Opportunities And Scope of Promoting Businesses Of Bangladesh Using Ineternet
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The document outlines various internet marketing opportunities for Bangladeshi businesses, including search marketing, social media engagement, and email marketing strategies. It emphasizes the importance of analytics in understanding customer behavior and measuring success, while also highlighting significant challenges such as a lack of maturity in the online market and consumer trust issues. It concludes with a call for feedback on the presented insights.
Opportunities And Scope of Promoting Businesses Of Bangladesh Using Ineternet
- 1. Internet Marketing Opportunities & Challenges For Bangladeshi Business Abul Kashem Internet Marketer , CEO XPONENT InfoSystem (PVT) LTd.
- 2. Options & Opportunities 1. Search Marketing ( Organic & Paid) 2. Banner Advertising 3. Email Marketing 4. Social Media Marketing 5. Vertical and Local Directories
- 3. Search Marketing • Organic – Search Engine Optimization • Paid – (Exp Google PPC )
- 4. Banner Advertising • Bangladeshi Popular Sites - Alexa can help to get the list - http://www.alexa.com/topsites/countries/BD • Searching on Google - Using Keywords related to industry . Make a list and approach them to get offer from them
- 5. E-mail Marketing • Buying or renting other list is illegal • Need A opt-in list for better success • Offering Free Staff, Discount, Coupon target list can be built • They will be loyal • Much needed for analysis ROI and future marketing campaign
- 6. Social Media • Better Choice for Bangladeshi Business • Everyone is trying to be on FaceBook • Number Youtube Users – not that bad • Twitter - not yet widely used • LinkedIn mostly used by professionals– ideal for B2b marketing and business deal • Blog – very powerful media for online business. Hardly used as business tool
- 7. Social Media (cont) • Facebook - Ad, Using Fan Page ( Awareness/Sales/Loyality) • Youtube - Video marketing • LinkedIn - Company Pages, Advertisement
- 8. Vertical & Local Directories • Increase the visibility of any websites on the web • Some local directories rank for long tail keywords in search engines. • Many people also check local and industry specific directories for finding better sites • User Ratings and Reviews are very important
- 9. Blogging • Helps you improve user engagement and customer service • Discuss , share and exchange views • Helps to improve product /service quality • Helps to get new business ideas • Build Content • Build Incoming links • Should be updated regularly
- 10. Web Analytics • Helps to understand customers' preferences and online behaviors • help us to understand where people are going, where they came from, where they drop out and what might help them to convert • Helps to measure how successful a website is in attracting targeted traffic
- 11. Importance of Analytics • Extremely Important to define business objective. • With defined objectives and a good analytical tool measuring website success becomes easier • Some common objectives of four types of commercial sites – Ecommerce sites : sales, returns and allowances, sales per visitor, cost per visitor and conversion rate. – Content sites: visit length , page views, number of subscription and cancelled subscriptions. – Lead generation sites :downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, leads-to-close rates. – Self Service sites :decrease in visitor length or fewer calls to customer call center.
- 12. Analytics Packages • Google • Omniture Site Catalyst • StatCounter • WebTrends • ClickTracts • Social Media Analytics Packages
- 13. Challenges • Web market is not matured yet. • Websites are not for clients • Businesses are not ready- no web policy • Consumers –not enough in number from all over the country • Professional – not enough you can hire for online marketing effort • Infrastructure – If anyone wants to buy online , it is not easy • Order Fulfillment – Consumers are not confident yet that they will get if they buy • Cultural Problem – Hard to trust anybody in real life. So trusting for online deal is a big concern for anybody.
- 14. Thank You Please Leave Your Feedback http://www.kashem.org/anything/823 Abul Kashem Online Business & SEO Consultant Chief Executive Officer XPONENT InfoSystem (PVT) Ltd http://www.kashem.org