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Alliances Q3 Update 
September 9, 2014
Tyler Prince 
EVP, Worldwide Alliances & Channels 
@tyler_sfdc
Today’s Agenda 
What’s New 
Engaging with the Community 
Spotlight: Getting the Most Out of Dreamforce 
Leslie Tom, Vice President, Partner Marketing 
Q&A 
Please post your questions in the Webinar console on the right
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use 
of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions 
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and 
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is 
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These 
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
What’s New
Highlights 
Company Consulting Partners ISVs 
• 38% Growth 
• Raised FY15 
guidance to $5.3B 
• 
World’s Most 
Innovative Company 
2011, 2012, 2013, 2014! 
• Joint Sales 82% 
• Certi!cations 68% 
• ACV 63% 
• 2.5 Million Installs
Strategic Partnerships Fuel Industry Traction
NEW Salesforce1 Community Cloud Announcement 
Aligns our product strategy and 
connects customers, partners, 
and employees directly to the 
information, apps, and experts they 
need to take action 
Community Cloud adoption 
correlates to higher Salesforce 
adoption overall 
Community Cloud is one of the fast 
growing Saleforce product lines
Wearables Introduce a New Frontier of Opportunity for Partners 
Wearable Partner Ecosystem 
Creating Open Source Dev Packs 
Building Wearable Apps 
Providing Support Services 
Epson Glass Jawbone UP Vuzix m100 Meta Oculus
Salesforce Ventures 
Salesforce Ventures: The investment arm of Salesforce 
Launched $100M Salesforce1 Fund 
Investing in companies building innovative 
mobile apps & connected products that 
extend the power of the Salesforce1 Platform 
www.salesforce.com/ventures
Engage with the Community
Be ‘In-the-Know’ with the Partner Community
Join the Partner Community in Three Easy Steps 
1. Click the ‘Log In’ button from the 
existing Partner Sign-Up Page 
2. Enter your salesforce.com 
credentials 
3. Complete the Partner Community 
Registration Form
Up Next: Connections
• 
The Digital Marketing Event of the Year 
• Explore emerging connected technologies 
• Experience world-class education and entertainment 
• Hear from the brightest innovators and biggest brands 
• Network with peers and industry experts
Connections Partner Summit 
Monday September 22: 12 – 5 pm 
CONNECT 
500+ partner attendees 
INNOVATE 
New product directions 
GROW 
Combined ET/SFDC opportunity 
 MEET the management team 
 NETWORK with 500 partners 
 LEARN about One Program; One Vision 
 BREAKOUT into speci!c communities: HubExchange & Channel 
 CELEBRATE at our Partner Summit Reception 
Register http://pages.exacttarget.com/2014PartnerSummit/
Getting the Most Out of 
Dreamforce
Leslie Tom 
VP, Partner Marketing 
@lesliejtom
Dreamforce ‘14 is Coming! 
October 13-16 
San Francisco
Agenda at-a-Glance 
Monday, October 13 Tuesday, October 14 Wednesday, October 15 Thursday, October 16 
8:30am – 6:00pm 
Breakout Sessions 
8:30am – 6:00pm 
Breakout Sessions 
8:30am – 6:00pm 
Breakout Sessions 
8:30am – 2:00pm 
Breakout Sessions 
10:00am – 11:30pm 
Partner Keynote 
10:00am – 5:00pm 
Cloud Expo Open 
9:00am – 5:00pm 
Cloud Expo Open 
9:00am – 2:00pm 
Cloud Expo Open 
9:00am – 10:30am 
Hillary Rodham Clinton 
9:00am – 9:50am 
Marketing Cloud 
Keynote 
10:00am – 1.00pm 
Reimagine. Everything. 
12:00pm – 8:00pm 
Cloud Expo Open 
11:30am – 12:30pm 
Laura Andreesen 
10:30am– 11:20am 
Sales Cloud 
Keynote 
12:30pm – 1:30pm 
Fireside Chat with Marc Benioff 
and Tony Prophet, Microsoft 
1:30pm – 3:30pm 
Keynote with Marc Benioff 
& Special Guests 
12:30pm – 1:20pm 
Service Cloud 
Keynote 
2:00pm – 3:00pm 
“PayPal Mafia” Panel 
6:30pm – 10:00pm 
Dreamforce Gala & UCSF Benefit 
with Bruno Mars 
2:00pm – 2:50pm 
Platform 
Keynote 
3:30 – 6:30 pm 
Tony Robbins 
3:30pm – 4:20pm 
Data.com 
Keynote 
2:00 pm – 3:00pm 
Marc & Parker 
Q & A Session 
5:00pm – 6:00pm 
Special Session (TBC) 
3:00 pm – 4:30 pm 
Closing Session 
6:00pm – 8:00pm 
Cloud Expo Welcome Reception 
7:00pm – 1:00am 
Partner Parties & App Bash 
South Halls ABC 
Moscone West 
Yerba Buena Theater
Dreamforce Campus 
Partner Zone 
@Westin 
Market Street
Benefit Main 
Act 
Supporting 
Act 
Civic 
Center 
Plaza 
Gala Event + Bene!t Concert at Civic Center 
Tuesday, October 14
What’s in Store for Our Partners
Four Incredible Days of Inspiration & Innovation 
Monday 
October 13 
10:00am: Partner Keynote 
12:00pm: Partner Zone Opens 
+ Prize Pickup 
1:30 pm – 2:30pm: PayPal 
Panel 
4:00 pm – 6:00pm: Partner 
Welcome Reception 
Tuesday 
October 14 
9:00 am – 10:30am: Hillary 
Rodham Clinton 
1:30pm – 3:30pm: Keynote with 
Marc Benioff and guests 
6:30pm: Gala + Benefit 
Wednesday 
October 15 
9:00am – 4:30pm: Product 
Keynotes 
7:00 – 9:00pm: Partner 
Appreciation Party @ City View 
9:00 pm – 1:00am: AppBash 
@ City View 
Thursday 
October 16 
10:00am – 1:00pm: 
Transformation Keynotes 
11:00am – 12:00pm: Marc 
Andreesen 
2:00pm – 3:00pm: Marc Benioff 
& Parker Harris Q&A 
3:30pm – 5:00pm: Hackathon 
Awards
Kick Off the Week with Our Partner Keynote 
Lead and Innovate in the #1 
Cloud Ecosystem 
Hosted by Tyler Prince, EVP, WW 
Alliances & Channels and his team 
Date: Monday, October 13th 
Time: 10 a.m. – 11:30 a.m. 
Location: 3rd Floor, Moscone West 
New for 2014: Decoder Contest 
Keynote attendees have the 
chance to win 1 of 1000s of prizes!
The Partner Zone: Your Home Base on the Dreamforce Campus 
The Westin Market Street Hotel 
2nd and 3rd Floors 
INNOVATE with the leading technology 
• Demos of new Salesforce technology 
CONNECT with other members of the partner community 
• Partner Community Theater 
• Networking areas 
• Welcome reception and daily lunch service 
GROW your business with a wealth of resources 
• Over 60 partner-specific sessions 
• ‘Ask the Experts’ consultation stations
Not-to-Miss Sessions Designed Just for You 
• APP Academy (ISV) & Cloud Academy (SI) on-boarding for new partners 
• Deep dives across technical, sales, marketing, operations and support 
• Entrepreneur startup sessions with industry luminaries 
• Partner-led best practices in the new Partner Community Theater 
• Hundreds of Sales, Service, Marketing and Technical Hands-On sessions 
Partner Session Guide Coming Soon!
Signi!cant Partner Presence with 350+ Dreamforce Sponsors 
Platinum Titanium Emerald Diamond
Are You Ready?
Top 5 Things You Can Do Now 
1. Register for Dreamforce 
2. Join the Community Conversation 
3. Customize Your Dreamforce Experience 
4. Stay Socially Engaged 
5. Give Back
Register TODAY: Two Options for Attending Dreamforce 
Full Conference Pass 
$1299 
Available until October 12th 
Register Now: Full Conference 
Dreamforce Free Expo+ Pass 
FREE 
Includes: Cloud Expos, Product Keynotes, and keynotes 
with Al Gore, Neil Young, Arianna Huffington & Eckhart 
Tolle 
Does Not Include: Marc's keynote, Hillary's keynote, 
Partner keynote, Tony Robbins, Breakout sessions, Gala 
Register Now: Free Expo+
Join the Conversation in the Success Community 
1. Join Groups - be an active 
participant and post helpful, 
relevant content 
2. Engage with your partner 
community 
• Join the Partner Success group 
• Follow your peers 
3. Join session discussions to 
influence and shape the content 
4. Host a group for your customers & 
fans 
5. Most importantly, have fun! 
Go to www.Dreamforce.com and click ‘Login’
Customize Your Dreamforce Experience 
Agenda Builder 
Goes Live This 
Week!
Stay Engaged 
Road to Dreamforce Webinars 
Subscribe to the series & watch 
previous episodes for the lates 
news, session updates and more 
@dreamforce 
@partnerforce 
@appexchange 
/dreamforce 
/salesforcepartners 
/appexchange
Give to the UCSF Benioff Children’s Hospitals 
Purchase tickets: 
https://give.theconcertforkids.com/theconcertforkids 
Agenda: 
6:30pm Cocktails at City Hall 
8:30pm Gala Concert 
After Party at City Hall with 
will.i.am and special guests
Continue the Dreamforce 
Momentum
Mark Your Calendars: Partner Forum is Coming to New York City 
Join us for a full-day event offering expert practitioners 
the opportunity to explore Salesforce innovation and 
customer business transformation 
Tuesday, November 18, 2014 
Registration opens end of September – stay tuned!
Key Resources to Help You Stay Up-to-Date 
Partner Community Signup - https://partners.salesforce.com 
Partner Signup FAQ - http://p.force.com/signup 
Partner Alerts! - http://p.force.com/alerts 
New! Partner Branding Guidelines - http://p.force.com/branding 
New! Partner PR Guidelines - http://p.force.com/pr 
Partner Community News - http://p.force.com/news 
Partner Community Office Hours - http://p.force.com/officehours 
Partner Release Info - http://p.force.com/releases 
Partner Roadmap Info - http://p.force.com/roadmap 
Tip Sheet with all links - http://p.force.com/tipsheet
Q & A 
Please post your questions in the Webinar console on the right
Partner Quarterly Update (Sept 9, 2014)

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Partner Quarterly Update (Sept 9, 2014)

  • 1. Alliances Q3 Update September 9, 2014
  • 2. Tyler Prince EVP, Worldwide Alliances & Channels @tyler_sfdc
  • 3. Today’s Agenda What’s New Engaging with the Community Spotlight: Getting the Most Out of Dreamforce Leslie Tom, Vice President, Partner Marketing Q&A Please post your questions in the Webinar console on the right
  • 4. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 6. Highlights Company Consulting Partners ISVs • 38% Growth • Raised FY15 guidance to $5.3B • World’s Most Innovative Company 2011, 2012, 2013, 2014! • Joint Sales 82% • Certi!cations 68% • ACV 63% • 2.5 Million Installs
  • 7. Strategic Partnerships Fuel Industry Traction
  • 8. NEW Salesforce1 Community Cloud Announcement Aligns our product strategy and connects customers, partners, and employees directly to the information, apps, and experts they need to take action Community Cloud adoption correlates to higher Salesforce adoption overall Community Cloud is one of the fast growing Saleforce product lines
  • 9. Wearables Introduce a New Frontier of Opportunity for Partners Wearable Partner Ecosystem Creating Open Source Dev Packs Building Wearable Apps Providing Support Services Epson Glass Jawbone UP Vuzix m100 Meta Oculus
  • 10. Salesforce Ventures Salesforce Ventures: The investment arm of Salesforce Launched $100M Salesforce1 Fund Investing in companies building innovative mobile apps & connected products that extend the power of the Salesforce1 Platform www.salesforce.com/ventures
  • 11. Engage with the Community
  • 12. Be ‘In-the-Know’ with the Partner Community
  • 13. Join the Partner Community in Three Easy Steps 1. Click the ‘Log In’ button from the existing Partner Sign-Up Page 2. Enter your salesforce.com credentials 3. Complete the Partner Community Registration Form
  • 15. • The Digital Marketing Event of the Year • Explore emerging connected technologies • Experience world-class education and entertainment • Hear from the brightest innovators and biggest brands • Network with peers and industry experts
  • 16. Connections Partner Summit Monday September 22: 12 – 5 pm CONNECT 500+ partner attendees INNOVATE New product directions GROW Combined ET/SFDC opportunity  MEET the management team  NETWORK with 500 partners  LEARN about One Program; One Vision  BREAKOUT into speci!c communities: HubExchange & Channel  CELEBRATE at our Partner Summit Reception Register http://pages.exacttarget.com/2014PartnerSummit/
  • 17. Getting the Most Out of Dreamforce
  • 18. Leslie Tom VP, Partner Marketing @lesliejtom
  • 19. Dreamforce ‘14 is Coming! October 13-16 San Francisco
  • 20. Agenda at-a-Glance Monday, October 13 Tuesday, October 14 Wednesday, October 15 Thursday, October 16 8:30am – 6:00pm Breakout Sessions 8:30am – 6:00pm Breakout Sessions 8:30am – 6:00pm Breakout Sessions 8:30am – 2:00pm Breakout Sessions 10:00am – 11:30pm Partner Keynote 10:00am – 5:00pm Cloud Expo Open 9:00am – 5:00pm Cloud Expo Open 9:00am – 2:00pm Cloud Expo Open 9:00am – 10:30am Hillary Rodham Clinton 9:00am – 9:50am Marketing Cloud Keynote 10:00am – 1.00pm Reimagine. Everything. 12:00pm – 8:00pm Cloud Expo Open 11:30am – 12:30pm Laura Andreesen 10:30am– 11:20am Sales Cloud Keynote 12:30pm – 1:30pm Fireside Chat with Marc Benioff and Tony Prophet, Microsoft 1:30pm – 3:30pm Keynote with Marc Benioff & Special Guests 12:30pm – 1:20pm Service Cloud Keynote 2:00pm – 3:00pm “PayPal Mafia” Panel 6:30pm – 10:00pm Dreamforce Gala & UCSF Benefit with Bruno Mars 2:00pm – 2:50pm Platform Keynote 3:30 – 6:30 pm Tony Robbins 3:30pm – 4:20pm Data.com Keynote 2:00 pm – 3:00pm Marc & Parker Q & A Session 5:00pm – 6:00pm Special Session (TBC) 3:00 pm – 4:30 pm Closing Session 6:00pm – 8:00pm Cloud Expo Welcome Reception 7:00pm – 1:00am Partner Parties & App Bash South Halls ABC Moscone West Yerba Buena Theater
  • 21. Dreamforce Campus Partner Zone @Westin Market Street
  • 22. Benefit Main Act Supporting Act Civic Center Plaza Gala Event + Bene!t Concert at Civic Center Tuesday, October 14
  • 23. What’s in Store for Our Partners
  • 24. Four Incredible Days of Inspiration & Innovation Monday October 13 10:00am: Partner Keynote 12:00pm: Partner Zone Opens + Prize Pickup 1:30 pm – 2:30pm: PayPal Panel 4:00 pm – 6:00pm: Partner Welcome Reception Tuesday October 14 9:00 am – 10:30am: Hillary Rodham Clinton 1:30pm – 3:30pm: Keynote with Marc Benioff and guests 6:30pm: Gala + Benefit Wednesday October 15 9:00am – 4:30pm: Product Keynotes 7:00 – 9:00pm: Partner Appreciation Party @ City View 9:00 pm – 1:00am: AppBash @ City View Thursday October 16 10:00am – 1:00pm: Transformation Keynotes 11:00am – 12:00pm: Marc Andreesen 2:00pm – 3:00pm: Marc Benioff & Parker Harris Q&A 3:30pm – 5:00pm: Hackathon Awards
  • 25. Kick Off the Week with Our Partner Keynote Lead and Innovate in the #1 Cloud Ecosystem Hosted by Tyler Prince, EVP, WW Alliances & Channels and his team Date: Monday, October 13th Time: 10 a.m. – 11:30 a.m. Location: 3rd Floor, Moscone West New for 2014: Decoder Contest Keynote attendees have the chance to win 1 of 1000s of prizes!
  • 26. The Partner Zone: Your Home Base on the Dreamforce Campus The Westin Market Street Hotel 2nd and 3rd Floors INNOVATE with the leading technology • Demos of new Salesforce technology CONNECT with other members of the partner community • Partner Community Theater • Networking areas • Welcome reception and daily lunch service GROW your business with a wealth of resources • Over 60 partner-specific sessions • ‘Ask the Experts’ consultation stations
  • 27. Not-to-Miss Sessions Designed Just for You • APP Academy (ISV) & Cloud Academy (SI) on-boarding for new partners • Deep dives across technical, sales, marketing, operations and support • Entrepreneur startup sessions with industry luminaries • Partner-led best practices in the new Partner Community Theater • Hundreds of Sales, Service, Marketing and Technical Hands-On sessions Partner Session Guide Coming Soon!
  • 28. Signi!cant Partner Presence with 350+ Dreamforce Sponsors Platinum Titanium Emerald Diamond
  • 30. Top 5 Things You Can Do Now 1. Register for Dreamforce 2. Join the Community Conversation 3. Customize Your Dreamforce Experience 4. Stay Socially Engaged 5. Give Back
  • 31. Register TODAY: Two Options for Attending Dreamforce Full Conference Pass $1299 Available until October 12th Register Now: Full Conference Dreamforce Free Expo+ Pass FREE Includes: Cloud Expos, Product Keynotes, and keynotes with Al Gore, Neil Young, Arianna Huffington & Eckhart Tolle Does Not Include: Marc's keynote, Hillary's keynote, Partner keynote, Tony Robbins, Breakout sessions, Gala Register Now: Free Expo+
  • 32. Join the Conversation in the Success Community 1. Join Groups - be an active participant and post helpful, relevant content 2. Engage with your partner community • Join the Partner Success group • Follow your peers 3. Join session discussions to influence and shape the content 4. Host a group for your customers & fans 5. Most importantly, have fun! Go to www.Dreamforce.com and click ‘Login’
  • 33. Customize Your Dreamforce Experience Agenda Builder Goes Live This Week!
  • 34. Stay Engaged Road to Dreamforce Webinars Subscribe to the series & watch previous episodes for the lates news, session updates and more @dreamforce @partnerforce @appexchange /dreamforce /salesforcepartners /appexchange
  • 35. Give to the UCSF Benioff Children’s Hospitals Purchase tickets: https://give.theconcertforkids.com/theconcertforkids Agenda: 6:30pm Cocktails at City Hall 8:30pm Gala Concert After Party at City Hall with will.i.am and special guests
  • 37. Mark Your Calendars: Partner Forum is Coming to New York City Join us for a full-day event offering expert practitioners the opportunity to explore Salesforce innovation and customer business transformation Tuesday, November 18, 2014 Registration opens end of September – stay tuned!
  • 38. Key Resources to Help You Stay Up-to-Date Partner Community Signup - https://partners.salesforce.com Partner Signup FAQ - http://p.force.com/signup Partner Alerts! - http://p.force.com/alerts New! Partner Branding Guidelines - http://p.force.com/branding New! Partner PR Guidelines - http://p.force.com/pr Partner Community News - http://p.force.com/news Partner Community Office Hours - http://p.force.com/officehours Partner Release Info - http://p.force.com/releases Partner Roadmap Info - http://p.force.com/roadmap Tip Sheet with all links - http://p.force.com/tipsheet
  • 39. Q & A Please post your questions in the Webinar console on the right