This document summarizes a presentation on performance optimization on a budget. It discusses measuring and improving performance at the front-end through asset optimization, latency reduction, and client-side rendering. It also discusses measuring and optimizing performance at the backend through caching, databases, and server-side architecture. The document lists several free and paid tools for profiling, testing, and analyzing performance. It concludes with best practices for performance including establishing goals, architecture, testing, and an SDLC approach.