This project provides opportunities to challenge creativity and develop skills. Specifically:
- The student can challenge themselves creatively by using existing logos as inspiration to design their own logo, incorporating photography into designs using software like Photoshop.
- Technical skills like Photoshop, InDesign, and photography can be improved. Combining imagery from different software into flyers allows practicing integration of media.
- The skills developed, like branding, design, and marketing, translate well to professional roles in graphic design, web design, and copywriting.
- The project exposes the student to designing for different media, with billboards particularly interesting due to reaching a wide audience and enticing customers.