Portfolio sunny ryu
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The document is a portfolio summary by Sunny Ryu, detailing a 9-year career in event organization and marketing roles, particularly focused on collaborations with major companies like Microsoft and Cisco. It highlights significant achievements in campaign management, customer database refreshes, and demand generation activities, along with specific roles and responsibilities held in various projects. The summary showcases strategic marketing initiatives, successful product launches, and contributions to sales growth across multiple campaigns.
Portfolio sunny ryu
- 1. Portfolio summary Produced by Sunny Ryu
- 2. T h i s p re s e ntat i o n d e s i g n e d fo r u n d e rsta n d i n g refe re n c e a n d h o w c a n d i d ate h ave b e e n wo r ke d s i n c e 9 ye a rs I will be explain detailed and s h a r e t h e s u c c e s s s t o r y w h e n I g e t j o b i n t e r v i e w. Please make it happen try to test my potential.
- 3. Experience Summary Event Organizer Microsoft Account manager Aug 2006 – Jan 2008 R&R • • • • • Organize big events Budget/resource/time control Collaborate with multiple org. PR / Sponsorship Sales plan Key Achievement • • • Launch New exhibition successfully Process standardization Customer & buyer DB acquisition Korea e-Marketing lead Mar 2008 – Apr 2011 R&R • • • • • Thinking & working as global player Marketing service for Top company Plan/Exe Global marketing campaign Creative management/productions Forecast, Measure MKT campaign July 2011 - R&R • • • • • Strategic marketing plan w/customer insight Measure/analysis marketing results, Contribute revenue Customer/Partner DB management CRM/BI Tool management Collaborate with multiple organization Key Achievement • • One creative & messaging development Successfully launched & landing new products/service with various channel Key Achievement • • • Increase growth YoY, contribute sales revenue Newly launched marketing tool – increase productivity, execution efficiency Standardized track results – provide report/analytics key marketing metrics by segment/activity
- 4. Office 2010 New products Launch (wunderman/2010) Engaged Oct 2009 – Sep 2010 Summary 5 major products launch campaign (IMC) (Office/Visio/SQL server/Project/Sharepoint) Role Campaign lead with Microsoft Office PM Responsibilities Set up launching plan, Creative & message development, Target strategy, communication channel management, Plan launch event, Productions – video, deck, tips & tricks, brochure Key tactics & programs Microsite, Internal Awareness, AR/Publisher/Top bloggers/community meeting, Art collaboration, Email /web marketing / Off site/virtual events Key Achievement - 66 PR Top stories - Successfully integrated product launch - +1,000 influencers & TDM attended400 employee participated internal awareness program - Satisfaction score 9.1 / +100 marketing leads gen - X4 customer response rate - Accelerated publishing books regarding office products
- 5. Office Online Portal management (wunderman/2010) Engaged Aug 2009 – July 2010 Summary Office Online Portal management Role Managing lead Responsibilities Site contents localization(web page/whitepaper/ datasheet, video), Copy writing, AD deployment on Office Online, Newsletter contents development and blast Key tactics & programs New website launching, Advertising management, Office Insiders (Newsletters) Key Achievement - Error of Correction : 30% Improved - Deployment all creative about Office products & service
- 6. Office GAD (wunderman/2010) Engaged Oct 2009– July 2010 Summary Global Advertising Development Role Campaign lead Responsibilities Asset localization and deployment with proper channel, Copy writing & local design development following corp guide Key tactics & programs Promotion AD localization and deploy on portal AD series development with local scenario Key Achievement - One voice AD launch - Measured all AD campaign & Response rate (CTR) improvement 200%
- 7. Office Make it great campaign (wunderman/2010) Engaged Aug 2010 – Nov 2010 Summary Create awareness Office 2010 for consumers (Especially students, IMC) Role Campaign lead Responsibilities Set up campaign strategy, launching social media(facebook/twitter) Creative & message development, content localization(+100 video), cowork with Office PM from Microsoft Key tactics & programs Microsite, Top bloggers management, sales promotion(portal AD) benefit program for student(on/off and retail), Productions Key Achievement - Social media launching for Office product - Integrated campaign site as hub platform - Provide site traffic regularly - Deliver products value & benefit www.makeitgreat.co.kr
- 8. Cisco Connect 2013 (Cisco/2013) Engaged Dec 2012 – May 2013 Summary Collaboration with field marketing team, to set up target & contact strategy for Connect event Role Invitation/ Key metrics management Responsibilities Set up target & contact strategy, invite segment target customers, get measure results, engage demand gen activities to get sales revenue Key tactics & programs Web/ Email/ Phone Call to targeted customers and recommend purchase Key Achievement - Contribute sales funnel revenue (MQL $35M) - Increased response rate 190% (YoY) - 1,500 new contact acquisition
- 9. Diageo Korea Customer database refresh (2009/wundermam) Engaged Mar – July, 2009 Summary Customer data gathering & contact refresh and set up framework for loyalty campaign of Diageo brands Role Project leads Responsibilities Offline data gathering combine with old data(Dutyfree, offline event) And analysis & contact refresh debrief Key tactics & programs Email & telemarketing for refresh Lucky draw for higher response rate Key Achievement - 30% of refresh of whole contacts, get 2,095 new contacts - Classify Opt in info(EM/DM/TM) - Upload into marketing tools successfully - Set up framework customer segmentation/loyalty campaign
- 10. Public Design Expo (COEX/2007) Engaged Dec 2006 – Nov 2007 Summary Set up expo business plan and organized all about Public design expo Role Exhibition Organizer Responsibilities Set up Expo plan booth sales, marketing and PR , Get sponsors, Budget management, managed 3rd party(partners), host international committees, cowork with government , manage Human resource Key tactics & programs Exhibition / Conference Online / magazine / invitation management Awards, Gala Dinner, Fashion show Key Achievement - Opened 1st public design expo in Korea - Participated 66(Gov/Enterprise) and 400 booth - 15,000 pax business buyer attended - More than 100 cover story released
- 11. Intelligent Nurturing Program ( C i s c o / 2 0 1 2 - 2 0 1 3 ) Engaged Feb 2013 - Now Summary Regional email campaign – multi touch to right customer with interested information, response based automatically run Role Plan & Execution & Analysis Responsibilities Customize country customer journey, to help field marketing owner localize right contents, set up response based touch, share the results Key tactics & programs Email & telemarketing Key Achievement Recorded best response rate in the AP region (KR 20%, AP 9-10%) Demand gen activity will run soon
- 12. Data scrubbing project (Cisco/2011) Engaged July 2011 – Oct 2011 Summary Refresh all site/contact info refresh/formatting into QA bucket for right usage campaign Role Project lead Responsibilities Set up range of refresh, managed data agency for quality, review all data and upload into tool, share the results to stakeholders Key tactics & programs Key Achievement 95% database have been scrubbed Can be more targeting & segmentation for upcoming marketing campaign
- 13. MSO Play CRM tool migration (Cisco/2011-2013) (Cisco/2012) Engaged Aug 2011 - now Engaged Feb 2012 – Aug 2012 Summary Always on- demand generation & get sales revenue Summary Marketing tool migration following Corp guide And landing project (Ephipany IBM Unica) Role Plan & Execution & Analysis Role Country(KR) project lead Responsibilities Set up strategic target approach plan with partners, sourcing target account, schedule and campaign execution, train & managing telemarketing agents Responsibilities Key tactics & programs Email & telemarketing: Call to targeted customers (recommend purchase with attractive offer) Country requirement input deploy, localized tool logic / deployment/ tracking & reporting tool feedback Inform campaign process & key changes to stakeholders Key Achievement 300% Achieved marketing goal (YoY) Contribute sales funnel revenue 2% 6% Enhanced lead quality (conversion rate 30% to 70%) Key tactics & programs Key Achievement Landing new CRM tool Successfully Enhanced campaign report to share field marketing
- 14. Major Reference Integrated Launch campaign • • • • • • • • • • • • • • Cisco Connect 2012-3(Mar2012- 2013) Windsor Loyalty program(set up, Mar 2010) Microsoft New products(Office 2010) launch (May 2010) Microsoft Cloud Day (Feb 2010) Windows7 Commercial launch (Nov2009) Office 2010 Make it great campaign (Sep 2010) Office 2007 Student Hero campaign (Sep 2009) Office Student Hero campaign (2009 -2010) Office Global Advertising campaign (2009) Lotte Business IT forum launch (Oct2008) Microsoft ‘Heros Happen Here’(Mar 2008) Public Design Expo 2007(Oct 2007) S e o u l D e s i g n e r ’s P a r t y ( D e c 2 0 0 7 ) Homdex Exhibition (2006-2007)
- 15. Major Reference Creative management • • • • • • • • Office Online Portal management(2009 -2011) KT ‘uCloud Recommand’ Promotion(2010) Microsoft ‘Student portal’ localization (2010) Office Newsletter Creative management(2009 -2011) Office video /brochure/contents (+100 project) localization Power Pivot campaign(2009) Office2010 ‘Do Smart work’ campaign(2010) Windows Phone ‘Benefit program’ (2010)
- 16. Major Reference Others Demand generation program • MSO Play(Demand generation program) (2011 -2013) • Integrated Inbound marketing program (2012 -2013) • Intelligent Nurturing program (2012 – 2013) Database • Cisco Customer marketing Database refresh project(2011) • Diageo Korea Customer database refresh (2009) • Coex Design Expo Customer/sales database management (2007)
- 17. T h a n k yo u For more information, please contact me