The world has gone online: What does this mean for Cinema?
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The document outlines key trends affecting the cinema industry, particularly the rise of multi-device internet access and the growth of online ticket sales. It emphasizes the importance of making purchasing easy for consumers across all platforms and the need for personalized marketing strategies based on user data. Additionally, it highlights the significance of understanding customer behaviors to enhance engagement and loyalty.
The world has gone online: What does this mean for Cinema?
- 1. ONLINE
- 3. THE SPECIALIST AGENCY FOR THE CINEMA INDUSTRY
- 4. BASED IN GLASGOW, UK
- 5. WORK AROUND THE WORLD
- 6. WE DO THESE THINGS:
- 7. INSIGHT
- 8. THERE IS ONE BIG TREND THAT IS HAPPENING NOW WHICH WILL AFFECT YOUR ABILITY TO DO BUSINESS OVER THE COMING YEARS.
- 10. WHO USES THE INTERNET? 61% 80%* *That’s more than the % of people who use a car.
- 11. 2006 2009 2013 2017 HOW PEOPLE ACCESS THE INTERNET
- 15. 2
- 17. THIS ALL PRESENTS SOME CHALLENGES
- 18. 2 SELLING ONLINE
- 19. 2% WE KNOW PEOPLE WANT TO BUY ONLINE 95%
- 20. EVERY DEVICE, EVERY PLATFORM COULD BE A POINT OF SALE.
- 21. 90% 9% <0.1%1% ONLINE TICKET SALES 2012
- 22. 80% 19% <0.1%1% ONLINE TICKET SALES 2014 2X GROWTH LITTLE TO NO GROWTH
- 23. GLOBAL GROWTH OF M-COMMERCE `26% MOBILE AS SHARE OF ALL E-COMMERCE `19%
- 24. MOBILE WEB IS HUGEIN CINEMA 55%
- 26. HOW DOES CINEMA MEASURE UP?
- 27. MULTI DEVICE CAPABLE 34% 70%88%
- 28. WHEN YOUR CUSTOMERS WANT TO BUY FROM YOU; LET THEM!
- 29. THAT MEANS: MAKING IT EASY TO BUY
- 30. THAT MEANS: MAKING IT EASY TO BUY ANYTHING
- 31. THAT MEANS: MAKING IT EASY TO BUY ANYTHING, ON ANY DEVICE
- 32. THAT MEANS: MAKING IT EASY TO BUY ANYTHING, ON ANY DEVICE AT ANY TIME
- 33. 3 BRAND?
- 34. BRAND
- 35. BRAND WEB MOBILE ADS FACE BOOK T WI T T E REMAIL
- 36. BRAND WEB MOBILE ADS FACE BOOK T WI T T E REMAIL
- 37. YOU NEED
- 38. 4 CONVERSATIONS
- 39. KATE
- 40. KATE LIKES THEATRE, ROM-COMS AND SCI-FI.
- 41. KATE LIKES THEATRE, ROM-COMS AND SCI-FI. WE WANT TO GIVE HER PERSONALISED CONTENT, PROMOTIONS AND OFFERS.
- 42. KATE
- 43. KATE
- 44. KATE
- 45. KATE
- 46. User 1 User 2 User 3 User 4 YOUR WEBSITE DOESN’T SEE KATE, IT SEES:
- 47. SOCIAL MEDIA USAGE 26%FOR 2 HOURS/DAY
- 48. KATE
- 49. KATE
- 50. KATE
- 51. KATE
- 52. KATE
- 53. User 1 User 2 User 3 User 4 User 5 User 6 User 7 User 8
- 54. WE NEED TO GET A SINGLE VIEW OF KATE
- 56. Membership and loyalty Social login and connected accounts
- 57. Membership and loyalty Social login and connected accounts BIG DATA = Relevant conversations
- 62. FOR YOUR TIME THANK YOU