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TheFamily



Friday, January 11, 13
They met & the Magic Happens




   Alice Zagury, Cofounder & CEO                            Oussama Ammar, Cofounder & Partner                                               Nicolas Colin, Cofounder
            Former Le Camping Manager                          Former Le Camping Entrepreneur In Residence                              Published a report commissioned by the
                1st startup Accelerator in France                   Science Po Teacher & former Founding-CEO of Hypios
                                                                                                                                      French Government on the digital economy
                                                                                                                                       Former Founder CEO of 1x1connect & co-founder of Stand
                                                                                                                                                          Alone Media
• 36 startups created in 3 batches                          • 5 companies created with 2 exits
• Fundraised a € 1.2M budget (+75% from private partners)                                                                           • Co-author of “L'Age de la multitude” with Henri Verdier.
                                                            • 3M$+ fundraised for Hypios
• 18 startups raised more than €5M (50% in USA)             • Lived in San Francisco, Hong Kong, Sao Paulo, Paris & Lebanon         • Graduated from the ENA
• 4 startups sent to the top 10 accelerators                                                                                        • Worked as an Inspecteur des finances
                                                            • 21 angels Investments (e.g. LocalMotion & Startup Genome)
 Techstars Boston, IO Ventures, WebFWD & Excelerate Labs                                                                            • Teaches at Telecom Bretagne and at Sciences Po. Used to
                                                            • Teaches entrepreneurship in Sciences Po Paris
• Partnerships with BNP-Paribas, Orange, Google & SNCF
                                                                                                                                    work as an expert for the Institut Montaigne and the Conseil
• They came to Le Camping:                                  • Advised Brazilian officials on Ecosystem problematics related to SV
                                                                                                                                    des Prélèvements Obligatoires.
 Eric Schmidt, David Drummond, Jacques-Antoine Granjon,     • Helped startups fundraise more than 10M $ in 2011-2012
                                                                                                                                    • Member of the think tanks Futurbulences and Club du 6 main,
 Xavier Niel, Brad Feld, Bob Dorf
                                                                                                                                    of the steering committee of the Rules for Growth Institute and

                                                                                                                                    Cap Digital.




Friday, January 11, 13
TheFamily is an accelerator, whose mission is to support early stage
             startups from [0] to [1] through education & unfair advantages.
              The [0] moment is defined as a cross-functional founding team trying to solve a problem that matters.
              The [1] moment is defined as a startup that created sufficient traction to be break even or venture compatible.



Friday, January 11, 13
The French Startup Ecosystem is Toxic




                                    Silicon Valley    Paris                         Startup Output !

        Startup Output Index              1st         14th        Differentiation
                                                                                                       Funding !
                                                                     from SV !
                  Funding Index           1st         13th
    Company Performance                   1st          4th
                    Index                                                                                    Company
                                                               Trendsetter !
                                                                                                            Performance !
             Talent Index                 1st         17th
          Support Index                   1st         6th

                  Mindset Index           1st         12th             Mindset !                       Talent !

             Trendsetter Index            1st         15th
                                                                                       Support !
     Differentiation from SV              1st          6th
                        Index




  Source: Startup Ecosystem Report 2012

Friday, January 11, 13
A Startup is not a Smaller Version of a Large Company


              Startup ˈstärt-ˌəp - noun

              1. A STARTUP IS A TEMPORARY ORGANIZATION IN SEARCH OF A SCALABLE,
              REPEATABLE AND PROFITABLE BUSINESS MODEL.

              See also:
              A scalable startup is designed by intent from day one to become a large company. Scalable
              startups aim to provide a tremendous return to their founders and investors.

              Applying rules of established companies to startups is irrelevant, distracting and clearly
              damaging while growing and managing a startup.




            {                                 P.I.A.      For the past 20 years, the French ecosystem has been
                                                          focusing on SME resulting in a nonproductive
                                                          mechanism design to enhance the emergence of
                                                          massively successful startups.
                                                          Bad criteria creates the wrong focuses. The
                                                          Government implements top-down policies and
                                                          infrastructures that create too many walking deads.




Friday, January 11, 13
+           =
         Education
          & Unfair           Scale       TheFamily
       Advantages




Friday, January 11, 13
One is not Born but rather Becomes an Entrepreneur


                         Education through TheFamily shapes the transmission of informal rules at 3 levels:


                                   Individual
                                   Understand emotionally what it takes to become an entrepreneur


                                    Community
                                    Learn the culture of the pay-forward and enforce its application


                                   Dream
                                   Have the right kind of high ambition




                                                      {     Education means learning by doing.
                                                            There is no one good way to educate.
                                                            But the means can be improved.                    }
Friday, January 11, 13
Designing Systematic & Global Unfair Advantages



                            Design?                        - Understanding Business Process
                                                           - Formalizing Entrepreneurship Science
                                                           - Targeting the recurrent problems
                                                           - Testing solutions at scale
                                                           - Building in-house software
                                                           - Building great partnerships & strategic support


                         Basically?
                         3 examples of packages to start



                                                             B2B              Legal             Trust



Friday, January 11, 13
B2B
                         A Revolutionary Process for Startup Sales



                                                    Bank
                                                                 Upfront
                                                                Payments


                                                Volume
                                               Factoring
                                               Contracts




                                               TheFamily
                                               TheFamily
                               Procurement &                         Exclusive
                                  Invoicing                          Contract                    Startups
       Fortune 500
        & CAC 40


                                                                                     Pitch
                                                                                 & Participate
                          Participate &
                            Support




                                                   Sales Days

Friday, January 11, 13
Legal   Startups with the Right Legal Structure




                          {
                                         CONSTITUTION
                                         Bylaws: French SAS + Delaware C-Corp
                                         Founders Terms


                                         INTELLECTUAL PROPERTY
   PAID ONLY                             Template for IP
       AFTER                             Trademark
 FUNDRAISING
                                         Domain Name
                                         NDA


                                         MISCELLANEOUS
                                         CNIL
                                         Social Templates (CDI, CDD, Consulting...)
                                         Term of Use
                                         Convertible Note



Friday, January 11, 13
Trust
                                                      "Conseil de Classe"

                                     Tenacity              Investing in an early-stage
                                  Street Smarts            company is about figuring out the
                                 Ability to Pivot          truth of the founders. No one can
                                                           achieve that in a two-hour meeting.
                                    Resiliency
                                   Inspiration
                                                           We offer VCs, Angels and Seed
                                   Perspiration            Funds the guarantee that we will
                           Willingness to Accept Risk      always tell the complete story about
                                Attention to Detail        each of its Members. This will build
                                Competitiveness            a community of trust that
                         Decisiveness / Gets Things Done   accelerates the investment decision
                               Domain Experience           making process.

                                     Integrity
                                                           A complete comfort to investors
                                        ...
                                                           to make fast and efficient
                                                           decisions:
                                                           - Integrity of our selection process ;
                                                           - Deep knowledge of our Members'
                                                           strengths & weaknesses ;
                                                           - Access to an exclusive pre-due
                                                           diligence.

Friday, January 11, 13
The Mechanism Design of Acceleration
                                There is no coworking space in TheFamily.

                                Making hackers work in a noisy, distracting
                                environment is inefficient. We advise them to live
                                where they work as roommates until they can
                                afford the perfect work space.

                                There is no batch in TheFamily program.

                                The YCombinator has been the model for batch-
                                centric accelerators. But this model only works in a
                                positive creation environment such as Silicon
                                Valley. A different ecosystem calls for different
                                adaptation, timelines and levels of support.




Friday, January 11, 13
Every 7 Weeks, the Countryside Weekend
                         Welcomes New [0] & Celebrates New [1]




                                     - Foster emulation through the group

                                     - Celebrate the right achievements

                                     - Share experiences together from [0] to [1]




Friday, January 11, 13
Every Thursday, the Diner Invites a Vibrant
                             Entrepreneur to Share his Experience




                                              Thursday evening: a perfect time to
                                              stand back and dream.     It would
                                              probably have been unproductive
                                              otherwise ;)




Friday, January 11, 13
Every Saturday, the Startup School Day: Collective
                            Workshop on Common Issues to Level up


                 - Not only a learning day - a valuable day
                 - Optimization - no wheel reinvented
                 - Mobilization of the top experts around
                 the world




Friday, January 11, 13
Every week, Office Hours to keep on track




                                                                                           - One of TheFamily Partners dedicated
                                                                                           for one hour to one on one work with
                                                                                           team members

                                                                                           - Tailored mentoring : Maieutic
                                                                                           exercise to recognize, acknowledge
                                                                                           and solve the underlying issues
                                                                                           unseen by members

                                                                                           - Assessment of the Startup's current
                                                                                           stage by following up the relevant
                                                                                           KPIs

                                                                                           - Call with relevant TheFamily's
                                                                                           experts for each specific issue.



  *Maieutics: the Truth is latent in the mind of every human being due to innate reason but has to be "given birth" by answering intelligently proposed questions.
Friday, January 11, 13
Every Quarter, TheFamily Fair Spreads the Startup Culture
                   & Generates visibility for TheFamily's Success Stories



                                          - One day of conference, demos and party
                                          - +1000 guests: journalists, partners,
                                          investors and startups invited
                                          - Line up: lights on the Members who deserve
                                          or/and need it.
                                          - Goal: support TheFamily's action of
                                          educating the French ecosystem.
                                          - Belief : Partying is a serious matter.




Friday, January 11, 13
Every 6 Months, a Commando Expedition to Silicon Valley.




                                    - Organized & Planned immersion into the
                                    1st startup ecosystem in the world

                                    - A human bridge between the Valley and
                                    Paris: meetings with investors and
                                    entrepreneurs from SV's healthy
                                    environment

                                    - Get boosted with the right partnerships,
                                    investments or suggestions

Friday, January 11, 13
From people-flow to a better deal-flow
              FACTS
              Entrepreneurship is trusted by Business Schools, which aren't product driven. As a consequence, no
              scalable startup emerges.

              BELIEFS
              - Anyone can be a hacker
              - Diversity is king for creativity
              - The will to DO goes beyond academic matters

              ACTION
              Leverage the Dark matter -all the hidden hackers, to transform it into a new deal flow.




Friday, January 11, 13
It's the right time -"Startup is swagger"




Friday, January 11, 13
The Impact of TheFamily on The Ecosystem



                                                             ps
                                                     St artu




                                                                                                                   Cr
                                                                                                                     ea
                                                      o ols                                                             tes
                                                 nt t                                                                         be
                                            eva                                                                                 tte

                                                                        ide es
                                     rel                                                                                           rl
                                                                           $$
                                                                 & p servic




                                                                                                             In
                                  de                                                                                                  aw
                              ovi




                                                                                                              ve
                                                                                                      Gi
                                                                                                                                        s

                                                                                    Entrep
                           Pr                    e
                                              at




                                                                                                                   st
                                                                                                      ve
                                                                    rov



                                                                                      Provid
                                            br




                                                                                                                    fa
                                                                    er




                                                                                                       vis
                                          e




                                                                                                                       s
                                                        r




                                       el
                                                                 Ord




                                                                                                                        te
                                                     ste




                                                                                           reneur




                                                                                                                           r
                                      C



                                                                                                           ibi
    Service
                                                                                              e
                                                  Fo




                                                                                                            lity
   Providers
                                                                                                  s


                                                                                                                                               Government



            Cheerleaders
                                      Mentors                                                                                      Investors
                                                          Large                                               Media
                                                        Companies                Universities
Friday, January 11, 13
Things are always breaking, and they will
                         break at TheFamily. Our strategy is to create
                         bottlenecks and then hitting them hard. That
                         may sound irresponsible, but in practice, it's
                         the way most complex systems get optimized.




Friday, January 11, 13
You are Welcome to Join the Adventure




                           hey@thefamily.co

                   Alice - +33 (0)6 64 85 24 34



Friday, January 11, 13

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Pitch TheFamily Accélérateur Paris

  • 2. They met & the Magic Happens Alice Zagury, Cofounder & CEO Oussama Ammar, Cofounder & Partner Nicolas Colin, Cofounder Former Le Camping Manager Former Le Camping Entrepreneur In Residence Published a report commissioned by the 1st startup Accelerator in France Science Po Teacher & former Founding-CEO of Hypios French Government on the digital economy Former Founder CEO of 1x1connect & co-founder of Stand Alone Media • 36 startups created in 3 batches • 5 companies created with 2 exits • Fundraised a € 1.2M budget (+75% from private partners) • Co-author of “L'Age de la multitude” with Henri Verdier. • 3M$+ fundraised for Hypios • 18 startups raised more than €5M (50% in USA) • Lived in San Francisco, Hong Kong, Sao Paulo, Paris & Lebanon • Graduated from the ENA • 4 startups sent to the top 10 accelerators • Worked as an Inspecteur des finances • 21 angels Investments (e.g. LocalMotion & Startup Genome) Techstars Boston, IO Ventures, WebFWD & Excelerate Labs • Teaches at Telecom Bretagne and at Sciences Po. Used to • Teaches entrepreneurship in Sciences Po Paris • Partnerships with BNP-Paribas, Orange, Google & SNCF work as an expert for the Institut Montaigne and the Conseil • They came to Le Camping: • Advised Brazilian officials on Ecosystem problematics related to SV des Prélèvements Obligatoires. Eric Schmidt, David Drummond, Jacques-Antoine Granjon, • Helped startups fundraise more than 10M $ in 2011-2012 • Member of the think tanks Futurbulences and Club du 6 main, Xavier Niel, Brad Feld, Bob Dorf of the steering committee of the Rules for Growth Institute and Cap Digital. Friday, January 11, 13
  • 3. TheFamily is an accelerator, whose mission is to support early stage startups from [0] to [1] through education & unfair advantages. The [0] moment is defined as a cross-functional founding team trying to solve a problem that matters. The [1] moment is defined as a startup that created sufficient traction to be break even or venture compatible. Friday, January 11, 13
  • 4. The French Startup Ecosystem is Toxic Silicon Valley Paris Startup Output ! Startup Output Index 1st 14th Differentiation Funding ! from SV ! Funding Index 1st 13th Company Performance 1st 4th Index Company Trendsetter ! Performance ! Talent Index 1st 17th Support Index 1st 6th Mindset Index 1st 12th Mindset ! Talent ! Trendsetter Index 1st 15th Support ! Differentiation from SV 1st 6th Index Source: Startup Ecosystem Report 2012 Friday, January 11, 13
  • 5. A Startup is not a Smaller Version of a Large Company Startup ˈstärt-ˌəp - noun 1. A STARTUP IS A TEMPORARY ORGANIZATION IN SEARCH OF A SCALABLE, REPEATABLE AND PROFITABLE BUSINESS MODEL. See also: A scalable startup is designed by intent from day one to become a large company. Scalable startups aim to provide a tremendous return to their founders and investors. Applying rules of established companies to startups is irrelevant, distracting and clearly damaging while growing and managing a startup. { P.I.A. For the past 20 years, the French ecosystem has been focusing on SME resulting in a nonproductive mechanism design to enhance the emergence of massively successful startups. Bad criteria creates the wrong focuses. The Government implements top-down policies and infrastructures that create too many walking deads. Friday, January 11, 13
  • 6. + = Education & Unfair Scale TheFamily Advantages Friday, January 11, 13
  • 7. One is not Born but rather Becomes an Entrepreneur Education through TheFamily shapes the transmission of informal rules at 3 levels: Individual Understand emotionally what it takes to become an entrepreneur Community Learn the culture of the pay-forward and enforce its application Dream Have the right kind of high ambition { Education means learning by doing. There is no one good way to educate. But the means can be improved. } Friday, January 11, 13
  • 8. Designing Systematic & Global Unfair Advantages Design? - Understanding Business Process - Formalizing Entrepreneurship Science - Targeting the recurrent problems - Testing solutions at scale - Building in-house software - Building great partnerships & strategic support Basically? 3 examples of packages to start B2B Legal Trust Friday, January 11, 13
  • 9. B2B A Revolutionary Process for Startup Sales Bank Upfront Payments Volume Factoring Contracts TheFamily TheFamily Procurement & Exclusive Invoicing Contract Startups Fortune 500 & CAC 40 Pitch & Participate Participate & Support Sales Days Friday, January 11, 13
  • 10. Legal Startups with the Right Legal Structure { CONSTITUTION Bylaws: French SAS + Delaware C-Corp Founders Terms INTELLECTUAL PROPERTY PAID ONLY Template for IP AFTER Trademark FUNDRAISING Domain Name NDA MISCELLANEOUS CNIL Social Templates (CDI, CDD, Consulting...) Term of Use Convertible Note Friday, January 11, 13
  • 11. Trust "Conseil de Classe" Tenacity Investing in an early-stage Street Smarts company is about figuring out the Ability to Pivot truth of the founders. No one can achieve that in a two-hour meeting. Resiliency Inspiration We offer VCs, Angels and Seed Perspiration Funds the guarantee that we will Willingness to Accept Risk always tell the complete story about Attention to Detail each of its Members. This will build Competitiveness a community of trust that Decisiveness / Gets Things Done accelerates the investment decision Domain Experience making process. Integrity A complete comfort to investors ... to make fast and efficient decisions: - Integrity of our selection process ; - Deep knowledge of our Members' strengths & weaknesses ; - Access to an exclusive pre-due diligence. Friday, January 11, 13
  • 12. The Mechanism Design of Acceleration There is no coworking space in TheFamily. Making hackers work in a noisy, distracting environment is inefficient. We advise them to live where they work as roommates until they can afford the perfect work space. There is no batch in TheFamily program. The YCombinator has been the model for batch- centric accelerators. But this model only works in a positive creation environment such as Silicon Valley. A different ecosystem calls for different adaptation, timelines and levels of support. Friday, January 11, 13
  • 13. Every 7 Weeks, the Countryside Weekend Welcomes New [0] & Celebrates New [1] - Foster emulation through the group - Celebrate the right achievements - Share experiences together from [0] to [1] Friday, January 11, 13
  • 14. Every Thursday, the Diner Invites a Vibrant Entrepreneur to Share his Experience Thursday evening: a perfect time to stand back and dream. It would probably have been unproductive otherwise ;) Friday, January 11, 13
  • 15. Every Saturday, the Startup School Day: Collective Workshop on Common Issues to Level up - Not only a learning day - a valuable day - Optimization - no wheel reinvented - Mobilization of the top experts around the world Friday, January 11, 13
  • 16. Every week, Office Hours to keep on track - One of TheFamily Partners dedicated for one hour to one on one work with team members - Tailored mentoring : Maieutic exercise to recognize, acknowledge and solve the underlying issues unseen by members - Assessment of the Startup's current stage by following up the relevant KPIs - Call with relevant TheFamily's experts for each specific issue. *Maieutics: the Truth is latent in the mind of every human being due to innate reason but has to be "given birth" by answering intelligently proposed questions. Friday, January 11, 13
  • 17. Every Quarter, TheFamily Fair Spreads the Startup Culture & Generates visibility for TheFamily's Success Stories - One day of conference, demos and party - +1000 guests: journalists, partners, investors and startups invited - Line up: lights on the Members who deserve or/and need it. - Goal: support TheFamily's action of educating the French ecosystem. - Belief : Partying is a serious matter. Friday, January 11, 13
  • 18. Every 6 Months, a Commando Expedition to Silicon Valley. - Organized & Planned immersion into the 1st startup ecosystem in the world - A human bridge between the Valley and Paris: meetings with investors and entrepreneurs from SV's healthy environment - Get boosted with the right partnerships, investments or suggestions Friday, January 11, 13
  • 19. From people-flow to a better deal-flow FACTS Entrepreneurship is trusted by Business Schools, which aren't product driven. As a consequence, no scalable startup emerges. BELIEFS - Anyone can be a hacker - Diversity is king for creativity - The will to DO goes beyond academic matters ACTION Leverage the Dark matter -all the hidden hackers, to transform it into a new deal flow. Friday, January 11, 13
  • 20. It's the right time -"Startup is swagger" Friday, January 11, 13
  • 21. The Impact of TheFamily on The Ecosystem ps St artu Cr ea o ols tes nt t be eva tte ide es rel rl $$ & p servic In de aw ovi ve Gi s Entrep Pr e at st ve rov Provid br fa er vis e s r el Ord te ste reneur r C ibi Service e Fo lity Providers s Government Cheerleaders Mentors Investors Large Media Companies Universities Friday, January 11, 13
  • 22. Things are always breaking, and they will break at TheFamily. Our strategy is to create bottlenecks and then hitting them hard. That may sound irresponsible, but in practice, it's the way most complex systems get optimized. Friday, January 11, 13
  • 23. You are Welcome to Join the Adventure [email protected] Alice - +33 (0)6 64 85 24 34 Friday, January 11, 13