Penetration testing, or pen testing, is a proactive cybersecurity service designed to identify and address vulnerabilities in an organization’s infrastructure before malicious hackers can exploit them. By simulating real-world attacks, pen testing services help businesses evaluate the effectiveness of their security measures and uncover weaknesses in their network, applications, and systems. The goal of penetration testing is to identify potential entry points for cybercriminals and provide actionable insights to improve defenses, ensuring organizations can defend against an ever-evolving threat landscape.