribution, region of Moldova, and household net income. The majority of the online audience was male (53%), between the ages of 20-29 (28%), with a university education (31%), students or middle managers (36%), living in urban areas (57%), from the Center region (30%), and with a household net income of less than 8k MDL (57%).
Online Audience February, 2021, Moldova
- 1. FEBRUARY 2021 ONLINE AUDIENCE STUDY REPORT .MD INTERNET POPULATION - 1 843 327 MOBILE + DESKTOP
- 2. SMTAI // FEBRUARY 20201 SEX AUDIENCE COMPOSITION 47% 53% 86% 83% 80% 70% 67% 63% 59% 59% 58% 58% 57% 55% 54% 53% 53% 53% 52% 50% 50% 49% 48% 48% 47% 46% 46% 46% 45% 45% 43% 38% 30% 29% 14% 17% 20% 30% 33% 37% 41% 41% 42% 42% 43% 45% 46% 47% 47% 47% 48% 50% 50% 51% 52% 52% 53% 54% 54% 54% 55% 55% 57% 62% 70% 71% ea.md moldova.org moldovenii.md diez.md perfecte.md mama.md mold-street.com md.mail.ru europalibera.org zdg.md noi.md ok.ru stiri.md timpul.md protv.md vk.com newsmaker.md tv8.md point.md unimedia.md ivi.ru makler.md gismeteo.md sputnik.md agora.md 999.md megogo.net rise.md esp.md kp.md anticoruptie.md nokta.md
- 3. AGE AUDIENCE COMPOSITION 10% 29% 22% 17% 22% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // FEBRUARY 20201 28% 22% 21% 19% 17% 15% 13% 13% 11% 10% 10% 10% 9% 9% 9% 8% 8% 8% 7% 7% 7% 7% 6% 6% 6% 6% 6% 5% 4% 4% 23% 29% 27% 35% 29% 35% 15% 27% 34% 27% 16% 13% 24% 18% 29% 20% 15% 20% 34% 22% 30% 5% 26% 18% 24% 32% 48% 10% 21% 19% 10% 18% 21% 23% 29% 29% 20% 20% 30% 18% 27% 23% 27% 16% 26% 19% 24% 21% 19% 31% 28% 24% 29% 10% 33% 52% 30% 34% 20% 21% 10% 18% 14% 27% 23% 9% 14% 8% 17% 20% 19% 19% 18% 11% 18% 26% 21% 23% 14% 18% 17% 19% 17% 22% 16% 9% 17% 14% 17% 19% 11% 30% 23% 21% 22% 43% 5% 16% 9% 10% 17% 11% 23% 25% 10% 28% 30% 35% 20% 32% 24% 33% 41% 22% 14% 24% 18% 69% 17% 10% 23% 10% 16% 33% 41% 38% 53% 11% moldovenii.md megogo.net ea.md diez.md ivi.ru vk.com agora.md timpul.md 999.md ok.ru noi.md anticoruptie.md point.md unimedia.md protv.md md.mail.ru sputnik.md gismeteo.md makler.md newsmaker.md stiri.md nokta.md zdg.md moldova.org tv8.md mama.md perfecte.md mold-street.com europalibera.org esp.md kp.md rise.md
- 4. EDUCATION AUDIENCE COMPOSITION 31% 9% 25% 20% 15% University College Lyceum Specialized Middle SMTAI // FEBRUARY 20201 7% 11% 4% 10% 2% 11% 8% 8% 6% 11% 7% 8% 10% 3% 16% 10% 5% 15% 13% 12% 15% 13% 11% 12% 7% 19% 17% 23% 18% 13% 16% 16% 9% 7% 4% 8% 15% 9% 8% 17% 23% 17% 29% 15% 20% 25% 15% 19% 23% 22% 21% 19% 19% 15% 11% 12% 26% 12% 19% 22% 22% 21% 19% 34% 3% 4% 22% 23% 25% 17% 26% 24% 21% 24% 22% 24% 20% 12% 20% 26% 8% 18% 22% 24% 23% 35% 39% 34% 16% 28% 30% 18% 26% 26% 31% 21% 5% 3% 6% 4% 7% 11% 10% 8% 8% 7% 2% 14% 10% 22% 11% 8% 26% 9% 9% 10% 9% 4% 6% 10% 20% 13% 6% 10% 8% 16% 11% 10% 76% 75% 65% 55% 52% 52% 48% 43% 42% 41% 39% 39% 39% 39% 38% 38% 37% 35% 35% 34% 34% 33% 33% 33% 32% 29% 27% 27% 25% 24% 23% 19% mold-street.com rise.md europalibera.org agora.md anticoruptie.md unimedia.md moldova.org tv8.md sputnik.md zdg.md perfecte.md noi.md protv.md kp.md md.mail.ru newsmaker.md nokta.md megogo.net point.md stiri.md gismeteo.md ea.md diez.md mama.md esp.md moldovenii.md 999.md ivi.ru makler.md timpul.md vk.com ok.ru
- 5. OCCUPATION AUDIENCE COMPOSITION 12% 36% 8% 21% 23% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // FEBRUARY 20201 60% 30% 25% 23% 23% 21% 21% 11% 21% 21% 21% 14% 18% 21% 18% 17% 21% 16% 14% 17% 16% 12% 11% 16% 18% 17% 14% 14% 12% 12% 13% 9% 40% 24% 34% 26% 29% 29% 29% 39% 27% 26% 26% 28% 29% 25% 25% 26% 27% 30% 14% 21% 27% 21% 20% 31% 27% 26% 22% 39% 25% 27% 23% 28% 13% 11% 14% 16% 13% 11% 10% 15% 14% 16% 14% 13% 18% 17% 15% 26% 15% 13% 15% 15% 15% 13% 15% 11% 12% 12% 9% 20% 13% 15% 11% 18% 13% 23% 17% 19% 18% 19% 18% 17% 15% 8% 13% 19% 22% 22% 12% 12% 7% 25% 16% 30% 19% 15% 21% 29% 30% 17% 26% 20% 22% 43% 15% 17% 14% 15% 18% 21% 21% 19% 22% 22% 36% 27% 17% 18% 20% 14% 27% 52% 22% 26% 22% 37% 23% 23% 16% 22% 21% 17% 28% 27% 9% rise.md europalibera.org mold-street.com mama.md agora.md newsmaker.md unimedia.md md.mail.ru point.md stiri.md tv8.md kp.md esp.md zdg.md 999.md makler.md anticoruptie.md sputnik.md nokta.md perfecte.md gismeteo.md vk.com ok.ru noi.md protv.md ea.md diez.md moldova.org megogo.net ivi.ru timpul.md moldovenii.md
- 6. URBAN/ RURAL AUDIENCE COMPOSITION 43% 57% SMTAI // FEBRUARY 20201 89% 78% 63% 63% 63% 63% 62% 62% 62% 61% 60% 60% 60% 59% 58% 58% 58% 58% 58% 57% 57% 56% 56% 55% 54% 53% 52% 51% 50% 48% 44% 43% 37% 11% 22% 37% 37% 37% 37% 38% 38% 38% 39% 40% 37% 40% 40% 42% 42% 42% 42% 42% 43% 43% 44% 44% 45% 46% 47% 48% 49% 50% 52% 56% 56% 63% rise.md nokta.md point.md esp.md makler.md vk.com perfecte.md megogo.net 999.md kp.md newsmaker.md mold-street.com diez.md europalibera.org stiri.md mama.md sputnik.md noi.md md.mail.ru agora.md unimedia.md anticoruptie.md zdg.md tv8.md gismeteo.md timpul.md protv.md ea.md ok.ru ivi.ru moldovenii.md ok.ru moldova.org
- 7. REGION AUDIENCE COMPOSITION 22% 26% 30% 14% 8% North Center Chisinau South Gagauzia SMTAI // FEBRUARY 20201 2% 12% 11% 19% 19% 21% 20% 23% 22% 26% 18% 25% 13% 17% 29% 18% 30% 28% 26% 35% 29% 30% 27% 23% 28% 28% 43% 7% 21% 37% 34% 35% 25% 19% 37% 24% 13% 26% 26% 19% 26% 17% 33% 23% 37% 28% 30% 38% 13% 22% 25% 19% 29% 23% 33% 32% 23% 24% 19% 34% 30% 35% 11% 22% 69% 59% 48% 45% 39% 37% 36% 36% 35% 34% 34% 33% 33% 32% 31% 30% 30% 30% 29% 29% 26% 25% 25% 24% 24% 24% 23% 22% 22% 20% 18% 14% 4% 6% 3% 12% 20% 12% 15% 18% 15% 17% 13% 15% 17% 21% 10% 12% 15% 14% 16% 10% 10% 14% 13% 12% 16% 15% 11% 27% 25% 5% 15% 22% 4% 9% 4% 2% 4% 2% 6% 2% 4% 2% 2% 12% 6% 4% 7% 6% 8% 2% 8% 9% 9% 4% 10% 2% 2% 22% 7% rise.md mold-street.com europalibera.org diez.md mama.md 999.md tv8.md point.md stiri.md newsmaker.md zdg.md megogo.net agora.md unimedia.md moldova.org perfecte.md vk.com ivi.ru ea.md kp.md sputnik.md makler.md protv.md noi.md gismeteo.md md.mail.ru esp.md moldovenii.md timpul.md anticoruptie.md nokta.md ok.ru
- 8. HOUSEHOLDNETINCOME AUDIENCE COMPOSITION 57% 27% 11% 4% < 8k, mdl 8-16k, mdl 16- 30k,mdl > 30k,mdl SMTAI // FEBRUARY 20201 75% 70% 67% 65% 63% 61% 60% 60% 60% 60% 59% 59% 57% 56% 56% 54% 55% 53% 53% 51% 50% 48% 48% 48% 48% 47% 45% 38% 34% 32% 30% 15% 19% 22% 22% 27% 22% 28% 24% 22% 27% 30% 25% 28% 20% 26% 36% 31% 31% 25% 23% 29% 30% 30% 32% 32% 25% 33% 27% 54% 41% 27% 27% 12% 2% 7% 6% 7% 14% 10% 13% 16% 11% 8% 15% 10% 17% 15% 8% 13% 6% 18% 16% 15% 15% 15% 11% 13% 22% 12% 28% 7% 16% 22% 32% 57% 4% 5% 2% 1% 1% 3% 2% 1% 2% 1% 3% 5% 3% 2% 8% 5% 8% 5% 6% 7% 8% 6% 5% 8% 1% 9% 20% 11% 16% ok.ru nokta.md ea.md noi.md megogo.net ivi.ru makler.md esp.md md.mail.ru timpul.md kp.md vk.com newsmaker.md sputnik.md moldova.org gismeteo.md moldovenii.md protv.md point.md unimedia.md tv8.md stiri.md zdg.md 999.md perfecte.md diez.md mama.md anticoruptie.md agora.md europalibera.org mold-street.com rise.md