Poster analysis se7en
- 1. The main colours on the poster shown are black, red and orange. The colours used are highly effective as I feel that they can connote different emotions to the viewer. An example of this would be is the use of the darkness of the black can suggest to the viewer that the film is quite dark in the atmosphere, the use of the red can symbolise violence and blood but also can symbolise love in the film. And finally the use of orange reminds me of fire and this can connote that there will be a lot of destruction and damage done in the film. FILM POSTER ANALYSIS- SE7EN (1995) The layout of the poster really grabs the viewers attention as most of the themes link together. So the film being called ‘Se7en’ there are 7 descriptive words on the poster, I find this very effective as it can intrigue the audience as it describes some of the elements in the film but not giving the audience too much information so it still intrigues the audience to see the film e.g. Envy, Greed, Pride. I also like how there is a short but memorable slogan at the bottom of the poster, ‘Seven deadly sins. Seven ways to die’, I like the reputation of the number 7 used throughout the poster as it stays memorable in the viewers mind, and also links to the title ‘Se7en’. The name of the two main actors are put on the poster in quite large font, Brad Pitt and Morgan Freeman are quite recognised famous actors in the film industry and would attract fans of these actors to see the movie. The main image of the poster used is a zoom in of both actors faces and the use of chiaroscuro lighting creates a dramatic effect as the dark and light creates this result. The use of dark and light can connote the darkness of the film and link with the theme of ‘deadly sins’. The colour of the main image is also in the same colour scheme as the background (orange, red, black) the orange and red could symbolise the danger in the film. The facial expressions of both actors look angry and serious showing the audience that the film is most likely to have a serious and dramatic tone. The title font is white to contrast with most of the dark colours in the poster. Even though the title is not the main focus in the poster it is still noticeable because of this contrast. The title of the film ‘Se7en’ includes the number seven to emphasize the number seven in this film and how it is one of the main themes. The directors name David Fincher is quite small on the poster but still can be noticed by the audience as there is not a lot of information on the bottom of this poster making it quite informative, also memorable to the viewer.