Partner Update Meeting 18 September 2014
- 1. Rugby World Cup 2015 Business Briefing Event 18 September 2014
- 2. Sarah Stewart Chief Executive, NewcastleGateshead Initiative
- 3. Agenda 08.35 Semore Kurdi, Owner & Chairman Newcastle Falcons 08.45 Nick Forbes, Leader, Newcastle City Council 08.55 James Berresford, VisitEngland 09.05 Rugby World Cup 2015 in Newcastle 09.40 Players’ panel 10.00 Networking and any questions
- 6. Semore Kurdi Owner & Chairman, Newcastle Falcons
- 7. Nick Forbes Leader, Newcastle City Council
- 8. James Berresford Chief Executive, VisitEngland
- 9. RUGBY WORLD CUP 2015 The countdown continues.... James Berresford Chief Executive
- 10. Tourism is Big Business in England • The sector is currently worth £106bn • It provides 2m jobs • Projected to be £158bn (2020) • It benefits every part of the country
- 11. The Role of VisitEngland • Champion the sector and drive forward the industry’s shared Strategic Framework for Tourism • Advise Government on English Tourism issues • Provide official intelligence on tourism and visitor economy in England • Promote England's tourism offer • Help destinations grasp the opportunities
- 12. The Power of Major Events • The Olympics • Tour de France • International Festival Liverpool • And now….. RUGBY WORLD CUP 2015
- 13. The Opportunity • 3rd largest global audience for a sporting occasion – 4bn TV audience • Over 2m tickets to be sold • 400 - 500k overseas tickets • Rugby “demographics” are just right • Shoulder period • no displacement or accommodation issues
- 14. Why we’re involved – and why you should be! • Great spread of destinations • Opportunity to showcase England’s sporting heritage • Excellent chance to generate coverage of England and ultimately, drive new visitors to the country • Estimated economic impact of at least £2bn
- 16. Official Travel Agents • 15 appointed (and some of these have appointed sub-agents) • Australia / New Zealand • Japan • South Africa • USA / Argentina • France / Pan-Europe • UK / Ireland • Long haul already active / short haul less so • Two day accommodation plus ticket to 49 day fully escorted tours
- 17. Media Materials Rugby World Cup 2015 Media Toolkit, including: • Updated destination guides • Two media guides (‘England for Broadcasters’ and ‘Faces of England’) • Relevant news releases • Guidelines for accessing VisitEngland’s b-roll and imagery • Match dates / timings and key milestones. These media toolkits will also be translated into French, Italian and Japanese.
- 18. Social Media Real History of Rugby 71,018 views VE’s most viewed video ever on YouTube! Tourist Tactics 7,910 views
- 19. Videos VisitEngland’s destination-specific ‘Tourist Tactics’ animated films will be promoted socially and sold-in to both UK regional and national media to mark ‘One Year to Go’ until each host city’s first fixture of Rugby World Cup 2015. Newcastle video will launch on 3 October
- 20. Visiting Journalist Programme (Pre-tournament – Domestic / London-Based) • On-going: Individual press trips to Rugby and England’s host city destinations. • November 2014: Group press trips for international media coinciding with QBE Autumn Internationals • February / March 2015: Group press trip / hosting opportunity for European / short-lead UK media coinciding with RBS 6 Nations
- 21. Media Blitz • September 2014 News release targeting UK and international media re team bases announcement. Angle for the release will be ‘Holiday like the England / Australian / French team’ etc. • Autumn 2014: ‘Top 15 for 2015’ news release targeting UK and international media with Rugby World Cup 2015 acting as the lead story in most overseas markets. • December 2014 (TBC): VisitEngland’s annual ‘Meet the Media’ event and destination PR workshop will have a Rugby World Cup 2015 focus.
- 22. Rugby World Cup Trophy Tour (Domestic) • 10 June – 18 September (100 Days to Go) • 75 days out of 100 days in England • 2 days in each host city • 1 day in each county • Looking for money shots • Quirky ideas/events • Celebrities with rugby associations
- 23. Tournament Time VisitEngland will have a daily presence at the main England 2015 press centre in Twickenham for international media.
- 24. Use us – please! • Rugby heritage • Sporting heritage • Sports hotels • Sports museums • Athlete / personality-owned tourism experiences • Facts, stats and quotes • Country-specific storylines • Events taking place / anniversaries in September and October 2015
- 25. Global PR campaign The search for rugby's biggest fan…
- 26. Rugby World Cup 2015 England it’s all to play for VisitEngland main contact: [email protected]
- 27. Sarah Stewart Chief Executive, NewcastleGateshead Initiative Stephen Savage Assistant Director Public Safety and Regulation, Newcastle City Council
- 28. The Tournament Three matches at St James’ Park • Sat 3 Oct, 4.45pm: South Africa v Scotland • Fri 9 Oct, 8pm: New Zealand v Tonga • Sat 10 Oct, 2.30pm: Samoa v Scotland Stadium capacity: 52,000
- 29. Tickets On Sale • Ticket ballot period until 29 September 2014 – create an account at tickets.rugbyworldcup.com – apply for up to four tickets for each match – over subscribed matches or price categories go into a ballot – ticket confirmations in October 2014 • Real-time sale November 2014 • Tickets – adult £50 - £175 / child £15
- 30. On Match Day • Fans inside St James’ Park will be mixed • You can take your drinks to your seat • A family-friendly atmosphere • Dedicated Fan Zone sites in operation • Huge number of visitors – all with money to spend! • Big screens inside stadium
- 31. Team Training Bases Royal Grammar School (RGS) Northumbria University Gateshead International Stadium Gateshead International Stadium Mowden Park, Darlington
- 32. Regional Hotel Impact • Economic benefit across the North East • Accommodation required for: • Players and team support staff • ER2015 officials • Media – print and broadcast • Corporate hospitality • Visiting fans • Official packages booked for three / four nights • Please provide up-to-date occupancy figures in T-Stats
- 33. City Dressing • 1 Year to Go – lamp post banners and 48-sheet poster campaign around Newcastle • Tournament time – a full city dressing programme • Tyne Bridge branding – a global spectacular!
- 35. Fan Zones • One Fan Zone with a 5,000+ capacity • Large screen on site showing all games • Open to all – ticket and non-ticket holders • Early October until Sunday 11 October • Areas for participation and local clubs • Opportunities on ‘Dark Days’ • Procurement of a delivery partner to manage and programme Fan Zone • Additional city centre screen throughout Tournament
- 36. Trophy Tour • Currently on International Tour • Working with VisitEngland and ER2015 to maximise profile of the North East – Already been to Australia, South Africa, Japan, Fiji and Madagascar – Scheduled to visit USA, Argentina, Uruguay, China, UAE, Italy, Romania, Germany and France • Domestic Trophy Tour June 2015 – 18 September • Three days scheduled in the North East
- 37. Volunteers • The Pack Tryouts at Newcastle Racecourse from 30 September – 11 October • 250 ‘Pack’ volunteers being recruited by ER2015 • 50 ‘City’ volunteers to be recruited by Newcastle City Council for Fan Zone management and city information • Working with ER2015 on city and venue specific training package
- 38. Overseas Tour Operators • A huge opportunity • Familiarisation visits from All Blacks Tours and Peak Incentives • Expect 10,000 - 15,000 visiting fans from each country on official packages • All Blacks Tours - already booked over 2,000 bed nights • Two-night trip in November 2014 for 150 fans travelling to Murrayfield
- 40. Marketing and Comms • Website is live www.NewcastleGateshead.com/rwc • Official Twitter feed @RWC2015ncl • Destination marketing campaign in Scotland and in partnership with VisitEngland • National and international proactive PR – Media visits already from Scotland and New Zealand press and broadcast – Group visits planned around Autumn Internationals and 6 Nations
- 41. Festival of Rugby • Wider programme of festivals and events – opportunity to increase overnight visitor numbers and extend stays • Everything from a Rugby Club BBQ to a major festival or event • Festival brand to launch January 2015 • Bespoke ‘Festival of Rugby’ website • First event for NewcastleGateshead has already been confirmed...
- 42. Falcons Legends Game • Friday 2 October 2015 at Kingston Park • Newcastle Falcons Legends v Southern Hemisphere Legends • See the return of popular Falcons players • Tickets – adult £20 / child £5 • Corporate hospitality available
- 43. Players’ Panel Doddie Weir Ex Newcastle Falcons & Scotland Katy Mclean and Tamara Taylor Darlington Mowden Park Sharks & England Ally Hogg Newcastle Falcons & Scotland Kane Thompson Newcastle Falcons & Samoa
- 44. Sarah Stewart Chief Executive, NewcastleGateshead Initiative
- 45. Next Steps! • Register your ticket requirements at tickets.rugbyworldcup.com • Make sure your team is all aware the Rugby World Cup 2015 is coming • Think about events or activities you could programme as part of Festival of Rugby • Hotels – keep us up to date on your occupancy figures. We’re here to help fill your bedrooms • Help us roll out the Geordie Red Carpet!
- 46. Thanks
Editor's Notes
- #6: PLAY TICKETS ON SALE VIDEO HERE (TOO BIG TO MISS) –
- #10: 9
- #15: The Olympics helped us move up the The Nation Brands Index, from 10th position to 9th The games made 60% of the population feel more proud to be British, and 20% plan to take more breaks in England as a result of the feel good factor. The RWC is arguably an even bigger opportunity! It takes in more locations around the country so there are more chances to showcase more of the country Compared to NZ 2011 - we can offer wine (and beer) tasting and if not whale-watching as in NZ, then at least seal-spotting
- #17: VisitEngland is in regular contact with all the agents – supplying imagery, content and ideas and information to offer to their clients. At least 110,000 packages will be sold
- #24: As with the Olympics in 2012 will be arranging a full programme of excursions and options, encouraging media to explore all parts of England. We expect at least 1500-2000 accredited media and 1000 broadcasters
- #25: We are really keen to gather as much editorial content and story ideas as possible – it is not just about the tournament but everything else that is going on at the same time – and creating that nation-wide “buzz”! Invented football, cricket, tennis and ping pong As well as the Marriott in Twickenham, there’s the Old Trafford Lodge overlooking Old Trafford Cricket Ground; the Hilton at St George’s Park, the FA’s National Football Centre; and the Holiday Inn Stratford with views over the QE Olympic Park Wimbledon Lawn Tennis Museum, National Football Museum (Manchester), River & Rowing Museum (Henley) Josh Lewsey’s Fish n Chip shop in Devon; Ryan Gigg’s café Football in London 2015 also sees: the opening of Dreamland in Margate, considered the world’s first amusement park, a new Bond movie, the opening of a new Shakespeare theatre in Shoreditch, the 50th anniversary of Sir Winston churchill’s death and 800th anniversary of the Magna Carta
- #26: Launching next year – not disssimilar to our successful Fan In A Van campaign in 2012 (Rachel Kershaw from North East followed the route of the torch relay). VE also in discussion with Emirates (who of course fly into Newcastle) on supporting their sponsorship but more importantly raising awareness of their regional entry points
- #29: Stephen Savage speaking
- #30: Stephen Savage speaking
- #31: Sarah Stewart talking
- #32: Sarah Stewart talking
- #33: Sarah Stewart talking
- #34: Stephen Savage speaking
- #35: Stephen Savage speaking
- #36: Stephen Savage speaking
- #37: Stephen Savage speaking
- #38: Stephen Savage speaking
- #39: Sarah Stewart speaking
- #40: Play videos from All Blacks Tours and SA Tours HERE
- #41: Sarah Stewart speaking
- #42: Stephen Savage speaking
- #43: Stephen Savage speaking
- #44: Sarah Stewart to introduce the panel and welcome them to the stage – hand over to Doddie Weir
- #45: Sarah Stewart to thank panel and close meeting
- #46: Sarah Stewart to speak