The document discusses how to personalize Oracle E-Business Suite forms using the new personalization feature introduced in release 11.5.10. It describes creating personalization rules on the personalization form to modify form properties, display messages, and activate special menus. Rules are triggered by conditions and applied based on the context. The personalization allows customizing forms without code changes and will work with future upgrades. Step-by-step examples are provided to change a field label on the sales order form.