OptimaHub SingleView Presentation Deck
0 likes812 views
Datalicious is a full-service digital marketing and analytics agency founded in Sydney, operating in multiple countries with over 430 employees and significant experience across various sectors. They focus on optimizing customer data collection, improving marketing ROI, and enhancing customer experiences through a solution called 'singleview' that correlates data across platforms. The document highlights their innovative approach and customer testimonials showcasing their efficacy in data-driven marketing strategies.
![05
Great customer feedback
“Datalicious quickly earned our respect
and confidence, understand our business
needs.”
Executive Manager, Suncorp Group
“Datalicious worked hard to understand
our business, engage stakeholders and
recommend a Single Customer View and
CRM solution.”
Head of Digital Media, Network Ten
“Datalicious are helping us move from a
last click campaign measurement model
to a more accurate attribution approach.”
Senior Digital Marketer, Telstra
““The Datalicious guys are great to work
alongside […] knowledge and passion for
web analytics and best of breed web
optimization was second to none”
Senior Business Analyst, Vodafone](https://image.slidesharecdn.com/optimahubsingleviewdeckoct14-141014182615-conversion-gate01/85/OptimaHub-SingleView-Presentation-Deck-6-320.jpg)
OptimaHub SingleView Presentation Deck
- 2. Agenda ■ Datalicious Overview ■ Client Driven Solutions ■ SingleView ■ Next Steps ■ Thank You 01
- 3. At a glance Full service digital marketing & analytics agency ■ Founded 2007 in Sydney, Australia ■ Now active in AUS, NZ, PH, US, UK 02 Part of the Veda Family ■ 430+ employees ■ $1.7bn+ market cap ■ 80+ clients served ■ 300+ successful projects delivered
- 4. Innovation factor 03 Australia is a long way away ● We have a fresh perspective ● Geographic separation allows us to focus on products & services Australia is also an innovation zone ● Sydney & Melbourne highest rate of data-driven startups in the world (Startup Ecosystem Report 2012)
- 6. 05 Great customer feedback “Datalicious quickly earned our respect and confidence, understand our business needs.” Executive Manager, Suncorp Group “Datalicious worked hard to understand our business, engage stakeholders and recommend a Single Customer View and CRM solution.” Head of Digital Media, Network Ten “Datalicious are helping us move from a last click campaign measurement model to a more accurate attribution approach.” Senior Digital Marketer, Telstra ““The Datalicious guys are great to work alongside […] knowledge and passion for web analytics and best of breed web optimization was second to none” Senior Business Analyst, Vodafone
- 7. 06 Over 50 years of experience Christian Bartens Founder & Director Elly Gillis General Manager Juan Delard Head of Data Mat Hauck VP, Global Partnerships Michael Savio Head of Insights Antony Wilcox Account Director
- 8. 07 Our team
- 9. About Datalicious 08 What problems are we solving? ■ Auditing and recommendations to drive data performance ■ Actionable insights to boost marketing ROI ■ Promote brand loyalty via predictive analytics ■ Increase conversions with page optimisation & tag management ■ Drive engagement via CRM & marketing automation services ■ Influence reach & awareness through media attribution, media mix modelling & customer segmentation
- 10. 09 Using data to fatten the funnel
- 11. 10
- 13. Challenge: Customer Data 12 How do you store and access customer data easily? ■ Customer events are stored in separately and accessed via different programs ■ Existing offline data being stored and unused ■ On average, organizations use 36 different data collection and vendors for marketing efforts (Forbes)
- 14. Challenge: Know Your Customer 13 How do you maximise value of existing customers and reduce churn? ■ 65% of business comes from existing customers (Chartered Institute of Marketing) ■ Cost of acquisition 6-7x more than retention ■ 86% of customers will pay more for a better experience (Forbes)
- 15. Solution: SingleView 14 POWER CUSTOMER INSIGHTS WITH SINGLEVIEW Match IDs and events across channels and platforms Enable predictive modelling for next best product suggestion Maximise existing customer value and reduce churn
- 17. Correlate key user IDs across channels and devices to create a powerful single customer view of your prospects and customers 16
- 18. Wide range of pre-built reports and dashboards 17 WebAnalytics
- 19. 18 Dashboards and data visualisations covering a majority of insights requirements
- 20. 19 Access to raw data at any time in standardised format across all data sources including enhancements such as geo-location and browser fingerprint ID
- 21. 20 AppAnalytics
- 23. 22 Access to raw data at any time in standardised format across all data sources including enhancements such as social media influencer score
- 24. 23 CallAnalytics
- 25. 24
- 26. Optimise paths to purchase across channels and devices including influencing factors such as speed, errors and view-ability 25
- 29. Leverage customer data across channels to predict (and execute) the next best action to increase up/cross sell and reduce churn 28
- 30. 29
- 31. Action Insights 30 USE DATAEXCHANGE TO ACTION DATA ■ Lookup, exchange and persist data between platforms & domains that cannot usually exchange cookie data PUSH INSIGHTS TO CAMPAIGN TOOLS ■ CRM / DMP / eDM BUILD A CUSTOMER EXPERIENCE IN REAL-TIME ■ Expose predictions to SuperTag for real-time suggestions, eg. PURLs
- 33. Case Study Single Customer View Reckitt Benckiser CRM strategy and system integration designed to use existing customer data across web, social and retail to deliver enhanced multi-channel insights and boost the effectiveness of marketing programs. 32 "Our ROMI increased and we saw an uplight in open rates due to pushing real-time single customer view insights into our CRM." Andrew Wong, Digital Strategy Manager, Reckitt Benckiser
- 34. Next Steps Power customer insights with SingleView ■ Match IDs and events across channels and platforms ■ Enable predictive modelling for next best product suggestion ■ Maximise existing customer value and reduce churn 33 Sign up for a demo at www.optimahub.com
- 35. SMART DATA DRIVEN MARKETING