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Oracle’s “EPM System” Positioning & Messaging Christopher Lyle RVP Titan Technologies
AGENDA Overview Legacy EPM/BI Product Evolution Oracle EPM System Positioning & Messaging Oracle EPM System Support Strategy Oracle EPM System Migration & Pricing Strategy How to work with Oracle Oracle’s Demo Image for Partners Oracle’s EPM System Roadmap Strategy Summary Q&A
Overview
Oracle’s Vision for: Enterprise Performance Management “ Moving from  operational  to  management  excellence.” John Kopcke Senior Vice President  EPM Global Business Unit Oracle Corporation
Operational Processes Are Well Defined That’s Why Customers Implemented ERP/CRM/… Based on Michael E. Porter’s Value Chain Inbound  Logistics Operations Marketing & Sales Service Outbound  Logistics Firm Infrastructure Human Resource Management Technology Development Procurement Invest to Retire Source to Procure Procure to Pay Order to Cash Develop to Release
Oracle’s EPM Vision:  Extend Operational Excellence to Management Excellence Time Competitive Advantage OPERATIONAL EXCELLENCE MANAGEMENT EXCELLENCE
To Achieve Management Excellence SMART AGILE ALIGNED Rationalize Your  Management Systems Leverage Best Practices  and Advanced Integration Share Insights Across the Extended Enterprise
Leadership Product Strategy Industry’s First Complete & Integrated  End-to-End EPM System Comprehensive Applications Common Enterprise Information Model Pervasive Information Delivery Layer Powerful OLAP Technology Oracle is Defining and Driving the Competitive Agenda Competitors attempting to respond to Oracle’s Strategy Competitor revenue declines vs. Oracle’s strong growth
Rigorous and Focused Acquisition Strategy Four Specific Criteria for  each  transaction Consistent with Oracle’s vision and logical footprint Consisting of complementary products  Standards-based  Running on compatible architectures Strategic Fit 1 Significant number of customers in common Drive retention rate and multiple cross and up-sell opportunities Sales Fit 2 Capable of being integrated within six months Can utilize Oracle operations and infrastructure immediately Integration Fit 3 Purchase price conforms to rigorous valuation metrics Contributes to Oracle’s stated  5-year growth plan of 20%+ annual earnings growth Financial Fit 4
“ The majority of customers are purchasing and implementing BI and CPM as  disparate point solutions , which weaken their ability to achieve pervasive BI or to link BI platform and CPM suites capabilities into an integrated continuum to drive business transformation from the strategic level to the process level”  What Gartner is Saying Source: Employ a Coordinated Approach to BI and CPM, April 2007
Oracle’s Enterprise Performance Management System BI Applications EPM Workspace OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Fusion Middleware Business Intelligence Foundation BI Applications Performance Management Applications
Pervasive  Information Access  Through a Unified BI Foundation   BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Fusion Middleware Business Intelligence Foundation BI Applications Performance Management Applications EPM WORKSPACE Web Alerts Office Mobile Desktop Search
Leverages Fusion Middleware OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP SOA FUSION MIDDLEWARE Data Quality Data Integration MDM Identity Management Content Management Business Process Management EPM Workspace Business Intelligence Foundation BI Applications Performance Management Applications
Market Leading Performance Management Applications BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP PERFORMANCE MANAGEMENT APPLICATIONS Strategy Management Business Planning Profitability Management Financial Reporting & Compliance EPM Workspace Fusion Middleware Business Intelligence Foundation BI Applications
Comprehensive BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Sales Svcs. Mktg. Order Mgmt. BI APPLICATIONS Supply Chain HR Finance Contact Center EPM Workspace Fusion Middleware Business Intelligence Foundation Performance Management Applications
Highly Scalable BI Foundation EPM Workspace OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Fusion Middleware BI Applications Performance Management Applications BUSINESS INTELLIGENCE FOUNDATION Essbase BI Server Predictive Analytics Common Enterprise Information Model
Legacy BI/EPM Product Evolution
The Hyperion Modules – Pre-System 9 QIQ Visual Explorer Excel Add-In Reports Analyzer Intelligence SQR Essbase EAS/EIS OLTP DW Files Legacy SAP Portal MDB ODS/BCS Financial  Applications
The Hyperion Modules – Pre-System 9 QIQ Visual Explorer Excel Add-In Reports Analyzer Intelligence SQR OLTP DW Files Legacy SAP Performance Suite MDB Foundation Essbase EAS/EIS Financial  Applications
The Hyperion Modules – System 9 QIQ Visual Explorer Excel Add-In Reports Analyzer Intelligence SQR OLTP DW Files Legacy SAP MDB Foundation Performance Suite Essbase EAS/EIS Foundation Financial  Applications
The Hyperion Modules – System 9 Dashboard Builder Visual Explorer SmartView Financial Reporting Web Analysis Interactive Reporting SQR Production Reporting OLTP DW Files Legacy SAP MDB Foundation Essbase EAS/EIS Workspace Financial  Applications
Oracle’s Business Intelligence Evolution 1997 2001 2005 2007 XML Excel Flat Files Multi- Dimensional SAP BW Oracle Microsoft SQL Server Teradata IBM DB2 OLTP ODS Data Warehouse Data Marts BI Server MS Office Other BI Tools Portals Other  Applications Oracle, MSFT AD,  Sun iPlanet, Novell Others … Pipeline Analysis Triangulated  Forecasting Sales Team  Effectiveness Up-sell /  Cross-sell Discounting  Analysis Lead  Conversion Receivables / Payables Analysis Customer Profitability Product  Profitability Regulatory Compliance Expense  Management Cash Flow Analysis Churn  Propensity Customer  Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends Campaign  Scorecard Response  Rates Product  Propensity Loyalty and Attrition Market Basket  Analysis Campaign ROI Supplier  Performance Inventory  Analysis Procurement  Cycle Times Inventory  Availability Employee Expenses BOM Analysis Employee  Productivity Compensation  Analysis Compliance  Reporting Workforce Profile Turnover Trends Return on  Human Capital Sales  Analytics Financial Analytics Workforce Analytics Supply Chain Analytics Service & Contact Center  Analytics Marketing  Analytics Travel & Trans Auto Comms. & Media Complex Mfg. Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public  Sector Other Operational  & Analytic Sources Prebuilt adapters: BI  Platform Proactive Detection and Alerts Disconnected Analytics Ad-hoc  Analysis MS Office Plug-in Reporting &  Publishing Interactive  Dashboards OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle Custom Apps Files Excel XML Business Process Calculation and Integration Engine  Intelligent Caching Services Simplified Business Model and Abstraction Layer Intelligent Request Generation and Optimized Data Access Services TIME Relational Oracle Discoverer (Disco) Data Mining Oracle  Data Mining Transformation OWB (ELT) REGION TIME PRODUCT OLAP Relational Transformation OLAP Data Mining
Oracle’s EPM System Positioning & Messaging
Oracle BI “Suite” Enterprise Edition (OBIEE) Comprehensive, Integrated BI Suite OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Oracle BI Server Common Enterprise Information Model Advantages : Consolidate and standardize BI tools Unified BI metadata and infrastructure Seamless BI user experience Intelligent Caching Services Data Federation Intelligent Alerting Reporting & Publishing Ad hoc  Analysis Proactive Detection and Alerts Microsoft  Office Interactive  Dashboards
Oracle’s Strategic EPM System Direction  Oracle BI Enterprise  Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Oracle BI Enterprise Edition (OBIEE) BI Publisher
Oracle BI Enterprise Edition  Plus (OBIEE+) OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Performance  Management  Applications Hyperion Essbase Oracle BI Server Common Enterprise Information Model Extend ODBC Insight Performance Action Set Goals Plan Monitor Analyze Report Align Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc  Analysis Proactive Detection and Alerts Microsoft  Office Interactive  Dashboards
Oracle BI Publisher Structured Pixel-Perfect Reporting Templates XML EDI EFT Email Printer Fax Repository e-Commerce Output Formats Destinations Oracle 10g,  Oracle BI EE, Oracle BI Apps  SQL Server E-Business Suite, PeopleSoft, JDE, Siebel, SAP BI Publisher Data Source Word Acrobat JDev Layout Tools PDF RTF HTML Excel XML Spy Scriptura Others Web Services Custom Applications XSL
What do you get when you buy a BI “tool”? Today, Who would “build” an ERP system?
Oracle BI Enterprise Edition  Plus (OBIEE+) w/ BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Performance  Management  Applications Hyperion Essbase Oracle BI Server Common Enterprise Information Model DW Schema Packaged ETL Maps Extend ODBC Insight Performance Action Set Goals Plan Monitor Analyze Report Align Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc  Analysis Proactive Detection and Alerts Microsoft  Office Interactive  Dashboards Oracle BI Applications Sales Service & Contact Center Marketing Order Mgmt & Fulfillment Supply Chain Financials Human Resources
Complete  Suite of BI Applications Other Operational  & Analytic Sources Oracle Business Intelligence Enterprise Edition Plus (OBIEE+) Prebuilt adapters: Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Triangulated Forecasting Sales Team  Effectiveness Up-sell /  Cross-sell Cycle Time Analysis Lead  Conversion Employee  Productivity Compensation  Analysis HR Compliance  Reporting Workforce Profile Turnover Trends Return on  Human Capital A/R & A/P Analysis GL / Balance Sheet Analysis Customer  & Product Profitability P&L Analysis Expense Management Cash Flow Analysis Supplier  Performance Spend  Analysis Procurement  Cycle Times Inventory  Availability Employee Expenses BOM Analysis Order Linearity Orders vs. Available Inventory Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables Campaign  Scorecard Response  Rates Product  Propensity Loyalty and Attrition Market Basket  Analysis Campaign ROI Churn  Propensity Customer  Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends Travel & Trans Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public  Sector
Oracle Business Intelligence Applications Speeds Time To Value and Lowers TCO Build from Scratch with Traditional BI Tools Oracle BI Applications Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others Prebuilt DW design, adapts to your EDW Role-based dashboards and thousands of pre-defined metrics Easy to use, easy to adapt Weeks or Months Back-end  ETL and Mapping DW Design Define Metrics & Dashboards Back-end  ETL and Mapping DW Design Define Metrics & Dashboards Training / Roll-out Training / Rollout Months or Years Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis Oracle BI Applications solutions approach: Faster time to value Lower TCO Assured business value
Oracle Financial Analytics Product Components Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, Oracle EBS and other sources. 2 A “best practice” library of over 360 pre-built metrics, 30 Intelligent Dashboards, 200+ Reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives 4 Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users. Presentation Layer Logical Business Model Physical Sources 3 Pre-built warehouse with 16 star-schemas designed for analysis and reporting on Financial Analytics 1
Tight Integration with Oracle ERP Apps Action Links navigate from analytical to operational Action Links Seamless navigation from analytical information to transactional detail while maintaining context within Oracle EBS, Siebel CRM, and PeopleSoft Enterprise
Oracle BI Apps Security Integration Tight security integration with Oracle Applications Oracle BI Foundation Right content shown to the right user Supports iPlanet, Novell, MSFT AD, Oracle Identity Directory (OID), and others Tightly integrated security model Oracle BI Applications Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Object Security User Security Data  Security
Oracle’s Strategic EPM System Direction  Oracle BI Enterprise  Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Extend Oracle BI Applications Oracle BI Enterprise Edition (OBIEE) BI Publisher
Traditional BI Tools  Are Designed for …. Historical Reporting & Analysis, not Forward Looking Analysis Historical Reporting Forward Analysis Which customers spend the most? What did this customer buy? What is the Q4 revenue forecast? Which customers are most profitable? What is this customer likely to buy next? What if demand falls short of forecast? What happened? What if?
Hyperion Essbase Extends BI with Advanced OLAP Analysis   Powerful calculations Custom analytic applications requiring… Multi-user write back Financial Intelligence Store Profitability Inventory Forecasting Volume Change Analysis    Limited IT support  Immediate Response  Structure your business 
Oracle OLAP Option Accelerating Oracle Data Warehouse Performance Embedded OLAP Open SQL Access Cube Aware Materialized Views Enterprise Ready:  Oracle RAC, Grid Computing Faster query performance Cost effective Secure BENEFITS FEATURES Embedded Manageable Enterprise Ready
Essbase as source to OBIEE+ Available now + For OBI Customer Access all data managed by Essbase Essbase data can participate in Common Enterprise Information Model For Essbase Customer Essbase data and calculations made available to OBIEE users "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"   Files Excel XML OLTP & ODS Systems Common Enterprise Information Model BI Server Data Warehouse Data Mart Essbase Ad hoc  Analysis Interactive  Dashboards Reporting & Publishing Proactive Detection and Alerts MS Office & Outlook
OBIEE+ as Source to Essbase Available now (Essbase Studio in EPM System 11) For Essbase Customer Essbase can access all sources mapped into Common Enterprise Information Model Essbase drill through to the OBIEE+ mapped data  Essbase Studio can map OBIEE+ data for Essbase use Essbase can use BI Apps as a data source For OBI Customer Essbase what-if can be applied to OBIEE+ mapped data  Common Enterprise Information Model BI Server Files Excel XML OLTP & ODS Systems Data Warehouse Data Mart Essbase Essbase Studio
Oracle’s Strategic EPM System Direction  Oracle BI Enterprise  Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Extend Oracle BI Applications Hyperion Essbase Oracle BI Enterprise Edition (OBIEE) BI Publisher
PM Applications: Planning & Budgeting Product Strategy Oracle Confidential.  For Internal Use Only. * No product releases planned after December 2007 ** Sustaining Support Extended through December 2009
PM Applications: Financial Consolidation Product Strategy Oracle Confidential.  For Internal Use Only. Applications Unlimited Applications Unlimited Applications Unlimited
Accounting’s  Closing Process USER: Controller DATA: Historical Financial Data Quality Increases Control; Reduces Risk OUTPUT: Management & Statutory Reporting Finance’s  Budgeting Process USER: Mgr. Fin. Planning & Analysis (FP&A) DATA: Short Term Planning & Forecast Planning, Forecasting & Allocations Assign/Transfer Ownership; Workflow OUTPUT: Profit & Loss (P&L) Statements Treasury’s  Impact Analysis USER: Mgr. Mergers & Acquisitions (M&A) DATA: Long Term Forecast Test Strategies Contingency Plans Performance Impact Debt Management OUTPUT: Balance Sheet & Cash Flow Financial Applications
Financial Data “Quality” Management Quality of Data Consolidations Faster Close Eliminate Bottlenecks Improve Communication Deployments Migrations to New Applications Visibility / Transparency Audit Trail Map Changes Data Quality & Checking  Error Identification Error Notifications Compliance Support Standard, Repeatable Process   Strict Internal Controls Each User All Actions All Data
Data Integration Management Data Adapters Hyperion System 9 integrated with your data Part of Hyperion System 9 Data Management Services Based upon OEM agreement with  Informatica  with PowerCenter Successor product to HAL for data integration Typical Usage Analytic Services Metadata and numeric data Extraction & Loading Financial Management Data extraction & loading Performance Scorecard Metadata and numeric data Extraction & Loading
Analysis across the Enterprise Balanced Scorecard Collaborative certified application Articulate Strategy, Accountability  & Goals Align Enterprise with Plans and Objectives Web based forum Message Boards Discussion Threads Integrate Scorecarding with Dashboards and Reporting Performance Scorecard
Hyperion Profitability & Cost Management An Analytical Application that enables Accurate measurement, allocation and management of cost and revenues Computation of Profitability for business segments Profitability measurement by using cost decomposition, consumption-based costing, and scenario playing Hot-Pluggable with existing IT  investments Designed for the business user
Grid results returned from cube that has members whose text match with that in the search string. The first two key words are broken down to its children Smart Search Google One Box Integration
Smart Space   Gadgets with Microsoft Vista Always On Personalized Gadgets Collaboration
Smart View Personalized Data Slices Database slices User defined Distributable Default: Queries POV User options Filtered database views: Ex: only see 4  of 12 dimensional model Anchor other dimensions
Oracle’s Strategic EPM System Direction  Oracle BI Enterprise  Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Extend Oracle BI Applications Hyperion Essbase Hyperion PM Applications Oracle BI Enterprise Edition (OBIEE) BI Publisher
Oracle’s “EPM System” OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Performance  Management  Applications Hyperion Essbase Oracle BI Server Common Enterprise Information Model DW Schema Packaged ETL Maps ODBC EPM Workspace Foundation Insight Performance Action Set Goals Plan Monitor Analyze Report Align Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc  Analysis Proactive Detection and Alerts Microsoft  Office Interactive  Dashboards Oracle BI Applications Sales Service & Contact Center Marketing Order Mgmt & Fulfillment Supply Chain Financials Human Resources
Oracle’s Support Strategy
Support Strategy Protect, Extend and Evolve Strategic Product Oracle’s lead solution for new opportunities Applications Unlimited Oracle's plan to continue providing enhancements & support Lifetime Support Premier s upport (from GA date) 5-year support policy for Oracle Technology and Application products Extended  support (additional fee) Support for an additional 3 years for specific releases Sustaining  support Receive technical support as long as products are licensed/maintained Oracle Confidential.  For Internal Use Only.
BI Product Disposition Function Strategic BI Products Engine OBI EE+; BI Server Dashboards OBI EE+; Dashboards Ad hoc query OBI EE+; Answers+ (11g) Pixel-perfect Reporting OBI EE+; BI Publisher Alerting OBI EE+; Delivers Office OBI EE+; Hyperion SmartView Balanced Scorecard Hyperion Scorecard, eventually OBI Scorecard 11g Financial Reports Hyperion Financial Reporting Protect, Extend, Evolve   Strategic BI Products Discoverer   OBI EE+ Web Analysis   OBI EE+; Answers+ 11g Interactive Reporting   OBI EE+; Dashboards  SQR Production Reporting   OBI EE+; BI Publisher Oracle Scorecard   New - OBI Scorecard 11g PeopleSoft Scorecard   New - OBI Scorecard 11g
Oracle’s Migration & Pricing Strategy
Migration Scenario #1 Existing Customers *  Pre System 9 BI+ Tools Customer Enable to System 9 Expand Existing v8 Deployment Additional v8 Users By Role Additional v8 CPUs Enablement Fees at 15% of New Oracle List Price Move to OBIEE + 1. Enable to System 9 2. License Migrate to OBIEE+ at List to List Price Extend Hyperion Essbase OBIEE Customer Move to OBIEE + OBIEE+ Upgrade * Assumes Current on Maintenance
Migration Scenario #2  Existing Customer from USER to PROCESSOR * Existing Customer Define Value of DESIRED PROCESSOR Licenses Enable to System 9 (Hyperion Only) (15% List) Desired Processor  Price – Value of  Existing Licenses Define Value of EXISTING USER Licenses * Assumes Current on Maintenance
Customer Migration Benefits Pre-System 9 Customers to System 9 Move from Hyperion to Oracle paper All Users get Zero Client w/View & Query Generation All Users get Dashboard Builder Include Smartview & Smartspace Impact Manager included with Interactive Reporting Test & Development included for modules owned New Dual-Core processor matrix pricing Unify maintenance term Removal of Tiers & Deployments (For existing System 9 clients) All modules include web components Single Type User Licensing System 9 Customers to OBIEE+ Defined & Optional Semantic Layer Include Oracle’s complete BI Content Creation Tools
PRICE LIST – OBIEE+ & OBIEE Segments
PRICE LIST – Hyperion EPM Applications
PRICE LIST – BI Applications
PRICE LIST – BI Applications
How to work with Oracle
Oracle’s North America Sales Organization Commercial  Applications John Boucher Public Sector Mark Johnson Apps & Tech Global Business Units Keith Block Charles Phillips Strategic Accounts:  Applications Matt Mills NA Technology  Organization :  Tony Fernicola
Oracle’s North America Sales Organization Commercial  Applications Public Sector Global Business Units Strategic Accounts:  Applications North America:  Technology CRM Apps ERP Apps EDGE Fusion Middleware  & Technology Industry-Specific Applications EPM Database
NA Sales Applications & A&C Organization Infrastructure Field Sales Alliances / Channels Industry Solutions/Initiatives Executive Awareness Strategic SIs  Growth / Best of Breed AIA, GRC, PLM, EPM Specialty Alliances  Accelerate Program CRM On-Demand Apps Resellers 250+ Top Accts & Verticals Industry Aligned All Heathcare, Higher Ed, Retail Strategic Accts (NASA) Large Enterprises to Small and Medium Size companies Co-sell and Re-sell model Commercial Accts Public Sector Accts Federal, State & Local Covering Apps and Tech OPN Marketing Operations Enablement Partner Management Group, Partner Interaction, Programs, and Policies Systems, Finance, M&A Product, Industry, Sales / Pre-Sales / Implementation, Prof. Development Demand Generation, Initiatives & Programs, Events, Self-Service Resources
Oracle Sales Reps Compensation EPM Reps Hyperion PM Apps Essbase w/ Planning (PRIME) Essbase Stand-Alone (PRIME) DRM BI Apps Reps BI Apps ERP Reps ERP Apps SPIF (PM Apps) Tech Reps OBIEE+ (OBIEE, HYSL BI+) Essbase Stand-Alone (Co-Prime) Database BI Reps OBIEE+ (OBIEE, HYSL BI+) Essbase Stand-Alone (Co-Prime)  FMW Reps FMW Products
Market Maker Initiative Methodology Co-Development Momentum Revenue Partnering Based On Account Specific Situations Partner Developed Solution Example: extensions, integration, customizations etc Tactical Strategic Partner Service Solution Collateral based partner solution, value proposition,  Must be specific to Oracle products Strategic joint Investment to develop unique industry & horizontal solutions HIGHLY DIFFERENTIATED & HIGHLY REPEATABLE “ White Space” DIFFERENTIATED & REPEATABLE “ Joint Targeted Go-to- Market around specific Partner Offerings” DEAL DRIVEN “ Low Repeatability” Level III Level II Level I Level 0
Increase Focus On “Initiative Based” Revenue FY06 FY07 FY10 FY08 FY09 Cosell/ Resell $ Level 0 – Deal Driven (Momentum) Level I & II – Partner Service Offerings Level III – Strategic Co-Development Y% X% Set Baseline For FY09 Set FY10 Growth Targets
Market Maker “Initiative” Template Overview Marketing/Communications Value Proposition  Pipeline Development Exec Meetings: Marketing Activities (seminars, etc.): List roadshows (cities), mailers, seminars, Industry events, etc. Investments:  what will above cost; what is Oracle Cost and what is partner investing Partner: Description:  Brief, to the point, 25 words or less Target Customers:  Name Industry or Geo Level:  I, II or III Asset Description:  Describe Asset Partner brings to The initiative and value IBU/Marketing/Focus For Growth Key Theme: Products: Value Partner Brings:  What unique value does partner bring To the problem space and product knowledge – why do this With this partner Partner Sponsor: Revenue Target:  Partner Accounts:  Describe accounts partner providing:  ex: top 20 Hi-Tech accounts; list if available or put in table below… Oracle Accounts:  Ex:  All PSFT ICM Accounts in Northeast   Customer Lead Source Industry LOB Client 1 Partner Hi-Tech NASA Client 2 Partner Hi-Tech NASA Client 3 Joint Hi-Tech Commercial Client N Oracle Hi-Tech Commercial
Oracle’s Demo Image for Partners
Demonstration Environment Strategy Partner Options (A) OBIEE+, Essbase, BI Apps Demo Image - LINUX (BIC2GO) VMWare, No Hyperion EPM AVAILABLE NOW (B) TDS - Technology Demonstration Services Hosted Environment for EPM & BI “Standard” Demonstration http://www.oracle.com/partners/sales   AVAILABLE NOW (C) Build Own Environment with Data & Application Extracts Hyperion EPM (9.3.1) & Hyperion BI+ (9.3.1), No OBIEE SETUP Doc AVAILABLE DEMO CONTENT/SCRIPTS See “Windows Demo Environment Project” Option D (D) Windows Demo Environment Project Leverage “OPN Partner” to Build/Manage Image, not Oracle Multiple options to choose Microsoft VHD Program, Full Microsoft Image, Partner Microsoft Image January/February 2009
Demonstration Environment Strategy “Windows” Demo Images –  Purchase Options OPTION 1: MICROSOFT’S VHD PROGRAM (similar to VMWare) – target FEB 1 Would require NO Windows license by the partner Image would expire in 30 days. Re-install the DVDs for another 30 days. COST: approx. $300 for a set of DVDs USAGE: Only 1 copy needed for entire Partner site OPTION 2: FULL MICROSOFT IMAGE (VMWare) – target FEB 1 COST: approx. $500 + Windows Server 2003/Office Pro ($1,000) per VMWare Image USAGE: 1 copy needed per individual OPTION 3: EXTRACT/RESTORE – target MAR 1 Use "PC Mover" to take the files extracted from the Oracle Windows Demo image and "restore" them on the third party Windows “VM” image. The purchaser would need to have their own Windows/Office license and follow a script to configure manual steps.  COST: approx. $500 for a set of DVDs USAGE: Only 1 copy needed for entire Partner site ***** Purchase Price not final yet *****
Oracle’s Roadmap Strategy
Safe Harbor Statement - Futures The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
OBIEE & Hyperion System 9 BI+ Tools OBIEE+ Roadmap Hyperion BI+ 9.3.1 Hyperion BI+ 9.5 (11.1.1) General Availability Sept 2007 “ Kennedy” release Oracle integration "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"   OBIEE 11g Major release Hyperion integration OBIEE 10.1.3.3.1 Essbase integration OBIEE 10.1.3.3 General Availability 11.1.1.0.0 – Kennedy – WINDOWS (Q4) 11.1.1.1.0 – Shelley – UNIX (Q2) 11.1.1.2.0 – Dickens – Localized-Intl (Q3)
OBI & Hyperion Integration Releases Hyperion EPM 9.3.1 Oracle | Hyperion   EPM System 11 Major release Oracle integration Calc Manager Essbase Studio Profitability Mgmt "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"   OBI EE 11g Major release Hyperion integration Action Framework Advanced Visualization OBI EE 10.1.3.3.2 Essbase integration OBI EE 10.1.3.3 Next  EPM/BI Release Major Integration Release IR-Essbase integration Oracle Branding Oracle integration SmartSpace SmartView Office 2007 Hyperion EPM 9.3.1.x Oracle | Hyperion   EPM System 11 Localization Release Available Now OBI EE 10.1.3.4 Discoverer to BI EE Migration Workspace Integration SmartSpace Integration
Hyperion 9.5 (11.1.1) OBIEE+ Release Interactive Reporting Beatware – ‘Gadgets’ and Charting Official Support for BI Server ODBC Infrastructure improvements Removal of remaining ‘single points of failure’ SQR Production Reporting Official Support for BI Server (OBIEE) ODBC Financial Reporting Annotations Scorecard Full Workspace integration Portlet Workspace “ Pages” Support OBIEE “BI Server” Integration Section 508 compliance:  IR, PR, FR  (via Workspace) Essbase Studio
Enhanced Hyperion Essbase Integration  Hyperion Interactive Reporting Shared members Ragged hierarchies Attributes Server-side ranking, filtering and sorting Dynamic time series Advanced member selection Duplicate member names
New Essbase Studio – 9.5 (11.1.1) Consolidates Essbase construction activities Replacement for Essbase Integration Services (EIS) Deprecate Essbase Administration Services (EAS) data-prep editor Unifies deployment & management of Essbase Tight integration with EAS
Dashboard Gauges Part of Dashboard section New Category  (alongside Graphics, Controls etc.) Based on “Beatware” technology Supported widgets Gauges Speedometer Thermometer Traffic Light Bullet Slider as Control Charts (including radar, funnel) Hyperion 9.5 (11.1.1) OBIEE+ Release Interactive Reporting e.g. Single Traffic Light
“Beatware” Chart Examples Exploded Pie Donut + Tooltip Available in IR Dashboards Section Only Stack Funnel Copyright © 2007, Oracle. All rights reserved.
Hyperion 9.5 (11.1.1) OBIEE+ Release: Financial Reporting Annotations Oracle Confidential - - Internal Use Only for ST Partnership
Scorecard – EPM Workspace
Workspace Pages
Portal / Portlet Support
System 9 Unified Installer – 11.1.1 (9.5)
System 9 Assemblies – 11.1.1 (9.5)
System 9 Installation Validation - 11.1.1 (9.5)
OBIEE Dashboards in EPM Workspace
OBIEE+ Smart Space Integration
OBIEE+ Smart Space Integration
Answers+ Member Selection Calculated Members Hierarchical Calculations Custom Aggregates For both OLAP and Relational Sources Optimized for Essbase
Spatial data OBIEE Dashboards and Answers Variety of mapping visualizations Interactive map controls Multiple layers Global digital map data provided by NAVTEQ
Fusion Middleware Web Content, Digital Assets, Documents, Records, Images Content Management Remove License Enforcement Managing Services with Enterprise Manager Monitoring and Alerting on measures including response time and uptime View Component Topology
Oracle EPM BI Overview
Click and Access ANY Web Application
Oracle EPM BI Overview
Setting Thresholds
Setting up & running jobs
Summary
Get Trained & Enabled Pre-Recorded Webinars Sales & Technical Demo Images Linux VMWare Windows Options (coming soon) Pocket Demos Step by Step Demo Scripts Oracle by Example OPN Step by Step Training Scripts Oracle University – Hands-On Introduction Classes Partner Discount PTS Hands-On Training – Advanced Classes Free for Partners
Key Take Aways BI “Purpose Built” Applications makes Buy/Build Decision Easy Convergence of BI and EPM is being driven by customers, not products #1 EPM is what’s next for ERP/CRM Customers #2 #3
A Q &
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Oracle EPM BI Overview

  • 1. Oracle’s “EPM System” Positioning & Messaging Christopher Lyle RVP Titan Technologies
  • 2. AGENDA Overview Legacy EPM/BI Product Evolution Oracle EPM System Positioning & Messaging Oracle EPM System Support Strategy Oracle EPM System Migration & Pricing Strategy How to work with Oracle Oracle’s Demo Image for Partners Oracle’s EPM System Roadmap Strategy Summary Q&A
  • 4. Oracle’s Vision for: Enterprise Performance Management “ Moving from operational to management excellence.” John Kopcke Senior Vice President EPM Global Business Unit Oracle Corporation
  • 5. Operational Processes Are Well Defined That’s Why Customers Implemented ERP/CRM/… Based on Michael E. Porter’s Value Chain Inbound Logistics Operations Marketing & Sales Service Outbound Logistics Firm Infrastructure Human Resource Management Technology Development Procurement Invest to Retire Source to Procure Procure to Pay Order to Cash Develop to Release
  • 6. Oracle’s EPM Vision: Extend Operational Excellence to Management Excellence Time Competitive Advantage OPERATIONAL EXCELLENCE MANAGEMENT EXCELLENCE
  • 7. To Achieve Management Excellence SMART AGILE ALIGNED Rationalize Your Management Systems Leverage Best Practices and Advanced Integration Share Insights Across the Extended Enterprise
  • 8. Leadership Product Strategy Industry’s First Complete & Integrated End-to-End EPM System Comprehensive Applications Common Enterprise Information Model Pervasive Information Delivery Layer Powerful OLAP Technology Oracle is Defining and Driving the Competitive Agenda Competitors attempting to respond to Oracle’s Strategy Competitor revenue declines vs. Oracle’s strong growth
  • 9. Rigorous and Focused Acquisition Strategy Four Specific Criteria for each transaction Consistent with Oracle’s vision and logical footprint Consisting of complementary products Standards-based Running on compatible architectures Strategic Fit 1 Significant number of customers in common Drive retention rate and multiple cross and up-sell opportunities Sales Fit 2 Capable of being integrated within six months Can utilize Oracle operations and infrastructure immediately Integration Fit 3 Purchase price conforms to rigorous valuation metrics Contributes to Oracle’s stated 5-year growth plan of 20%+ annual earnings growth Financial Fit 4
  • 10. “ The majority of customers are purchasing and implementing BI and CPM as disparate point solutions , which weaken their ability to achieve pervasive BI or to link BI platform and CPM suites capabilities into an integrated continuum to drive business transformation from the strategic level to the process level” What Gartner is Saying Source: Employ a Coordinated Approach to BI and CPM, April 2007
  • 11. Oracle’s Enterprise Performance Management System BI Applications EPM Workspace OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Fusion Middleware Business Intelligence Foundation BI Applications Performance Management Applications
  • 12. Pervasive Information Access Through a Unified BI Foundation BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Fusion Middleware Business Intelligence Foundation BI Applications Performance Management Applications EPM WORKSPACE Web Alerts Office Mobile Desktop Search
  • 13. Leverages Fusion Middleware OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP SOA FUSION MIDDLEWARE Data Quality Data Integration MDM Identity Management Content Management Business Process Management EPM Workspace Business Intelligence Foundation BI Applications Performance Management Applications
  • 14. Market Leading Performance Management Applications BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP PERFORMANCE MANAGEMENT APPLICATIONS Strategy Management Business Planning Profitability Management Financial Reporting & Compliance EPM Workspace Fusion Middleware Business Intelligence Foundation BI Applications
  • 15. Comprehensive BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Sales Svcs. Mktg. Order Mgmt. BI APPLICATIONS Supply Chain HR Finance Contact Center EPM Workspace Fusion Middleware Business Intelligence Foundation Performance Management Applications
  • 16. Highly Scalable BI Foundation EPM Workspace OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Fusion Middleware BI Applications Performance Management Applications BUSINESS INTELLIGENCE FOUNDATION Essbase BI Server Predictive Analytics Common Enterprise Information Model
  • 18. The Hyperion Modules – Pre-System 9 QIQ Visual Explorer Excel Add-In Reports Analyzer Intelligence SQR Essbase EAS/EIS OLTP DW Files Legacy SAP Portal MDB ODS/BCS Financial Applications
  • 19. The Hyperion Modules – Pre-System 9 QIQ Visual Explorer Excel Add-In Reports Analyzer Intelligence SQR OLTP DW Files Legacy SAP Performance Suite MDB Foundation Essbase EAS/EIS Financial Applications
  • 20. The Hyperion Modules – System 9 QIQ Visual Explorer Excel Add-In Reports Analyzer Intelligence SQR OLTP DW Files Legacy SAP MDB Foundation Performance Suite Essbase EAS/EIS Foundation Financial Applications
  • 21. The Hyperion Modules – System 9 Dashboard Builder Visual Explorer SmartView Financial Reporting Web Analysis Interactive Reporting SQR Production Reporting OLTP DW Files Legacy SAP MDB Foundation Essbase EAS/EIS Workspace Financial Applications
  • 22. Oracle’s Business Intelligence Evolution 1997 2001 2005 2007 XML Excel Flat Files Multi- Dimensional SAP BW Oracle Microsoft SQL Server Teradata IBM DB2 OLTP ODS Data Warehouse Data Marts BI Server MS Office Other BI Tools Portals Other Applications Oracle, MSFT AD, Sun iPlanet, Novell Others … Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Discounting Analysis Lead Conversion Receivables / Payables Analysis Customer Profitability Product Profitability Regulatory Compliance Expense Management Cash Flow Analysis Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI Supplier Performance Inventory Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis Employee Productivity Compensation Analysis Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital Sales Analytics Financial Analytics Workforce Analytics Supply Chain Analytics Service & Contact Center Analytics Marketing Analytics Travel & Trans Auto Comms. & Media Complex Mfg. Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Other Operational & Analytic Sources Prebuilt adapters: BI Platform Proactive Detection and Alerts Disconnected Analytics Ad-hoc Analysis MS Office Plug-in Reporting & Publishing Interactive Dashboards OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle Custom Apps Files Excel XML Business Process Calculation and Integration Engine Intelligent Caching Services Simplified Business Model and Abstraction Layer Intelligent Request Generation and Optimized Data Access Services TIME Relational Oracle Discoverer (Disco) Data Mining Oracle Data Mining Transformation OWB (ELT) REGION TIME PRODUCT OLAP Relational Transformation OLAP Data Mining
  • 23. Oracle’s EPM System Positioning & Messaging
  • 24. Oracle BI “Suite” Enterprise Edition (OBIEE) Comprehensive, Integrated BI Suite OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Oracle BI Server Common Enterprise Information Model Advantages : Consolidate and standardize BI tools Unified BI metadata and infrastructure Seamless BI user experience Intelligent Caching Services Data Federation Intelligent Alerting Reporting & Publishing Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Interactive Dashboards
  • 25. Oracle’s Strategic EPM System Direction Oracle BI Enterprise Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Oracle BI Enterprise Edition (OBIEE) BI Publisher
  • 26. Oracle BI Enterprise Edition Plus (OBIEE+) OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Performance Management Applications Hyperion Essbase Oracle BI Server Common Enterprise Information Model Extend ODBC Insight Performance Action Set Goals Plan Monitor Analyze Report Align Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Interactive Dashboards
  • 27. Oracle BI Publisher Structured Pixel-Perfect Reporting Templates XML EDI EFT Email Printer Fax Repository e-Commerce Output Formats Destinations Oracle 10g, Oracle BI EE, Oracle BI Apps SQL Server E-Business Suite, PeopleSoft, JDE, Siebel, SAP BI Publisher Data Source Word Acrobat JDev Layout Tools PDF RTF HTML Excel XML Spy Scriptura Others Web Services Custom Applications XSL
  • 28. What do you get when you buy a BI “tool”? Today, Who would “build” an ERP system?
  • 29. Oracle BI Enterprise Edition Plus (OBIEE+) w/ BI Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Performance Management Applications Hyperion Essbase Oracle BI Server Common Enterprise Information Model DW Schema Packaged ETL Maps Extend ODBC Insight Performance Action Set Goals Plan Monitor Analyze Report Align Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Interactive Dashboards Oracle BI Applications Sales Service & Contact Center Marketing Order Mgmt & Fulfillment Supply Chain Financials Human Resources
  • 30. Complete Suite of BI Applications Other Operational & Analytic Sources Oracle Business Intelligence Enterprise Edition Plus (OBIEE+) Prebuilt adapters: Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion Employee Productivity Compensation Analysis HR Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital A/R & A/P Analysis GL / Balance Sheet Analysis Customer & Product Profitability P&L Analysis Expense Management Cash Flow Analysis Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis Order Linearity Orders vs. Available Inventory Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends Travel & Trans Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector
  • 31. Oracle Business Intelligence Applications Speeds Time To Value and Lowers TCO Build from Scratch with Traditional BI Tools Oracle BI Applications Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others Prebuilt DW design, adapts to your EDW Role-based dashboards and thousands of pre-defined metrics Easy to use, easy to adapt Weeks or Months Back-end ETL and Mapping DW Design Define Metrics & Dashboards Back-end ETL and Mapping DW Design Define Metrics & Dashboards Training / Roll-out Training / Rollout Months or Years Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis Oracle BI Applications solutions approach: Faster time to value Lower TCO Assured business value
  • 32. Oracle Financial Analytics Product Components Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, Oracle EBS and other sources. 2 A “best practice” library of over 360 pre-built metrics, 30 Intelligent Dashboards, 200+ Reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives 4 Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users. Presentation Layer Logical Business Model Physical Sources 3 Pre-built warehouse with 16 star-schemas designed for analysis and reporting on Financial Analytics 1
  • 33. Tight Integration with Oracle ERP Apps Action Links navigate from analytical to operational Action Links Seamless navigation from analytical information to transactional detail while maintaining context within Oracle EBS, Siebel CRM, and PeopleSoft Enterprise
  • 34. Oracle BI Apps Security Integration Tight security integration with Oracle Applications Oracle BI Foundation Right content shown to the right user Supports iPlanet, Novell, MSFT AD, Oracle Identity Directory (OID), and others Tightly integrated security model Oracle BI Applications Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Object Security User Security Data Security
  • 35. Oracle’s Strategic EPM System Direction Oracle BI Enterprise Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Extend Oracle BI Applications Oracle BI Enterprise Edition (OBIEE) BI Publisher
  • 36. Traditional BI Tools Are Designed for …. Historical Reporting & Analysis, not Forward Looking Analysis Historical Reporting Forward Analysis Which customers spend the most? What did this customer buy? What is the Q4 revenue forecast? Which customers are most profitable? What is this customer likely to buy next? What if demand falls short of forecast? What happened? What if?
  • 37. Hyperion Essbase Extends BI with Advanced OLAP Analysis Powerful calculations Custom analytic applications requiring… Multi-user write back Financial Intelligence Store Profitability Inventory Forecasting Volume Change Analysis    Limited IT support  Immediate Response  Structure your business 
  • 38. Oracle OLAP Option Accelerating Oracle Data Warehouse Performance Embedded OLAP Open SQL Access Cube Aware Materialized Views Enterprise Ready: Oracle RAC, Grid Computing Faster query performance Cost effective Secure BENEFITS FEATURES Embedded Manageable Enterprise Ready
  • 39. Essbase as source to OBIEE+ Available now + For OBI Customer Access all data managed by Essbase Essbase data can participate in Common Enterprise Information Model For Essbase Customer Essbase data and calculations made available to OBIEE users "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle" Files Excel XML OLTP & ODS Systems Common Enterprise Information Model BI Server Data Warehouse Data Mart Essbase Ad hoc Analysis Interactive Dashboards Reporting & Publishing Proactive Detection and Alerts MS Office & Outlook
  • 40. OBIEE+ as Source to Essbase Available now (Essbase Studio in EPM System 11) For Essbase Customer Essbase can access all sources mapped into Common Enterprise Information Model Essbase drill through to the OBIEE+ mapped data Essbase Studio can map OBIEE+ data for Essbase use Essbase can use BI Apps as a data source For OBI Customer Essbase what-if can be applied to OBIEE+ mapped data Common Enterprise Information Model BI Server Files Excel XML OLTP & ODS Systems Data Warehouse Data Mart Essbase Essbase Studio
  • 41. Oracle’s Strategic EPM System Direction Oracle BI Enterprise Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Extend Oracle BI Applications Hyperion Essbase Oracle BI Enterprise Edition (OBIEE) BI Publisher
  • 42. PM Applications: Planning & Budgeting Product Strategy Oracle Confidential. For Internal Use Only. * No product releases planned after December 2007 ** Sustaining Support Extended through December 2009
  • 43. PM Applications: Financial Consolidation Product Strategy Oracle Confidential. For Internal Use Only. Applications Unlimited Applications Unlimited Applications Unlimited
  • 44. Accounting’s Closing Process USER: Controller DATA: Historical Financial Data Quality Increases Control; Reduces Risk OUTPUT: Management & Statutory Reporting Finance’s Budgeting Process USER: Mgr. Fin. Planning & Analysis (FP&A) DATA: Short Term Planning & Forecast Planning, Forecasting & Allocations Assign/Transfer Ownership; Workflow OUTPUT: Profit & Loss (P&L) Statements Treasury’s Impact Analysis USER: Mgr. Mergers & Acquisitions (M&A) DATA: Long Term Forecast Test Strategies Contingency Plans Performance Impact Debt Management OUTPUT: Balance Sheet & Cash Flow Financial Applications
  • 45. Financial Data “Quality” Management Quality of Data Consolidations Faster Close Eliminate Bottlenecks Improve Communication Deployments Migrations to New Applications Visibility / Transparency Audit Trail Map Changes Data Quality & Checking Error Identification Error Notifications Compliance Support Standard, Repeatable Process Strict Internal Controls Each User All Actions All Data
  • 46. Data Integration Management Data Adapters Hyperion System 9 integrated with your data Part of Hyperion System 9 Data Management Services Based upon OEM agreement with Informatica with PowerCenter Successor product to HAL for data integration Typical Usage Analytic Services Metadata and numeric data Extraction & Loading Financial Management Data extraction & loading Performance Scorecard Metadata and numeric data Extraction & Loading
  • 47. Analysis across the Enterprise Balanced Scorecard Collaborative certified application Articulate Strategy, Accountability & Goals Align Enterprise with Plans and Objectives Web based forum Message Boards Discussion Threads Integrate Scorecarding with Dashboards and Reporting Performance Scorecard
  • 48. Hyperion Profitability & Cost Management An Analytical Application that enables Accurate measurement, allocation and management of cost and revenues Computation of Profitability for business segments Profitability measurement by using cost decomposition, consumption-based costing, and scenario playing Hot-Pluggable with existing IT investments Designed for the business user
  • 49. Grid results returned from cube that has members whose text match with that in the search string. The first two key words are broken down to its children Smart Search Google One Box Integration
  • 50. Smart Space Gadgets with Microsoft Vista Always On Personalized Gadgets Collaboration
  • 51. Smart View Personalized Data Slices Database slices User defined Distributable Default: Queries POV User options Filtered database views: Ex: only see 4 of 12 dimensional model Anchor other dimensions
  • 52. Oracle’s Strategic EPM System Direction Oracle BI Enterprise Edition Plus (OBIEE+) Hyperion System 9 BI+ Tools Interactive Reporting SQR Production Reporting Financial Reporting Web Analysis Extend Oracle BI Applications Hyperion Essbase Hyperion PM Applications Oracle BI Enterprise Edition (OBIEE) BI Publisher
  • 53. Oracle’s “EPM System” OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Performance Management Applications Hyperion Essbase Oracle BI Server Common Enterprise Information Model DW Schema Packaged ETL Maps ODBC EPM Workspace Foundation Insight Performance Action Set Goals Plan Monitor Analyze Report Align Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Interactive Dashboards Oracle BI Applications Sales Service & Contact Center Marketing Order Mgmt & Fulfillment Supply Chain Financials Human Resources
  • 55. Support Strategy Protect, Extend and Evolve Strategic Product Oracle’s lead solution for new opportunities Applications Unlimited Oracle's plan to continue providing enhancements & support Lifetime Support Premier s upport (from GA date) 5-year support policy for Oracle Technology and Application products Extended support (additional fee) Support for an additional 3 years for specific releases Sustaining support Receive technical support as long as products are licensed/maintained Oracle Confidential. For Internal Use Only.
  • 56. BI Product Disposition Function Strategic BI Products Engine OBI EE+; BI Server Dashboards OBI EE+; Dashboards Ad hoc query OBI EE+; Answers+ (11g) Pixel-perfect Reporting OBI EE+; BI Publisher Alerting OBI EE+; Delivers Office OBI EE+; Hyperion SmartView Balanced Scorecard Hyperion Scorecard, eventually OBI Scorecard 11g Financial Reports Hyperion Financial Reporting Protect, Extend, Evolve Strategic BI Products Discoverer OBI EE+ Web Analysis OBI EE+; Answers+ 11g Interactive Reporting OBI EE+; Dashboards SQR Production Reporting OBI EE+; BI Publisher Oracle Scorecard New - OBI Scorecard 11g PeopleSoft Scorecard New - OBI Scorecard 11g
  • 57. Oracle’s Migration & Pricing Strategy
  • 58. Migration Scenario #1 Existing Customers * Pre System 9 BI+ Tools Customer Enable to System 9 Expand Existing v8 Deployment Additional v8 Users By Role Additional v8 CPUs Enablement Fees at 15% of New Oracle List Price Move to OBIEE + 1. Enable to System 9 2. License Migrate to OBIEE+ at List to List Price Extend Hyperion Essbase OBIEE Customer Move to OBIEE + OBIEE+ Upgrade * Assumes Current on Maintenance
  • 59. Migration Scenario #2 Existing Customer from USER to PROCESSOR * Existing Customer Define Value of DESIRED PROCESSOR Licenses Enable to System 9 (Hyperion Only) (15% List) Desired Processor Price – Value of Existing Licenses Define Value of EXISTING USER Licenses * Assumes Current on Maintenance
  • 60. Customer Migration Benefits Pre-System 9 Customers to System 9 Move from Hyperion to Oracle paper All Users get Zero Client w/View & Query Generation All Users get Dashboard Builder Include Smartview & Smartspace Impact Manager included with Interactive Reporting Test & Development included for modules owned New Dual-Core processor matrix pricing Unify maintenance term Removal of Tiers & Deployments (For existing System 9 clients) All modules include web components Single Type User Licensing System 9 Customers to OBIEE+ Defined & Optional Semantic Layer Include Oracle’s complete BI Content Creation Tools
  • 61. PRICE LIST – OBIEE+ & OBIEE Segments
  • 62. PRICE LIST – Hyperion EPM Applications
  • 63. PRICE LIST – BI Applications
  • 64. PRICE LIST – BI Applications
  • 65. How to work with Oracle
  • 66. Oracle’s North America Sales Organization Commercial Applications John Boucher Public Sector Mark Johnson Apps & Tech Global Business Units Keith Block Charles Phillips Strategic Accounts: Applications Matt Mills NA Technology Organization : Tony Fernicola
  • 67. Oracle’s North America Sales Organization Commercial Applications Public Sector Global Business Units Strategic Accounts: Applications North America: Technology CRM Apps ERP Apps EDGE Fusion Middleware & Technology Industry-Specific Applications EPM Database
  • 68. NA Sales Applications & A&C Organization Infrastructure Field Sales Alliances / Channels Industry Solutions/Initiatives Executive Awareness Strategic SIs Growth / Best of Breed AIA, GRC, PLM, EPM Specialty Alliances Accelerate Program CRM On-Demand Apps Resellers 250+ Top Accts & Verticals Industry Aligned All Heathcare, Higher Ed, Retail Strategic Accts (NASA) Large Enterprises to Small and Medium Size companies Co-sell and Re-sell model Commercial Accts Public Sector Accts Federal, State & Local Covering Apps and Tech OPN Marketing Operations Enablement Partner Management Group, Partner Interaction, Programs, and Policies Systems, Finance, M&A Product, Industry, Sales / Pre-Sales / Implementation, Prof. Development Demand Generation, Initiatives & Programs, Events, Self-Service Resources
  • 69. Oracle Sales Reps Compensation EPM Reps Hyperion PM Apps Essbase w/ Planning (PRIME) Essbase Stand-Alone (PRIME) DRM BI Apps Reps BI Apps ERP Reps ERP Apps SPIF (PM Apps) Tech Reps OBIEE+ (OBIEE, HYSL BI+) Essbase Stand-Alone (Co-Prime) Database BI Reps OBIEE+ (OBIEE, HYSL BI+) Essbase Stand-Alone (Co-Prime) FMW Reps FMW Products
  • 70. Market Maker Initiative Methodology Co-Development Momentum Revenue Partnering Based On Account Specific Situations Partner Developed Solution Example: extensions, integration, customizations etc Tactical Strategic Partner Service Solution Collateral based partner solution, value proposition, Must be specific to Oracle products Strategic joint Investment to develop unique industry & horizontal solutions HIGHLY DIFFERENTIATED & HIGHLY REPEATABLE “ White Space” DIFFERENTIATED & REPEATABLE “ Joint Targeted Go-to- Market around specific Partner Offerings” DEAL DRIVEN “ Low Repeatability” Level III Level II Level I Level 0
  • 71. Increase Focus On “Initiative Based” Revenue FY06 FY07 FY10 FY08 FY09 Cosell/ Resell $ Level 0 – Deal Driven (Momentum) Level I & II – Partner Service Offerings Level III – Strategic Co-Development Y% X% Set Baseline For FY09 Set FY10 Growth Targets
  • 72. Market Maker “Initiative” Template Overview Marketing/Communications Value Proposition Pipeline Development Exec Meetings: Marketing Activities (seminars, etc.): List roadshows (cities), mailers, seminars, Industry events, etc. Investments: what will above cost; what is Oracle Cost and what is partner investing Partner: Description: Brief, to the point, 25 words or less Target Customers: Name Industry or Geo Level: I, II or III Asset Description: Describe Asset Partner brings to The initiative and value IBU/Marketing/Focus For Growth Key Theme: Products: Value Partner Brings: What unique value does partner bring To the problem space and product knowledge – why do this With this partner Partner Sponsor: Revenue Target: Partner Accounts: Describe accounts partner providing: ex: top 20 Hi-Tech accounts; list if available or put in table below… Oracle Accounts: Ex: All PSFT ICM Accounts in Northeast Customer Lead Source Industry LOB Client 1 Partner Hi-Tech NASA Client 2 Partner Hi-Tech NASA Client 3 Joint Hi-Tech Commercial Client N Oracle Hi-Tech Commercial
  • 73. Oracle’s Demo Image for Partners
  • 74. Demonstration Environment Strategy Partner Options (A) OBIEE+, Essbase, BI Apps Demo Image - LINUX (BIC2GO) VMWare, No Hyperion EPM AVAILABLE NOW (B) TDS - Technology Demonstration Services Hosted Environment for EPM & BI “Standard” Demonstration http://www.oracle.com/partners/sales AVAILABLE NOW (C) Build Own Environment with Data & Application Extracts Hyperion EPM (9.3.1) & Hyperion BI+ (9.3.1), No OBIEE SETUP Doc AVAILABLE DEMO CONTENT/SCRIPTS See “Windows Demo Environment Project” Option D (D) Windows Demo Environment Project Leverage “OPN Partner” to Build/Manage Image, not Oracle Multiple options to choose Microsoft VHD Program, Full Microsoft Image, Partner Microsoft Image January/February 2009
  • 75. Demonstration Environment Strategy “Windows” Demo Images – Purchase Options OPTION 1: MICROSOFT’S VHD PROGRAM (similar to VMWare) – target FEB 1 Would require NO Windows license by the partner Image would expire in 30 days. Re-install the DVDs for another 30 days. COST: approx. $300 for a set of DVDs USAGE: Only 1 copy needed for entire Partner site OPTION 2: FULL MICROSOFT IMAGE (VMWare) – target FEB 1 COST: approx. $500 + Windows Server 2003/Office Pro ($1,000) per VMWare Image USAGE: 1 copy needed per individual OPTION 3: EXTRACT/RESTORE – target MAR 1 Use "PC Mover" to take the files extracted from the Oracle Windows Demo image and "restore" them on the third party Windows “VM” image. The purchaser would need to have their own Windows/Office license and follow a script to configure manual steps. COST: approx. $500 for a set of DVDs USAGE: Only 1 copy needed for entire Partner site ***** Purchase Price not final yet *****
  • 77. Safe Harbor Statement - Futures The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  • 78. OBIEE & Hyperion System 9 BI+ Tools OBIEE+ Roadmap Hyperion BI+ 9.3.1 Hyperion BI+ 9.5 (11.1.1) General Availability Sept 2007 “ Kennedy” release Oracle integration "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle" OBIEE 11g Major release Hyperion integration OBIEE 10.1.3.3.1 Essbase integration OBIEE 10.1.3.3 General Availability 11.1.1.0.0 – Kennedy – WINDOWS (Q4) 11.1.1.1.0 – Shelley – UNIX (Q2) 11.1.1.2.0 – Dickens – Localized-Intl (Q3)
  • 79. OBI & Hyperion Integration Releases Hyperion EPM 9.3.1 Oracle | Hyperion EPM System 11 Major release Oracle integration Calc Manager Essbase Studio Profitability Mgmt "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle" OBI EE 11g Major release Hyperion integration Action Framework Advanced Visualization OBI EE 10.1.3.3.2 Essbase integration OBI EE 10.1.3.3 Next EPM/BI Release Major Integration Release IR-Essbase integration Oracle Branding Oracle integration SmartSpace SmartView Office 2007 Hyperion EPM 9.3.1.x Oracle | Hyperion EPM System 11 Localization Release Available Now OBI EE 10.1.3.4 Discoverer to BI EE Migration Workspace Integration SmartSpace Integration
  • 80. Hyperion 9.5 (11.1.1) OBIEE+ Release Interactive Reporting Beatware – ‘Gadgets’ and Charting Official Support for BI Server ODBC Infrastructure improvements Removal of remaining ‘single points of failure’ SQR Production Reporting Official Support for BI Server (OBIEE) ODBC Financial Reporting Annotations Scorecard Full Workspace integration Portlet Workspace “ Pages” Support OBIEE “BI Server” Integration Section 508 compliance: IR, PR, FR (via Workspace) Essbase Studio
  • 81. Enhanced Hyperion Essbase Integration Hyperion Interactive Reporting Shared members Ragged hierarchies Attributes Server-side ranking, filtering and sorting Dynamic time series Advanced member selection Duplicate member names
  • 82. New Essbase Studio – 9.5 (11.1.1) Consolidates Essbase construction activities Replacement for Essbase Integration Services (EIS) Deprecate Essbase Administration Services (EAS) data-prep editor Unifies deployment & management of Essbase Tight integration with EAS
  • 83. Dashboard Gauges Part of Dashboard section New Category (alongside Graphics, Controls etc.) Based on “Beatware” technology Supported widgets Gauges Speedometer Thermometer Traffic Light Bullet Slider as Control Charts (including radar, funnel) Hyperion 9.5 (11.1.1) OBIEE+ Release Interactive Reporting e.g. Single Traffic Light
  • 84. “Beatware” Chart Examples Exploded Pie Donut + Tooltip Available in IR Dashboards Section Only Stack Funnel Copyright © 2007, Oracle. All rights reserved.
  • 85. Hyperion 9.5 (11.1.1) OBIEE+ Release: Financial Reporting Annotations Oracle Confidential - - Internal Use Only for ST Partnership
  • 86. Scorecard – EPM Workspace
  • 88. Portal / Portlet Support
  • 89. System 9 Unified Installer – 11.1.1 (9.5)
  • 90. System 9 Assemblies – 11.1.1 (9.5)
  • 91. System 9 Installation Validation - 11.1.1 (9.5)
  • 92. OBIEE Dashboards in EPM Workspace
  • 93. OBIEE+ Smart Space Integration
  • 94. OBIEE+ Smart Space Integration
  • 95. Answers+ Member Selection Calculated Members Hierarchical Calculations Custom Aggregates For both OLAP and Relational Sources Optimized for Essbase
  • 96. Spatial data OBIEE Dashboards and Answers Variety of mapping visualizations Interactive map controls Multiple layers Global digital map data provided by NAVTEQ
  • 97. Fusion Middleware Web Content, Digital Assets, Documents, Records, Images Content Management Remove License Enforcement Managing Services with Enterprise Manager Monitoring and Alerting on measures including response time and uptime View Component Topology
  • 99. Click and Access ANY Web Application
  • 102. Setting up & running jobs
  • 104. Get Trained & Enabled Pre-Recorded Webinars Sales & Technical Demo Images Linux VMWare Windows Options (coming soon) Pocket Demos Step by Step Demo Scripts Oracle by Example OPN Step by Step Training Scripts Oracle University – Hands-On Introduction Classes Partner Discount PTS Hands-On Training – Advanced Classes Free for Partners
  • 105. Key Take Aways BI “Purpose Built” Applications makes Buy/Build Decision Easy Convergence of BI and EPM is being driven by customers, not products #1 EPM is what’s next for ERP/CRM Customers #2 #3
  • 106. A Q &

Editor's Notes

  • #4: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #5: If ERP and CRM systems enabled companies to achieve operational excellence, our strategy in Enterprise Performance Management is to help companies achieve management excellence where the decision cycles are integrated, where their facts are based on a single version of the truth and where their plans accurately reflect the potential of the business. We‘re very proud to say that the solutions we offer today have helped some of the most complex multi-national organizations reach world-class status in many of their management processes.
  • #6: Speaking points: ERP have had a huge impact on the way organizations are run by automating complex processes, improving quality and lowering infrastructure costs. They have streamlined fragmented processes and created substantial operational efficiencies These efficiencies enabled companies to expand globally, reduce operating expenses and become more competitive
  • #7: Speaking points: Oracle’s EPM Vision is to help our customers extend operational excellence to management excellence. With the broad scale adoption of ERP systems, the competitive advantage of operational excellences is beginning to fade opening up a new frontier that Oracle calls Management Excellence. Market leaders must compete on analytics and improve their management processes. Oracle’s vision of EPM is to build on the operational excellence achieved from ERP standardization and create the next wave of competitive differentiation – we call that management excellence. Whether you call it Management Excellence or Competing on Analytics like Thomas Davenport from Harvard – we all know the value of information and strategic decision making is profound.
  • #8: Speaking Points: What are the key attributes of companies who have achieved management excellence? These three pillars of management excellence provide organizations competitive advantage: 1. Smart: There is no shortage of data and every organization has access to the same data both internally and externally. The difference is insight and having it faster than the competition. Smart organizations recognize that they must rationalize their analytical tools and management systems to eliminate the noise and provide actionable insights to all the stakeholders of the enterprise. 2. Agile: Being smart is useless if you can’t turn insights into action. Organizations are constantly changing through global expansion, product lines and acquisition so analytical systems need to dynamically plug into the evolving enterprise information architecture through standards. Agile organizations leverage best of breed tools that have advanced integration to operational systems and are hot pluggable with the existing architecture. 3. Aligned: The third pillar of Management Excellence is about aligning insights across the value chain and to all the stakeholders of the enterprise. Organizations must evolve from a command and control approach to a collaborative model incorporating contributions from all stakeholders and provide share information through integrated systems and processes.
  • #9: Our overall winning product strategy is quite simple. Deliver the industry’s first integrated EPM System with the most comprehensive set of applications, the most powerful OLAP technology, a common enterprise information model and an information delivery layer that can be personalized to your needs. There’s no question, we’re defining and driving the agenda.
  • #10: … All of which set the stage for Oracle’s strategic growth by Acquisition. These are the key criteria Oracle uses in assessing acquisitions, and we’re incorporating these acquisitions quite effectively… despite significant early doubts, the market is now validating the effectiveness of our approach. Substantial Benefits: Access critical expertise / functionality in industries and product segments Proven value of the acquisition versus potential time to market delay Increase rate of product investment to accelerate innovation More successful than either company standalone Removes viability and other concerns for target Utilizes the scale and scope of Oracle’s operations Oracle becomes a more important strategic partner: For more customers For more partners Defined Criteria Speeds Time To Benefit: Acquisitions must be closely aligned with the Oracle vision Built using standards-based Java-oriented technologies and development languages with interoperability Running on compatible architectures Consisting of complementary products Acquisitions must have significant number of customers in common Focus on immediate customer benefits Acquisitions must be capable of being integrated within six months Consolidate quickly to provide single face to customers Utilize Oracle operations infrastructure immediately
  • #12: Oracle’s EPM System has 4 key components which I’ll take you through. Our EPM System leverages Oracle’s Fusion Middleware but is also hot pluggable with non-Oracle applications and technologies.
  • #13: The most visible aspect of the EPM System is the information delivery layer. This pervasive access layer allows information to be personalized and delivered based on the individuals needs and role in the organization – one size doesn’t fit all. The EPM Workspace supports executives through Web-based dashboards. It can meet the needs of the most advanced analysts through the industry’s best Microsoft Office Integration. Our Workspace allows information consumers to utilize Google Search or Oracle Secure Search to find just the reports or metrics their looking for. Alternatively alerts can be pushed to mobile devices to notify managers of emerging issues or growing variances. No matter how technical or what information your consumers are looking for, Oracle’s EPM System can meet their information access needs.
  • #14: Oracle’s EPM System leverages multiple components of Fusion Middleware today including the Master Data Management technology known as Oracle Data Relationship Manager – this solution helps customers synchronize analytical master data (e.g. dimensions and hierarchies) across operational and EPM applications. With our latest release 9.3.1, our solution integrates with Oracle WebCenter and Oracle Identity Management. In the future, we’ll continue to integrate more closely with other areas of Fusion Middleware including the Business Process Management services and data integration products like Oracle Data Integrator.
  • #15: The second aspect of Oracle’s EPM System is our suite of packaged performance management applications. These solutions are best in class and rated #1 in their respective categories. They’re easy to manage, fast to deploy aligning the flexibility needs of the business with the manageability requirements of IT. Our strategy management solutions support the Balanced Scorecard framework enabling you to clearly communicate your strategy, align resources and initiatives to your goals and track performance across KPI’s. From a planning perspective, Oracle offers the most complete set of operational and financial planning solutions. Our solutions address everything from long-range strategic planning, cash flow planning to sales & operations planning to workforce and capital planning to financial budgeting and forecasting. Our Integrated Business Planning framework is the first in the industry and can help you align your operations and financial plans into a single consistent forecast for the next quarter, the next year or the next decade. In the spring of 2008, we’ll be introducing a new application for defining your profitability model for your business. Built on the same foundation as our existing applications, this exciting new solution will help define, manage and monitor profitability down to the customer, branch, product, business level. From a financial reporting and compliance point of view, we offer the market leading solution for improving your financial close cycle time. With a single solution, you can meet the rapidly changing management reporting needs as well as the regulatory and tax reporting requirements.
  • #16: The 3 rd component of Oracle’s EPM System is our suite of BI Applications. Oracle BI Applications are complete, pre-built BI solutions that deliver intuitive, role-based intelligence for everyone in an organization—from front line employees to senior management—that enable better decisions, actions, and business processes. Based on best practices, these solutions enable organizations to gain greater insight and value from a range of data sources and applications including Oracle E-Business Suite, PeopleSoft, Siebel, and third party systems such as SAP. Oracle BI Applications are built on the Oracle BI Suite Enterprise Edition, a comprehensive, innovative, and leading BI platform. This enables organizations to realize the value of a packaged BI Application, such as rapid deployment, lower TCO, and built-in best practices, while also being able to easily extend those solutions to meet their specific needs, or build completely custom BI applications – all on one common BI foundation.
  • #17: The core technology of Oracle’s EPM System is a highly scalable Business Intelligence Foundation. This foundation utilizes a common enterprise information model as the consistent semantic layer. This foundation has three specialized servers to meet your reporting and analytical needs. Essbase – the leading OLAP Server for building forward-looking analytic applications BI Server – highly scalable federated query engine for aggregating disparate data sources Predictive Analytics – Oracle Real-Time Decisions – a predictive analytics engine for embedding BI into operational processes (e.g. x-sell in call center)
  • #18: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #23: 1997 – Founding of nQuire -- built originally as an EII -- no product sold for 1 ½ years. Spent 18 months researching / building the “right” BI solution -- designed to be open on back & front (ODBC front end). -- designed to be performant at the beginning (caching, federated queries, aggregate aware, etc) Siebel Acquisition in 2001 -- adolescence spent in an “Application” Environment -- BI “fused” into application for “transparent BI” -- RTD / Action Links / Guided Analytics…all concepts built in for Workflows Oracle acquires Siebel in 2005.
  • #24: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #26: Speaker notes: Oracle and Hyperion both had a broad set of BI reporting and analysis tools, so one of the first things we’ve done is to create one bundle of products to make the selection process easier for new customers.
  • #34: The Action Links provide a better user experience to navigate from your Oracle BI Application reports back to Oracle EBS. Our action links can move into the EBS screens in context of the record shown in the report. This can be accomplished by: Install the appropriate EBS patch for SSO integration with OBIEE. Retrieve the URL for the EBS page that you want to drill down to. create an Action Link with this URL to navigate to the Oracle Application page. It’s important to note that the lowest grain of records possible are pulled into the Oracle BI Apps from EBS, for example, GL and Inventory transactions, Order and Invoice lines, HR Employees and Events. Due to this fact it is easy for users to drill from the high level summary BI information that is created from these details down to successively more detailed information until they reach the most granular level possible. Once here, users may want to make changes to some of the transactional records related to this detailed information. Action Links make it very easy to navigate from the detailed records in BI to records in the transactional system while maintaining context.
  • #35: Oracle Business Intelligence Applications provides tight integration with the EBS Security model to allow the right content to be shown to the right user. Our applications leverages a host of varied securing options that an administrator can use to authenticate and show critical business data to the right people. Security in Oracle BI Applications can be classified broadly into 3 different categories. User Security (Authentication of users) Object Security Data Security While the user security authenticates a user, and confirms that the person is allowed to view data being rendered by the Oracle Business Intelligence application, the other two are related to objects that make sure that the content being presented to the user is the content that the user is authorized to see for their specific role. Each of the 3 categories is discussed in detail in the following slides.
  • #36: Speaker notes: Oracle and Hyperion both had a broad set of BI reporting and analysis tools, so one of the first things we’ve done is to create one bundle of products to make the selection process easier for new customers.
  • #38: Allocate floor space to product categories Johnson Matthey Clorox
  • #42: Speaker notes: Oracle and Hyperion both had a broad set of BI reporting and analysis tools, so one of the first things we’ve done is to create one bundle of products to make the selection process easier for new customers.
  • #43: Commercial Migration paths are in process.
  • #44: Commercial Migration paths are in process.
  • #49: About Profitability Management The key to success for any business is to accurately measure, allocate, and manage costs and revenue to maximize profitability. Profitability & Cost Management that manages the cost and revenue allocations that are necessary to compute profitability for a business segment, such as a product, customer, region, or branch. The application enables you to use cost decomposition, consumption-based costing, and scenario playing to measure profitability and provides a meaningful operational decision support system. What it provides: Accurate profitability or cost measurement of business segments Causality analysis through cost & revenue allocation tracing Cost analysis and benchmarking What it delivers: Improved measurement of business performance Improved understanding of factors affecting performance Enhanced control and performance improvement mechanism
  • #52: Presentation Title
  • #53: Speaker notes: Oracle and Hyperion both had a broad set of BI reporting and analysis tools, so one of the first things we’ve done is to create one bundle of products to make the selection process easier for new customers.
  • #55: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #58: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #66: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #69: Marketing Notes: Demand Gen is composed of : Through = MDF With = Corporate & Field Marketing Joint Activity About = Driving Field (and Customer) knowledge of Successes, References, Case Studies, Solution Briefs FY09 will focus on “high-growth” areas as a priority, with MDF moving to partners with solutions aligned in those areas Tighter alignment with Field Marketing on partner involvement in Field events and coordination of activities Selected Partner participation in Corporate Marketing campaigns; leverage Corp messaging and activities as tie in for Field and MDF / Partner-led campaigns Initiatives and Programs = Oracle Business Accelerator Program, Accelerate Program, Oracle Partner Leadership Program, M&A Web Page, OIM for Solution Tracking Events = Kickoff Sponsoring/ Exhibitions, OOW Sponsorships / Exhibitions, Advisory Councils, Summits & Roadshows Self Service – Event and Marketing Kits on OPN (with plans for further development of additional tools), NAS “Oracle Create” site for customization of collateral, NAS Marketing Bootcamp for skills transfer Enablement Notes: Is the “To” function NAS Prioritized Areas: Primary - EBS R12, Agile, EPM (Hyperion), GRC (Logical Apps) Secondary – CRM, Demand Planning (Demantra), Logistics (G-Log) Driving additional enablement via Dedicated Resources Shared resource across Tech/Apps for general Education: Systems, OPN, cross-org solutions, etc (Lisa Chang) Assignment of Apps specific resource with Enablement mission (Stephen Smith) Leveraging new NAS Enterprise Solutions Group now focused on Partner enablement (formerly only Tech) Tighter linkage to Oracle University for Partner requirements and offerings Coordination with Worldwide A&C on Partner requirements, with Implementation Bootcamps planned in NAS on prioritized areas above (Judson also mentions Bootcamps in his appendix slide on Partner Enablement) Channel-led Partner summits in field geographies driving sales and pre-sales product and industry education (along with go-to-market strategy and where to find resources) Public Sector product Bootcamps for new GSA-approved partners and recurring training for large Govt integrators (Northrop Grumman, Lockheed, etc)
  • #74: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #77: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….
  • #81: Scorecard is being looked at for 9.5 for 508 compliance
  • #82: Speaker notes: And for customers who have Hyperion Interactive Reporting and would like to use this tool with both relational sources and Essbase – there’s good news in version 9.3.1 of this tool. Interactive Reporting now provides much stronger support for accessing and reporting on data within Essbase, with a number of traditional OLAP capabilities. This allows customers to build dashboards with mixed views of relational and OLAP data, even grids that have a mix of different data types in the columns and rows – i.e. budget from Essbase, actual from RDBMS.
  • #84: Presentation Title
  • #95: Presentation Title Screen shot of all Kerdock gadgets.
  • #104: We think that taking a look at Oracle BI Applications might be one way to solve this problem for you….