This document discusses how Power BI can be used for both corporate business intelligence (BI) and data science (DS) as well as personal BI and DS. For corporate use, Power BI can create centralized, reusable and scalable solutions for BI and traditional research-based DS. For personal use, Power BI allows users to easily create their own BI solutions and explore DS by cleaning, analyzing and building models on data without extensive IT support. The document provides an example of how an individual could use Power BI to perform demand forecasting for a public biking system by obtaining data, ensuring quality, exploring patterns, developing features, forming hypotheses and applying machine learning.