Optimising your LinkedIn profile

May 12, 2017Download as PPTX, PDF1 like2,123 views

This document provides tips for optimizing a LinkedIn profile, beginning with the basics of adding a professional name, headline, summary, location, industry, photo and contact details. It then recommends customizing the profile URL, expanding the headline and summary, and showing examples of work by uploading presentations, media, projects and certifications. Finally, it shows examples of excellent profiles that include a cover image, detailed summaries, professional photos, headlines, examples of work and detailed experiences.

An optimized LinkedIn profile completely fills out each section to showcase a user's expertise, experiences, and achievements. Key aspects to optimize include choosing a strong profile picture, customizing the background and cover photos, writing an informative about summary, crafting a relevant headline that includes keywords, focusing the work experience on best achievements related to one's career, including detailed education and relevant skills, highlighting achievements in featured sections, and showcasing publications, volunteer work, courses, projects, honors, and organization memberships. Fully optimizing a LinkedIn profile in this way presents a comprehensive picture of the user to audiences.

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Optimising your LinkedIn profile

1. Optimising Your LinkedIn Profile

2. Beginner Profile example: Optimizing Your Profile

3. • Professional names • Professional headline • Write a summary for yourself. Don’t be afraid to show a little personality here! • Manage your endorsements • Add in your location and industry • Use a professional looking photo • Make yourself contactable – add your best email address and phone number 1. The Basics The bare minimum you need on your profile Optimizing Your Profile

4. • Customise your Profile URL • Expand upon your headline and support it • Show examples of your work – upload presentations, rich media and any work you are proud of • Add projects, test scores, courses, patents, certifications and volunteering/causes 2. Optimising Once you’ve done the basics, you can take the next step in creating a GREAT profile Optimizing Your Profile

5. Examples of excellent profiles Cover Image Optimizing Your Profile Blog post Summary Profile Picture Headline

6. Another excellent profile Summary Profile Picture Examples of work Detailed experience Optimizing Your Profile

Editor's Notes

#4: From a 4:3 slide – how can we make this work better in 16:9?

Optimising your LinkedIn profile

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