Orion'16 presentation
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This document provides information about Sri Sri University, including its vision, campus details, and educational approach. It also introduces H.H. Sri Sri Ravishankar, the founder of The Art of Living Foundation and lifetime president of Sri Sri University. The document then discusses goals, timelines, target audiences, and publicity plans for an event called ORION-16, including the use of various social media platforms, websites, printed materials, and paid advertising. Key details about evaluating the success of the event are also mentioned.
Orion'16 presentation
- 2. Sri Sri University • Vision: Learn, Lead, Serve • Established on 28 December 2009 • Campus spread over 185 acres between Bhubaneshwar and Cuttack • Offers a virtually smoke-free, alcohol- free campus, to create a healthy social environment with all the instruments of the Art of Living available as a way of life • education that is a blend of Western innovation with the spiritual values and wisdom of the East
- 3. H.H. Sri Sri Ravishankar (Guruji) • Vision: • Founder of The Art of Living Foundation • Lifetime President of Sri Sri University • 31 Honours by Governments all over the world • 15 doctorate degrees awarded by recognized institutions all over he world. • Utkal University awarded the Doctorate of Literature on 25th April 2013 to Guruji • Social Media presence:- Facebook- 15,87,483 likes Twitter - 9,30,378 followers
- 4. Social media Websites Different College Campaign ORION-16 WHEN WHERE HOW December Viral Marketing Event App News media Radio Events Workshops “Publicity and market planning”
- 6. Goals
- 7. Time line • Benchmark dates for marketing as well as promotion campaigns.
- 8. Target Audience Different genres of crowd Sponsor an event that targets the mix of right people Angel investors Industry leaders Techies Business stalwarts Academici ans or young students
- 9. Publicity Plan Free Publicity Paid Publicity Social media Email Marketing Viral Marketing Website Press Release Television Flyers Larger/ Color Posters Radio Ads
- 10. Free Publicity Social media(Faceboo k , Twitter , instagram) Email marketing Viral marketing (Youtube Video , ad video ,Retweets share pics and videos , hashtag ,links) Website(Online information through website)
- 11. Paid Publicity Television Posters and flyers Radio Ad Press Release
- 13. Market Planning
- 14. Market Planning
- 15. QUESTIONS ABOUT ORION EVENT • What’s the story behind your event? • What is the theme behind your event? • Why are you holding the event? • Who do you hope will come? • Who do you think will really come? • What is the value of this event for those that will come? • Is this event more important to us than to our audience? • What do you hope people will take with them when the event is over? • Will this event make your attendees’ lives better? • How will you know if your event is a success? What is the measurement? • What is the most wildly amazing success that could happen from this event? • What kind of budget is there for each team to work with?
- 16. Thank You!!