Online Digital Marketing Training
- 1. WORLD FASTEST JOB GENERATING INDUSTRY join now Advanced Online Digital Marketing Designed to ensure that you learn and master the concepts of being a Digital Marketer
- 2. About Our Digital Marketing Training Program This Digital Marketing Certification Course transforms you into a complete digital marketer with expertise in top domains like search engine optimization, social media, pay- per-click, conversion optimization, digital analytics, content, mobile, and email marketing.
- 3. Business Owner Working Professionals House Wife Students Job Seekers College Dropouts Freelancer Bloggers Trainers Our Program Is Open For All Who Is Enthusiast To Kick Start Career In Digital Marketing Or Want To Master It For Business Growth ! Who Can Join This Program ? join now
- 4. The opportunities & Scope for a Digital Marketing professional is huge in India right now. A fresh graduate can easily obtain a Digital Marketing Executive role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can command remunerations in the range of 8 lakhs – 40 lakhs per annum. opportunities IN DIGITAL MARKETING The freelance digital marketing as an amazing choice for you to grow professionally, develop new skills, expand your network and fall in love with the job you do Starting your small business. This course is suitable for anyone who has set up a business recently or who are thinking about setting up a small new business, or becoming self employed. Start Your Own Business Become a Freelance Digital Marketer Get Best Job In Industry In Digital Marketing
- 5. DIGITAL MARKETING SEO + SMO + SMM + GRAPHIC DESIGN + WORDPRESS +91 7057637394 DIGITAL MARKETING KEY FEATURES 100% Job placement assistance Learn form industry expert with 7+ years experience Live industry project Focused on certification (Facebook & Google Certifications) 100% Practical Digital Marketing Course Become Industry Ready Fastest JOB Generating Industry Interview & Resume Preparation UPGRADE YOUR CAREER WITH US
- 7. MODULE 1 Section 01 : Marketing v/s Sales Section 02 : Marketing Mix and 4 Ps Section 03 : What is Digital Marketing Section 04 : Inbound vs Outbound Marketing Section 05 : Content Marketing Section 06 : Understanding Traffic Section 07 : Understanding Leads Section 08 : Strategic Flow for Marketing Activities Digital Marketing Fundamentals MODULE 2 WWW Domains Buying a Domain Website Language & Technology Core Objective of Website and Flow One Page Website Strategic Design of Home Page Strategic Design of Products & Services Page Strategic Design of Pricing Page Portfolio, Gallery and Contact Us Page Call to Action (Real Engagement Happens) Designing Other Pages SEO Overview Google Analytics Tracking Code Website Auditing Designing Wordpress Website Website Planning and Structure DIGITAL MARKETING
- 8. MODULE 3 Understanding SEO Keyword Research Meta Tags and Meta Description Website Content Optimization Back Link Strategies Internal and External Links Optimizing Site Structure Keywords in Blog and Articlesveness SEO (Search Engine Optimization) SEARCH ENGINE OPTIMIZATION On Page SEO Off Page SEO Local SEO Mobile SEO eCommerce SEO Optimizing with Google Algorithms Using WebMaster Tool Measuring SEO Effectiveness MODULE 4 Web Analytics Integrating with Website Measurement Metrics Accounts and Profiles Analytics Reporting Sorting, Filter and Time Chart Audience Segmentation Traffic and Behaviour Reports ReMarketing Audiences Goals and Conversion Reports Developing Intelligence Report Google WebMaster & Analytics and Tool Google Webmaster Tool Setting up Tool for SEO Adding and Managing Assets Integrating WebMaster Tool Site Map and Site Links Search Traffic and Links Google Indexing Managing Crawl Errors Managing Security Issues
- 9. MODULE 5 How Algorithms Works? Why a Search Engine needs to update its Algorithm? Search Engine Penalties and Recoveries. Why a Search Engine penalizes a Website? How to optimize your site for Google Hummingbird Algorithm? What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update? How to recover your site from Panda, Penguin and EMD How to optimize your site for Google Hummingbird Algorithm? What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update? How to recover your site from Panda, Penguin and EMD Search Engine's Algorithms SEARCH ENGINE ALGORITHMS MODULE 6 Blogs and websites Why are many people blogging today? Why is blogging so popular? Definition of a blogger Add Income Streams What Is Blogging?
- 10. MODULE 7 Use of Different Social Media Platforms Business Profile Optimization Brand Awareness Social Engagement Viral Marketing How to Create a Fan Page? Facebook Profiles Facebook Community Grow Your Business with Social Media Latest Facebook Trends Facebook–Do's and Don'ts Increase Facebook Likes for aFan Page Social Media Optimization SMO – KEY CONCEPTS MODULE 8 Latest trends in digital marketing content consumption funnelling the content content mapping along with how to creating content for social media platforms and websites. Social Media Optimization
- 11. MODULE 9 LEVEL 1 Profiles and Pages Business Categories Getting Assets Ready Creating Facebook Pages Page Info and Settings Facebook Page Custom URL Invite Page Likes Featured Video Facebook Marketing Fundamentals FACEBOOK MARKETING Pin Post and Highlights Scheduling Posts Facebook Events Reply and Message Facebook Insights Reports Competitor's Facebook Page Ban User on Facebook Page MODULE 9 LEVEL 2 Organic v/s Paid Defining Ad Objective Performance Matrix Ad Components Designing Creative Image Facebook Ad Structure Create Ad - Targeting Create Ad - Budgeting Create Ad - Creative Content and CTA Boosting Page Posts Page Promotion Facebook Ad Campaigns Video Promotion Similar Ads and Audiences Tracking Pixels Code Remarketing - Website Visitors Setting Up Facebook Ad Account Custom Audiences - Look Alike Custom Audience - Saved Group Managing and Editing Ads Ad Reports and Ad Insights Billing and Account MODULE 9 LEVEL 3 Facebook Business Manager People, Pages and Roles Facebook Advance Strategies Ad Accounts Configurations Shared Login for FB Business A/c CTA on Page Case Studies
- 12. MODULE 10 LEVEL 1 Understanding Adwords Google Ad Types Pricing Models PPC Cost Formula Ad Page Rank Billing and Payments Adwords User Interface Keyword Planning Google Adwords Basics GOOGLE ADWORDS Keywords Control Creating Ad Campaigns Creating Text Ads Creating Ad Groups Bidding Strategy for CPC Practical Examples MODULE 10 LEVEL 2 PPC, CPM, CPA Other Measuring Tools Bidding Strategy on Location Bidding Strategy on Schedule Bidding Strategy on Devices Conversion Tracking Code Designing Image Ads Google Adwords Intermediate Creating Animated Ads Examples on Animated Ads Creating Video Ads Youtube Video Promotion Hi-Jack Competitor’s Video Audience Practical Examples MODULE 10 LEVEL 3 Remarketing Strategies Remarketing Rules Remarketing Tracking Code Linking Google Analytics Designing Remarketing Images Shared Budget Google Adwords Advance Level
- 13. MODULE 11 Email Software and Tools Importing Email Lists Planning Email Campaign Email Templates and Designs Sending HTML Email Campaigns WebForms Lead Importing Integrating Landing Page Forms Campaign Reports and Insights Email Marketing Advance Level EMAIL MARKETING Segmentation Strategy Segmentation Lists Auto-Responder Series Triggering Auto Responder Emails AutoResponder Actions MODULE 12 Marketing Automation Tools Email Campaigns Email Autoresponder Creating Landing Page Landing Page CTA Marketing Automation Lead Generation Strategy Capturing Leads from Sources Lead and List Management CRM Integration Complete Automation Strategy MODULE 13 Re-Marketing Flow Email Re-Marketing Strategy Segmentation Re-Marketing Facebook ReMarketing Google Adwords ReMarketing Re-Marketing Strategies Dynamic Re-Marketing for eCommerce Pixeling and Tracking Cycle Video ReMarketing Custom Audience ReMarketing Engagement Re-Marketing
- 14. MODULE 14 Understanding Affiliate Marketing Sources to Make Money Online Selecting Affiliate Program Applying for an Affiliate Payments and Payouts CPC, CPA, CPI and other metrics Getting Most Conversions Day to Day Work Scheduling Affiliate Marketing and AdSense ONLINE MONEY MAKING Managing Affiliate Accounts Blogging Google AdSense Account Setup Placing Ads on Website Placing Ads on Blogs YouTube Video Monetization Performance Metrics AdSense Administration MODULE 15 eCommerce Business Planning eCommerce Website eCommerce Website Creation Product Placements Promoting eCommerce Website Remarketing Products Ecommerce and Payment Gateway Payment Gateway in India Collecting Online Payment Integrating Payment Gateway Payment Links and its Promotion Affiliates for Payment Links MODULE 16 Video Creation Video Optimization YouTube Channel Verify Channel Webmaster Tool Channel Keywords YouTube Marketing Fundamentals Branding Watermark Channel Main Trailer Uploading Videos Creator Library Affliate Marketing - YouTube Youtuber Fundamentals
- 15. MODULE 17 What is content Marketing How to Get Your Content to Stick Copywriting How to write compelling content Keyword research for content ideas Optimizing content for search engines CONTENT MARKETING & COPY WRITING CONTENT CREATION & GRAPHICS Discussing authority blog Understanding second customer Understanding online influencers online influencers write magnetic headlines MODULE 18 Graphics Designing
- 16. MODULE 19 What Is Freelancing? Who Is A Freelancer? Freelancing As A Career How To Become A Freelancer? freelancing jobs Fiverr Upwork Freelancer.com How to get Local Clients What Is Freelancing How To Become A Freelancer? FREELANCING MODULE 20 What is Local SEO? Google places optimization Classified submissions Citation NAP Top tools for SEO Monitoring SEO process Preparing SEO reports How to create SEO Strategy for your business What is link juice? Importance of domain and page authority LOCAL SEO (Google my Business) & SEO PROJECT ESSENTIALS
- 17. AT THE END OF THE COURSE YOU WILL BE ABLE TO, Promote website in Google/Bing/other search engines. Analyze performance through Google Analytics. Promote website with paid marketing on any online market place. For example Google, Amazon, Tradeindia, Justdial etc... Do Video Advertising Social Media Marketing DIGITAL MARKETING SEO + SMO + SMM + GRAPHIC DESIGN + WORDPRESS EMAIL MARKETING, AFFILIATE MARKETING, BLOGGING, YOUTUBE SEO, WEBSITE CREATION, CHATBOAT MARKETING Do SMS marketing Do Mobile marketing You can create your own website Do Graphic Design Do Email marketing
- 18. Mentors Mr. Dipak Bankar B. E. (Computer Science) 8+ Years Of Experience As Digital Marketing Manager & Trainer, Trained More Then 1000+ Students. Contact us now! 7057637394 Digital Marketing Consultant