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VITALYM.GOLOMB
@VITALYG
pitchinglikeabossCardinal Edition
GUEST DESIGN CHALLENGE!
ME 378 TELL/MAKE/ENGAGE
K E E N P R I N T. C O M
+Investor
C E E D . V C
Pitching like a Boss - Stanford University - Apr 2014
boss=confidence
Pitching like a Boss - Stanford University - Apr 2014
why/whoareyoupitching?
whatdoyouwantthemtodo?
calltoaction
90SECONDELEVATORPITCH
getthemeeting
standoutgetthemeeting
3minute
publicpitch
20MINUTEPRESENTATION
getthedeal
content
firstthingsfirst
nothinG matters
more than traction
so if you have traction
lead with traction!
WHATISTHEPROBLEM?
WHOISTHECUSTOMER?
PAINKILLER
NOTVITAMIN
MAKEIT(CAPTAIN)
OBVIOUS
Pitching like a Boss - Stanford University - Apr 2014
how is it currently
being solved?
no competitors
=
no problem
=
no market
HOWAREYOUDIFFERENT
ANDBETTER?
HARD?EXPENSIVE?SUCKS?
NOWTHESOLUTION
BETTER,FASTER,CHEAPER,NEW
MINIDEMO
1
2
3
F’IN
ANDGROWINGFAST
what’s your business model?
symmetric
customer pays
for experience
asymmetric
3rd party pays
for customer
DOES IT scale?
$1,000,000
$2,000,000
$3,000,000
$4,000,000
Craigslist Apple Google Facebook Amazon McDonalds
revenue
per employee$3.6M
$2.15M
$1.25M
$1.1M
$691K
$64K
internet-driven
customer acquisition
main ingredient: team
BUSINESSwith domain expertise
DESIGN ENGINEERING
balanced startup team
what is your
unfair advantage?
ACCOMPLISHMENTS
MONEY RAISED?
PARTNERSHIPS?
GROWTH?
Pitching like a Boss - Stanford University - Apr 2014
ASKFORADVICEGETMONEY
ASKFORMONEYGETADVICE
CANYOUINTRODUCEME?
DEAR ___
I WOULD LIKE TO INTRODUCE YOU TO ___ THE CEO
OF___. THEY SOLVE THE PAINFUL PROBLEM OF
___ FOR ___. THEY HAVE ___ USERS AND ARE
GROWING AT __% MONTHLY. THEY’VE DONE ALL
OF THIS ON ___ RAISED FROM FRIENDS & FAMILY
AND ARE NOW RAISING ___ TO ACHIEVE ___. OF
WHICH __% IS ALREADY IN. DON’T MISS THIS ONE.
PRESENTYOURDECK
SENDEXECUTIVESUMMARY
YOUR
DECK
BODY LANGUAGE
IS CRUCIAL
CONFIDENTSTANCE
OPENHANDGESTURES
SPEAKLOUD&CLEAR
DON’TREADSLIDES
ONLYTALKTOEYES
ASERIESOF1-ON-1

CONVERSATIONS
!
SMILE:)
want the slides?
follow @vitalyg

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Pitching like a Boss - Stanford University - Apr 2014