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Delivering Business Value
Today and Tomorrow
Updated May 2009




                            1
Current
      Microsoft                                    More on the
    technologies                                    horizon

                           Data, User settings
   Folder Redirection                              Improved Offline/
       Offline files                                 Online sync
Issues IT Faces                                  What’s Changing
PC components                                    Breaking ties using
                           Applications
bound together,                                  technologies like
difficult to replace                             virtualization to
                                                    Calista Technologies
hardware, software                               increase agility
                           Operating System
       Hardware-                                     Image management
      independent                                       and deployment
      WIM Images                                       across WIM and
                           Hardware                      VHD images


     Centralized Desktop




                                                                           2
Enterprise Investment Areas

   Access Information     Enhance Security        Streamline PC
       Anywhere             and Control           Management




   “My enterprise is    “How can I enable       “How can I reduce
    becoming more        the software and         costs and take
  disperse. How do I     devices my users       advantage of new
     keep people            require and          technologies like
  connected to what     minimize their risk?”     virtualization?”
     they need?”

     App-V; MED-V         Bitlocker™; AGPM;        MUI; 4 Virtual OS;
                                 DaRT           Subsystem for Unix; AIS;
                                                  AGPM; App-V; DEM



                                                                           3
What you need to know




                                       •Regular updates
    1   Provide immediate ROI          •Faster upgrade cycle, separate from Windows®
                                       •Minimal deployment effort


                                       •Run out of the box
    2   Deliver end-to-end solutions   •Integrate with existing management solutions



                                       •>95% of MDOP customers are (very) satisfied *1
    3   Lower Desktop TCO              •$70-$80 net cost savings per PC per year using
                                       MDOP *2
                                       *1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non-
                                       MDOP customer n=367
                                       *2, MDOP ROI Analysis by Wipro                                               4
Dynamically streaming software as a centrally managed service




    Provisions applications to users                        Readily accessible applications
    Centralizes permissions                                 Accelerated desktop deployment and
    Isolates applications                                   application recovery
    Provide real-time metering reports                      Minimize app-to-app compatibility testing
                                                            Leverage existing PC Lifecycle
                                                            Management investments


     Heidelberg
                                                                  App-V       App-V       App-V
                                                                   4.5       4.5 CU1       4.6
  “Microsoft Application Virtualization helps us
  dramatically reduce packaging time, optimize
  application delivery and management
  processes, and cut the total cost of ownership
  for our client environment. It paid for itself in just        September     March        H1
  six months.”                                                    2008        2009       CY2010
                                          Axel Junghans
                                    Global Client Manager
                                               Heidelberg

                                                                                                        5
App-V for Desktops

       Virtual applications run on the user machine
       Consolidate & standardize images
       Build business continuity for applications
       Applications can be taken offline
*Microsoft Application Virtualization CAL for Desktops is available through MDOP for Software Assurance only.


     App-V for Terminal Services

       Virtual applications run on the Terminal Server
       Enable Server Consolidation
       Mitigate Roaming Profile Issues                                                                         for Terminal Services
       Transform TS into a dynamic system
  *Microsoft Application Virtualization CAL for Terminal Services is available and sold separately from MDOP



     App-V Hosting for Desktops

       Available through Service Provider License Agreement
       Allows organization to host virtual applications on behalf of
       their customers                                                                                         Hosting for Desktops
       Can be used for 3rd party or LOB application delivery
   *Microsoft Application Virtualization for Service Providers is available and sold separately from MDOP
Data, User
                           settings
What it does                              What it does
    Creates a package      Applications       Creates a package
    with a full OS                            of a single
                                              application
What it is good for        OS                 Eliminates software
    Resolve                                   install
    incompatibility
    between applications                  What it is good for
                           Hardware
    and a new OS                              Resolve conflicts
    Run two                                   between
    environments on a                         applications
    single PC (e.g.                           Simplify application
    corporate and                             delivery and testing
    personal)
Application      Policy Based               Flexible             Application
Sequencing and      application           Infrastructure          Virtualization
 Virtualization    management             with Multiple               Client
                                         Delivery Options

                  Microsoft Application Virtualization Platform




Dynamically streaming software as a centrally managed service
Package, Stream, Manage. Application virtualiization isolates applications to create a conflict
free environment with manageability as the cornerstone to successful service delivery.




No user learning curve.             Flexible deployment and             Mature and Proven
Click to launch any virtual         streaming options for all           Save Time & Money.
application anywhere                business needs.                     Deploy Applications
Simplify your next                  Readily Accessible                  Virtually
Windows rollout                     Applications for                    Partners ready to move
Easily prepare Virtual              Users, Manageable for               you from Proof of
Applications and                    IT.                                 Concept to Production
Dependencies for                    Virtual Application
Deployment.                         Management in the box.
Stream Once. Launch local and work completely offline.
                    No waiting for complete application install or update. No reboots. No application conflicts.
                    Preserve user settings online and offline.
                    Automatic application and icon refresh if removed.




Isolate and decouple applications from Windows to reduce conflicts.
Reduce the Windows footprint by never installing applications.
Reduce Windows deployment time by delivering applications virtually.
Manage Windows and Applications independently but use the same toolset.




                        Single sequencing wizard with powerful interface for customization.
                        Simple MSI creation for quick deployment with existing software distribution systems.
                        Simple application dependency creation. No editing or renaming.
                        Easily view applications and their dependencies.
                        Virtual applications supported on Windows 7.


                                                                                                            11
Application Sequencing – The gateway to Microsoft Application Virtualization
                     Windows
                    Application
                       CD


                                                         Linearization
                                   Windows                                Virtualized
                                  Application                             Application
                                   Installer


                                                        Optimization &
                                                         Compression




                Unpackaging
                                                                         The admin has the option to
                                                                         stream the virtual application
                                        The Sequencer produces the       or create an MSI wrapper for
                                         virtual application package       Standalone Mode delivery
        Rapidly packages                 containing the application
   applications through active              and its dependencies.
   watch technology including
    execution dependencies.
Dynamic Suite Composition (DSC)

Virtual Environment

Single application with no dependencies still exist
Application known to not conflict may be configured to   IndependentVirtual Environment
                                                          Inter Application Communication
                                                           Application Virtual Environments
                                                           Combined Sharing Using DSC
share the same virtual environment
Mandatory/Optional dependency configuration options
                                                              App “A”                App “B”
Virtual applications can share common dependencies



Flexible Package Management
                                                            Virtualize Middleware once share with many




Administrator controls & configures the virtual
                                                           Data       System Services      Configurations
application separately
Create a “one to one” scenario for single applications
that are dependant on each other
Create a “many to one” scenario where middleware
and plug ins components can be reused
Reduces the potential package size
Server or no Server, YOU DECIDE.
                           Secure streaming, standard streaming or no streaming, YOU DECIDE.
                           In the box infrastructure, integrates into System Center, or use your existing
                           software distribution product, YOU DECIDE.
                           Desktop Virtualization or Terminal Services integration, YOU DECIDE.




Complete online, offline and over the internet application usage metering.
Regular, automated polling for new applications or updates. No login or
manual synchronization required.
Roaming supported. Application & user preferences travel with your users.
Customize offline behavior and metering to prevent non-compliant usage.
Localized support in eleven languages, ready for global businesses.
Troubleshoot using standard Windows methods (event log, mgmt pack).
Assign virtual applications to end users using Active Directory and stream to users.
                          Update virtual applications without repackaging, disconnecting users or rebooting.
                          Retire virtual applications quickly by removing assignment, no uninstall required.
                          Single update process for client and infrastructure components via Microsoft
                          Update, no application changes required.
                          Virtual application license and usage metering included.




Centralized infrastructure provides single delivery and management workflow for
physical and virtual applications
Deploy virtual application by targeting users or machines.
Automated staging & replication of applications to the enterprise, no scripting.
Inventory virtual & physical applications. Determine to who & where they are deployed.
Integrate virtual applications with System Center to streamline your Windows
operating system upgrade and deployment process.
Microsoft Application Virtualization Deployment Options
   Package, Deploy, Manage. Conflict free applications with manageability as the cornerstone
   to successful service delivery.



             • Reduce application conflicts   • Remove application related reboots
             • Reduce application             • Dynamic application streaming
               compatibility testing          • Always accessible applications




                                                                   • Single Management Console
                                                                   • Single Software distribution workflow
                                                                   • No additional infrastructure required
                                                                   • Integrate Virtual applications with
   •Standalone execution
    Desktop Publishing Service                                      •automated OS deployment
                                                                      Dynamic Delivery
   •of virtual Delivery
    Dynamicapplications                                            ••Full status and reporting of virtual
                                                                      Package/Active Upgrade
   •No server is required
    Package/Active Upgrade                                           applications
                                                                    • No SQL Server required
   •MSI wrapper is Directory
    Requires Activethe                                             ••Inventory and updating of virtual
                                                                      Allows streaming capability
                                                                     applications to SMS/SCCM
Configuration Manager 2007
    configuration control
    and SQL Server
                                 R2                                   to be added
                                                                   • User or Machine targeting
  • Interoperable with SMS/                                           & 3rd party ESD
    SCCM & 3rd party ESD                                           • Scalable to 100’ s of thousands of
                                                                     devices


                                                                                                         16
Supports Streaming (File, RTSP/s, HTTP/s)                         File              ALL            HTTP/S
                                                                                                Uses ConfigMgr
Uses existing infrastructure DB                                   N/A*          New SQL DB
                                                                                                   SQL DB
Offline Support                                                Included           Included         Included
Target & Deploy virtual applications to Machines                 N/A*               N/A            Included
Target & Deploy virtual applications to Users                    N/A*             Included         Included
Reporting for virtual & physical apps                            N/A*              Virtual         Included
Supports automated OS Deployment including
                                                                 N/A*               N/A            Included
virtual applications
Inventory Virtual Applications                                   N/A*               N/A            Included
License Metering of virtual/physical applications                N/A*              Virtual         Included
Centralized Status & Reporting                                   N/A*              N/A*            Included
Active Upgrade                                                   N/A*             Included         Included

Manages Virtual & Physical Apps                                  N/A*              Virtual         Included

Supports Internet Based Delivery                                 N/A*            Streaming     Download/Execute
Monitored and managed using OpsMgr                                N/A           MP Available     MP Available

• Requires integration with electronic software distribution or customization
• AVM = Application Virtualization Management for App-V
14.1M+ licenses of MDOP sold containing App-V.
                   Microsoft App-V4.5 is the 3rd Microsoft release of the product; ready to deploy at scale.
                   12yrs combined experience in the application virtualization and PC lifecycle management.
                   Over 30 App-V specific case studies from Microsoft customers around the world.




Eliminate application conflicts, reduce time and money.
Deliver applications to users more quickly.
Reuse existing infrastructure and extend ROI.
Consolidate Servers using App-V for Terminal Services.
Virtualize your infrastructure using App-V and Microsoft Virtualization technologies.




                   Industry Partners build on the App-V platform to extend value.
                   Industry Partners available to deploy App-V to the enterprise.
                   App-V file format published to Microsoft Open Source Promise
                   to further enable the ecosystem
App-V 4.5 Cumulative Update1 (CU1)                          Available March 2009
 Provides compatibility with Windows 7 Beta
 Provides ability to sequence .NET Framework 3.5 and earlier on Windows XP SP2
 Includes all fixes since 4.5 RTM release
 Available now via Microsoft Volume Licensing, MSDN and TechNet

             App-V 4.6                                       Available H1 CY2010
 Broaden our Windows platform and application coverage
      Enable App-V to recognize and run 64-bit applications
      Enable App-V to run on 64-bit Windows Operating Systems
           Windows 7, Vista and XP
           Windows Server 2008 and 2008 R2 (App-V for TS)
 Simplify the App-V Sequencing experience
      Improved Sequencer UI
      Enable App-V to sequence true 64-bit applications
 Further expand our global coverage
      Enable virtualization of non-English applications in 13 additional languages
      Enable localization of App-V management UI’s in 12 additional languages.
Reduce Application   Enable Roaming      Build Business   Proactive insight into
Management Costs     and Free Seating    Continuity for   desktop crashes and
                                          Applications            hangs




Enable governance       Reduce          Accelerate OS       Manage software
and change control     Help Desk         Migrations         assets across the
                          Calls                                Enterprise
“…this suite is a must-have collection of valuable utilities—many of which originated at startups since
purchased by Microsoft—and an obvious and tangible benefit of Microsoft's subscription-based
enterprise licensing program. If you're not taking advantage of Microsoft Desktop Optimization Pack,
it's time to take a look.”
                                                        - Paul Thurrott, Windows IT Pro Magazine
                                                                                    April 30, 2008


“Organizations currently running Windows XP on their mobile PCs could save $605 a year per
machine by replacing those systems with Windows Vista, using the Microsoft Desktop Optimization
Pack and best practices to improve infrastructure optimization.”
                                                                               - Peter Galli, eWeek
                                                                                  September, 2007


Yankee Group analyst Laura DiDio said in an interview that a comparable Microsoft offering could
cost as little as one-third of what VMWare charges.
“Until recently, there was not much competition,” she said. “Now what I'm hearing from customers is,
they're glad to see Microsoft stepping up to the plate. They like VMWare's products, but they don't
want to pay those high prices.”
                                                                                      - Laura DiDio;
                                                                             Analyst, Yankee Group
Website for Microsoft Desktop Optimization Pack for Software Assurance
http://www.windowsvista.com/optimizeddesktop

Microsoft Application Virtualization Home Page
http://www.microsoft.com/systemcenter/appv/default.mspx



Microsoft Application Virtualization TechCenter
http://technet.microsoft.com/en-us/appvirtualization/default.aspx


Microsoft Application Virtualization Blog
http://blogs.technet.com/softgrid/default.aspx


Microsoft Application Virtualization Case Studies
http://www.microsoft.com/casestudies/search.aspx?ProTaxID=3369


IDC Webcast: Improving Desktop Management with Microsoft Desktop Optimization Pack
http://www.microsoft.com/events/series/desktopoptimization.aspx?tab=webcasts&id=all


Gartner: Quantifying the Value of Microsoft's Desktop Optimization Pack
http://mediaproducts.gartner.com/reprints/microsoft/vol4/article6/article6.html
© 2007 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only and is subject to change.
     Microsoft makes no warranties, express or implied, in this summary.
Appendix
Microsoft Windows SA customers receive better value and
                                         lower cost using MDOP versus VMWare


           •BrachCache       • AGPM
           •AppLocker        • AIS
           •BitLocker/ToGo   • DaRT
           •Network Boot     • DEM
           •Boot from VHD
           • 4 Virtual OS’
           • MUI Packs
           • Subsystem
             for Unix

                                                         Desktop Virtualization and
                                                              Management
                                                                 included




                                                                                      Management unavailable
                                                                                      from VMWare.. Market
                                                                                      equivalent pricing for mgmt


* Cost of adding MDOP to an existing SA subscription
** Cost of similar management and streaming technology from 3rd party
Costs based on 500 users over 3yrs at product street prices
New Windows SA customers get more value when
                                       choosing MDOP + Client SA over VMWare


            •BrachCache       • AGPM
            •AppLocker        • AIS
            •BitLocker/ToGo   • DaRT
            •Network Boot     • DEM
            •Boot from VHD
            • 4 Virtual OS’
            • MUI Packs
            • Subsystem
              for Unix

                                                          Desktop Virtualization and
                                                               Management
                                                                  included




                                                                                                        Management unavailable
                                                                                                        from VMWare.. Market
                                                                                                        equivalent pricing for mgmt



* Uses market equivalent pricing for similar virtual application management and streaming technology from 3rd party
Costs based on 500 users over 3yrs at product street prices
Includes cost of SA + MDOP - customers get all six MDOP Products
App-V Management Console               3rd Party Solution Console to import
                                                                                          Use App-V Mgmt
                                                                                          package from Content share, create
                            Sequenced app and place                                       application, and assign to AD Security
                            on Content share.                                             Group.
                                                                                          Package is available for Streaming , 3rd
                                                                                          Party ESD, or Standalone distribution.
   App-V Sequencer




                                                          OR
                                            Streaming               IIS Server              Standalone
    Content Server
App-V Management Server                    ServerIIS Server
                                                  (RTSP)            (optional)
                                                                     3rd party       Standalone (MSI)
                                                                                            Mode
        (content)                                (optional)           (HTTP)
                                                                       (ESD)         Mode (MSI)
                                                   (HTTP)                                          Virtual App is delivered to the
 Use 3rd party interface for                                                                       client (RTSP/Http/ MSI/ESD).
 publishing to IIS 3rd party ESD
 or Standalone Mode.
                                                                                                    Virtual App is loaded into
                                                                                                    cache and icons and files are
                                                                                                    available to user.


                                                                                                    App-V client reads on launch,
                                            App-V Terminal Server                Desktop PC         runs app local or via TS.
                                                                                                    launch, runs app local or via TS.
Global manufacturer simplifies client management and reduces total cost of ownership with
 application virtualization
                                                            “Microsoft Application
The Challenge
                                                            Virtualization helps us
 Time-consuming application packaging and delivery          dramatically reduce packaging
 Gain control of disparate hardware and software across the time, optimize application
 enterprise                                                 delivery and management
 Reduce costs , improve software delivery and client        processes, and cut the total cost
 management                                                 of ownership for our client
                                                            environment. It paid for itself in
                                                            just six months.”

The Results                                                                         - Axel Junghans
                                                                            - Global Client Manager
 Reduce application packaging time more than 50 percent
                                                                                       - Heidelberg
 Realize 40 percent cost savings through simplified
 packaging,, faster deployment and shorter problem
 resolution                                                        “The knowledge you need to
 Empower local IT staff to package applications for local
                                                                   create a virtualized package
 needs                                                             is 10 times less than what
                                                                   you need to create a MSI
 Accelerate application repair by not requiring a reinstallation
 of applications                                                   package.”
                                                                                    - Joerg Manske
                                                                                             - IT IO
                                                                                      - Heidelberg
Leading technical service provider streamlines Vista migration, accelerates application
 delivery and enhances client management

The Challenge                                               “Microsoft App-V improves the way our
 Speed application packaging                                IT staff and end users work.
                                                            It gives users the flexibility to
 Enable multiple application versions to co-exist on        run applications required for
 client devices                                             their projects, without any risk of
 Create a uniform software delivery and management          conflicts. And it helps IT simplify and
 infrastructure                                             accelerate application packaging and
                                                            time-to-delivery. “

                                                                                       - Joerg Umland
The Results                                                                         - IT Administrator
                                                                                         - TUV NORD
 Reduced application time-to-deployment from one
 month to several days
                                                             “We no longer have to test against
 Streamlined Vista migration and ease project                other applications because there’s no
 management                                                  risk of affecting other applications on
 Enabled applications to follow users                        the client. Testing takes just one to two
                                                             days at the most. So the whole process,
 Enhanced business continuity, reducing downtime to
                                                             from request to deployment, takes just
 minutes
                                                             a few days with Microsoft App-V,
 Simplified post-acquisition client management               instead of up to a month—which is
                                                             what it can take with locally installed
                                                             applications.”
Streamlining application packaging and management while improving desktop security


The Challenge
                                                               “We were spending valuable time
 Time consuming Deployments and Updates                        dealing with the challenges
 Difficult Desktop Security                                    inherent in managing so many
                                                               applications and users. We sorely
 No support for multiple application versions on the           needed a more innovative way to
 desktop                                                       do this in order to concentrate our
                                                               efforts on other value-add
                                                               services. Microsoft’s unique
                                                               virtualization solution eliminates
The Results                                                    application management
                                                               complexities and helps us provide
  Simplifies and reduces application deployment from           even better IT service to our
  several days to just hours                                   constituency.”
  Cuts upgrade time for key applications by hundreds of
  hours                                                                                - Laura Guillory
                                                                            Director of User Services,
  Improves desktop security by minimizing the need for
                                                                            California State University
  local administrator access for applications
                                                                                  Chancellor’s Office
  Enables multiple application versions to run on the same
  computer, easing IT support for training labs, migrations   “Application virtualization is critical.
  and software developer requirements                         It will enable us to have a simplified
  Enhances disaster recovery for applications                 model where we can give users a
                                                              vanilla computer and instantly
                                                              deliver their applications to the new
                                                              machine.”
Enable dynamic application delivery and improve support for teachers and students



     The Challenge
   Streamline application delivery and
   management, and enhance end-user                                              “Microsoft Application Virtualization helps
   support in large, decentralized school
   district.                                                                     us accelerate application delivery and gives
                                                                                 our schools much more flexibility in using
                                                                                 applications for instruction. It provides
     The Results                                                                 great benefits to teachers, students and IT
                                                                                 staff alike. We’ve had tremendous success
       Reduced application deployment
       from four weeks to one day                                                with it, and a lot of enthusiasm from all our
       Simplified application migrations                                         users.”
       and user training
                                                                                                                        - Chris Lewis
       Enabled application mobility
                                                                                                                   Manager, Desktop
       Cut images by 50% and simplified                                                                           Management Team
       maintenance                                                                                     Fairfax County Public Schools
       Improve license management
       Centralize application information



 *Customer used Microsoft Application Virtualization, formerly SoftGrid Application Virtualization and is upgrading to App-V 4.5
Overview of Microsoft App-V 4.5
Overview of Microsoft App-V 4.5
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Overview of Microsoft App-V 4.5

  • 1. Delivering Business Value Today and Tomorrow Updated May 2009 1
  • 2. Current Microsoft More on the technologies horizon Data, User settings Folder Redirection Improved Offline/ Offline files Online sync Issues IT Faces What’s Changing PC components Breaking ties using Applications bound together, technologies like difficult to replace virtualization to Calista Technologies hardware, software increase agility Operating System Hardware- Image management independent and deployment WIM Images across WIM and Hardware VHD images Centralized Desktop 2
  • 3. Enterprise Investment Areas Access Information Enhance Security Streamline PC Anywhere and Control Management “My enterprise is “How can I enable “How can I reduce becoming more the software and costs and take disperse. How do I devices my users advantage of new keep people require and technologies like connected to what minimize their risk?” virtualization?” they need?” App-V; MED-V Bitlocker™; AGPM; MUI; 4 Virtual OS; DaRT Subsystem for Unix; AIS; AGPM; App-V; DEM 3
  • 4. What you need to know •Regular updates 1 Provide immediate ROI •Faster upgrade cycle, separate from Windows® •Minimal deployment effort •Run out of the box 2 Deliver end-to-end solutions •Integrate with existing management solutions •>95% of MDOP customers are (very) satisfied *1 3 Lower Desktop TCO •$70-$80 net cost savings per PC per year using MDOP *2 *1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non- MDOP customer n=367 *2, MDOP ROI Analysis by Wipro 4
  • 5. Dynamically streaming software as a centrally managed service Provisions applications to users Readily accessible applications Centralizes permissions Accelerated desktop deployment and Isolates applications application recovery Provide real-time metering reports Minimize app-to-app compatibility testing Leverage existing PC Lifecycle Management investments Heidelberg App-V App-V App-V 4.5 4.5 CU1 4.6 “Microsoft Application Virtualization helps us dramatically reduce packaging time, optimize application delivery and management processes, and cut the total cost of ownership for our client environment. It paid for itself in just September March H1 six months.” 2008 2009 CY2010 Axel Junghans Global Client Manager Heidelberg 5
  • 6. App-V for Desktops Virtual applications run on the user machine Consolidate & standardize images Build business continuity for applications Applications can be taken offline *Microsoft Application Virtualization CAL for Desktops is available through MDOP for Software Assurance only. App-V for Terminal Services Virtual applications run on the Terminal Server Enable Server Consolidation Mitigate Roaming Profile Issues for Terminal Services Transform TS into a dynamic system *Microsoft Application Virtualization CAL for Terminal Services is available and sold separately from MDOP App-V Hosting for Desktops Available through Service Provider License Agreement Allows organization to host virtual applications on behalf of their customers Hosting for Desktops Can be used for 3rd party or LOB application delivery *Microsoft Application Virtualization for Service Providers is available and sold separately from MDOP
  • 7. Data, User settings What it does What it does Creates a package Applications Creates a package with a full OS of a single application What it is good for OS Eliminates software Resolve install incompatibility between applications What it is good for Hardware and a new OS Resolve conflicts Run two between environments on a applications single PC (e.g. Simplify application corporate and delivery and testing personal)
  • 8. Application Policy Based Flexible Application Sequencing and application Infrastructure Virtualization Virtualization management with Multiple Client Delivery Options Microsoft Application Virtualization Platform Dynamically streaming software as a centrally managed service
  • 9. Package, Stream, Manage. Application virtualiization isolates applications to create a conflict free environment with manageability as the cornerstone to successful service delivery. No user learning curve. Flexible deployment and Mature and Proven Click to launch any virtual streaming options for all Save Time & Money. application anywhere business needs. Deploy Applications Simplify your next Readily Accessible Virtually Windows rollout Applications for Partners ready to move Easily prepare Virtual Users, Manageable for you from Proof of Applications and IT. Concept to Production Dependencies for Virtual Application Deployment. Management in the box.
  • 10. Stream Once. Launch local and work completely offline. No waiting for complete application install or update. No reboots. No application conflicts. Preserve user settings online and offline. Automatic application and icon refresh if removed. Isolate and decouple applications from Windows to reduce conflicts. Reduce the Windows footprint by never installing applications. Reduce Windows deployment time by delivering applications virtually. Manage Windows and Applications independently but use the same toolset. Single sequencing wizard with powerful interface for customization. Simple MSI creation for quick deployment with existing software distribution systems. Simple application dependency creation. No editing or renaming. Easily view applications and their dependencies. Virtual applications supported on Windows 7. 11
  • 11. Application Sequencing – The gateway to Microsoft Application Virtualization Windows Application CD Linearization Windows Virtualized Application Application Installer Optimization & Compression Unpackaging The admin has the option to stream the virtual application The Sequencer produces the or create an MSI wrapper for virtual application package Standalone Mode delivery Rapidly packages containing the application applications through active and its dependencies. watch technology including execution dependencies.
  • 12. Dynamic Suite Composition (DSC) Virtual Environment Single application with no dependencies still exist Application known to not conflict may be configured to IndependentVirtual Environment Inter Application Communication Application Virtual Environments Combined Sharing Using DSC share the same virtual environment Mandatory/Optional dependency configuration options App “A” App “B” Virtual applications can share common dependencies Flexible Package Management Virtualize Middleware once share with many Administrator controls & configures the virtual Data System Services Configurations application separately Create a “one to one” scenario for single applications that are dependant on each other Create a “many to one” scenario where middleware and plug ins components can be reused Reduces the potential package size
  • 13. Server or no Server, YOU DECIDE. Secure streaming, standard streaming or no streaming, YOU DECIDE. In the box infrastructure, integrates into System Center, or use your existing software distribution product, YOU DECIDE. Desktop Virtualization or Terminal Services integration, YOU DECIDE. Complete online, offline and over the internet application usage metering. Regular, automated polling for new applications or updates. No login or manual synchronization required. Roaming supported. Application & user preferences travel with your users. Customize offline behavior and metering to prevent non-compliant usage. Localized support in eleven languages, ready for global businesses. Troubleshoot using standard Windows methods (event log, mgmt pack).
  • 14. Assign virtual applications to end users using Active Directory and stream to users. Update virtual applications without repackaging, disconnecting users or rebooting. Retire virtual applications quickly by removing assignment, no uninstall required. Single update process for client and infrastructure components via Microsoft Update, no application changes required. Virtual application license and usage metering included. Centralized infrastructure provides single delivery and management workflow for physical and virtual applications Deploy virtual application by targeting users or machines. Automated staging & replication of applications to the enterprise, no scripting. Inventory virtual & physical applications. Determine to who & where they are deployed. Integrate virtual applications with System Center to streamline your Windows operating system upgrade and deployment process.
  • 15. Microsoft Application Virtualization Deployment Options Package, Deploy, Manage. Conflict free applications with manageability as the cornerstone to successful service delivery. • Reduce application conflicts • Remove application related reboots • Reduce application • Dynamic application streaming compatibility testing • Always accessible applications • Single Management Console • Single Software distribution workflow • No additional infrastructure required • Integrate Virtual applications with •Standalone execution Desktop Publishing Service •automated OS deployment Dynamic Delivery •of virtual Delivery Dynamicapplications ••Full status and reporting of virtual Package/Active Upgrade •No server is required Package/Active Upgrade applications • No SQL Server required •MSI wrapper is Directory Requires Activethe ••Inventory and updating of virtual Allows streaming capability applications to SMS/SCCM Configuration Manager 2007 configuration control and SQL Server R2 to be added • User or Machine targeting • Interoperable with SMS/ & 3rd party ESD SCCM & 3rd party ESD • Scalable to 100’ s of thousands of devices 16
  • 16. Supports Streaming (File, RTSP/s, HTTP/s) File ALL HTTP/S Uses ConfigMgr Uses existing infrastructure DB N/A* New SQL DB SQL DB Offline Support Included Included Included Target & Deploy virtual applications to Machines N/A* N/A Included Target & Deploy virtual applications to Users N/A* Included Included Reporting for virtual & physical apps N/A* Virtual Included Supports automated OS Deployment including N/A* N/A Included virtual applications Inventory Virtual Applications N/A* N/A Included License Metering of virtual/physical applications N/A* Virtual Included Centralized Status & Reporting N/A* N/A* Included Active Upgrade N/A* Included Included Manages Virtual & Physical Apps N/A* Virtual Included Supports Internet Based Delivery N/A* Streaming Download/Execute Monitored and managed using OpsMgr N/A MP Available MP Available • Requires integration with electronic software distribution or customization • AVM = Application Virtualization Management for App-V
  • 17. 14.1M+ licenses of MDOP sold containing App-V. Microsoft App-V4.5 is the 3rd Microsoft release of the product; ready to deploy at scale. 12yrs combined experience in the application virtualization and PC lifecycle management. Over 30 App-V specific case studies from Microsoft customers around the world. Eliminate application conflicts, reduce time and money. Deliver applications to users more quickly. Reuse existing infrastructure and extend ROI. Consolidate Servers using App-V for Terminal Services. Virtualize your infrastructure using App-V and Microsoft Virtualization technologies. Industry Partners build on the App-V platform to extend value. Industry Partners available to deploy App-V to the enterprise. App-V file format published to Microsoft Open Source Promise to further enable the ecosystem
  • 18. App-V 4.5 Cumulative Update1 (CU1) Available March 2009 Provides compatibility with Windows 7 Beta Provides ability to sequence .NET Framework 3.5 and earlier on Windows XP SP2 Includes all fixes since 4.5 RTM release Available now via Microsoft Volume Licensing, MSDN and TechNet App-V 4.6 Available H1 CY2010 Broaden our Windows platform and application coverage Enable App-V to recognize and run 64-bit applications Enable App-V to run on 64-bit Windows Operating Systems Windows 7, Vista and XP Windows Server 2008 and 2008 R2 (App-V for TS) Simplify the App-V Sequencing experience Improved Sequencer UI Enable App-V to sequence true 64-bit applications Further expand our global coverage Enable virtualization of non-English applications in 13 additional languages Enable localization of App-V management UI’s in 12 additional languages.
  • 19. Reduce Application Enable Roaming Build Business Proactive insight into Management Costs and Free Seating Continuity for desktop crashes and Applications hangs Enable governance Reduce Accelerate OS Manage software and change control Help Desk Migrations assets across the Calls Enterprise
  • 20. “…this suite is a must-have collection of valuable utilities—many of which originated at startups since purchased by Microsoft—and an obvious and tangible benefit of Microsoft's subscription-based enterprise licensing program. If you're not taking advantage of Microsoft Desktop Optimization Pack, it's time to take a look.” - Paul Thurrott, Windows IT Pro Magazine April 30, 2008 “Organizations currently running Windows XP on their mobile PCs could save $605 a year per machine by replacing those systems with Windows Vista, using the Microsoft Desktop Optimization Pack and best practices to improve infrastructure optimization.” - Peter Galli, eWeek September, 2007 Yankee Group analyst Laura DiDio said in an interview that a comparable Microsoft offering could cost as little as one-third of what VMWare charges. “Until recently, there was not much competition,” she said. “Now what I'm hearing from customers is, they're glad to see Microsoft stepping up to the plate. They like VMWare's products, but they don't want to pay those high prices.” - Laura DiDio; Analyst, Yankee Group
  • 21. Website for Microsoft Desktop Optimization Pack for Software Assurance http://www.windowsvista.com/optimizeddesktop Microsoft Application Virtualization Home Page http://www.microsoft.com/systemcenter/appv/default.mspx Microsoft Application Virtualization TechCenter http://technet.microsoft.com/en-us/appvirtualization/default.aspx Microsoft Application Virtualization Blog http://blogs.technet.com/softgrid/default.aspx Microsoft Application Virtualization Case Studies http://www.microsoft.com/casestudies/search.aspx?ProTaxID=3369 IDC Webcast: Improving Desktop Management with Microsoft Desktop Optimization Pack http://www.microsoft.com/events/series/desktopoptimization.aspx?tab=webcasts&id=all Gartner: Quantifying the Value of Microsoft's Desktop Optimization Pack http://mediaproducts.gartner.com/reprints/microsoft/vol4/article6/article6.html
  • 22. © 2007 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only and is subject to change. Microsoft makes no warranties, express or implied, in this summary.
  • 24. Microsoft Windows SA customers receive better value and lower cost using MDOP versus VMWare •BrachCache • AGPM •AppLocker • AIS •BitLocker/ToGo • DaRT •Network Boot • DEM •Boot from VHD • 4 Virtual OS’ • MUI Packs • Subsystem for Unix Desktop Virtualization and Management included Management unavailable from VMWare.. Market equivalent pricing for mgmt * Cost of adding MDOP to an existing SA subscription ** Cost of similar management and streaming technology from 3rd party Costs based on 500 users over 3yrs at product street prices
  • 25. New Windows SA customers get more value when choosing MDOP + Client SA over VMWare •BrachCache • AGPM •AppLocker • AIS •BitLocker/ToGo • DaRT •Network Boot • DEM •Boot from VHD • 4 Virtual OS’ • MUI Packs • Subsystem for Unix Desktop Virtualization and Management included Management unavailable from VMWare.. Market equivalent pricing for mgmt * Uses market equivalent pricing for similar virtual application management and streaming technology from 3rd party Costs based on 500 users over 3yrs at product street prices Includes cost of SA + MDOP - customers get all six MDOP Products
  • 26. App-V Management Console 3rd Party Solution Console to import Use App-V Mgmt package from Content share, create Sequenced app and place application, and assign to AD Security on Content share. Group. Package is available for Streaming , 3rd Party ESD, or Standalone distribution. App-V Sequencer OR Streaming IIS Server Standalone Content Server App-V Management Server ServerIIS Server (RTSP) (optional) 3rd party Standalone (MSI) Mode (content) (optional) (HTTP) (ESD) Mode (MSI) (HTTP) Virtual App is delivered to the Use 3rd party interface for client (RTSP/Http/ MSI/ESD). publishing to IIS 3rd party ESD or Standalone Mode. Virtual App is loaded into cache and icons and files are available to user. App-V client reads on launch, App-V Terminal Server Desktop PC runs app local or via TS. launch, runs app local or via TS.
  • 27. Global manufacturer simplifies client management and reduces total cost of ownership with application virtualization “Microsoft Application The Challenge Virtualization helps us Time-consuming application packaging and delivery dramatically reduce packaging Gain control of disparate hardware and software across the time, optimize application enterprise delivery and management Reduce costs , improve software delivery and client processes, and cut the total cost management of ownership for our client environment. It paid for itself in just six months.” The Results - Axel Junghans - Global Client Manager Reduce application packaging time more than 50 percent - Heidelberg Realize 40 percent cost savings through simplified packaging,, faster deployment and shorter problem resolution “The knowledge you need to Empower local IT staff to package applications for local create a virtualized package needs is 10 times less than what you need to create a MSI Accelerate application repair by not requiring a reinstallation of applications package.” - Joerg Manske - IT IO - Heidelberg
  • 28. Leading technical service provider streamlines Vista migration, accelerates application delivery and enhances client management The Challenge “Microsoft App-V improves the way our Speed application packaging IT staff and end users work. It gives users the flexibility to Enable multiple application versions to co-exist on run applications required for client devices their projects, without any risk of Create a uniform software delivery and management conflicts. And it helps IT simplify and infrastructure accelerate application packaging and time-to-delivery. “ - Joerg Umland The Results - IT Administrator - TUV NORD Reduced application time-to-deployment from one month to several days “We no longer have to test against Streamlined Vista migration and ease project other applications because there’s no management risk of affecting other applications on Enabled applications to follow users the client. Testing takes just one to two days at the most. So the whole process, Enhanced business continuity, reducing downtime to from request to deployment, takes just minutes a few days with Microsoft App-V, Simplified post-acquisition client management instead of up to a month—which is what it can take with locally installed applications.”
  • 29. Streamlining application packaging and management while improving desktop security The Challenge “We were spending valuable time Time consuming Deployments and Updates dealing with the challenges Difficult Desktop Security inherent in managing so many applications and users. We sorely No support for multiple application versions on the needed a more innovative way to desktop do this in order to concentrate our efforts on other value-add services. Microsoft’s unique virtualization solution eliminates The Results application management complexities and helps us provide Simplifies and reduces application deployment from even better IT service to our several days to just hours constituency.” Cuts upgrade time for key applications by hundreds of hours - Laura Guillory Director of User Services, Improves desktop security by minimizing the need for California State University local administrator access for applications Chancellor’s Office Enables multiple application versions to run on the same computer, easing IT support for training labs, migrations “Application virtualization is critical. and software developer requirements It will enable us to have a simplified Enhances disaster recovery for applications model where we can give users a vanilla computer and instantly deliver their applications to the new machine.”
  • 30. Enable dynamic application delivery and improve support for teachers and students The Challenge Streamline application delivery and management, and enhance end-user “Microsoft Application Virtualization helps support in large, decentralized school district. us accelerate application delivery and gives our schools much more flexibility in using applications for instruction. It provides The Results great benefits to teachers, students and IT staff alike. We’ve had tremendous success Reduced application deployment from four weeks to one day with it, and a lot of enthusiasm from all our Simplified application migrations users.” and user training - Chris Lewis Enabled application mobility Manager, Desktop Cut images by 50% and simplified Management Team maintenance Fairfax County Public Schools Improve license management Centralize application information *Customer used Microsoft Application Virtualization, formerly SoftGrid Application Virtualization and is upgrading to App-V 4.5

Editor's Notes

  • #5: *1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non-MDOP customer n=367*2, MDOP ROI Analysis by Wipro. Wipro Product Strategy and Architecture Practice’s Analysis of Features, Cost Benefits, and Effects on IT Best Practices that Improve IT Infrastructure Optimization, March 2007, Sponsored by Microsoft, available on our website at <http://download.microsoft.com/download/8/f/4/8f461f10-23fd-472a-8af9-72153b56fcc1/MDOP%20TCO%20Wipro%2020March%202007.xps>