Personal Brand Exploration - Gabriel Gomez
- 1. PERSONAL BRAND EXPLORATION GABRIEL I GOMEZ JAN 10, 2021
- 2. HELLO, MY NAME IS GABRIEL GOMEZ AND I WAS BORN IN THE ARIZONA BORDER TOWN NAMED NOGALES. SOON AFTER THAT I WAS BLOWN INTO A BIGGER CITY NAMED TUCSON. MY CORE VALUES INCLUDE BEING HONEST, BELIEVING IN YOURSELF and helping the people around you. The culture I grew up with was a tight knit community helping each other out to succeed and grow together, but eventually I saw the evil within the city where it a dog eat dog world we live in. That’s why its important for me to stay true to my values and understand we need to stay together to build something great. My professional history represents working with local artists to help them be better than they were yesterday, either it was with recording, marketing or just connecting them with people to guide them. IDENITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: • Talent Agent • Talent Representative • Booking Agent BRAND ARCHETYPE -The fi eld that I choose to work within was being a manager for artists. How I go about my work is different than other because I see thing through the cracks of the industry and my job is to make it shine. But I wanna do it right and not culturally appropriate it by really understanding what makes it tick and why people need it. I am a creative person and live and breathe music, so it’s easy for me to understand and talk to an artist with care and clearly see their goals. Managing Artists for Music Industry Picture Relevant to Your Industry Goes Here
- 4. • DEMOGRAPHICS:The average Age of these hiring managers are 40-45, With the most commonly race/ethnicity is white, Married, college educated and in major cities. • PSYCHOGRAPHICS:Enjoys listening to music, Creative,Enjoys nature and easy living, Adheres to an artistic lifestyle.Usually they enjoy being on the forefront of technology and culture. • IDEAL AUDIENCE MEMBERS: Gabi Kochlani(A&R Senior Director)(UMC), Jordana Golub(Recruiting Manager) (UMC), Jessica Muncy(Lead Talent Sourcer) (UMC) Recruiters & Hiring Managers at Music Labels, Warner Music Group, Universal Music Group, Sony TARGET AUDIENCE
- 5. GOALS Short Term: My goal is land an entry position at Universal Music Group as an A&R Assistant. I would email at least 20 Emails and calls to employees/Hiring managers within the company by 2022. Mid Term: Lead a successful Team of artists to achieve a viral hit or meet/exceed their goals to be well-known within the industry. Have some placements in the industry by 2026 to establish myself as a serious manager. Long Term:My longterm goal is invest in myself and establish a music label for the underprivileged/and artists that I believe in that don’t quite have the help they need to achieve their dreams/realize their dreams. I would have a physical space where any artist can come in and be better than they were when they came in. Mentally, physically or artistically. I want to achieve this goal by learning all I can in the industry and invest my money by 2030. ‣
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Excel Accounting 60% Adobe Creative Suite. 40% Presentation Skills 45% Reading Comprehensio 55% SOFT HARD Accounting Software 55% Graphic & Photo Design 70% Active Listening 50% Speaking 60% SOFT HARD
- 7. I want to help people labels and artists realize their full potential to the industry to put forward their values and assets to good use that they would never think of. While inspiring other people to do the same and grow communities around you. PROMISE
- 8. CREDENTIALS Work Experience: 7 Years working in kitchens at fi ne dining restaurants. 4 Years working in fast paced environments. 6 years working with artists and producing music. Education: • Content Marketing, Music business, B.S Full Sail University(EXP. 2022) Awards: • AP Computer science certi fi cate Picture Relevant to Your Industry Goes Here
- 9. COMPETITION GABRIEL GOMEZ Industry Experience : • Industry experience goes here Education : • Current Student Enrolled in the Music Business program Full Sail University (B.S) Leadership Experience : • Project leader in Engineering Club at Canyon Del Oro, Head of a group of a local creative collective called KILT Skills and Pro fi ciencies : • Excel Pro fi ciency, Public Speaking, Communication, Adaptability, Branding and marketing, Recording Engineering , Production, positive mindset. NICOLE CASH Overall Online Presence : • Less thank 30 Connections and Minimal Online presence. Professional banner and pro fi le pictures. No articled published but very active on social media pushing my brand. HEADSHOT HEADSHOT Industry Experience : • Industry experience goes here Education : • Current Student Enrolled in the Music Business program Full Sail University (B.S) Leadership Experience : • (None posted) Skills and Pro fi ciencies : • Recording Engineering, MicroSoft Of fi ce, Positive Work environment, Pro Tools, Positive work Environment, Self-Discipline. Overall Online Presence : • Over 350+ Connections on LinkedIn, Very active on Social Media, Personal Website, 400 Followers.
- 10. COMPETITION GABRIEL GOMEZ DARUIS WOODS HEADSHOT HEADSHOT Industry Experience : • Industry experience goes here Industry Experience : • Student Graduated in the Music Business program Full Sail University (B.S) Education: Team Lead in Audio Engineering Assistance, Managed artist-producer sessions, Creative director. Leadership Experience : • Leadership experience goes her e • Leadership experience goes here Skills and Pro fi ciencies : • Marketing Strategy, Social Media Marketing,Streaming Median Creative Strategy , Music Industry , Research, Curating, Creative Director, Content Management, Content Marketing, Event Planning, Marketing , Event Management Overall Online Presence : • More than 230+ Connections on LinkedIn,Banner image customized and Detailed summaries and personal URL. Education : • Current Student Enrolled in the Music Business program Full Sail University (B.S) Leadership Experience : • Project leader in Engineering Club at Canyon Del Oro, Head of a group of a local creative collective called KILT Skills and Pro fi ciencies : • Excel Pro fi ciency, Public Speaking, Communication, Adaptability, Branding and marketing, Recording Engineering , Production, positive mindset. Overall Online Presence : • Less thank 30 Connections and Minimal Online presence. Professional banner and pro fi le pictures. No articled published but very active on social media pushing my brand.
- 11. BRAND POSITION Living through the old ways but looking ahead at the new frontier we live in our day to day. I see the cracks in the industry that people ignore and use that as my advantage. If I don’t know how to do something there’s nothing that can stop me from learning how to do it top the best of my ability and helping everyone grow around me. GABE
- 12. NETWORKING & MARKETING Industry Events & Organizations • SXSW in Austin,Texas 2022 • Diaspora Return Summit - New York 2023 • Cocktails and Connections at The Forum, 2021- Phoenix, AZ Digital Marketing • Primary Content - Working with artists in studios making art and introducing them to something that take them out of there comfort zone. • Primary tools - Connections made within the industry. IG & Twitter. Networking with industry heads at events. • Website: Music website to schedule appointments, quotes, Networking needs, Promo and my pro folio work of other artists, etc. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking a Senior-level marketing/A&R agent that has at least 25 years in the industry to guide me. A creative person that understands the industry and the ever- changing landscape of today. Formal Education • Formal Education - Canyon Del Oro, Full Sail University(EXP.2022) Technical Skill s Set up a Hub-spot CRM to learn Customer relationship management CRM software. Learn how to setup a professional looking website for my clients . Soft Skills • Writing Formal letter and Contracts, Being comfortable presenting to anyone at anytime. Negotiation and Speaking.
- 14. GABRIEL GOMEZ You know how the industry has bubbles of trend that Burst unexpectedly due to amazing artists we never notice the fi rst time around unless they are out directly in our face. Well, there’s a reason why we never fi nd those artists till it too late and every label in the industry it hunting them down like a lion is hunting their prey. It's because the industry is not meant for the indie guys in the garage waiting for them to be discovered but it meant for the ring stars chasing the dream of yesterday. My job is fi nding the hidden gems that we go mindlessly go over. Im here to digest and really understand them and their communities that support them. History repeats itself to let me be there when the clock strikes on to the future of the music landscape. “ Picture of You Goes Here
- 15. REFERENCES Cocktails and Connections at The Forum. (n.d.). Retrieved January 13, 2021, from https://www.eventbrite.com/e/cocktails-and-connections-at-the-forum- tickets-127249345217?aff=ebdssbdestsearch Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved January 13, 2021, from https:// www.onetonline.org/link/summary/13-1011.00 (n.d.). Retrieved January 13, 2021, from https://www.google.com/search? client=safari&rls=en&sxsrf=ALeKk02E4hT7ZmwjhRlH9h3WttWY4I1R7Q%3A16 10497608195&ei=SD7-X_GkC- q_0PEPrKiJuAQ&q=music%2BA%26R%2Bjobs&oq=music%2BA%26R%2Bjobs &gs_lcp=CgZwc3ktYWIQAzIFCAAQyQMyAggAMgIIADICCAAyBggAEBYQHjI GCAAQFhAeMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeMgYIABAWEB46BA gAEEc6BAgAEEM6BwgAEBQQhwJQnAdYkwxgoA1oAHACeACAAXWIAY4Ek gEDMS40mAEAoAEBqgEHZ3dzLXdpesgBCMABAQ&sclient=psy- ab&uact=5&ibp=htl%3Bjobs&sa=X&ved=2ahUKEwjXj4WQ05fuAhXCN30KHZ NuDXAQkd0GMAB6BAgcEAE#fpstate=tldetail&htivrt=jobs&htiq=music+A% 26R+jobs&htidocid=bCzetcurrKJcEU_2AAAAAA%3D%3D The Future From Scratch: Register for SXSW Online 2021. (2021, January 08). Retrieved January 13, 2021, from https://www.sxsw.com/news/2021/register- for-sxsw-online-2021/ Woods, D. (n.d.). Linking Pro fi le - Darian Woods. Retrieved from https:// www.linkedin.com/in/dwoods0831/ Cash, N. (n.d.). LinkedIn - Nicole Cash. Retrieved January 13`, 2021, from https:// www.linkedin.com/in/nicole-cash-1b0569169/