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Online privacy
in the year of
the dragon


Phil Cryer
Member - Electronic Frontier Foundation
Technical Architect - Spry Digital


    secureworld expo                      Saint Louis, MO - September 11-12, 2012
$ whoami




 secureworld expo   Saint Louis, MO - September 11-12, 2012
$ whoami
blog / fak3r.com



$ cat twitter.txt
@fak3r



$ cat bio.txt
privacy advocate
security researcher
open source technologist



 secureworld expo          Saint Louis, MO - September 11-12, 2012
“With social media,
users’ vanity has
trumped previously held
mores concerning
privacy”
                  me, 2011
http://urania-josegalisifilho.blogspot.com/2012/06/interview-with-willian-gibson-by-larry.html
People’s data on social
networks becomes
permanently shared.
So what will companies
do to monetize all of
this data they collect?
Use it to better target
you with ads, of
course.
To you, your social
profile...
=
Data
Your data
But to the social media
companies...
Your data
=
https://christian3200.files.wordpress.com/2011/04/moneyyyyy.jpg
http://cheezburger.com/View/2362193664
So, how much should
people worry about
the loss of online
privacy?

      http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
Danah Boyd “People want to share. But that's
different than saying that people want to be
exposed by others.”

               Protecting privacy is about making certain that people
               have the ability to make informed decisions about how
               they engage in public. I do not think we’ve done enough.

               That said, I am opposed to approaches that protect people by
               disempowering them. I want to see approaches that force
               powerful entities to be transparent about their data
               practices. And I want to see approaches that put restrictions on
               how data can be used to harm people.




                http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
Chris Soghoian “...we now regularly trade our
most private information for access to
social-networking sites and free content”

               The dirty secret of the Web is that the 'free' content and
               services that consumers enjoy come with a hidden price:
               their own private data.
               Many of the major online advertising companies are not
               interested in the data that we knowingly and willingly share.
               Instead, these parasitic firms covertly track our web-
               browsing activities, search behavior and geolocation
               information. Once collected, this mountain of data is analyzed
               to build digital dossiers on millions of consumers, in some cases
               identifying us by name, gender, age as well as the medical
               conditions and political issues we have researched online.




                 http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
Whose Life Is It Anyway? Consumers are learning
their data is currency




                   http://www.adweek.com/news/advertising-branding/whose-life-it-anyway-137537
Whose Life Is It Anyway? Consumers are learning
their data is currency



Each year, companies in the U.S. spend
more than $2 billion on third-party
consumer data, according to Forrester
Research. [...] growing at such a fast clip that
the World Economic Forum and other futurists
have called personal data the “new oil.”



                   http://www.adweek.com/news/advertising-branding/whose-life-it-anyway-137537
Could your privacy be
bought from you?
Could your privacy be bought from you?


Google [...] wants “panelists” for a program called
Screenwise who will add a browser extension in
Chrome “that will share with Google the sites
you visit and how you use them” — information that
Google will study in order to improve its products and
services.




   http://www.forbes.com/sites/kashmirhill/2012/02/09/your-online-privacy-is-worth-less-than-a-six-pack-of-marshmallow-fluff
Could your privacy be bought from you?


What’s in it for you? Up to $25 in gift cards. [..] a
$5 Amazon.com Gift Card code instantly when you sign
up and download the Google Screenwise browser
extension. [...] $5 Amazon.com Gift Card codes every
three months for staying with it. It’s our way of saying
“Thank you.”




    http://www.forbes.com/sites/kashmirhill/2012/02/09/your-online-privacy-is-worth-less-than-a-six-pack-of-marshmallow-fluff
$25 USD per year



http://www.forbes.com/sites/kashmirhill/2012/02/09/your-online-privacy-is-worth-less-than-a-six-pack-of-marshmallow-fluff
“New research finds people fork over $5,000
worth of personal information a year to
Google in exchange for access to its “free
services” such as Gmail and search.”



              http://blogs.smartmoney.com/advice/2012/01/25/who-would-pay-5000-to-use-google-you
“If you’re not paying for
the product, you are the
product.”
•   955 million active users

•   More than 57% login daily (552 million)

•   Average user has 130 friends

•   543 million users of mobile products



                               http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
•   More than 70 languages available on the site

•   Over 300,000 users helped translate the site
    through the translations application

•   81%+ of users are outside of the US/Canada




                            http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
http://graph.facebook.com/4
$ curl -s http://graph.facebook.com/4 | python -mjson.tool
{
    "first_name": "Mark",
    "gender": "male",
    "id": "4",
    "last_name": "Zuckerberg",
    "link": "http://www.facebook.com/zuck",
    "locale": "en_US",
    "name": "Mark Zuckerberg",
    "username": "zuck"
}

                                                http://graph.facebook.com/4
Mark Zuckerberg starts Facebook at 19 while still at
Harvard, but early messages don’t show a strong
interest in privacy...
An early instant message session with a friend...
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How’d you manage that one?
Zuck: People just submitted it.
Zuck: I don’t know why.
Zuck: They “trust me”
Zuck: Dumb f***s

                                                                   https://en.wikiquote.org/wiki/Mark_Zuckerberg
              http://articles.businessinsider.com/2010-09-13/tech/30033368_1_ims-mark-zuckerberg-facebook-ceo
Privacy no longer a social norm, says Facebook
founder


“People have really gotten
comfortable not only
sharing           more
information and
different kinds, but
more openly and with
more people,” he said.
“That social norm is just
something that has
evolved over time.”



                             http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
Facebook Privacy: A bewildering Tangle of
Options
“To manage your privacy on Facebook, you will need to
navigate through 50 settings with more than 170
options. Facebook says it wants to offer precise controls for
sharing on the Internet.”




                         https://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html
https://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html
https://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html
http://facebook.com
Chris Soghoian “Facebook’s covert surveillance
of your browsing activities on non-
Facebook websites...”

               Although consumers knowingly share information via Facebook,
               the privacy issues associated with that company are not related
               to the way consumers use it, but rather the other things the
               company does.

               These include the tricks the company has pulled to expose
               users’ private data to third-party app developers, the
               changing privacy defaults for profile data, as well as
               Facebook’s covert surveillance of your browsing activities on
               non-Facebook websites, as long as a “Like” button is
               present (even if you don’t click on it).




                http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
Facebook has cut a deal with political website Politico that allows the
independent site machine-access to Facebook users' messages, both
public and private, when a Republican Presidential candidate is mentioned by
name. The data is being collected and analyzed for sentiment by Facebook’s data
team, then delivered to Politico to serve as the basis of data-driven
political analysis and journalism.
The move is being widely condemned in the press as a violation of privacy but
if Facebook would do this right, it could be a huge win for everyone. Facebook
could be the biggest, most dynamic census of human opinion and interaction in
history. Unfortunately, failure to talk prominently about privacy protections,
failure to make this opt-in (or even opt out!) and the inclusion of
private messages are all things that put at risk any remaining shreds of trust in
Facebook that could have served as the foundation of a new era of social self-
awareness.




                             https://www.readwriteweb.com/archives/why_facebooks_data_sharing_matters.php
Facebook has cut a deal with political website Politico that allows the
independent site machine-access to Facebook users' messages, both
public and private, when a Republican Presidential candidate is mentioned by
name. The data is being collected and analyzed for sentiment by Facebook’s data
team, then delivered to Politico to serve as the basis of data-driven
political analysis and journalism.
The move is being widely condemned in the press as a violation of privacy but
if Facebook would do this right, it could be a huge win for everyone. Facebook
could be the biggest, most dynamic census of human opinion and interaction in
history. Unfortunately, failure to talk prominently about privacy protections,
failure to make this opt-in (or even opt out!) and the inclusion of
private messages are all things that put at risk any remaining shreds of trust in
Facebook that could have served as the foundation of a new era of social self-
awareness.




                             https://www.readwriteweb.com/archives/why_facebooks_data_sharing_matters.php
Facebook has cut a deal with political website Politico that allows the
independent site machine-access to Facebook users' messages, both
public and private, when a Republican Presidential candidate is mentioned by
name. The data is being collected and analyzed for sentiment by Facebook’s data
team, then delivered to Politico to serve as the basis of data-driven
political analysis and journalism.
The move is being widely condemned in the press as a violation of privacy but
if Facebook would do this right, it could be a huge win for everyone. Facebook
could be the biggest, most dynamic census of human opinion and interaction in
history. Unfortunately, failure to talk prominently about privacy protections,
failure to make this opt-in (or even opt out!) and the inclusion of
private messages are all things that put at risk any remaining shreds of trust in
Facebook that could have served as the foundation of a new era of social self-
awareness.




                             https://www.readwriteweb.com/archives/why_facebooks_data_sharing_matters.php
https://www.facebook.com/about/ads
Exclusive: Leaked Details of How Facebook Plans
        To Sell Your Timeline to Advertisers

What most users don’t know is that the new features being introduced are all centered
around increasing the value of Facebook to advertisers, to the point where Facebook
representatives have been selling the idea that Timeline is actually about re-conceptualizing users
around their consumer preferences, or as they put it, “brands are now an essential part of
people’s identities.”
Disguising ads as your friends’ updates is being offered up as an antidote to the dismal
click-through rates for traditional web advertising. Sponsored stories in your feed and sidebar ads
based on your friends’ likes will become ubiquitous. Indeed in marketing materials, Facebook
says these new premium ads are 90 percent accurate, compared to the industry
average of 35 percent. “When people hear about you [the brand] from friends, they
listen.”




         http://www.betabeat.com/2011/12/23/exclusive-leaked-details-of-how-facebook-plans-to-sell-your-timeline-to-advertisers
Exclusive: Leaked Details of How Facebook Plans
        To Sell Your Timeline to Advertisers

What most users don’t know is that the new features being introduced are all centered
around increasing the value of Facebook to advertisers, to the point where Facebook
representatives have been selling the idea that Timeline is actually about re-conceptualizing users
around their consumer preferences, or as they put it, “brands are now an essential part of
people’s identities.”
Disguising ads as your friends’ updates is being offered up as an antidote to the dismal
click-through rates for traditional web advertising. Sponsored stories in your feed and sidebar ads
based on your friends’ likes will become ubiquitous. Indeed in marketing materials, Facebook
says these new premium ads are 90 percent accurate, compared to the industry
average of 35 percent. “When people hear about you [the brand] from friends, they
listen.”




         http://www.betabeat.com/2011/12/23/exclusive-leaked-details-of-how-facebook-plans-to-sell-your-timeline-to-advertisers
Exclusive: Leaked Details of How Facebook Plans
        To Sell Your Timeline to Advertisers

What most users don’t know is that the new features being introduced are all centered
around increasing the value of Facebook to advertisers, to the point where Facebook
representatives have been selling the idea that Timeline is actually about re-conceptualizing users
around their consumer preferences, or as they put it, “brands are now an essential part of
people’s identities.”
Disguising ads as your friends’ updates is being offered up as an antidote to the dismal
click-through rates for traditional web advertising. Sponsored stories in your feed and sidebar ads
based on your friends’ likes will become ubiquitous. Indeed in marketing materials, Facebook
says these new premium ads are 90 percent accurate, compared to the industry
average of 35 percent. “When people hear about you [the brand] from friends, they
listen.”




         http://www.betabeat.com/2011/12/23/exclusive-leaked-details-of-how-facebook-plans-to-sell-your-timeline-to-advertisers
Timeline is “mandatory”
for every Facebook user
Timeline is “mandatory”
for every Facebook user
 with no opt-out option
Facebook settles privacy
case with the Federal
Trade Commission


         http://business.financialpost.com/2011/11/29/facebook-settles-privacy-case-wtih-ftc
Facebook has agreed to settle an investigation by the Federal Trade
   Commission into deceptive privacy practices, committing to cease
   making false claims and to submit to independent audits for 20
   years.



Facebook settles privacy
   The FTC said the world’s largest Internet social network had been
   repeatedly deceptive. For example, Facebook promised users
   that it would not share personal information with
   advertisers, but it did, the agency said.


case with the FTC
   Also, the company failed to warn users that it was changing its website
   in December 2009 so that certain information that users
   designated as private, such as their “Friends List,” would be
   made public, the FTC said.
   “Facebook’s innovation does not have to come at the expense
   of consumer privacy,” FTC Chairman Jon Leibowitz said in a
   statement.




                           http://business.financialpost.com/2011/11/29/facebook-settles-privacy-case-wtih-ftc
Facebook has agreed to settle an investigation by the Federal Trade
   Commission into deceptive privacy practices, committing to cease
   making false claims and to submit to independent audits for 20
   years.



Facebook settles privacy
   The FTC said the world’s largest Internet social network had been
   repeatedly deceptive. For example, Facebook promised users
   that it would not share personal information with
   advertisers, but it did, the agency said.


case with the FTC
   Also, the company failed to warn users that it was changing its
   website in December 2009 so that certain information that users
   designated as private, such as their “Friends List,” would be
   made public, the FTC said.
   “Facebook’s innovation does not have to come at the expense
   of consumer privacy,” FTC Chairman Jon Leibowitz said in a
   statement.




                          http://business.financialpost.com/2011/11/29/facebook-settles-privacy-case-wtih-ftc
Facebook’s entire
business model is under
fire in the EU


             http://venturebeat.com/2011/11/28/facebook-advertising-eu
The EU is considering a ban on Facebook’s practice of selling
              demographic data to marketers and advertisers without
              specific permission from users.



Facebook’s entire
              Now, however, the EC is planning to ban such activity unless
              users themselves specifically agree to it. The EU’s data
              protection working group is currently investigating how Facebook
              tracks users, stores data and uses that information to serve targeted


business model is under
              ads. The ban may take effect as soon as next year. (11/2011)

              [...] The European Commission is planning to stop the way the website
              "eavesdrops" on its users to gather information about their


fire in the EU
              political opinions, sexuality, religious beliefs – and even
              their whereabouts.

              Viviane Reding, the vice president of European Commission, said the
              Directive would amend current European data protection
              laws in the light of technological advances and ensure
              consistency in how offending firms are dealt with across the EU.




                                                                 http://venturebeat.com/2011/11/28/facebook-advertising-eu
http://www.telegraph.co.uk/technology/facebook/8917836/Facebook-faces-EU-curbs-on-selling-users-interests-to-advertisers.html
The EU is considering a ban on Facebook’s practice of selling
              demographic data to marketers and advertisers without specific
              permission from users.



Facebook’s entire
              Now, however, the EC is planning to ban such activity unless
              users themselves specifically agree to it. The EU’s data
              protection working group is currently investigating how Facebook
              tracks users, stores data and uses that information to serve targeted


business model is under
              ads. The ban may take effect as soon as next year.

              [...] The European Commission is planning to stop the way the website
              "eavesdrops" on its users to gather information about their


fire in the EU
              political opinions, sexuality, religious beliefs – and even
              their whereabouts.

              Viviane Reding, the vice president of European Commission, said the
              Directive would amend current European data protection
              laws in the light of technological advances and ensure
              consistency in how offending firms are dealt with across the EU.




                                                                 http://venturebeat.com/2011/11/28/facebook-advertising-eu
http://www.telegraph.co.uk/technology/facebook/8917836/Facebook-faces-EU-curbs-on-selling-users-interests-to-advertisers.html
Facebook threatened by
German consumer
group over App Center
privacy info

  http://www.zdnet.com/facebook-threatened-by-german-consumer-group-over-app-center-privacy-info-7000003309/
http://techcrunch.com/2012/08/25/5-design-tricks-facebook-uses-to-affect-your-privacy-decisions/
http://techcrunch.com/2012/08/25/5-design-tricks-facebook-uses-to-affect-your-privacy-decisions/
http://techcrunch.com/2012/08/25/5-design-tricks-facebook-uses-to-affect-your-privacy-decisions/
http://techcrunch.com/2012/08/25/5-design-tricks-facebook-uses-to-affect-your-privacy-decisions/
http://techcrunch.com/2012/08/25/5-design-tricks-facebook-uses-to-affect-your-privacy-decisions/
“Facebook is a free service so you are
the product; none of this should really
come as a surprise. Still, its interesting—if
also a bit scary—to see the design choices
intended to make you part with your
personal information.”




          http://techcrunch.com/2012/08/25/5-design-tricks-facebook-uses-to-affect-your-privacy-decisions/
Online Privacy in the Year of the Dragon
“Your profile is the way you present yourself on Google
products and across the web. With your profile, you
can manage the information that people see -
such as your bio, contact details, and links to other sites
about you or created by you.”




                                                 https://profiles.google.com
Google gives you a privacy dashboard to show
just how much it knows about you




     http://techcrunch.com/2009/11/05/google-gives-you-a-privacy-dashboard-to-show-just-how-much-it-knows-about-you
Online Privacy in the Year of the Dragon
Google changes privacy across all products

                                                                                  Google said Tuesday it
                                                                                  will require users to
                                                                                  allow the company to
                                                                                  follow their activities
                                                                                  across          e-mail,
                                                                                  search ... and other
                                                                                  services, a radical shift
                                                                                  in strategy that is
                                                                                  expected to invite greater
                                                                                  scrutiny of its privacy and
                                                                                  competitive practices.



http://www.washingtonpost.com/business/technology/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html
Google’s new policy
              replaces more than 60
              existing product-specific
              privacy documents for
              services including Gmail,
              YouTube and Google Docs
              (plus Picassa, Blogger, Google
              Talk, Google Earth, etc.)

              Google says the unified terms
              will provide better search
              results and serve up ads
              that are more likely to be
              of interest.



http://www.scientificamerican.com/article.cfm?id=how-googles-new-privacy-p
The new privacy policy – which Google contends will allow it to better target ads —
goes into effect on March 1. In a press release, the company said it may combine the information
users submit under their email accounts with information from other Google services or third
parties. What people do and share on the social networking site Google+, Gmail and
YouTube will be combined to create a more three-dimensional picture of consumers’
likes and dislikes, according to reports. Google did not return calls seeking comment.




                                 http://blogs.smartmoney.com/advice/2012/01/25/who-would-pay-5000-to-use-google-you
“If Google received a warrant to disclose
 documents, and your business and
 personal docs are intermingled — that’s a
 problem,” he said. “Some would like to say, “No,
 thank you” and keep their accounts separate.”

 “Google should make it easy for people to
 set up and manage separate accounts if
 they wish to do so,” Kurt Opsahl, senior staff
 attorney for the Electronic Frontier Foundation.




http://www.scientificamerican.com/article.cfm?id=how-googles-new-privacy-p
The End of Privacy


If Google can change
its privacy policy
today, it can change it
tomorrow. And it will.
[...] This is what's
motivating their policy
change this week, and
someday it's likely to
motivate them to sell my
personal information after
all.



                                    http://www.flickr.com/photos/47691521@N07/4638981545
                                http://motherjones.com/kevin-drum/2012/01/end-privacy-google
Google announces
privacy changes across
products
Google announces
privacy changes across
products
 with no opt-out option
http://www.ftc.gov/opa/2011/03/google.shtm
On the day Buzz was launched, Gmail users got a message announcing the new service and
were given two options: “Sweet! Check out Buzz,” and “Nah, go to my inbox.” However, the FTC
complaint alleged that some Gmail users who clicked on “Nah...” were nonetheless
enrolled in certain features of the Google Buzz social network.
For those Gmail users who clicked on “Sweet!,” the FTC alleges that they were not adequately
informed that the identity of individuals they emailed most frequently would be
made public by default. Google also offered a “Turn Off Buzz” option that did not fully
remove the user from the social network.




                                                                http://www.ftc.gov/opa/2011/03/google.shtm
On the day Buzz was launched, Gmail users got a message announcing the new service and
were given two options: “Sweet! Check out Buzz,” and “Nah, go to my inbox.” However, the FTC
complaint alleged that some Gmail users who clicked on “Nah...” were nonetheless
enrolled in certain features of the Google Buzz social network.
For those Gmail users who clicked on “Sweet!,” the FTC alleges that they were not adequately
informed that the identity of individuals they emailed most frequently would be
made public by default. Google also offered a “Turn Off Buzz” option that did not fully
remove the user from the social network.




                                                                http://www.ftc.gov/opa/2011/03/google.shtm
In response to the Buzz launch, Google received thousands of complaints from consumers who
were concerned about public disclosure of their email contacts which included, in
some cases, ex-spouses, patients, students, employers, or competitors. According to
the FTC complaint, Google made certain changes to the Buzz product in response to those
complaints.

When Google launched Buzz, its privacy policy stated that “When you sign up for a particular
service that requires registration, we ask you to provide personal information. If we use this
information in a manner different than the purpose for which it was collected, then we will ask
for your consent prior to such use.” The FTC complaint charges that Google violated its
privacy policies by using information provided for Gmail for another purpose -
social networking - without obtaining consumers’ permission in advance.


                                                                   http://www.ftc.gov/opa/2011/03/google.shtm
In response to the Buzz launch, Google received thousands of complaints from consumers who
were concerned about public disclosure of their email contacts which included, in
some cases, ex-spouses, patients, students, employers, or competitors. According to
the FTC complaint, Google made certain changes to the Buzz product in response to those
complaints.

When Google launched Buzz, its privacy policy stated that “When you sign up for a particular
service that requires registration, we ask you to provide personal information. If we use this
information in a manner different than the purpose for which it was collected, then we will ask
for your consent prior to such use.” The FTC complaint charges that Google violated its
privacy policies by using information provided for Gmail for another purpose -
social networking - without obtaining consumers’ permission in advance.


                                                                   http://www.ftc.gov/opa/2011/03/google.shtm
https://plus.google.com
http://www.zdnet.com/blog/identity/ftc-asked-to-probe-google-search-integration/143
EPIC says a review should take place given an ongoing FTC investigation of possible
antitrust violations related to the way Google compiles search results, as well as, an
April 2011 settlement Google made with the FTC regarding deceptive privacy practices.
EPIC claims the integration of Google+ and Google search, called Search plus Your World, raises
concerns over fair competition and the search giant’s adherence to the FTC settlement.
EPIC said in its letter to the FTC, “Google’s [search] changes make the personal data of users more
accessible.” The letter was signed by Marc Rotenberg, executive director of EPIC.
EPIC’s concerns were over personal data - photos, posts, and contact details - being
gathered from Google+ users and included in search results. “Google allows users to opt
out of receiving search results that include personal data, but users cannot opt out of having their
information found by their Google+ contacts through Google search,” the letter said.




                                     http://www.zdnet.com/blog/identity/ftc-asked-to-probe-google-search-integration/143
EPIC says a review should take place given an ongoing FTC investigation of possible
antitrust violations related to the way Google compiles search results, as well as, an
April 2011 settlement Google made with the FTC regarding deceptive privacy practices.
EPIC claims the integration of Google+ and Google search, called Search plus Your World, raises
concerns over fair competition and the search giant’s adherence to the FTC settlement.
EPIC said in its letter to the FTC, “Google’s [search] changes make the personal data of users more
accessible.” The letter was signed by Marc Rotenberg, executive director of EPIC.
EPIC’s concerns were over personal data - photos, posts, and contact details - being
gathered from Google+ users and included in search results. “Google allows users to opt
out of receiving search results that include personal data, but users cannot opt out of having
their information found by their Google+ contacts through Google search,” the letter
said.




                                     http://www.zdnet.com/blog/identity/ftc-asked-to-probe-google-search-integration/143
Search Plus is combining personal signals — your search
and web history — along with social signals to create a new
form of personalized results. It’s not just who you are that now
influences what you see. It’s who you know. What your
friends like, share or create can influence what shows
up first when you search for something.




                                  http://marketingland.com/faq-google-search-plus-your-world-3533
Google may use your Google account information, such
as items you +1 on Google properties and across the web, to
personalize content and ads on non-Google websites.




                                             http://www.google.com/privacy/ads
Google Under Fire for Circumvention of
Cookie Settings in Safari for iOS to Track
Users




  http://www.macrumors.com/2012/02/17/google-under-fire-for-circumvention-of-cookie-settings-in-safari-for-ios-to-track-users
Safari’s cookie blocking feature is unique in two ways: its
default and its substantive policy.
Unlike every other browser vendor, Apple enables 3rd party
cookie blocking by default. Every iPhone, iPad, iPod Touch,
and Mac ships with the privacy feature turned on.
Apple’s Safari web browser is configured to block third-party
cookies by default. We identified four advertising companies
that unexpectedly place trackable cookies in Safari.
Google and Vibrant Media intentionally circumvent
Safari’s privacy feature. Media Innovation Group and
PointRoll serve scripts that appear to be derived from
circumvention example code.



                                         http://webpolicy.org/2012/02/17/safari-trackers
Safari’s cookie blocking feature is unique in two ways: its
default and its substantive policy.
Unlike every other browser vendor, Apple enables 3rd party
cookie blocking by default. Every iPhone, iPad, iPod Touch,
and Mac ships with the privacy feature turned on.
Apple’s Safari web browser is configured to block third-party
cookies by default. We identified four advertising companies
that unexpectedly place trackable cookies in Safari.
Google and Vibrant Media intentionally circumvent
Safari’s privacy feature. Media Innovation Group and
PointRoll serve scripts that appear to be derived from
circumvention example code.



                                         http://webpolicy.org/2012/02/17/safari-trackers
Safari’s cookie blocking feature is unique in two ways: its
default and its substantive policy.
Unlike every other browser vendor, Apple enables 3rd party
cookie blocking by default. Every iPhone, iPad, iPod Touch,
and Mac ships with the privacy feature turned on.
Apple’s Safari web browser is configured to block third-party
cookies by default. We identified four advertising companies
that unexpectedly place trackable cookies in Safari.
Google and Vibrant Media intentionally circumvent
Safari’s privacy feature. Media Innovation Group and
PointRoll serve scripts that appear to be derived from
circumvention example code.



                                                                            http://webpolicy.org/2012/02/17/safari-trackers
   http://www.macrumors.com/2012/02/17/google-under-fire-for-circumvention-of-cookie-settings-in-safari-for-ios-to-track-users
+

   •     but, Google used a loophole to make Safari
         allow cookies (which it will only do IF a user
         interacts with an ad)

   •     an ad from DoubleClick (owned by Google)
         sent an invisible form, so Safari would
         think the user was interacting with the ad

   •     thus, cookie accepted, tracking occurred

   •     Google discouraged Safari users to opt-out


http://www.macrumors.com/2012/02/17/google-under-fire-for-circumvention-of-cookie-settings-in-safari-for-ios-to-track-users
Google settles Safari suit for $22.5 million




             https://www.competitionpolicyinternational.com/google-to-settle-safari-suit-for-22-5-million/
Lastly, Google produces a laudable transparency report, but...




 Google complies with 93 percent of the 6,000 requests it receives for user data
 from law enforcement agencies is very different from the approach news
 organizations would take to handing over sources.



           https://www.google.com/transparencyreport/governmentrequests/US/?p=2011-06&t=USER_DATA_REQUEST
“...all these concerns about
 privacy tend to be old people
 issues.” Reid Hoffman, the founder
 of LinkedIn, in a segment during last
 year’s World Economic Forum at
 Davos, Switzerland




http://www.businessinsider.com/privacy-is-for-old-people-says-linkedin-founder-2011-10
http://www.businessinsider.com/privacy-is-for-old-people-says-linkedin-founder-2011-10
http://fak3r.com/2011/10/12/linkedin-is-spamming-all-of-my-gmail-contacts
•   people I didn’t know well personally

•   people that I work with from other countries
    that aren’t on LinkedIn

•   technical mailing lists that I subscribe to

•   myself, four times

•   and in one case, a deceased relative


                         http://fak3r.com/2011/10/12/linkedin-is-spamming-all-of-my-gmail-contacts
http://fak3r.com/2011/10/12/linkedin-is-spamming-all-of-my-gmail-contacts
•   so I did opt-in

•   but they didn’t use the data in the manner I
    approved

•   support, didn’t help




                      http://fak3r.com/2011/10/12/linkedin-is-spamming-all-of-my-gmail-contacts
Don’t forget about file
sharing
http://www.dropbox.com
How Dropbox sacrifices user privacy for
cost savings


   •   claimed no Dropbox personal could access
       your files

   •   but the way they do de-duplication of files proved
       this wasn’t true

   •   Dropbox has the encryption keys, not the user

   •   other services do encrypt their users' data with
       a key only known to the user


                          http://paranoia.dubfire.net/2011/04/how-dropbox-sacrifices-user-privacy-for.html
How Dropbox sacrifices user privacy for
cost savings

                        On April 1, 2011, Marcia Hofmann at the
                        Electronic Frontier Foundation contacted
                        Dropbox to let them know about the flaw,
                        and that a researcher would be publishing
                        the information on April 12th.

                        At 6:15PM west coast time on April 11th, an
                        attorney from Fenwick & West retained by
                        Dropbox left Marcia a voicemail message, in
                        which he reveled that: "the company is
                        updating their privacy policy and security
                        overview that is on the website to add
                        further detail."




                http://paranoia.dubfire.net/2011/04/how-dropbox-sacrifices-user-privacy-for.html
Privacy Policy change (April 13, 2011)



“All files stored on Dropbox servers are
encrypted (AES 256) and are inaccessible
without your account password.”




                                      http://www.dropbox.com
Privacy Policy change (April 13, 2011)



“All files stored on Dropbox servers are
encrypted (AES 256) and are inaccessible
without your account password.”




                                      http://www.dropbox.com
http://getcloudapp.com
“CloudApp allows you to share images, links, music, videos and
files. Here is how it works: choose a file, drag it to the
menubar and let us take care of the rest. We provide you
with a short link automatically copied to your clipboard that you
can use to share your upload with co-workers and friends.”




                                                        http://getcloudapp.com
Unfortunately, the weak entropy of
characters used for their shortened URLs
leads to (very) low privacy




                                  http://getcloudapp.com
http://cl.ly/2a3e




                    http://getcloudapp.com
http://cl.ly/2a3e




                    http://getcloudapp.com
http://cl.ly/3l1k




                    http://getcloudapp.com
http://cl.ly/3l1k




                    http://getcloudapp.com
http://cl.ly/4ety




                    http://getcloudapp.com
http://cl.ly/4ety




                    http://getcloudapp.com
This is fun...until you find personal documents




                                        http://getcloudapp.com
I wrote a script that can randomly download
gigabytes of users’ data, by guessing, or “brute
forcing” different URL combinations




                                         http://getcloudapp.com
•   plenty of pictures, mp3s, graphics

•   credit card receipts, court documents, W9
    (US tax forms), personal emails, Facebook
    posts, instant messages, passport scans

•   ...and everything was unencrypted




                                         http://getcloudapp.com
People don’t know they’re sharing this data.

Responsible Disclosure: I reported my findings to
CloudApp (12/2011), they said they have a notice
on their site that it may not be secure...but they
still allow this kind of convenient ‘sharing’




                                          http://getcloudapp.com
They have not fixed the issue, I have released
the script to demonstrate this vulnerability.
I’m still waiting to hear back from CloudApp.

https://github.com/philcryer/ca-harvester




                                       http://getcloudapp.com
How could all of this
social media data be
used?
To fight crime
Facebook Unmasks Koobface (P2P botnets)
   Gang, Aided By Their Foursquare Check-ins And
   Social Networking Photos




http://www.forbes.com/sites/kashmirhill/2012/01/17/facebook-unmasks-koobface-gang-aided-by-their-foursquare-check-ins-and-social-networking-photos
Facebook Unmasks Koobface (P2P botnets)
   Gang, Aided By Their Foursquare Check-ins And
   Social Networking Photos
       Independent security researchers and members of
       the Facebook security team tracked digital breadcrumbs
       to expose the five men responsible for Koobface [...] they
       tracked them down based on IP fingerprints, Foursquare
       check-ins, Twitter activity, friend lists on a Russian
       social networking site, and Flickr photos showing the
       gang vacationing across Europe.




http://www.forbes.com/sites/kashmirhill/2012/01/17/facebook-unmasks-koobface-gang-aided-by-their-foursquare-check-ins-and-social-networking-photos
For good, humanitarian
purposes
Twitter Tracks Cholera Outbreaks
Faster Than Health Authorities


                            Now researchers have shown that, for
                            the 2010 cholera epidemic in Haiti,
                            social media like Twitter can
                            track outbreaks as much as two
                            weeks sooner than official health
                            reports, especially when used by
                            people with mobile phones.




   http://chronicle.com/blogs/percolator/twitter-tracks-cholera-outbreaks-faster-than-health-authorities/28205
For nefarious purposes
https://xkcd.com
http://sylviamoessinger.wordpress.com/2011/05/04/h807-online-privacy-an-illusion-a10-1
Spokeo is a people search engine




“...organizes vast quantities of white-pages listings, social information, and other people-
related data from a large variety of public sources. Our mission is to help people find and
connect with others, more easily than ever”


                                                                               http://www.spokeo.com
Spokeo is a people search engine




Not just Name, Age, Sex, but they also include Race, Politics, Religion, Cost of your home,
Occupation, Education level, Salary, Hobbies... even your Zodaic sign (?)



                                                                             http://www.spokeo.com
http://cheezburger.com
Understand why
privacy matters
The Right to Anonymity is a Matter of Privacy

         Privacy from employers
         Privacy from the political scene


         Privacy from the public eye


         Achieving anonymity online




                          https://www.eff.org/deeplinks/2012/01/right-anonymity-matter-privacy
Communication Security; Riseup's primer on
surveillance and security. Why security matters

• Because network surveillance is so pervasive, it is a social
  problem that affects everyone all the time. In contrast,
  device and message security are important for people who are
  being individually targeted by repressive authorities

• Improving your network security is fairly easy, in
  comparison to device or message security.

                                               https://help.riseup.net/en/security
The Filter Bubble


             "Internet firms increasingly
             show us less of the wide
             world, locating us in the
             neighborhood of the
             familiar. The risk, as Eli
             Pariser shows, is that each of us
             may unwittingly come to inhabit
             a ghetto of one."



Watch -> http://bit.ly/filter-bubble

                                   http://www.thefilterbubble.com
Understand that private
browsing isn’t private
http://donottrackplus.com/learn/pbrowsing.php
Know what you are
sharing
Block trackers before they get your
information – social sites, ad networks,
companies




Do Not Track Plus

                                 https://www.ghostery.com
                                        http://donottrack.us
                                 http://donottrackplus.com
Blocks ads, flash and javascript trackers




                                                               http://noscript.net
                                                           http://adblockplus.org
                        https://addons.mozilla.org/en-US/firefox/addon/flashblock
Opt-out of sharing
Online Privacy in the Year of the Dragon
Via browser plugins




               http://google.com/settings/ads/onweb
Or opt-out manually


http://bit.ly/optout



           http://www.google.com/ads/preferences/plugin/browsers.html
Remove Your Google
Search History
1. Sign into your Google account




https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
2. Go to https://google.com/history




https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
3. Click "remove all Web History"




https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
4. Click "OK"




https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
Pauses Web History, it will remain off until
you enable it again, but this won’t stop
Google’s other tracking methods




   https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
Oops, my history was saved back to 2006




 https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
Browse securely
HTTPS is your friend
          http://alexmillers.wordpress.com/2011/05/11/https-is-your-friend
why?
Session hijacking
aka sidejacking


             https://en.wikipedia.org/wiki/Session_hijacking
Logins: https
Then drops to: http


              https://en.wikipedia.org/wiki/Session_hijacking
Firesheep




            http://codebutler.com/firesheep
HTTPS Everywhere


      HTTPS Everywhere is a Firefox extension
      produced as a collaboration between The Tor Project
      and the Electronic Frontier Foundation. It encrypts
      your communications with a number of major
      websites. Many sites on the web offer some limited
      support for encryption over HTTPS, but make it
      difficult to use. For instance they may default to
      unencrypted HTTP, or fill encrypted pages with links
      that go back to the unencrypted site. The HTTPS
      Everywhere extension fixes these problems by
      rewriting all requests to these sites to HTTPS.


        https://www.eff.org/deeplinks/2011/11/long-term-privacy-forward-secrecy
HTTPS Enforcer



HTTPS Enforcer for Google
Chrome encrypts your
communications with a
number of major websites.




                            https://github.com/kcherenkov/HTTPS-Enforcer
Encrypt your DNS
queries
OpenDNS tool secures DNS
traffic DNSCrypt is
significant because it
encrypts all DNS traffic
between Internet users and
OpenDNS. This technological
advancement thwarts efforts by
attackers, or even Internet
Service Providers (ISPs), from
spying on DNS activity, or worse,
maliciously redirecting DNS
traffic.

                                    http://www.opendns.com/technology/dnscrypt
                                    https://net-security.org/secworld.php?id=12075
Use better passwords
Use more passwords
why?
Zappos hacked, 24
million accounts




        http://money.cnn.com/2012/01/16/technology/zappos_hack/index.htm
Zappos hacked, 24
million accounts
Zappos users here are the subject matter simply because it’s
the most recent attack, but it’s true for whatever set of
services you use on the daily. If you’ve got an eBay account,
an account for your online bank account, and an account for
Zappos, you need, need, NEED to have a different
password for each of them. What you do when you keep
the same password for each of these sites is to open yourself
up to a MUCH wider array of hackers than if you change your
password for each.


                              http://money.cnn.com/2012/01/16/technology/zappos_hack/index.htm
SlashGear 101: Basic
Password Security
“The simplest way to keep yourself secure on the internet
is to use different passwords on each ‘secure’ site you
interact with.”




                         http://www.slashgear.com/slashgear-101-basic-password-security-16209438
Forget your passwords
NOT
Did you forget your
     password?
why?
Mat Honan




http://www.wired.com/gadgetlab/2012/08/apple-amazon-mat-honan-hacking/all/
In the space of one hour, my entire digital life
was destroyed. First my Google account
was taken over, then deleted. Next my
Twitter account was compromised, and
used as a platform to broadcast racist and
homophobic messages. And worst of all, my
AppleID account was broken into, and
my hackers used it to remotely erase all of
the data on my iPhone, iPad, and MacBook.



                   http://www.wired.com/gadgetlab/2012/08/apple-amazon-mat-honan-hacking/all/
Forget your passwords
Here’s how I do it
https://lastpass.com
https://lastpass.com
Online Privacy in the Year of the Dragon
9Z!de*NM2y7%yZwt

wZx7CC@utHyVD@5K

cP$arcQTkt2Fhntu

#8cET!pDqDXq9HcV
9Z!de*NM2y7%yZwt
Not a perfect method, trusting a 3rd party

wZx7CC@utHyVD@5K

cP$arcQTkt2Fhntu

#8cET!pDqDXq9HcV
9Z!de*NM2y7%yZwt
Not a perfect method, trusting a 3rd party

wZx7CC@utHyVD@5K
Works, but looking for a more secure way

cP$arcQTkt2Fhntu

#8cET!pDqDXq9HcV
9Z!de*NM2y7%yZwt
Not a perfect method, trusting a 3rd party

wZx7CC@utHyVD@5K
Works, but looking for a more secure way

cP$arcQTkt2Fhntu
     Ideally an Open Source option

#8cET!pDqDXq9HcV
Search more securely
“The world’s most private search engine”

         https://ixquick.de
https://duckduckgo.com
"[...] we cannot rely on a few large companies, and compromise our privacy in
the process," says Michael Christen, YaCy's project leader. "YaCy's free search is the vital
link between free users and free information. YaCy hands control over search back
to us, the users."


     “A peer to peer (P2P), distributed, anonymous search
           engine anyone can run and contribute to”

                                http://yacy.net
                                         http://www.theregister.co.uk/2011/11/29/yacy_google_open_source_engine
Use free, open source,
tools to protect yourself
•   Tor is short for The Onion Router

•   originally designed as a onion routing project of
    the U.S. Naval Research Laboratory

•   a network of virtual tunnels that allows people
    and groups to improve their privacy and
    security on the Internet

•   mechanism for maintaining civil liberties
    online (safeguarding online privacy and security)
    and promoting free speech
                                                 https://torproject.org
https://torproject.org
The Tor Browser
Bundle lets you use
Tor on Windows, Mac
OS X or Linux
without installing
any software.



                      https://www.torproject.org/projects/torbrowser.html.en
Install Tor on a
server to contribute
to the network’s
robustness, and
connect yourself




             https://torproject.org
•   a user-friendly way of deploying Tor bridges
    to help users access an uncensored Internet

•   runs on a Amazon EC2 micro cloud computing
    platform

•   Amazon has introduced a free usage tier for a
    year


                                          https://cloud.torproject.org
A lightweight command line service that securely
synchronizes your data http://lipsync.info
javascript based authentication, uses remoteStorage, a
cross-origin data storage protocol separating application
servers from data storage, your stuff on remote servers,
but you still 'hold the keys'
DIY, run your own
services, instead of using
others
http://drupal.org
http://www.joomla.org
  http://wordpress.org
open source, Jabber/XMPP instant messaging server
   Off-the-Record (OTR) Messaging, more secure
      use SSL for encrypted communications
        Google uses this service for Google Talk



                                            http://www.ejabberd.im
open source microblogging software (like Twitter)

run your own host, keep your own information

           it powers http://identi.ca


                                                           http://identi.ca
                                           http://status.net/open-source
an open, distributed, federated, social network

mirrors functionality of Facebook, Google+

signup on an official server, or host your own

   have full control over what you share

                                             https://joindiaspora.com
Get involved and
demand change
Focusing public attention on emerging privacy and civil liberties issues




                                                                           PROTECTING CIVIL LIBERTIES IN THE DIGITAL AGE
Conclusion
Conclusion
question how companies save, store and use your
personal data
Conclusion
question how companies save, store and use your
personal data


learn   about online privacy, know your rights!
Conclusion
question how companies save, store and use your
personal data


learn   about online privacy, know your rights!


share     what you discover, educate others via blogs,
social networks, or just talk about it
Conclusion
question how companies save, store and use your
personal data


learn   about online privacy, know your rights!


share     what you discover, educate others via blogs,
social networks, or just talk about it

explore by running your own server, use open source
tools to protect yourself and help others (it’s fun)
secureworld expo   Saint Louis, MO - September 11-12, 2012
slides / details
philcryer.com




 secureworld expo   Saint Louis, MO - September 11-12, 2012
slides / details
philcryer.com



follow / twitter
@fak3r




 secureworld expo   Saint Louis, MO - September 11-12, 2012
slides / details
philcryer.com



follow / twitter
@fak3r



thank / you
SecureWorld
Electronic Frontier Foundation
Spry Digital



 secureworld expo          Saint Louis, MO - September 11-12, 2012
slides / details
philcryer.com



follow / twitter
@fak3r



thank / you
SecureWorld
Electronic Frontier Foundation
Spry Digital



 secureworld expo          Saint Louis, MO - September 11-12, 2012
slides / details
philcryer.com



follow / twitter
@fak3r



thank / you
SecureWorld
Electronic Frontier Foundation
Spry Digital



 secureworld expo          Saint Louis, MO - September 11-12, 2012
slides / details
philcryer.com



follow / twitter
@fak3r



thank / you
SecureWorld
Electronic Frontier Foundation
Spry Digital



 secureworld expo          Saint Louis, MO - September 11-12, 2012

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Online Privacy in the Year of the Dragon

  • 1. Online privacy in the year of the dragon Phil Cryer Member - Electronic Frontier Foundation Technical Architect - Spry Digital secureworld expo Saint Louis, MO - September 11-12, 2012
  • 2. $ whoami secureworld expo Saint Louis, MO - September 11-12, 2012
  • 3. $ whoami blog / fak3r.com $ cat twitter.txt @fak3r $ cat bio.txt privacy advocate security researcher open source technologist secureworld expo Saint Louis, MO - September 11-12, 2012
  • 4. “With social media, users’ vanity has trumped previously held mores concerning privacy” me, 2011
  • 6. People’s data on social networks becomes permanently shared.
  • 7. So what will companies do to monetize all of this data they collect?
  • 8. Use it to better target you with ads, of course.
  • 9. To you, your social profile...
  • 10. =
  • 11. Data
  • 13. But to the social media companies...
  • 15. =
  • 18. So, how much should people worry about the loss of online privacy? http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
  • 19. Danah Boyd “People want to share. But that's different than saying that people want to be exposed by others.” Protecting privacy is about making certain that people have the ability to make informed decisions about how they engage in public. I do not think we’ve done enough. That said, I am opposed to approaches that protect people by disempowering them. I want to see approaches that force powerful entities to be transparent about their data practices. And I want to see approaches that put restrictions on how data can be used to harm people. http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
  • 20. Chris Soghoian “...we now regularly trade our most private information for access to social-networking sites and free content” The dirty secret of the Web is that the 'free' content and services that consumers enjoy come with a hidden price: their own private data. Many of the major online advertising companies are not interested in the data that we knowingly and willingly share. Instead, these parasitic firms covertly track our web- browsing activities, search behavior and geolocation information. Once collected, this mountain of data is analyzed to build digital dossiers on millions of consumers, in some cases identifying us by name, gender, age as well as the medical conditions and political issues we have researched online. http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
  • 21. Whose Life Is It Anyway? Consumers are learning their data is currency http://www.adweek.com/news/advertising-branding/whose-life-it-anyway-137537
  • 22. Whose Life Is It Anyway? Consumers are learning their data is currency Each year, companies in the U.S. spend more than $2 billion on third-party consumer data, according to Forrester Research. [...] growing at such a fast clip that the World Economic Forum and other futurists have called personal data the “new oil.” http://www.adweek.com/news/advertising-branding/whose-life-it-anyway-137537
  • 23. Could your privacy be bought from you?
  • 24. Could your privacy be bought from you? Google [...] wants “panelists” for a program called Screenwise who will add a browser extension in Chrome “that will share with Google the sites you visit and how you use them” — information that Google will study in order to improve its products and services. http://www.forbes.com/sites/kashmirhill/2012/02/09/your-online-privacy-is-worth-less-than-a-six-pack-of-marshmallow-fluff
  • 25. Could your privacy be bought from you? What’s in it for you? Up to $25 in gift cards. [..] a $5 Amazon.com Gift Card code instantly when you sign up and download the Google Screenwise browser extension. [...] $5 Amazon.com Gift Card codes every three months for staying with it. It’s our way of saying “Thank you.” http://www.forbes.com/sites/kashmirhill/2012/02/09/your-online-privacy-is-worth-less-than-a-six-pack-of-marshmallow-fluff
  • 26. $25 USD per year http://www.forbes.com/sites/kashmirhill/2012/02/09/your-online-privacy-is-worth-less-than-a-six-pack-of-marshmallow-fluff
  • 27. “New research finds people fork over $5,000 worth of personal information a year to Google in exchange for access to its “free services” such as Gmail and search.” http://blogs.smartmoney.com/advice/2012/01/25/who-would-pay-5000-to-use-google-you
  • 28. “If you’re not paying for the product, you are the product.”
  • 29. 955 million active users • More than 57% login daily (552 million) • Average user has 130 friends • 543 million users of mobile products http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 30. More than 70 languages available on the site • Over 300,000 users helped translate the site through the translations application • 81%+ of users are outside of the US/Canada http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 32. $ curl -s http://graph.facebook.com/4 | python -mjson.tool { "first_name": "Mark", "gender": "male", "id": "4", "last_name": "Zuckerberg", "link": "http://www.facebook.com/zuck", "locale": "en_US", "name": "Mark Zuckerberg", "username": "zuck" } http://graph.facebook.com/4
  • 33. Mark Zuckerberg starts Facebook at 19 while still at Harvard, but early messages don’t show a strong interest in privacy...
  • 34. An early instant message session with a friend... Zuck: Yeah so if you ever need info about anyone at Harvard Zuck: Just ask. Zuck: I have over 4,000 emails, pictures, addresses, SNS [Redacted Friend's Name]: What? How’d you manage that one? Zuck: People just submitted it. Zuck: I don’t know why. Zuck: They “trust me” Zuck: Dumb f***s https://en.wikiquote.org/wiki/Mark_Zuckerberg http://articles.businessinsider.com/2010-09-13/tech/30033368_1_ims-mark-zuckerberg-facebook-ceo
  • 35. Privacy no longer a social norm, says Facebook founder “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people,” he said. “That social norm is just something that has evolved over time.” http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
  • 36. Facebook Privacy: A bewildering Tangle of Options “To manage your privacy on Facebook, you will need to navigate through 50 settings with more than 170 options. Facebook says it wants to offer precise controls for sharing on the Internet.” https://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html
  • 40. Chris Soghoian “Facebook’s covert surveillance of your browsing activities on non- Facebook websites...” Although consumers knowingly share information via Facebook, the privacy issues associated with that company are not related to the way consumers use it, but rather the other things the company does. These include the tricks the company has pulled to expose users’ private data to third-party app developers, the changing privacy defaults for profile data, as well as Facebook’s covert surveillance of your browsing activities on non-Facebook websites, as long as a “Like” button is present (even if you don’t click on it). http://online.wsj.com/article/SB10001424052970204190704577024262567105738.html
  • 41. Facebook has cut a deal with political website Politico that allows the independent site machine-access to Facebook users' messages, both public and private, when a Republican Presidential candidate is mentioned by name. The data is being collected and analyzed for sentiment by Facebook’s data team, then delivered to Politico to serve as the basis of data-driven political analysis and journalism. The move is being widely condemned in the press as a violation of privacy but if Facebook would do this right, it could be a huge win for everyone. Facebook could be the biggest, most dynamic census of human opinion and interaction in history. Unfortunately, failure to talk prominently about privacy protections, failure to make this opt-in (or even opt out!) and the inclusion of private messages are all things that put at risk any remaining shreds of trust in Facebook that could have served as the foundation of a new era of social self- awareness. https://www.readwriteweb.com/archives/why_facebooks_data_sharing_matters.php
  • 42. Facebook has cut a deal with political website Politico that allows the independent site machine-access to Facebook users' messages, both public and private, when a Republican Presidential candidate is mentioned by name. The data is being collected and analyzed for sentiment by Facebook’s data team, then delivered to Politico to serve as the basis of data-driven political analysis and journalism. The move is being widely condemned in the press as a violation of privacy but if Facebook would do this right, it could be a huge win for everyone. Facebook could be the biggest, most dynamic census of human opinion and interaction in history. Unfortunately, failure to talk prominently about privacy protections, failure to make this opt-in (or even opt out!) and the inclusion of private messages are all things that put at risk any remaining shreds of trust in Facebook that could have served as the foundation of a new era of social self- awareness. https://www.readwriteweb.com/archives/why_facebooks_data_sharing_matters.php
  • 43. Facebook has cut a deal with political website Politico that allows the independent site machine-access to Facebook users' messages, both public and private, when a Republican Presidential candidate is mentioned by name. The data is being collected and analyzed for sentiment by Facebook’s data team, then delivered to Politico to serve as the basis of data-driven political analysis and journalism. The move is being widely condemned in the press as a violation of privacy but if Facebook would do this right, it could be a huge win for everyone. Facebook could be the biggest, most dynamic census of human opinion and interaction in history. Unfortunately, failure to talk prominently about privacy protections, failure to make this opt-in (or even opt out!) and the inclusion of private messages are all things that put at risk any remaining shreds of trust in Facebook that could have served as the foundation of a new era of social self- awareness. https://www.readwriteweb.com/archives/why_facebooks_data_sharing_matters.php
  • 45. Exclusive: Leaked Details of How Facebook Plans To Sell Your Timeline to Advertisers What most users don’t know is that the new features being introduced are all centered around increasing the value of Facebook to advertisers, to the point where Facebook representatives have been selling the idea that Timeline is actually about re-conceptualizing users around their consumer preferences, or as they put it, “brands are now an essential part of people’s identities.” Disguising ads as your friends’ updates is being offered up as an antidote to the dismal click-through rates for traditional web advertising. Sponsored stories in your feed and sidebar ads based on your friends’ likes will become ubiquitous. Indeed in marketing materials, Facebook says these new premium ads are 90 percent accurate, compared to the industry average of 35 percent. “When people hear about you [the brand] from friends, they listen.” http://www.betabeat.com/2011/12/23/exclusive-leaked-details-of-how-facebook-plans-to-sell-your-timeline-to-advertisers
  • 46. Exclusive: Leaked Details of How Facebook Plans To Sell Your Timeline to Advertisers What most users don’t know is that the new features being introduced are all centered around increasing the value of Facebook to advertisers, to the point where Facebook representatives have been selling the idea that Timeline is actually about re-conceptualizing users around their consumer preferences, or as they put it, “brands are now an essential part of people’s identities.” Disguising ads as your friends’ updates is being offered up as an antidote to the dismal click-through rates for traditional web advertising. Sponsored stories in your feed and sidebar ads based on your friends’ likes will become ubiquitous. Indeed in marketing materials, Facebook says these new premium ads are 90 percent accurate, compared to the industry average of 35 percent. “When people hear about you [the brand] from friends, they listen.” http://www.betabeat.com/2011/12/23/exclusive-leaked-details-of-how-facebook-plans-to-sell-your-timeline-to-advertisers
  • 47. Exclusive: Leaked Details of How Facebook Plans To Sell Your Timeline to Advertisers What most users don’t know is that the new features being introduced are all centered around increasing the value of Facebook to advertisers, to the point where Facebook representatives have been selling the idea that Timeline is actually about re-conceptualizing users around their consumer preferences, or as they put it, “brands are now an essential part of people’s identities.” Disguising ads as your friends’ updates is being offered up as an antidote to the dismal click-through rates for traditional web advertising. Sponsored stories in your feed and sidebar ads based on your friends’ likes will become ubiquitous. Indeed in marketing materials, Facebook says these new premium ads are 90 percent accurate, compared to the industry average of 35 percent. “When people hear about you [the brand] from friends, they listen.” http://www.betabeat.com/2011/12/23/exclusive-leaked-details-of-how-facebook-plans-to-sell-your-timeline-to-advertisers
  • 48. Timeline is “mandatory” for every Facebook user
  • 49. Timeline is “mandatory” for every Facebook user with no opt-out option
  • 50. Facebook settles privacy case with the Federal Trade Commission http://business.financialpost.com/2011/11/29/facebook-settles-privacy-case-wtih-ftc
  • 51. Facebook has agreed to settle an investigation by the Federal Trade Commission into deceptive privacy practices, committing to cease making false claims and to submit to independent audits for 20 years. Facebook settles privacy The FTC said the world’s largest Internet social network had been repeatedly deceptive. For example, Facebook promised users that it would not share personal information with advertisers, but it did, the agency said. case with the FTC Also, the company failed to warn users that it was changing its website in December 2009 so that certain information that users designated as private, such as their “Friends List,” would be made public, the FTC said. “Facebook’s innovation does not have to come at the expense of consumer privacy,” FTC Chairman Jon Leibowitz said in a statement. http://business.financialpost.com/2011/11/29/facebook-settles-privacy-case-wtih-ftc
  • 52. Facebook has agreed to settle an investigation by the Federal Trade Commission into deceptive privacy practices, committing to cease making false claims and to submit to independent audits for 20 years. Facebook settles privacy The FTC said the world’s largest Internet social network had been repeatedly deceptive. For example, Facebook promised users that it would not share personal information with advertisers, but it did, the agency said. case with the FTC Also, the company failed to warn users that it was changing its website in December 2009 so that certain information that users designated as private, such as their “Friends List,” would be made public, the FTC said. “Facebook’s innovation does not have to come at the expense of consumer privacy,” FTC Chairman Jon Leibowitz said in a statement. http://business.financialpost.com/2011/11/29/facebook-settles-privacy-case-wtih-ftc
  • 53. Facebook’s entire business model is under fire in the EU http://venturebeat.com/2011/11/28/facebook-advertising-eu
  • 54. The EU is considering a ban on Facebook’s practice of selling demographic data to marketers and advertisers without specific permission from users. Facebook’s entire Now, however, the EC is planning to ban such activity unless users themselves specifically agree to it. The EU’s data protection working group is currently investigating how Facebook tracks users, stores data and uses that information to serve targeted business model is under ads. The ban may take effect as soon as next year. (11/2011) [...] The European Commission is planning to stop the way the website "eavesdrops" on its users to gather information about their fire in the EU political opinions, sexuality, religious beliefs – and even their whereabouts. Viviane Reding, the vice president of European Commission, said the Directive would amend current European data protection laws in the light of technological advances and ensure consistency in how offending firms are dealt with across the EU. http://venturebeat.com/2011/11/28/facebook-advertising-eu http://www.telegraph.co.uk/technology/facebook/8917836/Facebook-faces-EU-curbs-on-selling-users-interests-to-advertisers.html
  • 55. The EU is considering a ban on Facebook’s practice of selling demographic data to marketers and advertisers without specific permission from users. Facebook’s entire Now, however, the EC is planning to ban such activity unless users themselves specifically agree to it. The EU’s data protection working group is currently investigating how Facebook tracks users, stores data and uses that information to serve targeted business model is under ads. The ban may take effect as soon as next year. [...] The European Commission is planning to stop the way the website "eavesdrops" on its users to gather information about their fire in the EU political opinions, sexuality, religious beliefs – and even their whereabouts. Viviane Reding, the vice president of European Commission, said the Directive would amend current European data protection laws in the light of technological advances and ensure consistency in how offending firms are dealt with across the EU. http://venturebeat.com/2011/11/28/facebook-advertising-eu http://www.telegraph.co.uk/technology/facebook/8917836/Facebook-faces-EU-curbs-on-selling-users-interests-to-advertisers.html
  • 56. Facebook threatened by German consumer group over App Center privacy info http://www.zdnet.com/facebook-threatened-by-german-consumer-group-over-app-center-privacy-info-7000003309/
  • 62. “Facebook is a free service so you are the product; none of this should really come as a surprise. Still, its interesting—if also a bit scary—to see the design choices intended to make you part with your personal information.” http://techcrunch.com/2012/08/25/5-design-tricks-facebook-uses-to-affect-your-privacy-decisions/
  • 64. “Your profile is the way you present yourself on Google products and across the web. With your profile, you can manage the information that people see - such as your bio, contact details, and links to other sites about you or created by you.” https://profiles.google.com
  • 65. Google gives you a privacy dashboard to show just how much it knows about you http://techcrunch.com/2009/11/05/google-gives-you-a-privacy-dashboard-to-show-just-how-much-it-knows-about-you
  • 67. Google changes privacy across all products Google said Tuesday it will require users to allow the company to follow their activities across e-mail, search ... and other services, a radical shift in strategy that is expected to invite greater scrutiny of its privacy and competitive practices. http://www.washingtonpost.com/business/technology/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html
  • 68. Google’s new policy replaces more than 60 existing product-specific privacy documents for services including Gmail, YouTube and Google Docs (plus Picassa, Blogger, Google Talk, Google Earth, etc.) Google says the unified terms will provide better search results and serve up ads that are more likely to be of interest. http://www.scientificamerican.com/article.cfm?id=how-googles-new-privacy-p
  • 69. The new privacy policy – which Google contends will allow it to better target ads — goes into effect on March 1. In a press release, the company said it may combine the information users submit under their email accounts with information from other Google services or third parties. What people do and share on the social networking site Google+, Gmail and YouTube will be combined to create a more three-dimensional picture of consumers’ likes and dislikes, according to reports. Google did not return calls seeking comment. http://blogs.smartmoney.com/advice/2012/01/25/who-would-pay-5000-to-use-google-you
  • 70. “If Google received a warrant to disclose documents, and your business and personal docs are intermingled — that’s a problem,” he said. “Some would like to say, “No, thank you” and keep their accounts separate.” “Google should make it easy for people to set up and manage separate accounts if they wish to do so,” Kurt Opsahl, senior staff attorney for the Electronic Frontier Foundation. http://www.scientificamerican.com/article.cfm?id=how-googles-new-privacy-p
  • 71. The End of Privacy If Google can change its privacy policy today, it can change it tomorrow. And it will. [...] This is what's motivating their policy change this week, and someday it's likely to motivate them to sell my personal information after all. http://www.flickr.com/photos/47691521@N07/4638981545 http://motherjones.com/kevin-drum/2012/01/end-privacy-google
  • 73. Google announces privacy changes across products with no opt-out option
  • 75. On the day Buzz was launched, Gmail users got a message announcing the new service and were given two options: “Sweet! Check out Buzz,” and “Nah, go to my inbox.” However, the FTC complaint alleged that some Gmail users who clicked on “Nah...” were nonetheless enrolled in certain features of the Google Buzz social network. For those Gmail users who clicked on “Sweet!,” the FTC alleges that they were not adequately informed that the identity of individuals they emailed most frequently would be made public by default. Google also offered a “Turn Off Buzz” option that did not fully remove the user from the social network. http://www.ftc.gov/opa/2011/03/google.shtm
  • 76. On the day Buzz was launched, Gmail users got a message announcing the new service and were given two options: “Sweet! Check out Buzz,” and “Nah, go to my inbox.” However, the FTC complaint alleged that some Gmail users who clicked on “Nah...” were nonetheless enrolled in certain features of the Google Buzz social network. For those Gmail users who clicked on “Sweet!,” the FTC alleges that they were not adequately informed that the identity of individuals they emailed most frequently would be made public by default. Google also offered a “Turn Off Buzz” option that did not fully remove the user from the social network. http://www.ftc.gov/opa/2011/03/google.shtm
  • 77. In response to the Buzz launch, Google received thousands of complaints from consumers who were concerned about public disclosure of their email contacts which included, in some cases, ex-spouses, patients, students, employers, or competitors. According to the FTC complaint, Google made certain changes to the Buzz product in response to those complaints. When Google launched Buzz, its privacy policy stated that “When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.” The FTC complaint charges that Google violated its privacy policies by using information provided for Gmail for another purpose - social networking - without obtaining consumers’ permission in advance. http://www.ftc.gov/opa/2011/03/google.shtm
  • 78. In response to the Buzz launch, Google received thousands of complaints from consumers who were concerned about public disclosure of their email contacts which included, in some cases, ex-spouses, patients, students, employers, or competitors. According to the FTC complaint, Google made certain changes to the Buzz product in response to those complaints. When Google launched Buzz, its privacy policy stated that “When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.” The FTC complaint charges that Google violated its privacy policies by using information provided for Gmail for another purpose - social networking - without obtaining consumers’ permission in advance. http://www.ftc.gov/opa/2011/03/google.shtm
  • 81. EPIC says a review should take place given an ongoing FTC investigation of possible antitrust violations related to the way Google compiles search results, as well as, an April 2011 settlement Google made with the FTC regarding deceptive privacy practices. EPIC claims the integration of Google+ and Google search, called Search plus Your World, raises concerns over fair competition and the search giant’s adherence to the FTC settlement. EPIC said in its letter to the FTC, “Google’s [search] changes make the personal data of users more accessible.” The letter was signed by Marc Rotenberg, executive director of EPIC. EPIC’s concerns were over personal data - photos, posts, and contact details - being gathered from Google+ users and included in search results. “Google allows users to opt out of receiving search results that include personal data, but users cannot opt out of having their information found by their Google+ contacts through Google search,” the letter said. http://www.zdnet.com/blog/identity/ftc-asked-to-probe-google-search-integration/143
  • 82. EPIC says a review should take place given an ongoing FTC investigation of possible antitrust violations related to the way Google compiles search results, as well as, an April 2011 settlement Google made with the FTC regarding deceptive privacy practices. EPIC claims the integration of Google+ and Google search, called Search plus Your World, raises concerns over fair competition and the search giant’s adherence to the FTC settlement. EPIC said in its letter to the FTC, “Google’s [search] changes make the personal data of users more accessible.” The letter was signed by Marc Rotenberg, executive director of EPIC. EPIC’s concerns were over personal data - photos, posts, and contact details - being gathered from Google+ users and included in search results. “Google allows users to opt out of receiving search results that include personal data, but users cannot opt out of having their information found by their Google+ contacts through Google search,” the letter said. http://www.zdnet.com/blog/identity/ftc-asked-to-probe-google-search-integration/143
  • 83. Search Plus is combining personal signals — your search and web history — along with social signals to create a new form of personalized results. It’s not just who you are that now influences what you see. It’s who you know. What your friends like, share or create can influence what shows up first when you search for something. http://marketingland.com/faq-google-search-plus-your-world-3533
  • 84. Google may use your Google account information, such as items you +1 on Google properties and across the web, to personalize content and ads on non-Google websites. http://www.google.com/privacy/ads
  • 85. Google Under Fire for Circumvention of Cookie Settings in Safari for iOS to Track Users http://www.macrumors.com/2012/02/17/google-under-fire-for-circumvention-of-cookie-settings-in-safari-for-ios-to-track-users
  • 86. Safari’s cookie blocking feature is unique in two ways: its default and its substantive policy. Unlike every other browser vendor, Apple enables 3rd party cookie blocking by default. Every iPhone, iPad, iPod Touch, and Mac ships with the privacy feature turned on. Apple’s Safari web browser is configured to block third-party cookies by default. We identified four advertising companies that unexpectedly place trackable cookies in Safari. Google and Vibrant Media intentionally circumvent Safari’s privacy feature. Media Innovation Group and PointRoll serve scripts that appear to be derived from circumvention example code. http://webpolicy.org/2012/02/17/safari-trackers
  • 87. Safari’s cookie blocking feature is unique in two ways: its default and its substantive policy. Unlike every other browser vendor, Apple enables 3rd party cookie blocking by default. Every iPhone, iPad, iPod Touch, and Mac ships with the privacy feature turned on. Apple’s Safari web browser is configured to block third-party cookies by default. We identified four advertising companies that unexpectedly place trackable cookies in Safari. Google and Vibrant Media intentionally circumvent Safari’s privacy feature. Media Innovation Group and PointRoll serve scripts that appear to be derived from circumvention example code. http://webpolicy.org/2012/02/17/safari-trackers
  • 88. Safari’s cookie blocking feature is unique in two ways: its default and its substantive policy. Unlike every other browser vendor, Apple enables 3rd party cookie blocking by default. Every iPhone, iPad, iPod Touch, and Mac ships with the privacy feature turned on. Apple’s Safari web browser is configured to block third-party cookies by default. We identified four advertising companies that unexpectedly place trackable cookies in Safari. Google and Vibrant Media intentionally circumvent Safari’s privacy feature. Media Innovation Group and PointRoll serve scripts that appear to be derived from circumvention example code. http://webpolicy.org/2012/02/17/safari-trackers http://www.macrumors.com/2012/02/17/google-under-fire-for-circumvention-of-cookie-settings-in-safari-for-ios-to-track-users
  • 89. + • but, Google used a loophole to make Safari allow cookies (which it will only do IF a user interacts with an ad) • an ad from DoubleClick (owned by Google) sent an invisible form, so Safari would think the user was interacting with the ad • thus, cookie accepted, tracking occurred • Google discouraged Safari users to opt-out http://www.macrumors.com/2012/02/17/google-under-fire-for-circumvention-of-cookie-settings-in-safari-for-ios-to-track-users
  • 90. Google settles Safari suit for $22.5 million https://www.competitionpolicyinternational.com/google-to-settle-safari-suit-for-22-5-million/
  • 91. Lastly, Google produces a laudable transparency report, but... Google complies with 93 percent of the 6,000 requests it receives for user data from law enforcement agencies is very different from the approach news organizations would take to handing over sources. https://www.google.com/transparencyreport/governmentrequests/US/?p=2011-06&t=USER_DATA_REQUEST
  • 92. “...all these concerns about privacy tend to be old people issues.” Reid Hoffman, the founder of LinkedIn, in a segment during last year’s World Economic Forum at Davos, Switzerland http://www.businessinsider.com/privacy-is-for-old-people-says-linkedin-founder-2011-10
  • 95. people I didn’t know well personally • people that I work with from other countries that aren’t on LinkedIn • technical mailing lists that I subscribe to • myself, four times • and in one case, a deceased relative http://fak3r.com/2011/10/12/linkedin-is-spamming-all-of-my-gmail-contacts
  • 97. so I did opt-in • but they didn’t use the data in the manner I approved • support, didn’t help http://fak3r.com/2011/10/12/linkedin-is-spamming-all-of-my-gmail-contacts
  • 98. Don’t forget about file sharing
  • 100. How Dropbox sacrifices user privacy for cost savings • claimed no Dropbox personal could access your files • but the way they do de-duplication of files proved this wasn’t true • Dropbox has the encryption keys, not the user • other services do encrypt their users' data with a key only known to the user http://paranoia.dubfire.net/2011/04/how-dropbox-sacrifices-user-privacy-for.html
  • 101. How Dropbox sacrifices user privacy for cost savings On April 1, 2011, Marcia Hofmann at the Electronic Frontier Foundation contacted Dropbox to let them know about the flaw, and that a researcher would be publishing the information on April 12th. At 6:15PM west coast time on April 11th, an attorney from Fenwick & West retained by Dropbox left Marcia a voicemail message, in which he reveled that: "the company is updating their privacy policy and security overview that is on the website to add further detail." http://paranoia.dubfire.net/2011/04/how-dropbox-sacrifices-user-privacy-for.html
  • 102. Privacy Policy change (April 13, 2011) “All files stored on Dropbox servers are encrypted (AES 256) and are inaccessible without your account password.” http://www.dropbox.com
  • 103. Privacy Policy change (April 13, 2011) “All files stored on Dropbox servers are encrypted (AES 256) and are inaccessible without your account password.” http://www.dropbox.com
  • 105. “CloudApp allows you to share images, links, music, videos and files. Here is how it works: choose a file, drag it to the menubar and let us take care of the rest. We provide you with a short link automatically copied to your clipboard that you can use to share your upload with co-workers and friends.” http://getcloudapp.com
  • 106. Unfortunately, the weak entropy of characters used for their shortened URLs leads to (very) low privacy http://getcloudapp.com
  • 107. http://cl.ly/2a3e http://getcloudapp.com
  • 108. http://cl.ly/2a3e http://getcloudapp.com
  • 109. http://cl.ly/3l1k http://getcloudapp.com
  • 110. http://cl.ly/3l1k http://getcloudapp.com
  • 111. http://cl.ly/4ety http://getcloudapp.com
  • 112. http://cl.ly/4ety http://getcloudapp.com
  • 113. This is fun...until you find personal documents http://getcloudapp.com
  • 114. I wrote a script that can randomly download gigabytes of users’ data, by guessing, or “brute forcing” different URL combinations http://getcloudapp.com
  • 115. plenty of pictures, mp3s, graphics • credit card receipts, court documents, W9 (US tax forms), personal emails, Facebook posts, instant messages, passport scans • ...and everything was unencrypted http://getcloudapp.com
  • 116. People don’t know they’re sharing this data. Responsible Disclosure: I reported my findings to CloudApp (12/2011), they said they have a notice on their site that it may not be secure...but they still allow this kind of convenient ‘sharing’ http://getcloudapp.com
  • 117. They have not fixed the issue, I have released the script to demonstrate this vulnerability. I’m still waiting to hear back from CloudApp. https://github.com/philcryer/ca-harvester http://getcloudapp.com
  • 118. How could all of this social media data be used?
  • 120. Facebook Unmasks Koobface (P2P botnets) Gang, Aided By Their Foursquare Check-ins And Social Networking Photos http://www.forbes.com/sites/kashmirhill/2012/01/17/facebook-unmasks-koobface-gang-aided-by-their-foursquare-check-ins-and-social-networking-photos
  • 121. Facebook Unmasks Koobface (P2P botnets) Gang, Aided By Their Foursquare Check-ins And Social Networking Photos Independent security researchers and members of the Facebook security team tracked digital breadcrumbs to expose the five men responsible for Koobface [...] they tracked them down based on IP fingerprints, Foursquare check-ins, Twitter activity, friend lists on a Russian social networking site, and Flickr photos showing the gang vacationing across Europe. http://www.forbes.com/sites/kashmirhill/2012/01/17/facebook-unmasks-koobface-gang-aided-by-their-foursquare-check-ins-and-social-networking-photos
  • 123. Twitter Tracks Cholera Outbreaks Faster Than Health Authorities Now researchers have shown that, for the 2010 cholera epidemic in Haiti, social media like Twitter can track outbreaks as much as two weeks sooner than official health reports, especially when used by people with mobile phones. http://chronicle.com/blogs/percolator/twitter-tracks-cholera-outbreaks-faster-than-health-authorities/28205
  • 126. Spokeo is a people search engine “...organizes vast quantities of white-pages listings, social information, and other people- related data from a large variety of public sources. Our mission is to help people find and connect with others, more easily than ever” http://www.spokeo.com
  • 127. Spokeo is a people search engine Not just Name, Age, Sex, but they also include Race, Politics, Religion, Cost of your home, Occupation, Education level, Salary, Hobbies... even your Zodaic sign (?) http://www.spokeo.com
  • 130. The Right to Anonymity is a Matter of Privacy Privacy from employers Privacy from the political scene Privacy from the public eye Achieving anonymity online https://www.eff.org/deeplinks/2012/01/right-anonymity-matter-privacy
  • 131. Communication Security; Riseup's primer on surveillance and security. Why security matters • Because network surveillance is so pervasive, it is a social problem that affects everyone all the time. In contrast, device and message security are important for people who are being individually targeted by repressive authorities • Improving your network security is fairly easy, in comparison to device or message security. https://help.riseup.net/en/security
  • 132. The Filter Bubble "Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one." Watch -> http://bit.ly/filter-bubble http://www.thefilterbubble.com
  • 135. Know what you are sharing
  • 136. Block trackers before they get your information – social sites, ad networks, companies Do Not Track Plus https://www.ghostery.com http://donottrack.us http://donottrackplus.com
  • 137. Blocks ads, flash and javascript trackers http://noscript.net http://adblockplus.org https://addons.mozilla.org/en-US/firefox/addon/flashblock
  • 140. Via browser plugins http://google.com/settings/ads/onweb
  • 141. Or opt-out manually http://bit.ly/optout http://www.google.com/ads/preferences/plugin/browsers.html
  • 143. 1. Sign into your Google account https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
  • 144. 2. Go to https://google.com/history https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
  • 145. 3. Click "remove all Web History" https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
  • 147. Pauses Web History, it will remain off until you enable it again, but this won’t stop Google’s other tracking methods https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
  • 148. Oops, my history was saved back to 2006 https://www.eff.org/deeplinks/2012/02/how-remove-your-google-search-history-googles-new-privacy-policy-takes-effect
  • 150. HTTPS is your friend http://alexmillers.wordpress.com/2011/05/11/https-is-your-friend
  • 151. why?
  • 152. Session hijacking aka sidejacking https://en.wikipedia.org/wiki/Session_hijacking
  • 153. Logins: https Then drops to: http https://en.wikipedia.org/wiki/Session_hijacking
  • 154. Firesheep http://codebutler.com/firesheep
  • 155. HTTPS Everywhere HTTPS Everywhere is a Firefox extension produced as a collaboration between The Tor Project and the Electronic Frontier Foundation. It encrypts your communications with a number of major websites. Many sites on the web offer some limited support for encryption over HTTPS, but make it difficult to use. For instance they may default to unencrypted HTTP, or fill encrypted pages with links that go back to the unencrypted site. The HTTPS Everywhere extension fixes these problems by rewriting all requests to these sites to HTTPS. https://www.eff.org/deeplinks/2011/11/long-term-privacy-forward-secrecy
  • 156. HTTPS Enforcer HTTPS Enforcer for Google Chrome encrypts your communications with a number of major websites. https://github.com/kcherenkov/HTTPS-Enforcer
  • 158. OpenDNS tool secures DNS traffic DNSCrypt is significant because it encrypts all DNS traffic between Internet users and OpenDNS. This technological advancement thwarts efforts by attackers, or even Internet Service Providers (ISPs), from spying on DNS activity, or worse, maliciously redirecting DNS traffic. http://www.opendns.com/technology/dnscrypt https://net-security.org/secworld.php?id=12075
  • 161. why?
  • 162. Zappos hacked, 24 million accounts http://money.cnn.com/2012/01/16/technology/zappos_hack/index.htm
  • 163. Zappos hacked, 24 million accounts Zappos users here are the subject matter simply because it’s the most recent attack, but it’s true for whatever set of services you use on the daily. If you’ve got an eBay account, an account for your online bank account, and an account for Zappos, you need, need, NEED to have a different password for each of them. What you do when you keep the same password for each of these sites is to open yourself up to a MUCH wider array of hackers than if you change your password for each. http://money.cnn.com/2012/01/16/technology/zappos_hack/index.htm
  • 164. SlashGear 101: Basic Password Security “The simplest way to keep yourself secure on the internet is to use different passwords on each ‘secure’ site you interact with.” http://www.slashgear.com/slashgear-101-basic-password-security-16209438
  • 166. NOT
  • 167. Did you forget your password?
  • 168. why?
  • 170. In the space of one hour, my entire digital life was destroyed. First my Google account was taken over, then deleted. Next my Twitter account was compromised, and used as a platform to broadcast racist and homophobic messages. And worst of all, my AppleID account was broken into, and my hackers used it to remotely erase all of the data on my iPhone, iPad, and MacBook. http://www.wired.com/gadgetlab/2012/08/apple-amazon-mat-honan-hacking/all/
  • 172. Here’s how I do it
  • 177. 9Z!de*NM2y7%yZwt Not a perfect method, trusting a 3rd party wZx7CC@utHyVD@5K cP$arcQTkt2Fhntu #8cET!pDqDXq9HcV
  • 178. 9Z!de*NM2y7%yZwt Not a perfect method, trusting a 3rd party wZx7CC@utHyVD@5K Works, but looking for a more secure way cP$arcQTkt2Fhntu #8cET!pDqDXq9HcV
  • 179. 9Z!de*NM2y7%yZwt Not a perfect method, trusting a 3rd party wZx7CC@utHyVD@5K Works, but looking for a more secure way cP$arcQTkt2Fhntu Ideally an Open Source option #8cET!pDqDXq9HcV
  • 181. “The world’s most private search engine” https://ixquick.de
  • 183. "[...] we cannot rely on a few large companies, and compromise our privacy in the process," says Michael Christen, YaCy's project leader. "YaCy's free search is the vital link between free users and free information. YaCy hands control over search back to us, the users." “A peer to peer (P2P), distributed, anonymous search engine anyone can run and contribute to” http://yacy.net http://www.theregister.co.uk/2011/11/29/yacy_google_open_source_engine
  • 184. Use free, open source, tools to protect yourself
  • 185. Tor is short for The Onion Router • originally designed as a onion routing project of the U.S. Naval Research Laboratory • a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet • mechanism for maintaining civil liberties online (safeguarding online privacy and security) and promoting free speech https://torproject.org
  • 187. The Tor Browser Bundle lets you use Tor on Windows, Mac OS X or Linux without installing any software. https://www.torproject.org/projects/torbrowser.html.en
  • 188. Install Tor on a server to contribute to the network’s robustness, and connect yourself https://torproject.org
  • 189. a user-friendly way of deploying Tor bridges to help users access an uncensored Internet • runs on a Amazon EC2 micro cloud computing platform • Amazon has introduced a free usage tier for a year https://cloud.torproject.org
  • 190. A lightweight command line service that securely synchronizes your data http://lipsync.info
  • 191. javascript based authentication, uses remoteStorage, a cross-origin data storage protocol separating application servers from data storage, your stuff on remote servers, but you still 'hold the keys'
  • 192. DIY, run your own services, instead of using others
  • 194. open source, Jabber/XMPP instant messaging server Off-the-Record (OTR) Messaging, more secure use SSL for encrypted communications Google uses this service for Google Talk http://www.ejabberd.im
  • 195. open source microblogging software (like Twitter) run your own host, keep your own information it powers http://identi.ca http://identi.ca http://status.net/open-source
  • 196. an open, distributed, federated, social network mirrors functionality of Facebook, Google+ signup on an official server, or host your own have full control over what you share https://joindiaspora.com
  • 198. Focusing public attention on emerging privacy and civil liberties issues PROTECTING CIVIL LIBERTIES IN THE DIGITAL AGE
  • 200. Conclusion question how companies save, store and use your personal data
  • 201. Conclusion question how companies save, store and use your personal data learn about online privacy, know your rights!
  • 202. Conclusion question how companies save, store and use your personal data learn about online privacy, know your rights! share what you discover, educate others via blogs, social networks, or just talk about it
  • 203. Conclusion question how companies save, store and use your personal data learn about online privacy, know your rights! share what you discover, educate others via blogs, social networks, or just talk about it explore by running your own server, use open source tools to protect yourself and help others (it’s fun)
  • 204. secureworld expo Saint Louis, MO - September 11-12, 2012
  • 205. slides / details philcryer.com secureworld expo Saint Louis, MO - September 11-12, 2012
  • 206. slides / details philcryer.com follow / twitter @fak3r secureworld expo Saint Louis, MO - September 11-12, 2012
  • 207. slides / details philcryer.com follow / twitter @fak3r thank / you SecureWorld Electronic Frontier Foundation Spry Digital secureworld expo Saint Louis, MO - September 11-12, 2012
  • 208. slides / details philcryer.com follow / twitter @fak3r thank / you SecureWorld Electronic Frontier Foundation Spry Digital secureworld expo Saint Louis, MO - September 11-12, 2012
  • 209. slides / details philcryer.com follow / twitter @fak3r thank / you SecureWorld Electronic Frontier Foundation Spry Digital secureworld expo Saint Louis, MO - September 11-12, 2012
  • 210. slides / details philcryer.com follow / twitter @fak3r thank / you SecureWorld Electronic Frontier Foundation Spry Digital secureworld expo Saint Louis, MO - September 11-12, 2012

Editor's Notes