Keynote by Mario Derba at OpenXperience event in Brussels, October 25 2012
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The document presents Oracle's strategy and offerings discussed at OpenWorld 2012, emphasizing a complete and open cloud platform that integrates various services and applications. It highlights the benefits of Oracle's engineered systems, including Exadata and Exalogic, which improve performance and scalability while reducing costs. The focus is on delivering enterprise technology globally through a hybrid cloud approach, leveraging innovations and acquisitions to enhance service integration and efficiency.
Keynote by Mario Derba at OpenXperience event in Brussels, October 25 2012
- 1. <Insert Picture Here> Overview of Oracle OpenWorld 2012 OpenXperience, Brussels, October 25, 2012 Mario Derba Regional Sales VP, Oracle Systems, South Europe
- 2. SAFE HARBOR STATEMENT The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 3. Some Areas of Innovations Are Reshaping IT Value and Economics Cloud Mobile Revenues E R Costs S C P C R M H M R Social Hub Service Integration Copyright 2012, Oracle. All rights reserved. Oracle Confidential 3
- 4. Oracle Strategy Complete Stack Complete Choice • Best-of-Breed • On-Premise • Open • Private Cloud • Vertical Integration • Public Cloud • Extreme Performance • Hybrid • Engineered Systems
- 6. 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 7. Oracle’s Architectural Vision Complete, Open, Integrated Systems ENGINEERED TO WORK TOGETHER Tested, Certified, Packaged, Deployed, Upgraded, Managed and Supported Together 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 8. Oracle Cloud Platform Application Social Services Services Services Common Infrastructure Services 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 9. Oracle Cloud: Unmatched Breadth & Depth Platform Services Application Services Social Services Java HCM Social Network Database Talent Management Social Marketing Developer Sales and Marketing Social Engagement Mobile and Monitoring Customer Service and Support Collaboration Social Sites Enterprise Resource Planning Analytics Data and Insight Planning and Budgeting Application Store Financial Reporting Common Infrastructure Services Storage Messaging Compute Cache Secure Identity Notifications 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 10. Oracle Cloud: Mission Bring Oracle’s leading Enterprise Technology and Business Applications Software to any customer or partner, anywhere in the world, through the Internet 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 11. APPLICATION SERVICES 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 12. SaaS Applications HCM Suite, CRM Suite, ERP Suite Human Capital Talent Sales and Customer Service Management Management Marketing and Support Financial Procurement, Project Portfolio Governance, Risk, Management Sourcing, Inventory Management Compliance Social Services Platform Services Infrastructure Services 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 13. Application Services: Key Features Comprehensive range of applications and business processes Built on SOA standards – Java, SOA, BPEL, HTML5 Modern HTML5 User Interface – Web, Mobile, Outlook Built in Business Intelligence, Social, and Mobile Self-Service control for Business Users – configure, extend Complete Data Isolation and Flexible Upgrades 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 14. PLATFORM SERVICES 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 15. Built on Best-in-Class Platform Services Combination of Innovation and Strategic Acquisitions Taleo, Fusion Fusion Sales and RightNow, Endeca Fusion HCM Talent Management Marketing ATG, InQuira Fusion Procurement, Fusion Financials Fusion PPM Fusion GRC Sourcing, Inventory Oracle Social Platform Java, WebLogic, Oracle Database, Identity Management … Exadata, Exalogic, SPARC SuperCluster 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 16. Platform Services: Key Features Built on industry standards – SQL, Java, HTML5, Web Transparently run in the cloud – zero application code changes Self-service control for users – develop, deploy, manage Complete data isolation – in the database, on disk Service-Oriented Architecture – on-premise integration 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 17. Platform Services Complete, Standards-Based, Enterprise-Grade Database Java Developer Mobile Collaboration Analytics Application Services Services Services Services Services Services Store Common Infrastructure Services 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 18. Social Relationship Management: Key Features Comprehensive Social Relationship Management Platform Engage – Build Social Relationships with prospects, customers, influencers, partners, & candidates through social media Integrate - Listen, Engage, Market, & Monitor interactions across multiple social media channels With the enterprise – Transform Enterprise Business Processes & Systems while improving customer experience 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 19. Social Relationship Management Complete, Integrated, Enterprise Grade Social Data Social Engagement Social Network Social Sites Social Marketing and Insight and Monitoring Common Infrastructure Services 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 20. INFRASTRUCTURE SERVICES 20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 21. Built on Best-in-Class Infrastructure Services Combination of Innovation and Strategic Acquisitions Taleo, Fusion Fusion Sales and RightNow, Endeca Fusion HCM Talent Management Marketing ATG, InQuira Fusion Procurement, Fusion Financials Fusion PPM Fusion GRC Sourcing, Inventory Oracle Social Platform Java, WebLogic, Oracle Database, Identity Management … Exadata, Exalogic, SPARC SuperCluster 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 22. Common Infrastructure Services Storage Compute Secure Identity Object Storage Elastic Compute Identity Administration Cache Queues Messaging In-Memory Cache Lightweight Queues Mail, Push 22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 23. Extremely Easy-to-Use Flexible subscription Multiple Payment options Self-service sign-up Instant Provisioning Self-service Control 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 24. Proven Enterprise Grade Infrastructure and Architecture Hardware & Software Infrastructure Management Infrastructure VM VM VM VM SaaS Provisioning Monitoring Social Diagnostics 2 NODE 2 NODE RAC RAC DBMS DBMS PaaS Change Management Designed as Enterprise Private Clouds Complete Stack Management Built on Exadata & Exalogic Real-Time Monitoring and Auto Healing Secure, Reliable and Flexible Upgradability Lights Out Lifecycle Management 24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 25. Customers Have Multiple Options With Cloud PRIVATE CLOUD PUBLIC CLOUD HYBRID CLOUD Oracle delivered as managed Oracle delivered as Oracle delivered as cloud services in a private cloud subscription-based services private & public cloud services COMPLETE CHOICE 25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 26. ORACLE’S NEXT-GENERATION DATABASE A Multitenant Database for the Cloud 26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 27. Traditional Database Architecture Separate Memory and Processes Allocated to each Database ERP CRM DW Memory Background Database Memory Background Database Memory Background Database Utilized Processes Files Utilized Processes Files Utilized Processes Files 27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 28. Multitenant Pluggable Database Architecture Multiple Databases’ Memory, Processes, Storage: All in One Container Memory Background Container Database Utilized Processes ERP CRM DW Efficient: More Scalable, Less Hardware Lower Operational Costs: Manage Many as One Transparent: No Application Changes 28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 29. Pluggable Databases vs. Separate Databases Highly Efficient: 6x Less H/W Resource, 5x More Scalable 20 Separate Pluggable OLTP benchmark comparison 15 Memory Utilized Only 3GB of memory vs. 20GB memory used for 50 databases 10 Pluggable databases scaled to over 250 while separate database instances maxed at 50 5 0 1 10 20 50 80 110 140 170 200 230 250 # Databases 29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 30. Manage Many as One: Backup and Recovery Backup Databases as One; Recover at Pluggable Database Level Production Container Database One Backup 12.1 12.1 12.1 12.1 ERP CRM DW HR Point-in-time Recovery at Pluggable Database Level 30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 31. SaaS Efficiency with Security Multitenancy Implemented at the Database not the Application Level Plug Private Databases into Container Database Customer Customer Customer Customer 1 2 3 n Data Isolation: Each Customer’s Data in Separate Private Pluggable Database Database Security: All Native Database Security features work: Auditing, Redaction … Database Tools: All Native Query, Reporting, Business Intelligence Tools Work A lot of this does not work if multitenancy is implemented at the application level 31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 32. Oracle Engineered Systems Hardware and Software, Engineered to Work Together 32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 33. introducing EXADATA X3 DATABASE IN-MEMORY MACHINE 33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 34. Oracle Exadata X3 2012 X3 2010 2009 2008 Warehouse OLTP & VLDB Scale-Up Massive Flash All I/Os to Flash Disk-Centric | Flash Acceleration Flash-Centric | DRAM Acceleration 34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 35. Oracle Exadata X3 Database In-Memory Machine Same price as Oracle Exadata X2 All X3 Database Machines 4X Larger Flash Memory 22 TB of Flash Memory per Rack 20X More Write Performance Exadata Smart Flash Write Caching 33% More Data Throughput 100 GB/sec running SQL 10% to 30% Lower Power Up to 3 Kilowatt Reduction per Rack X3-2 Database Servers 33% Faster Database CPUs 8-Core Xeon® SandyBridge E5-2690 75% More Memory 1 TB to 2 TB per Rack Full 10Gb10% to 20% LowerCenter Ethernet to Data Power 40X 10Gb ports per Rack 35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 36. Oracle Exadata X3 Database In-Memory Machine Mass Memory for Extreme Performance X3 mass memory hierarchy delivers extreme performance 2 or 4 TB – Automatically moves all active data from disk to memory DRAM Hottest Data DRAM memory expanded to 2 or 4 TB for hottest data – 4 to 40 TB of compressed user data 22 TB PCI FLASH Flash memory expanded 4X to 22 TB per rack – 40 to 200 TB of compressed user data – ALL active data Active Data – 1.5 Million SQL random read I/Os per second for OLTP Comparable to 15,000 disk drives in 150 array frames 500 TB DISK – 100 GB/sec SQL data scan rate for reporting and warehouses Cold Data Comparable to 1,000 disk drives in 10 array frames 36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 37. introducing EXALOGIC X3 ELASTIC CLOUD 37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 38. Oracle Exalogic Elastic Cloud EXTREME PERFORMANCE FOR JAVA APPLICATIONS EXTREME PERFORMANCE FOR ORACLE BUSINESS APPLICATIONS NATIVELY LEVERAGES EXADATA BEST CONSOLIDATION PLATFORM 38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 39. What’s New in Oracle Exalogic X3-2? MORE PROCESSOR CORES MORE MEMORY MORE FLASH BETTER PERFORMANCE BETTER CONSOLIDATION SAME PRICE 39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 40. Oracle Exalogic Hardware Evolution X2-2 X3-2 (2011) (2012) Processor Clock Speed 2.93 GHz 2.90 GHz RAM per Node 96 GB 256 GB Processor Cores per Node 12 16 SSD per Node 64 GB 200 GB Disk Storage 40 TB 60 TB Storage System RAM 48 GB 192 GB Storage Write Cache (Flash) 72 GB 292 GB 40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 41. Exalogic Performance 2011-2012 WEB APPLICATION MESSAGING ENTERPRISE JAVA Requests/Sec. Messages/Sec. Operations/Sec. Exalogic Exalogic Exalogic 2011 Exalogic 2011 Exalogic 2011 Exalogic 2012 2012 2012 41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 42. Exalogic Virtualization Performance NO COMPROMISE NO COMPETITION Exalogic Bare COTS Metal Exalogic Virtualized Exalogic Virtualized Virtualized 42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 43. SPARC SuperCluster Announced & Upcoming Features Extreme Consolidation and Rapid Cloud Services • Layered Optimized Virtualization Extreme Consolidation • Reallocate CPU and memory dynamically Complete Rapid Cloud Services • Quickly provision secure cloud services for applications and databases Automated • Workload Auto-tuning Optimization • System Health Check 43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 43
- 44. Oracle Database Appliance 44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 45. Built-In Reliability 45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 46. What to Consider When Evaluating 46 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 47. Intelligent service delivery Oracle’s Complete, Approach automated and simplified Transformation User enabled IT service 47 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 48. Drive a new paradigm in your data center 48 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 49. This is the start of your journey with Oracle as your partner 49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 50. MARIO DERBA Regional Sales Vice President South Europe Systems Oracle Italia Srl Viale Fulvio Testi, 136 Phone +39 02.24959.630 20092 Cinisello Balsamo (MI) [email protected] Italy www.oracle.com Twitter: @Mderba Personal Site: www.marioderba.com 50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 51. 51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.