Opt-in is coming: are you ready? | The future of public engagement | Conference | 23 Feb 2017
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The document discusses the upcoming shift to an opt-in model for supporter engagement, highlighting potential financial losses and the benefits of a more engaged supporter database. It estimates that 10-40% of existing supporters may opt-in, leading to a possible financial shortfall of £35 million over five years. The document emphasizes the importance of sustainable growth, innovation, and adapting to changes in public engagement.
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Opt-in is coming: are you ready? | The future of public engagement | Conference | 23 Feb 2017
- 1. Opt-in is coming, are you ready? Learning from the RNLI’s move to opt in Sara Thompson, Marketing Manager Ruth Bessant, Public Relations Officer
- 4. Could we? • Estimated 10-40% of existing supporters would opt in • Estimated £35M loss in income over 5 years Should we? • Good financial management • History of innovation • Opportunity for a smaller, more engaged supporter database • Long term sustainability Would we….? Moving to opt-in
- 11. Pride Increased response Sustainable Engaged 450kCulture New support £350k Lower costs Trust Technical 75% Prepared
- 14. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 15. 23 February 2017 London #futurecomms The future of public engagement How will charities need to respond to changes in supporters, the media and the wider world over the next five years? Sponsored by